Education Marketing in Ten Acres

Get in touch

Education Sector Advertising in Ten Acres

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Ten Acres but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in B30 2

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Ten Acres (West Midlands)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Glebe Farm Lower Gornal Cawney Hill Eaves Green New Cross Green Lane Great Heath Parkes Hall Green Lanes Bell Green Acocks Green Bushbury Ulverley Green Dudley Wood Foleshill Griffin's Hill Pelsall Ladymoor Hockley Old Fallings Knowle Grove Stoke Park Bilston Stambermill Reddicap Heath Whoberley Roseville Rotten Row Stivichall Stourbridge Balsall Street Gibbet Hill The Chuckery Darby's Hill Ladywood Primrose Hill Guns Village Penn Fields Holly Bank Lodge Green Solihull Lodge West Bromwich Wallington Heath Upper Stoke Yardley Wood Perry Barr Greenleighs Hardwick California Blakenall Heath Woodcross Old Oscott Ryecroft Princes End Darlaston Cannon Hill Hasbury West Smethwick Reeves Green The Coppice Catherine-de-Barnes Millfields Castlecroft Oldwich Lane Yardley Stockland Green Birchfield Rotton Park Rubery Minworth Wyken Summer Hill All Saints Streetly Spring Vale Chapel Fields Barr Common Draper's Fields Tansley Hill Newbridge The Knowle Chadwick End King's Norton Tollbar End Hollyberry End Black Lake Hamstead Boldmere Smethwick Goldthorn Park Oxbarn Ashmore Lake Beechwood Lyndon Green Wood End Woodgate Valley Compton Bentley Heath Dibdale Bourne Vale Ten Acres Four Oaks Park Shepwell Green Mill Green Oscott Withymoor Village Hall Green Greets Green Netherton Burnt Tree Pinley Gardens Whitlock's End Newtown Brownhills Stoke Heath Low Hill Merridale Brades Village Windmill End Newbolds Queslett Wordsley Ladywood Hockley Heath Gospel Oak Oxley Loxdale Ryders Green The Flatts Chapel Green Coundon Green Wootton Green Walsal End Alderman's Green Westwood Gardens Upper Eastern Green Packwood Gullet Hateley Heath Priory Toll End Bordesley Golds Hill Spring Bank Heath Town Hall End Friar Park Fallings Park Handsworth Wood Darlaston Green Little Heath Springfield Nechells Hampton in Arden Cradley Tilehouse Green Eve Hill Hurst Hill Balsall Heath Moor Hall Lower Stoke Garretts Green Bradley Red Hill Harden Wolverhampton Middle Bickenhill Little London Ward End Springfield Underhill Catchems Corner Lower Eastern Green Temple Balsall Grace Mary Estate Roughley Billesley Aldersley Wood End Greet Bartley Green Whitehouse Common Pendeford Brandwood End Upper Ettingshall Hawkesley Kates Hill Short Cross Stoke Aldermoor Wollescote Wednesbury Oak The Delves New Oscott Leighswood Bearwood Little Bromwich Russell's Hall March End Ridge Hill Castle Vale Birches Green Oakham Palmers Cross Harvills Hawthorn Shenley Fields Highgate Court House Green West Coseley Swan Village Walsall Wood Radford Pinkett's Booth Four Oaks Sutton Coldfield Pickford Whiteheath Gate Wren's Nest Catshill Wylde Green Hall Green Finchfield Stow Heath Lane Head Great Bridge Rough Hay New Mills Fordbridge Springs Mire Pensnett Woodcock Hill Bournbrook Kineton Green Catherine Cross Hay Mills Portobello Knowle Balls Hill Garrets Green Brockmoor Hilltop Selly Oak Harborne Walsall Deritend Gornalwood Vicarage Paradise Palfrey Blakenhall Tettenhall Wood Rood End Walker's Heath Aston New Town Lanesfield Causeway Green Whitley Summerford Place Edgbaston Black Patch Wollaston Priestfield West Heath Blowers Green Newton Woodshires Green Haden Cross Benton Green Canley Coombeswood Aston Little Bloxwich Holly Hall Norton Stoke Moseley Showell Green Lozells Titford Hall Green Woods Bank Brookfields Rushall Merry Hill Cheswick Green Brownshill Green Perry Beeches Meer End Falcon Lodge Walsgrave on Sowe