Sports Marketing in Shield Row

Get in touch

Sports Advertising in Shield Row

The fitness industry is one of the fastest-growing and most popular industries globally.

Interest in fitness, sports and general well-being is more significant than ever before and appeals to many; you only need to look around at a gym floor, and you will see that the users are far from the old stereotypical image of muscly, young men posing in mirrors (although they still exist), but there are now members of all ages, sizes, backgrounds and interests.

In today’s highly competitive sports and fitness industry, it is essential to stand out for the crowd, appeal to a wide cross-section of people and get noticed.

At PromoMedia, we work with a variety of sporting and fitness companies in Shield Row, providing marketing and advertising for a wide range of clients, including large gym chains, independent sports and leisure clubs, self-employed yoga teachers, amateur sports groups and lifestyle coaches. Each of these different propositions appeals to a different cross-section of society, meaning that each campaign has to be tailored and bespoke. 

If you work in the fitness industry and are looking to advertise your product or service, please contact one of our friendly team and tell us about your aims and ambitions, rather like putting together a fitness plan, we will put together a bespoke action plan to help you achieve the results you want!

Contact Us

What is Sports Marketing?

Put simply, it is advertising in the sports niche. This typically includes promoting gyms, sports clubs, fitness centres, lifestyle coaches, personal trainers, and more.

In today's world, sports and fitness are more popular than ever, with most people taking an interest in their health and well-being, ranging from diets to fitness and even holidays.

At PromoMedia, we work with a cross-section of sports businesses, putting together tailored campaigns to help them stand out in a competitive and crowded market. We are able to work with a variety of budgets so drop us a message, tell us more about you and what you offer, we then will put together a costed campaign for you to consider. 

Which Platforms Work Best for Fitness, Well-Being and Sports Club Marketing in Shield Row?

This is a question that has no simple answer as you can imagine. 

In a varied market, as pointed out above, there is certainly no one set way to go about advertising in the fitness industry, for example, what works to promote a bespoke personal fitness trainer is very different to a national gym chain or a holistic retreat. Also at different times of the year, the same company may want to target different types of people – new joiners in January, people looking to get fit for summer, marketing to raise brand profile etc.

Naturally, each sector also has different target markets—young football players are different from older yoga lovers or tennis players.

Here at PromoMedia, we are a sporty bunch and love working in this sector so we can help you choose the best options to appeal to your target market. As we also work with different budgets, we can create a campaign that works for you, ultimately getting you more sales, participants or members.

Some of the most effective types of advertising in this area include: 

  • Outdoor Advertising for the Fitness Industry - outdoor advertising works great in the fitness industry as it allows you to show results and what you offer in a physical way - people can literally see the positive benefits of fitness. With this type of advertising, you can also target specific locations in Shield Row, either local to your gym or sports centre, or you can target specific locations where your potential customers may be. You can see more details on the various outdoor ads we offer here - there are lots of suitable options to consider. 

  • Billboard Advertising - billboards are an old-school but hugely effective mode of advertising for any industry. Large billboards (48 sheets) are generally hired out for a minimum of 2 weeks and popular sites include roadsides, roundabouts and shopping centres. Other popular billboard options include poster sites at key locations, including railway stations, bus stops and underground escalator panels. At PromoMedia we can secure all these various sites for you. Contact us today telling us the area you are interested in and we will look at availability. As a general rule, the best spots get booked in advance so please try to plan ahead as much as possible.  

  • TV Ads for Gyms - for a national gym or larger regional companies, TV advertising works brilliantly. With mass reach and as a highly visible medium you can really show off your fitness, sports or well-being brand. TV is often the “jewel in the crown” for any marketing campaign, it is typically the most expensive form of advertising but this is because it yields the best results. You can find more information on television advertising here. ITV is the most popular channel for advertising on but we find that Sky Adsmart advertising for the sports and fitness industry works very well, as you can target specific locations and personal demographics. This means your ads have less wastage and can achieve better results. 

  • Radio Ads for Sporting Companies - similar to TV, radio has massive reach with people listening at home, in the car or at work. There are lots of different stations to choose from, each having different audiences. Check out this page for more details on radio marketing for your brand. Stations for you to consider include Smooth, Heart, Capital, Classic and other local smaller independent options.  When you tell us your target market we can help decide which are the best options or you may already know yourself. We can also help with production and voice-over.

  • Social media - a powerful medium that is great at showing progress and clients' results. Social media is a great way to showcase your results as well as the services you offer. You can promote across a variety of social media platforms, including Facebook, Twitter and Snapchat. Drop our experienced teams a message to find out more. 

Get a Free Quote

What is the Cost of Advertising in The Sports Industry in DH9 0?

As you can imagine there are no set costs for sports marketing and advertising and it is totally dependent on the type of marketing that you want to adopt. Options such as large scale outdoor campaigns, TV ads and radio are the most expensive but they do subsequently achieve amazing results and a great return on investment. 

