Financial Advertising Agency in Shield Row

Get in touch

Financial Services Advertising in Shield Row

Advertising in the financial services industry is an increasingly competitive sector we work with.

There are more banks, mortgage advisors, pension suppliers, private equity companies, loan companies and financial services institutes than ever before, all looking to communicate with new and existing customers. Advertising in the financial services industry is, therefore, fierce, with many large companies spending significant budgets to maintain and create a positive perception of their brand and what they offer.

Purchasing products and services in the financial services sector is often something consumers don’t want to do and often have limited understanding of; however, most people are aware that they need to keep on top of their finances and so are always on the look-out for the best credit card deals, top mortgage rates, pension deals and personal banking deals on a constant, if even somewhat subconscious, level.

If you are a company looking for financial services advertising in Shield Row to promote your services or products, get in touch today, and we’ll put together a bespoke campaign to achieve the results you desire.

Enquire Now

What is Financial Services Marketing?

Financial service marketing is essentially the marketing of finance-related products, these typically include: 

  • Credit cards

  • Mortgages 

  • Pensions

  • Loans

  • Private Equity

  • Bank Accounts

At PromoMedia, we work with various companies to promote the above in the most efficient and cost-effective ways. 

Marketing and advertising in this financial industry doesn’t come easy and a high degree of specialist knowledge and experience is required to communicate effectively to customers; the advertising needs to be clear, factually correct and understandable.

It’s probably fair to say that finance advertising is rarely exciting, but the right communications can at least make it accessible and clear… and even with creative advertising ideas. 

Advertising in the Fast-Moving World of Financial Services

The world of financial services is a fast-developing and changing one.

Affected like no other sector by political changes and world events, businesses operating in the financial industry frequently have more to contend with in getting their message out to their audiences in a timely, relevant and factually correct manner. Regulative and legislative changes happen all the time and often have requirements that are to be immediately mirrored in all communications.

This alone demands that those working in marketing for anything finance-related must work within a cycle of continuous improvement, including agile campaigns which allow for quick changes of messaging, direction or channel.

In light of this, certain forms of advertising are particularly effective and popular in this sector namely:

  • TV advertising - which has the power to be updated quickly and booked relatively late whilst communicating to millions, it is a firm favourite, with many banking companies using it to present a more personal side of themselves. For more info on TV advertising read here

  • Train station advertising - particularly effective are electronic billboards within major stations, which can be updated speedily with new artwork and messages. For more information on train station adverts, read here

  • Social media adverts - social media campaigns can be set up to complement a wider ad campaign, for more information read here. Digital marketing and social media marketing are often a good reinforcement of other advertising elements. 

  • Print and newspaper ads - this form of communication can allow facts and figures to be communicated clearly and concisely. 

Enquire Today

Working with an Advertising and Marketing Agency

Not meeting regulatory changes or not making your product come across in an interesting manner will hinder the success of your financial product advertising.

It is therefore important to work with a marketing and communications agency that has the relevant experience in order for things to run smoothly, campaigns to be cost-effective and to achieve a good return on investment. Those working within the financial sector in Shield Row often find it beneficial to take advantage of a third-party view (one outside of their internal marketing departments); as it can be all too easy to forget how little others and the general public may actually comprehend about a service or product.

If a customer, therefore, doesn’t understand your messaging, they won’t return for clarification but just move on to a competitor – so in working with an outside and impartial agency just as us, it’s a chance to “litmus test” that your communications are clear and understandable.

Tips for Financial Services Sector Marketing in DH9 0

Marketing to consumers about financial services and products need to draw a fine line between being educational and being patronising – this can be difficult to balance.

There is little room for error in such communications and little allowance for standard sales gimmicks. This is because money and finance are serious matters for most people, and they don’t want to feel it’s not being taken seriously or professionally. Therefore, communications must be clear and ‘to the point’, whilst maintaining professionalism and instilling trust.

