Healthcare Marketing in Walberswick

Get in touch

Healthcare Advertising in Walberswick

As a sector continuously growing and shifting with both technological and scientific developments (alongside social trends and appetites), healthcare marketing has been transformed over the last decade in terms of products available, services and consumer expectations.

We aren’t solely a nation just served by our brilliant NHS healthcare system anymore; as consumers, we are far more concerned with our general health and well-being than ever before. We all want the best doctors, dentists, food supplements, private healthcare, massage treatments, health retreats etc. and are happy to mix state-funded care with private options.

In this ever-growing and more competitive healthcare market, we find ourselves at PromoMedia working with healthcare brands and international healthcare organisations more than ever. The healthcare market is compact and developing, and if one wants to stand out from the competition, effective marketing campaigns need to be put in place.

We work with private healthcare suppliers, doctors, dentists, chemists, medical insurance groups and more, putting together bespoke healthcare advertising plans in place all over the UK.

If you are interested in advertising your healthcare company, please contact us today for more information.

Contact Us

What is Healthcare Advertising?

Healthcare marketing is simply the promotion of goods and services which are beneficial to our health. In essence, it is a hugely broad market, as any person at any time could be in need of healthcare assistance. 

At PromoMedia, we typically work with the following healthcare, health system members and medical professionals: 

  • Doctors

  • Dentists

  • Chemists

  • Medical insurance 

  • International drug companies

  • Health resorts

  • Private hospitals

For more information on our Healthcare marketing options simply drop us a message today and one of our friendly and experienced teams will be in touch to talk you through the options. 

Enquire Now

Healthcare Marketing Strategy - A Balanced Mix to Attract A Wide Audience

Successful healthcare marketing campaigns generally incorporate a wide range of advertising options. Different advertising methods are often used to create a comprehensive and successful overall campaign.

It seems an obvious thing to say, but this is because everyone is potentially interested in healthcare products – no matter what age, race, gender, sexuality or background – our health is important to us all – therefore, there is a huge amount of people to potentially target with any healthcare marketing plan. This means a full range of marketing options can be considered.

The most popular forms of healthcare marketing options are below:

  • Outdoor advertising – this is great at targeting a full range of people in particular locations. These options are popular with location-based services such as new doctors, dentists, health retreats etc. Healthcare insurance companies and supplement brands often employ national outdoor campaigns. For a full breakdown of outdoor advertising options visit our page here, where you will find more information on options such as 48 sheet advertising, bus advertising, London underground advertising, phone box advertising, bus stop advertising, billboard advertising and more, or for more information simply just drop us a message.

  • TV advertising – TV advertising is one of the most expensive forms of advertising in the UK but that is because it’s so effective. TV ads are used by major healthcare suppliers and national brands who are already established but are looking to cement their position as market leaders or to appeal to new customers. As a brilliant visual and audio medium, TV advertising comes highly recommended from PromoMedia. For a full breakdown of TV advertising costs visit here

  • Online advertising – unfortunately, when we feel ill, one of the things we do is Google the results – not something most healthcare professionals suggest, as you can often convince yourself that your common cold is much worse! However, long gone are the days of posters and leaflets in clinics and waiting rooms as the only form of education and advertising into healthcare products and services. Instead, consumers are more likely to look up conditions, medicines, therapies and practitioners online. Studies have shown that 72% of internet users have searched for healthcare information within the last year and 47% of internet users search for information on doctors or healthcare professionals. Therefore, online ads and social media advertising are great ways to target people searching the web for health advice, local health services, dietary advice, etc. Online advertising is often a very cost-effective way to advertise your company, service or brand. If this is of interest, read more here or drop us an enquiry.

These are just a few examples of healthcare marketing options that may be suitable, for a full list of the marketing options available visit this page here

Make an Enquiry

The Importance of Healthcare Advertising in IP18 6

Purchasing healthcare products or services in the UK can be either a proactive choice or a necessity (some people only search for a dentist when they get a toothache, whilst others have health plans which they have held for years and plan ahead) but whichever brand, service or product the consumer chooses to buy from, they must be firstly known, and secondary trusted. This is why advertising is important.