Cheaper options that are still highly effective include paid for social media, local press ads in the locale that your service is offered as well as traditional print media - such as leaflets and posters. 

When contacting us, let us know your budgets and what you are looking to achieve and we will work up a plan between us. 

Frequently Asked Questions about Sports Marketing

  1. "What do you do as a sports marketer?" The role is to identify a target audience who is going to be interested in the service or product that you are offering, this could be a young man interested in working out at the gym, an older lady interested in yoga, someone in shape or someone looking to get back in shape. Once we have the information, we put together a tailored campaign to achieve the results you want. 

  2. "What is the difference between the marketing of sports and marketing through sports?" The marketing of sports is the promotion of that sport, for example, promoting a local football team or tennis club. Marketing through sports is often sponsorship of teams, for example, carrying your logo on a sports kit or on advertising billboards at a sports arena. 

  3. "Why is marketing important in sports?" More than ever people are interested in their health and fitness and the sports industry is now crowded. To stand out and be profitable advertising and marketing is important so people know who you are and what you offer. 

Also, don't forget to check out our blog which looks at a range of subjects including more outdoor marketing options and a guide to advertising costs, as well as much more.  

Contact Us

If you are looking to promote your company in the highly competitive sports and fitness industry in Shield Row get in contact with us today.

One of our friendly team will get back to you and talk you through the sports marketing options to take your business to the next level and stay ahead of your competition. We looking forward to hearing from you and putting together a bespoke and successful campaign. 