Bentley Old Dock Rowley's Green Golds Green Keresley Brown's Green Frankley Ruiton Park Village Sandwell Rough Hills Stirchley Kirby Corner Mushroom Green Bloxwich Yardley Fields Heath End Pelsall Wood Spring Vale Hayley Green Wood Hayes Hillfields Binley Short Heath Digbeth Hall Green New Invention Four Oaks Brickhouse Farm Hasluck's Green Meriden King's Hill Hurst Green Claregate Birmingham Fallings Heath Sparkhill Tipton Green Scott's Green Millison's Wood Bradnock's Marsh Wednesbury Gilbertstone King's Heath Longford Blossomfield Lye Lifford Wyken Green Daisy Bank Fishley Gib Heath Banners Gate Quarry Bank Langley Green Baptist End Marston Green Shard End Eastcote Goscote Turves Green Hill and Cakemore The Woods Pedmore Packwood Birchills The Lunt Lode Heath Lutley Monkspath Solihull Gosford Green Billesley Common Ashmore Park Church End Cofton Common Dorridge Norton Green Witton Hawkes End County Bridge Parting of the Heaths Dickens Heath Soho Bickenhill Stubber's Green Deepfields Springfield Brownhills West Lime Tree Park Fen End Hart's Hill Beech Lanes Stow Lawn Oakeswell End South Yardley Bushbury Hill Swan Village New Town Row Tividale Lodge Hill Hill Top Cinder Hill Merry Hill Batmans Hill The Straits Brierley Hill Berkswell Grove Vale Pinley Perry Stone Cross Tile Cross Summerfield Park Bramford Brandhall Sedgemere Clayhanger Bournville Cradley Heath Copt Heath Erdington Shirley Moseley Village Bradmore New Town Bristnall Fields Potter's Green Blakeley Green Wake Green Vauxhall Illshaw Heath Sedgley Pickford Green Pheasey Wergs Bromley Hawne Whitmore Park Short Heath Three Maypoles Charlemont Illey Lea Hall Dixon's Green Tippity Green Small Heath Ley Hill Royal Sutton Coldfield Warstock Henley Green Wellington Place Coal Pool New Dock Balsall Common Bordesley Green Dudley's Fields Tipton New Town Amblecote Bacon's End Fordhouses Ridgacre Tower Hill Castle Bromwich Tat Bank Aldridge Neachells Oldbury Holbrooks Willenhall Darby End Ocker Hill Blackheath Chester Road Bloomfield Highter's Heath Gravelly Hill London Fields Woodsetton Winson Green Chelmsley Wood Weoley Castle Hill Horseley Heath Goldthorn Hill Tibbington Stechford Elmdon Watford Gap Mere Green Bowling Green Lower Bradley Hill Hook Washwood Heath Middle Stoke Ettingshall Balsall Shirley Heath Saltley Colehall St Chads Tidbury Green Foxford Upper Gornal Moor Green Lambert's End Wightwick Leamore Kingswinford Westwood Heath Tividale Hall Albion Salter Street Heronfield Shelfield Alum Rock Whitmore Reans Coundon Wall Heath Mayer's Green Cape Hill Allesley Willenhall Elmdon Heath Shire Oak Elston Hall Mesty Croft Harvest Hill Moseley Tile Hill Chad Valley Kingstanding Carol Green Old Hill Dudley Pype Hayes Woodside Coventry Dudley Port Rowley Regis Northfield Stockfield Bishopgate Green Buckland End Lapal Hodgehill The Manor Old Swinford Thimble End Daw End Canley Gardens Sparkbrook Moxley Church Hill Walmley Maney Olton Beechwood Gardens Halesowen Bescot Monmore Green Warley Woods Box Trees Parkfield Bordesley Green East Sheldon Earlsdon Ettingshall Park Sharmans Cross Yew Tree Darley Green Allesley Green Finham Great Barr Wednesfield Churchfield Freezeland Woodgate Handsworth Alcester Lane's End Tyburn Shirley Street Londonderry Doe Bank Kingshurst Barston Flint's Green Round's Green Waring's Green Lee Bank Nordley Hill Tudor Hill Selly Park Netherwood Heath Woodway Park Stockwell End Lyndon Bunker's Hill Highfields Langley Cotteridge Longbridge Spon End Kitt's Green Tyseley Portway Rumbush Mount Pleasant Bromford Vigo Tettenhall Upper Witton Nechells Green Hill Wood Monks Park Cheylesmore Coseley Scotlands Pleck Penn Caldmore The Leys Wood Green Streetly Hockley Manor House Edgwick Perry Common Dunstall Hill Wallbrook