It’s a cliché that health is wealth but many people live by this mantra (we certainly do) and consumers rightly see healthcare as an investment in themselves and their well-being.

They are, therefore, willing to invest and pay if they believe a healthcare company offers them something valuable and a product or service which will improve their life. Building trust with those who don’t yet know you is tricky and this is why marketing in the healthcare world is becoming more important and why many healthcare advertising plans should be on-going and ever-developing; running over a number of months or even years.

Healthcare marketing campaigns should be designed to inform (tell someone you exist) and educate them (let them know what you offer).

This is because marketing messages in the healthcare industry are often considered untrustworthy or with a degree of scepticism by potential customers (so many products claim to improve your quality of life and will help you to live longer), so changing consumer’s opinions or gaining trust can be difficult and take some time.

This is why at PromoMedia we often recommend a sustained healthcare advertising plan in order to achieve the best results.

Building Trust through Healthcare Marketing

Healthcare marketing is all about building trust.

There is a fine line between educating a consumer and coming across as patronising or inconsiderate (in what can be a sensitive area to promote). Those within the healthcare industry must seek both trust and clarity in communications to attract new customers in a way that is considered, informative and balanced.

Consumers put their faith in healthcare brands and assume expertise, so in order to get your healthcare messages across, communications should be clear and concise and without ridiculous life-changing hyperbole. These healthcare industry marketing messages do not necessarily need to be overly detailed but should be to the point and balanced rather than appearing too “selly”. This is often why outdoor ads and also press ads can be particularly effective in this area; these medium have limited space so the messages in them are often clear and to the point. Social media is often a good way to support these methods with more information. 

Medical Marketing in Walberswick

The power of consumer trust in the healthcare and medical industry is invaluable and nurtures not just one-off purchases, but ongoing relationships you can have for years (which to any business is very profitable) e.g. when a patient finds a good doctor, dentist or healthcare product they don’t want to change! This also means that the marketing strategies of businesses within the healthcare industry should be about both advertising to attract new clients but there should also be campaigns to give ongoing reassurance to existing customers that their faith in you is valid.

For example, if you are a vitamin supplement company, customers will feel reassured to see your adverts and the positive effects it’s having on other people; this will make them feel they have made the right choice in selecting your product and so they will continue to purchase.

Well-rounded campaigns in healthcare marketing will mainly, therefore, follow a balanced full cycle - demonstrating brand credibility, knowledge and professional responsibility with customers at different stages of their relationship with you; either first-time buyers or existing customers. It will also allow you to show there is much more to your product, service and team than just a catchy headline and selling point.

Doctor and Dentist Advertising in Walberswick  - Why Should I Advertise?

Doctor and dental practitioner referrals can be extremely beneficial and are a fantastic (and free) way to gain new patients and customers who already place a high level of trust in your product or service due to a professional recommendation. As a business, however you can’t be responsible for others to drive customers your way, this is why pro-active advertising and a marketing strategy is key.

Public relations and positive perceptions about your work (word of mouth) also make up an important part of your brand’s image, and this can be supported in various ways. You can become the ‘go-to’ brand and become a thought leader, nurturing a positive reputation within the local community; and we believe this is best achieved by a combination of professional referrals, word of mouth and importantly paid advertising and comprehensive and balanced marketing strategies.

Paid advertising act as a confident message that you are established, reputable and popular.

Also, meaningful branding ties in brands can also be considered. Identifying yourself as an organisation focused on positive outcomes, with relevant and key partnerships within your industry e.g. doctors connected to local gyms, dentists with toothpaste brands etc.

It’s important to acknowledge that the traditional patient-doctor relationship has taken on a much more commercial feel in recent years, moving instead from a prescriptive one-way educational relationship instead to a much more engaged, interactive partnership where the power is held by the patient now and not the healthcare professional. The internet has made it considerably easier for consumers to research conditions, products and services and to compare different providers and costs – even globally. It is not unheard of for people to travel to other cities such as New York or those in Europe for superior products or treatments. 

The empowerment of the patient and customer in this space means advertising in the health system is more important than ever.

