Retail Marketing in Shield Row

Get in touch

Retail Advertising in Shield Row

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in DH9 0?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Shield Row (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
High Lands Barmpton Middlestone Moor Pierremont Low Pittington Harperley Wolsingham Cornriggs Easington Colliery Butterknowle Stranton High Dyke Waldridge South Cleatlam High Etherley Harrowgate Hill Holmside Annfield Plain Dyke House Stockton Grange Pelton Houghton Bank Hart Station Whinfield Shotton Crookhall Brierton Headlam Sadberge Royal Oak Croft on Heugh South Wingate Leasingthorne East Kyo Inkerman Tantobie Chester-le-Street Grangefield Elm Terrace Ramshaw Rushyford Piercebridge Old Durham Blackwell Durham Greatham Craigside Clough Dene Witton Gilbert Consett Bishopton Hurworth Place Ebchester Langton Redmarshall Cornsay Crook Brancepeth Mount Pleasant Stainton Grove Littleburn Pelton Fell Walworth Bryan's Leap Sockburn Delves Harrowgate Village Drinkfield Trimdon Copley Copthill Sherburn Grange Croxdale Hope Town Town Head Heatherycleugh Lanchester South Hetton Blackhall Colliery Woodham Northgrain Canada Fir Tree Esh Winning Throston Grange Estate High Grange Low Coniscliffe Stony Heap Tudhoe South Pelaw Oxhill Queen's Park Ferryhill Station Brafferton Littletown Dipton Mickleton Tanfield Lea Low Spennymoor Howden-le-Wear Bedburn Graythorp Low Dinsdale Haswell East Briscoe High Haswell High Urpeth Langley Park Newsham Bank Top Blackhall Rocks Coal Bank Ludworth Edmondsley Shotton Colliery Beech Terrace Pity Me Neville's Cross South Side Crawleyside Lintz Murton Kip Hill Fleming Field Leadgate Daddry Shield Woodhouses Carrville Brignall Morley Bradbury Coundongate Little Stainton Mowden Denton Seaton Westwick High Escomb Burnhope St Helen Auckland Townfield The Sands Byers Green Leeholme North End Wolviston Wall Nook Witton-le-Wear Sheraton Old Town Sunnybrow Horden Quarrington Hill Lanehead Thorpe Larches Castleside Stillington Redford Broompark Newton Ketton Westlea Healeyfield Framwellgate Moor Butterwick Windlestone Roseworth Langley Moor Crookgate Bank Bildershaw Woodland Primrose Hill Roddymoor Newton Aycliffe Mainsforth Church Kelloe New Ho New Coundon Burtree Ford Snaisgill Leazes Coppy Binchester Portrack Ornsby Hill Bowlees Norton Lendings Low Lands Eldon Metal Bridge Bollihope Elvet Hill High Friarside Whinny Hill Hunwick Lane Head Thinford Boltshope Park Plawsworth Gate Greta Bridge Hawthorn Leamside Elm Tree Hurworth-on-Tees High Beechburn Regent Street Wynyard Village Satley Elton North Close Sedgefield Shotley Bridge Staindrop Hummersknott Billy Row Perkinsville Ruffside California Knitsley Cornsay Colliery Sherburn Binchester Blocks Muggleswick Ushaw Moor Quebec Carlton Middleton One Row Langdon Beck Shildon Plawsworth No Place West Cornforth West Pelton Phoenix Row Ettersgill White Kirkley Aykley Heads Faverdale Sunderland Bridge Gray Street Kinninvie St Ann's Hill Lowe's Barn Mordon Close House Hury Aukside Hamsterley Chilton Hummerbeck Hart Western Hill Grange Villa Flint Hill Forest-in-Teesdale Evenwood Gate Bowes Thwaite Bellevue Sherburn Hill Urlay Nook Ragworth Egglesburn Coundon Grange Laithkirk Holwick Rookhope Whitesmocks Haughton le Skerne Pickering Nook Todhills Bridge End Crossgate Moor Sacriston Esperley Lane Ends Eastbourne West Sherburn Newfield Hardwick Merryoaks New Town Newfield West Pasture Newton Bewley Elstob Whitehill Black Banks East Butsfield Dean Bank