In advertising of this type, consumers are unlikely to spend much time focusing on an initial brand contact, and so brevity can be key. Wording must be extremely clear and concise (perhaps more so than any other industry) and key claims must be substantiated by fact and often small print.

Newspaper ads are often a favoured form of communicating these messages as they allow the small print to be clearly visible, for more information on press ads visit our newspaper advertising page.

The legal implications of being ambiguous or unwittingly misleading are much more severe in the financial sector than elsewhere and so there should be no risk made with marketing.

Marketing Plans for Financial Services

Interestingly, brands in the financial space often have an advantage over other such industries in targeting their audiences, as the information they hold on existing clients is plentiful and gives great intelligence into buying habits and demographics – advertising can, therefore, be very targeted.

Sharing this information with a marketing agency allows for them to work from insights gained and really drill down to target the most relevant potential customers through the most relevant channels and with the most relevant messaging whether this is through TV ads, radio advertising, out of home advertising, social media or London Underground advertising.

Working through and understanding the customer journey and touch-points that your business already has in place can be of huge benefit to both marketers and the brand itself.

If you’re not sure of how or what these are already, PromoMedia can help you identify them and then tailor your communications around them.

Speaking with the Customer, Rather Than to Them

In some climates, there may appear to be little to differentiate financial brands’ products from one another – mainly due to the lack of information or understanding that the public hold on them.

In these cases, there is a lot to be said for differentiating your brand’s focus, values and personality rather than the products on offer.

Many consider that they only deal with a financial business when something goes wrong and so there is a great degree of trust to invoke, alongside a brand personality that inspires responsible behaviour and loyalty.

In many cases, a customer may choose to invest more in a brand than others or opt for a more expensive product over their competitors as a result. The internet has made it easier than ever to compare services and products between companies and if there’s little wiggle room on prices, reputation can be key.

Online presence in terms of ads, social media advertising and PPC are again a popular form of advertising and also educational about the finance sector.

Positive Relationships with Financial Services Marketing

Perhaps more so than in other sectors, financial services and products offer the opportunity to build up a long-term relationship with consumers rather than a one-off sale.

This improves a customer’s lifetime value with your business, but also promotes loyalty and recommendations. It is always more expensive to regain a customer after they have left your business than to recruit a new one and so a real emphasis should be placed on maintaining a relationship.

Aside from any standard regulated periodic communications, further community involvement and side projects should be considered. Financial services companies in Shield Row are all too often thought of as ‘the bad guys’ and if someone is already ‘on side’, this should be worked with to gain better positive public relations within local communities. Accuracy and relevance are key with financial marketing communications, as is reputation.

Consumers from London to New York and everywhere in between will rarely make a snap decision or purchase with financial services products but instead need to be able to recall a brand name later when they have a requirement to purchase. It is this ongoing positive brand picture that PromoMedia can help you paint and maintain in the eyes of both potential and existing customers.

It may not seem as exciting or eye-catching as other sectors, but the financial services market holds plenty of real-life stories, inspirational anecdotes and collaboration opportunities to work with – and for – consumers everywhere.

Get In Touch

If you are a business or company operating in the financial sector in DH9 0 get in touch today to find out how with effective finance marketing in Shield Row we can help you both recruit new customers, maintain current ones and create an overall positive impression of you in the public eye.

Simply drop us a message and one of our friendly media planners will be in touch. We look forward to working with you!