Physicians and doctors are no longer the decision-makers – that now falls to the consumer, an example would be private dental care e.g. you may be told you need an implant, and your dentist may advise on an implant specialist connected to them, however, these may be expensive, so as a paying consumer you have the choice to go elsewhere and use any private dental implant specialist you want. This leaves you then open to the power of advertising from any private implant specialist.

For more information on healthcare and medical advertising contact us today for free quotes. 

Value for Money and Return on Investment on Healthcare Marketing

Globally, the healthcare industry spends more than any other on advertising – but we believe this is largely down to the inefficiency of campaigns and the less commercial approach often taken.

Working with PromoMedia and our partners, we believe you’ll find a much better ROI on your investment in listening to your aims, ambitions and working with you and your budget.

Frequently Asked Questions About Healthcare Marketing

  1. "What does a healthcare marketer do?" The role of a healthcare marketer is to put together a bespoke and effective healthcare marketing strategy, this can often be done to complement in-house marketing efforts, and is often used to reach new prospective patients and clients. It is often advised that a professional in this niche is employed so that they have experience in communicating accurate health system information. This is imperative as all health information used in advertising communications needs to be accurate and substantiated. A healthcare marketer will produce and execute overall marketing strategies.

  2. "What is included in healthcare marketing?" There is no set answer in making a successful healthcare marketing strategy, it will depend on the specific product or service being offered. We often recommend a broad range of media, including press and radio, normally backed up by a strong digital marketing campaign – which can be highly specific and targeted to prospective patients.  

  3. “We are an international healthcare organization based in New York, and we are looking for a healthcare marketing agency in the UK to complement our in-house marketing strategy and marketing efforts. At the moment these are mainly based around social media posting, boosting and web click ads, but we will need some more traditional options to break the UK market. Can you help?” Yes, we can, we work a variety of overseas healthcare organizations looking to recruits new customers and patients from the UK. Most of these already have a decent social media and digital marketing plan in place. This means the healthcare marketing plan we tend to put together looks at options such as TV, radio and outdoor health marketing opportunities. Contact us with your name email and some general information and we will give you a call.

Contact Us

If you are looking to advertise in the Healthcare sector contact us today and tell us a bit about you, your services and we will give you a call to chat through the various options.

As mentioned, there are lots of options to consider when advertising in the healthcare sector (as it’s a wide-ranging industry with a mass market), but it can give you advice and costings on the best strategies to take your product, service and goods to the next level, ensuring new patients, clients and customers.

We look forward to hearing from you.  

