Education Marketing in Drakelow

Get in touch

Education Sector Advertising in Drakelow

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Drakelow but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DY11 5

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Drakelow (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Four Pools Webheath Ronkswood Sneads Green Sherrard's Green Habberley Catshill Bell End Charford Hollybed Street Smith End Green Astwood Wants Green Worcester Martley Severn Stoke Dunley Oddingley Upper Wick Warndon Shell Welland Riverside Netherton Park Farm Little Acton Linthurst Worms Ash Longdon St Godwalds Lower Moor Stitchin's Hill Shrawley Bugle Gate Upper Bentley Structon's Heath Lenchwick Darbys Green Honeybourne Lime Street Areley Kings Beach Hay Headley Heath Baylis Green Blakebrook Winyates Green Hall Flat Grafton Upper Wyche Copcut Draycott Crowle Stanford Bridge West Hagley Abberley Westmancote Kyre Park Alfred's Well Little Beckford Stock Green Wickhamford Bromsgrove Kinnersley St John's Naunton Lower Illey Upper Lode Stakenbridge Ab Lench Franche Birts Street Abbeydale Callow Hill Knightwick Holt End Guller's End Hagley Hopwood Twyford Upper Welland Great Comberton Cowsden Lydiate Ash Offmore Farm Overbury Bayton Common Broadwaters Withybed Green Comberton Kyrewood Drugger's End Bournes Green Priestfield Lower Wyche Bradley Green Sheriff's Lench Ashton under Hill Welland Stone Broughton Hackett Northwick Holbeache Bushley Church Hill Baynhall Doddenham Mere Green Lye Head Burlish Park Stoke Bliss Battenton Green Corse Lawn Greenway Lea End Bastonford Ankerdine Hill Wadborough Sharpway Gate Newland Common Abbotswood Earl's Common Bransford Upper Catshill Great Malvern The Burf Harpley Aston Fields Astley Burf Headless Cross Newbridge Green Mount Pleasant Lineholt Common Spennells Sandford Upper Marlbrook Ravenhills Green Malvern Common Bredon Bank Street Britannia Square Town's End West Malvern Frankley Willow Green Holberrow Green Hanley Swan Astwood Clifton upton Teme Aldington Low Hill Yarhampton Cross Upper Gambolds Pebworth Whiteleaved Oak Chaddesley Corbett Carpenter's Hill Eight Oaks Chandler's Cross Wyre Piddle Newtown Marl Bank Henbrook Brownheath Common Slades Green Stratford Footrid Tardebigge Clifton upon Teme Menithwood Throckmorton Little Comberton Walton Pool Powick Cakebole Lower Marlbrook Pershore Evesham Brickfields Badger's Hill Long Green Windmill Hill Rushock Barbourne Woodrow Tutnall Park End Lower Heath Broad Heath Woolmere Green Phepson Elmley Lovett Hartle Belbroughton Wychbold Green Street Feckenham Hawthorn Bush Birch Green Shenstone Clows Top Burcot Purshull Green Hillhampton Eardiston Goom's Hill Rock Lower Hook Ham Green St Michaels Ockeridge Noutard's Green Wick Fladbury Cross Lem Hill Romsley Dodford Cooksey Green Gilbert's End Tanwood Brockencote Blackmore End Westlands North Malvern Harvington Suckley Knowl The Walshes Nineveh The Hook Tibberton Birch Acre Madresfield Wythall Kerswell Green Caunsall Berrow Green Leigh Clent Stanklyn Apes Dale Teddington Hands Sankyns Green Aston Somerville Bricklehampton Bengeworth Gallows Green Cotheridge Hampton Clifton Castlemorton Crowcroft Kyre Moseley Rainbow Hill Woodgates Green Lower Berrington Lower Broadheath Hall Green Upton Warren Lineholt Redditch Hallow Heath Trotshill Weatheroak Hill Huntsbridge Grimley Madeley Heath Bredicot West End Crowle Green Offenham Bell Green Birch Berrow Leapgate Pound Bank The Lakes Ross Green The Grove Broad Marston Golden Valley Callow End Hawford Bickley Arrowfield Top Harbours Hill Little Welland Bluntington Sinton Powick Village Hook Bank Little Malvern Hindlip Littleworth Sneachill Bevere Worlds End Winyates St Georges The Vines Woodsfield Ladywood Hales Park Callow Hill Diglis North Piddle Comhampton Branson's Cross Beckford Cross Collett's Green Longdon Heath Kitwell Kyre Green Major's Green Low Hill Greenlands Stonebow Cherry Orchard Upper Howsell Broadheath Common Gadfield Elm Libbery Shoulton Horsham Lower Westmancote Chadbury Chase End Street Dagtail End Witnells End Waresley Broad Alley Wilden Charlton Sytchampton Foxlydiate Vigo Walcot Broombank Brockamin Stone Cooksey Corner Leigh Sinton Blakedown Egdon Rushwick Gilvers Lane New End Witton Hill Clevelode Kent's Green Kingswood Mamble Elms Green Pensham Lickey Hills Grafton Flyford Netherwich Ryall Lickey End Upper Rochford St Peter the Great Broom Hill Pensax