Enquire Now

We cover Shield Row (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for financial advertising agency
Castleside Beamish Sunniside Startforth Newton Hall Eden Vale Old Quarrington Hedley Hill North Bitchburn Elm Terrace Pity Me Peterlee Wheatley Hill Westerton Fir Tree Whinny Hill Bournmoor Rowley High Haswell St Ann's Hill Old Town Butterwick Newbiggin The Grove Littletown Ushaw Moor Westlea Rainton Gate East Hope Darlington Boldron Crookgate Bank Mount Pleasant California Sacriston Maiden Law Croft on Heugh Elvet Hill Billingham High Beechburn Great Burdon Iveston Snaisgill Malton New Hunwick Town Kelloe Wearhead Eldon Lane Broompark The Sands New Coundon Delves Healeyfield Toft Hill Hobson Kinninvie Stockton Grange Waskerley Bolam Urpeth Greatham Hart Witton-le-Wear Sandy Carrs Morton Tinmouth Kirk Merrington Craigside School Aycliffe Grassholme Shotton Chilton Haswell Plough Preston-on-Tees Crawleyside Gray Street Middleton-in-Teesdale Shotton Colliery Knitsley Leamside Gilesgate Eldon Primrose Hill Hurworth Place Rushyford Lanchester Pierremont Horden Throston Ovington Alum Waters Bearpark Craghead Cotherstone Bowlees Ramshaw West Pasture Forest-in-Teesdale High Lands Little Newsham Sunnydale Grange Villa Great Lumley South Church East Howle Romaldkirk Grindon Old Cassop Cockerton No Place Elwick Chester-le-Street Brancepeth Morley High Handenhold Muggleswick Haughton le Skerne Causey Broom Hill Binchester Blocks Etherley Dene Cleatlam Eastbourne Easington Colliery Woodham Village Hilton Brafferton Sunderland Bridge Cowshill Firth Moor Newham Grange Oxhill High Forge Woodham Bellevue Middle Side Merryoaks Walworth Gate Beech Terrace Grangefield Running Waters Leadgate South Pelaw Bridge End Gilmonby Catchgate New Brancepeth Harrowgate Village Etherley Moor Newton Aycliffe Metal Bridge Faverdale Port Clarence Woodstone Village Mainsforth Thringarth East Briscoe White Kirkley Hunstanworth West Park Heighington Coundon Blackhall Rocks Heatherycleugh Foggy Furze Helmington Row Waldridge Tudhoe Whitehill Horsleyhope Merrington Lane Barley Mow Brandon Whinfield Wynyard Village Howden-le-Wear High Dyke Crimdon Park Wolviston Graythorp Skerne Park Bedburn Cornriggs Middlestone Woodhouses Quarrington Hill Stanley Laithkirk Tan Hills Daddry Shield Hurworth-on-Tees Holwick Fulthorpe Low Dinsdale South Wingate Chester Moor Ferryhill Station Redworth Lime Terrace Browney Middleton Lartington Frosterley Coatham Mundeville High Escomb Bishopsgarth Quaking Houses Spennymoor Royal Oak Seaton Langley Park East Hedleyhope Phoenix Row Low Pittington Copley Carlton High Coniscliffe Thorpe Thewles South Cleatlam Pelton Stanhope Oak Street Elton Egglesburn Stanley Crook Lintz Coundon Grange Eggleston South Hetton Low Westwood Edmondsley Bowbank Headlam Esh Winning West Cornforth Belmont Sherburn Hill Consett Brasside Lendings Benfieldside Hutton Henry Close House Sunnybrow Thornley Thorpe Queen's Park Fleming Field Shincliffe Ornsby Hill Portrack Crook Western Hill Bishop Auckland Blackhill Norton Aycliffe Village Lumley Thicks Framwellgate Moor Great Chilton Crossgate Moor Dean Bank Middridge Tursdale Whessoe Great Stainton Quebec Burnhope Tindale Crescent Evenwood Gate Sockburn Binchester Cowpen Bewley White-le-Head Lane Head Langton Little Thorpe Shield Row Kip Hill Tanfield Thwaite Low Etherley South Side Shotley Bridge Brignall Langdon Beck Preston-le-Skerne Black Banks Blackwell