Rainton Gate Westgate High Forge Hill End Old Quarrington Edmondbyers Malton Kelton Peterlee North Bitchburn South Moor Low Etherley Wingate Lintzford Hamsterley Deanery View Merrington Lane Elwick Foxton Medomsley Edge Pontop Cowshill Escomb East Howle Rift House Mount Pleasant High Shincliffe Houghall Killhope Thorpe Thewles Fishburn Blackhill White-le-Head West Rainton Barningham Greencroft South Stanley Causey Old Thornley Iveston Hunderthwaite Monk Hesleden Newton Hall Sunnydale Haverton Hill Beaumont Hill Stockton-on-Tees West Kyo Hamsterley Mill Albert Hill Stanley Old Eldon Foggy Furze Oak Street Ovington Bowbank Stonebridge East Stanley Carlbury St John's Chapel New Hunwick Gainford Eastlea Coronation Stanhope Rise Carr Port Clarence Red Hall Cowpen Bewley Hudegate Hobson Raby Cockfield Gilmonby Templetown Lane Head Hunstanworth Great Chilton Kimblesworth High Clarence West Auckland Toronto Seaton Carew Willington Moorside High Westwood Branksome Old Wingate Hilton Old Cassop Sheep Hill Embleton Quaking Houses Great Burdon Bowburn Hutton Magna Oxbridge Maiden Law Great Lumley Station Town Davy Lamp Wackerfield Stainton Belmont Running Waters Meadowfield Middleton-in-Teesdale Dent Bank Newbiggin New Brancepeth Bishopsgarth Gilesgate Moor Newtown Cleatlam West Park Coatham Mundeville Oak Tree Whitton Romaldkirk Owton Manor Egglescliffe Houghton-le-Side Ferryhill Waskerley Aislaby South Church Cornforth Heighington Dalton-le-Dale Haswell Moor Lonton Bridgehill Harelaw Wearhead Medomsley Hartlepool Middridge Allensford Ouston Summerhouse Oakenshaw Hett Lumley Thicks Little Newsham Grindon Middlestone Archdeacon Newton East Blackdene Parkside High Hesleden Spennymoor Cockerton Bishop Middleham Hesleden Bournmoor Barley Mow The Dene Cotherstone Firth Moor High Handenhold Woodside Winston Redworth Chester Moor West View Brandon Village Crimdon Park Craghead Low Westwood Wycliffe Esh Urpeth Boldron Throston Frosterley Eden Vale East Law Thornley Tindale Crescent High Throston Preston-le-Skerne Nettlesworth Cold Hesledon Dalton Piercy Browney Skerne Park Hutton Henry Dawdon Woodstone Village Broom Hill Ingleton Darlington Burnopfield Hartburn Kirk Merrington Castle Eden Bolam Walworth Gate Easington Old Stillington Hedley Hill Howlish The Grove Tursdale Kelloe Alum Waters Lime Terrace Seaham Page Bank Morton Tinmouth Benfieldside West Butsfield Billingham Middle Side East Hope Low Beechburn Bearpark Egglestone Abbey Pittington Horsleyhope Trimdon Colliery Brasside Longnewton Catchgate Coxhoe Tudhoe Grange Longhill Thringarth Hurworth Burn High Stoop Sherburn House Lane Head Eastgate Neasham Coundon Lane Side Etherley Dene Gilesgate Tudhoe Village Great Stainton Briscoe Beamish Sunniside East Hedleyhope Ramshaw Town Kelloe Lartington Shincliffe Haswell Plough Mountsett Thorpe Sandy Carrs Castle Dene Brotherlee Chilton Lane Tan Hills Cassop High Pittington Preston-on-Tees Barnard Castle Whorlton Garmondsway Woodham Village Evenwood Lintzgarth Aycliffe Village West Blackdene Wheatley Hill Shadforth Middleton Newham Grange Grassholme The Middles Waterhouses Northlea Trimdon Grange Ireshopeburn Lynesack Helmington Row Witton Park Thornley Westerton Tanfield Deaf Hill Little Thorpe Gilpin Brown New Shildon Fulthorpe High Coniscliffe Bishop Auckland Middleton St George Startforth Eggleston Whessoe School Aycliffe Rowley New Kyo Green Head Eaglescliffe Toft Hill Deneside Shield Row Eldon Lane Brandon Merrybent Scargill Killerby Tow Law Etherley Moor Stanley Crook