Great Witley Copyholt Hallow Park Gate Dines Green Flyford Flavell Lower Strensham Good's Green Norton Ipsley Swinesherd Lulsley Morton under Hill Fernhill Heath King's End Hinton on the Green Pin's Green Bouts Woodcote Green Noah's Green Stoulton Longley Green Sledge Green Eckington Eastham Upper Strensham Crossway Green Bewdley Bayton Brayswick Picken End Beoley Oakall Green Hill Side Hawbridge Holdfast Low Habberley Barnard's Green Enfield Newtown Spetchley Lower Sapey Upper Ham St Peter The Great Yieldingtree Broadmore Green Kersoe Nash End Foley Park Hurcott Village Primsland Sale Green Brook End Podmoor Stoke Pound Broadwas Forhill Berry Hill Mill End Crown East Frankley Hill Hollybush Ramsden Strensham Bank's Green Westacre Broome Rowney Green Blackpole Stockton on Teme Woodgate Stock Wood Southcrest Romsley Hill Cofton Hackett Northampton Smite Hill Red Cross Broad Common Lower Howsell Bishampton Rumbow Cottages Deblin's Green Far Forest Rhydd Stourport-on-Severn Frogsmarsh Catchems End Suckley Broad Green Lakeside Cladswell Pink Green Woodrow Upper Moor Lincomb Droitwich Spa Blackminster Grafton Smallwood Crabbs Cross Finstall Barnt Green Holt Norchard Briar Hill Pendock Outwood Frankley Green Stonepits Huddington Conderton Winterfold Fladbury Coles Green Alfrick Pound Cookley Birtsmorton Churchill Aggborough Offenham Cross Barnettbrook Drakelow Berrington Green Sweet Green Brotheridge Green Dunhampstead Malvern Link Berrow Lower Clent Ashfield Portway Bark Hill Halfkey Sidemoor Hollywood Holt Fleet Shatterford Pinvin Buckridge Gorst Hill Newnham Bridge Hipplecote Cruise Hill Matchborough Astley Cross Oldfield Bell Heath Kempsey Bliss Gate Ullington Rochford Wribbenhall Moor End Malvern Wells Cleeve Prior Childswickham Birlingham Bryan's Green Camer's Green Radford Rednal Cutnall Green Saleway Marsh End Queenhill Tunnel Hill Claines Newland Little Witley Doverdale Stanford on Teme Bredon's Norton Green Street Lower Lightwood Cobbler's Corner Dayhouse Bank Lower Wolverton Walkwood Hadzor Ribbesford Stoke Prior Heightington Baughton Hill Eachway Shelsley Walsh Tanner's Green Astley White Ladies Aston Cropthorne Pole Elm Harvington Link Top Owlhill Monkwood Green Knowle Fields Rous Lench Elcock's Brook Hartlebury Kinsham Cross Bank Churchill Chapman's Hill Hatfield Cobley Hill Timberhonger Upton upon Severn Buckbury Trueman's Heath Witton Dowles Hampton Lovett Hunnington Church Lench Dunstall Common Oakenshaw Shelsley Beauchamp Rashwood Lower Bentley Stoneybridge Lower Town Chadwick Atch Lench Alfrick Ombersley Hackman's Gate Bournheath South Littleton Stonehall Heath Green Drakes Cross Howsen King's Green Holy Cross Elmbridge Upton Snodsbury White End Wichenford Greenhill Laughern Hill Upper Arley Piper's Hill Dunhampton Bockleton Lower Wick Pound Bank Shawbrook Chawson Valley Uckinghall Besford Littleworth Duckswich Alvechurch Hadley Hill Furze Broughton Green Tenbury Wells Suckley Green Yarhampton Kemerton Bridge End Titton Slideslow Martin Hussingtree Hoden Guarlford Chatley Lindridge Knighton Pie Corner Baughton Little London Snead Common Ripple Upper Wolverton Aston Bank Hanbury Naunton Beauchamp Defford Greenhill Newtown Worles Common Interfield Frith Common Bredon's Hardwick Linkend Napleton Salwarpe Badsey Hardwick Green Chawson Hillpool Birchen Coppice Abberton Upper Berrington Sinton Green Peopleton Stanbrook Bordesley Astwood Bank Lodge Park Kidderminster Batchley Whittington Shernal Green Murcot Lickhill Kington Washford Tolladine Goosehill Green Abbots Morton The Rampings Longdon Hill End Kendal End Wildmoor Hartlebury Common Rhydd Green Hanley Castle Charlton Cookhill Inkberrow Mustow Green Hoobrook Sutton Farm Dormston Hurcott Inkford Neight Hill Bury End Stoke Wharf Beckford Woodmancote High Green Knighton on Teme Elmley Castle Little Inkberrow Little Eastbury Hunt End Hill End Pound Green Hinton Cross Bushley Green Long Bank Hill Croome Norton Red Hill Drakes Broughton Bretforton Lickey Blackwell Boreley Dordale Holt Heath Oldwood Grimes Hill Drayton Bateman's Green Broadway Shurnock Poolbrook Stoney Hill Summerhill Summerfield Uphampton Wolverley Perryfields Moon's Moat Torton Nineveh Dawshill Trimpley Wick Episcopi Hanley Child Saxon's Lode Acton Pirton Rye Street Hanley William Himbleton Orleton Edgiock Castle Hill Middle Littleton Stoke Heath Eldersfield Old Storridge Common Earl's Croome Sedgeberrow Blakeshall North Littleton Upper Haselor