Newfield Low Spennymoor Urlay Nook Haverton Hill Fishburn Leazes Bishopton Mountsett Old Wingate Northlea Windlestone Cornsay High Clarence High Friarside Templetown Eastlea The Dene Page Bank Rift House Dawdon High Westwood Red Hall Trimdon Grange St Helen Auckland Whorlton Ludworth Stainton Grove West Rainton Thorpe Larches North Close New Ho Croxdale Thinford East Blackdene Hesleden Coppy Coxhoe Thornley Seaton Carew Barmpton High Urpeth Old Thornley Hummerbeck Perkinsville Cold Hesledon Boltshope Park Ireshopeburn Lane Head Shildon Redmarshall Witton Gilbert Stranton Mordon Leeholme Gainford Castle Eden Mickleton Medomsley Edge Durham Carrville Aykley Heads Pontop Inkerman Merrybent Sheraton Bowes Stockton-on-Tees Bank Top Tow Law Scargill Branksome Willington Whitesmocks Nettlesworth Meadowfield Kelloe Ramshaw Clough Dene Newsham Longnewton Chilton Lane High Shincliffe West Blackdene The Middles Allensford Murton Embleton Castle Dene High Hesleden West Kyo Cornforth Ruffside Middleton One Row Owton Manor Walworth Copthill Monk Hesleden North End Oak Tree Littleburn Lane Head Kimblesworth Dent Bank Cornsay Colliery Burnopfield Archdeacon Newton Drinkfield West Sherburn Piercebridge Whitton East Kyo Redford Sedgefield Harelaw Lynesack Ettersgill Albert Hill Tantobie Pittington Wall Nook Ragworth Wingate Ouston Harrowgate Hill Northgrain Killerby Hart Station Old Eldon Sherburn Grange Evenwood Sherburn Egglescliffe Neasham Ebchester Flint Hill Lintzgarth Houghton Bank Esh Gilesgate Moor Escomb High Stoop East Butsfield Billy Row Low Beechburn Mowden Westgate Bishop Middleham Carlbury Seaham Townfield Tudhoe Grange Newton Bewley Wolsingham Beaumont Hill Pickering Nook Oakenshaw Longhill High Throston Harperley Killhope Newfield South Stanley Staindrop Stonebridge Stainton Low Lands Shadforth Howlish Langley Moor Hury New Kyo Newton Ketton Dalton Piercy West Auckland West View Sheep Hill Canada Toronto Butterknowle Trimdon Colliery Hunderthwaite Easington Little Stainton Deneside Elm Tree Lanehead Raby Trimdon Deaf Hill Wycliffe Ingleton Hurworth Burn Ferryhill Cockfield Haswell Moor Woodside Witton Park Church Kelloe Hutton Magna Hope Town High Pittington Annfield Plain New Shildon Byers Green Coundongate Coronation Oxbridge Hartburn Old Durham Hartlepool Brierton Coal Bank Middlestone Moor High Etherley Newtown East Stanley Sadberge Town Head Greencroft Bildershaw West Butsfield Egglestone Abbey Westwick Wackerfield Waterhouses Esperley Lane Ends Hamsterley Edmondbyers Rookhope Middleton St George Cassop South Moor Houghton-le-Side Lowe's Barn Bryan's Leap Brandon Village Medomsley Hardwick Hummersknott Aukside Deanery View Lane Side Regent Street Todhills Houghall Station Town Bridgehill Low Coniscliffe Stillington Rise Carr Eastgate East Law Moorside Plawsworth Gate Green Head Hamsterley Kelton Old Stillington Hunwick Brotherlee Barnard Castle Eaglescliffe Holmside Crookhall Hamsterley Mill Dipton Lonton Bradbury Briscoe Winston Aislaby Mount Pleasant Davy Lamp Roseworth Dyke House Tudhoe Village Hett Pelton Fell Dalton-le-Dale High Grange Woodland Sherburn House New Town Bollihope Blackhall Colliery Tanfield Lea Hill End Barningham Elstob Burtree Ford St John's Chapel Bowburn Hudegate Stony Heap Roddymoor Garmondsway Leasingthorne Lintzford Neville's Cross Greta Bridge Hawthorn Gilpin Brown Haswell Foxton Throston Grange Estate Summerhouse Parkside Plawsworth Denton Satley West Pelton