Enquire Now

We cover Shield Row (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for sports marketing
Coundongate Willington Ireshopeburn Tursdale Denton Barnard Castle Hamsterley The Grove Black Banks Redworth Waskerley Iveston Davy Lamp Holwick Greencroft Ebchester Trimdon Neville's Cross Brancepeth Lanchester Station Town Leadgate Thorpe Thewles Page Bank Running Waters Blackhall Rocks Barmpton Stanhope Mickleton Parkside South Cleatlam Oxhill Lendings Archdeacon Newton Bridgehill School Aycliffe No Place Bildershaw Newton Bewley Trimdon Grange Coronation Stonebridge Ovington Kelloe Hartburn Easington Coundon Grange Ruffside High Beechburn Bowes Great Stainton West Pasture High Westwood Old Cassop Quarrington Hill Crookhall Ramshaw Quaking Houses Newton Hall Wolviston Medomsley The Dene Carrville Cold Hesledon Craigside East Blackdene Ornsby Hill Woodham Newfield Seaton Carew California Eldon Lane Elvet Hill Malton Elm Terrace Broom Hill Hurworth Burn Old Eldon Low Westwood Waldridge South Moor Primrose Hill Staindrop North Close Great Lumley East Briscoe Brotherlee Old Quarrington Crawleyside Hawthorn Thornley Startforth Beech Terrace Billy Row New Kyo Moorside Whitehill Eldon Pelton Sheraton Bishopsgarth Framwellgate Moor Throston Grange Estate Lynesack Templetown Gray Street Quebec Sunnybrow Kinninvie Dalton Piercy High Clarence Hummersknott Harelaw New Coundon Metal Bridge Eaglescliffe Croxdale Healeyfield Sunnydale Egglestone Abbey Shield Row Little Stainton Portrack Lintzford Sunniside High Etherley Burtree Ford Old Town Church Kelloe Woodland Killhope Bradbury Coatham Mundeville South Church White Kirkley Butterknowle Ramshaw Low Dinsdale Hart New Town Killerby Woodham Village West Auckland Thringarth Norton Ludworth Blackhall Colliery Elm Tree Gilmonby Trimdon Colliery Cornsay Colliery New Brancepeth Longhill Sadberge Cleatlam Aislaby Pity Me Binchester Middleton-in-Teesdale Harrowgate Hill Skerne Park Croft on Heugh Merryoaks Pittington Newton Ketton Wheatley Hill Low Etherley Lintzgarth Rift House Catchgate Hunwick Boldron Stainton Crook Oak Street Little Thorpe Old Stillington Pickering Nook Langdon Beck Dalton-le-Dale Bishopton Kelton Leeholme Roseworth Westlea Horsleyhope High Dyke Elton Town Kelloe Bryan's Leap Haverton Hill Rise Carr West Cornforth High Throston West View Rainton Gate Etherley Moor Greta Bridge Esh Houghall Windlestone Owton Manor Haswell Moor Crimdon Park Egglesburn Belmont Stanley Clough Dene Wackerfield Bollihope Cowpen Bewley Bellevue Dent Bank Whessoe Kimblesworth Great Chilton Eastgate Cornsay Hart Station Grassholme Consett Coxhoe Alum Waters Westgate Canada Bishop Auckland Tow Law Chester Moor Monk Hesleden Hunstanworth Edmondbyers High Handenhold Thinford Thornley Hurworth Place Oxbridge Sherburn Hill Lartington Lane Head Gainford Port Clarence Lime Terrace Dawdon West Pelton Maiden Law Lane Head Walworth Tanfield Sedgefield Brierton Frosterley Northlea Mordon Copthill Plawsworth Middleton One Row Shotton Craghead Cassop Holmside Plawsworth Gate Middleton St George Ragworth Leazes Cockerton Bishop Middleham Walworth Gate Billingham Butterwick Wearhead Chester-le-Street Old Durham Redmarshall Pelton Fell Meadowfield Cowshill Howlish High Forge Satley Bowlees Queen's Park West Kyo Nettlesworth Castle Eden Whitesmocks Toft Hill Rookhope Lanehead Scargill Peterlee Stanley Crook East Law Lane Side Low Beechburn Shotton Colliery Ushaw Moor Brafferton Langley Park Beamish St Ann's Hill Bournmoor Esh Winning Lane Head East Howle Browney Hesleden New Ho New Shildon Bank Top Western Hill New Hunwick Castleside Chilton Laithkirk High Coniscliffe Haswell Plough Wall Nook Wycliffe Phoenix Row Brasside Blackhill Brandon High Pittington Chilton Lane Whorlton Deanery View Hunderthwaite High Stoop Burnopfield Crookgate Bank Dyke House Wingate Stockton-on-Tees Aycliffe Village Stony Heap Eggleston Middleton Faverdale South Stanley Copley Mountsett Townfield Elwick Houghton-le-Side North End Tanfield Lea South Pelaw Benfieldside Close House Briscoe Whitton Stockton Grange Morton Tinmouth Graythorp White-le-Head East Kyo High Haswell Tudhoe Cornforth Carlbury Middlestone Cotherstone Westwick Sandy Carrs Great Burdon Thorpe Northgrain Sockburn Causey Bolam South Hetton Wynyard Village High Lands Woodside West Butsfield North Bitchburn Aykley Heads West Blackdene Newbiggin Regent Street Leasingthorne Eastlea Hutton Henry Blackwell Ouston Pierremont Mainsforth Tindale Crescent Preston-le-Skerne East Hope Hardwick Fir Tree Snaisgill Sherburn House Albert Hill Escomb Crossgate Moor Seaton South Side Allensford Haswell Broompark Kip Hill Shincliffe Heatherycleugh Eden Vale Cockfield Esperley Lane Ends Merrybent Embleton Byers Green Piercebridge Waterhouses Woodstone Village Grangefield Headlam Newham Grange Dean Bank Evenwood Houghton Bank Ferryhill Horden Stranton Hartlepool Mowden Mount Pleasant Delves Longnewton Brandon Village Littleburn Roddymoor Hummerbeck Hett Newton Aycliffe Barley Mow Fleming Field Tan Hills Romaldkirk Hobson Merrington Lane Fulthorpe Hamsterley Mill Harperley Evenwood Gate Hurworth-on-Tees Hilton Gilesgate Moor Foxton Aukside Low Coniscliffe Mount Pleasant Daddry Shield Hope Town Middle Side Urlay Nook Tudhoe Village Lumley Thicks Bedburn Urpeth Woodhouses Hamsterley Spennymoor Seaham Royal Oak Low Spennymoor Lowe's Barn Hury Toronto Wolsingham Heighington Red Hall Sherburn Grange Morley Oakenshaw St Helen Auckland High Grange Ferryhill Station Haughton le Skerne Elstob Muggleswick High Urpeth The Middles Westerton Neasham East Stanley Whinny Hill Redford Littletown Firth Moor Garmondsway Summerhouse High Escomb Flint Hill Town Head Thwaite Binchester Blocks St John's Chapel Preston-on-Tees Sherburn Greatham Hudegate Gilesgate Annfield Plain Stillington Coal Bank Murton Shadforth Coppy West Rainton Shildon Sacriston High Friarside Cornriggs High Shincliffe Howden-le-Wear Easington Colliery Foggy Furze Forest-in-Teesdale Tantobie Little Newsham Langley Moor Green Head Gilpin Brown Eastbourne Etherley Dene Lintz Beaumont Hill Darlington Bearpark Burnhope Grange Villa Middlestone Moor Shotley Bridge Deneside Todhills High Hesleden Edmondsley Durham Knitsley Boltshope Park South Wingate Bowbank Barningham Egglescliffe Low Pittington Tudhoe Grange Sunderland Bridge Rowley Ettersgill Sheep Hill Old Wingate Witton Park Low Lands Lonton Winston East Butsfield Grindon Bridge End East Hedleyhope Branksome Middridge Pontop Leamside Fishburn Witton Gilbert Throston Bowburn Witton-le-Wear The Sands Castle Dene Stainton Grove West Sherburn Whinfield Hedley Hill Helmington Row Oak Tree Brignall Raby Drinkfield Newsham Coundon Perkinsville Deaf Hill Harrowgate Village West Park Newtown Thorpe Larches Kirk Merrington Rushyford Langton Carlton Hill End Newfield Hutton Magna Medomsley Edge Ingleton Dipton Old Thornley Inkerman