Contact us

We cover Walberswick (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for healthcare marketing
Ringshall Stocks Stonecross Green Battlesea Green Friday Street Dennington Hall Blacksmith's Green Blackthorpe Hawstead Great Common Brettenham Crown Corner Broad Street Westley Boyden End Walberswick Drakestone Green Coddenham Green Great Bradley Acton Timworth Green Colchester Green The Downs Withersfield Water Run Little Green Hemp Green Little Thurlow Green Thorpe Morieux Benhall Green Page's Green Chelsworth Common Washbrook Little Livermere Corton Denham Green Friday Street Oldhall Green Mill Green Haughley Blythburgh Brundish Street Bicker's Heath Brockley Green High Street Green Beccles Shotley Gate Easton Bavents North Green Sowley Green Tostock Maidenhall Great Finborough Larks' Hill Upper Street Coldfair Green Mendham Wrentham Bacon's Green Ringsfield Rede Sizewell Eye Stanway Green Woolpit Heath Bradfield St George Sapiston Denham West Street Hemingstone Lawshall Denham End Button's Green Stoven Rotten End Herringfleet Gromford Little Thurlow Clare Thorington Street Calais Street Brandeston Pound Green Lower Common Barnby Stone Street Bleach Green Chilton Street Wales End Cross Street Assington Green St Margaret South Elmham Woolverstone Kersey Wortham Mellis Green Hanningfield Green Cove Bottom The Port of Felixstowe Bridge Street Barley Green Playford Great Thurlow Redgrave Oulton Broad Kentford Darsham Cookley Street Wingfield Ashfield Cum Thorpe Lampardbrook Kenton Corner Wyverstone Elmswell Monk Soham Green Spratt's Street Boulge Bruisyard Culpho Mendlesham Rougham Meeting Green Birds End Stockhold Green Campsea Ashe Iken Weybread Street Brundon Cavenham Thurston End Brockley Corner Mettingham Nowton Brightwell Heath Rodbridge Corner Hollesley Burstallhill Somerton Falkenham Levington Scotia Drift Knodishall Goddard's Corner North Green Fornham All Saints Pakenham Wetherden Kersey Tye Willisham Tye Thornham Parva Polstead Heath Orford Boardy Green Candle Street Felsham Depden Green Battlies Green Gislingham Acton Place Marlesford Bloodman's Corner Middleton Moor Four Ashes Mickfield Stratford St Mary Wickhambrook Nacton Peasenhall Carlton Lower Green Lattinford Hill Assington Annis Hill Pinford End Lowestoft Lawshall Green Wilby Great Waldingfield Earl Stonham Silverlace Green Walpole Maidensgrave Beyton Mutford Risby Button Haugh Green Great Green Tuddenham Mill Hills Rickinghall Church End Cuckold's Green Potash Cole's Green Wyverstone Green Great Wratting Carlton Colville Rushmere St Andrew Black Street Thorpe Green Newthorpe Freckenham Apsey Green Bucks Horn Place Barton Mills Brockley Milden Broadgrass Green Workhouse Green Racecourse Rushmere Street Brampton Street Martlesham Heath Creeting St Peter Burthorpe Bowbeck Chevington Uggeshall Kennett End Little Knowles Green Rendlesham Cargate Brome Street Gosland Green Wordwell Oakley Park Stow's Hill Earsham Street Owl's Green Bures Green Aldham Baylham Stone Cotton Debenham Maypole Green Grundisburgh Heckfield Green Whatfield Stoke-by-Clare Daisy Green Combs Sharpstone Street Cock Street Bildeston Hawkedon Lambfair Green Cobblers Corner High Street Dunstall Green Sternfield Warren Heath White Horse Corner Flowton Clopton Green Wissington Edwardstone Aspall Willisham Cherrytree Green Pettaugh Rushbrooke Sherbourne Street Finningham Wortham Ling Horner's Green Drinkstone Shelland Sudbourne Bedfield Long Green Gibraltar Butley Halesworth Hessett Allwood Green Cock and End Broom's Barn Priory Heath Cranley Thorington Monks Eleigh Tye Boyton End Ilketshall St Margaret Hawstead Green Creeting Hills Genesis Green Butley Low Corner Upper Street Hunston Green Groton Kittle's Corner Polstead Naughton Market Weston Broadway Stanton Street Chelsworth Church Common Little Green Somerleyton Chickering Sudbury Ilketshall St Lawrence Great Green Bredfield Cockfield California Honey Tye Wootten Green Hulver Street Chilton St Peter South Elmham Brockford Street Borley Green Dunwich Kingshall Green Holywell Row Bedingfield Depden Drinkstone Green Bromeswell Clements Flempton Worlington Eyke Beyton Green Wetheringsett Hartest Glemsford Stoke Park Exning Stradbroke Burgh Culfordheath Thorns Lower Raydon Gulling Green Hightown Green Crowfield Mill Green Sibton Brackenham Calford Green Wingfield Green Stock Hill Sotterley Hibb's Green Ringsfield Corner All Saints' South Elmham Semer Fingal Street Combs Ford Creeting Bottoms Felixstowe Ferry Blyford Coddenham Bedfield Mill Green Scotland Street Aldeburgh Kenny Hill Magpie Green East Bergholt Fen Street Grinstead Hill Almshouse Green Stanstead Dalham Eriswell Battisford Hollybush Corner Clopton Redisham Winston Lindsey Tye Badingham Woodbridge Walk Monewden Coopers Corner Bradfield Combust Onehouse Chediston Green Offton Badwell Green Ash Street Bacton Green Rougham Green Linstead Parva The Heath Upper Street Lakenheath Willingham Washbrook Street Baylham Parliament Heath Little Cornard Framsden Benhall Street Worlingham West Stow Great Wenham Whitton Gedgrave Hall Red Lodge Saxtead Bottom Sutton Street Thurston Planche Stone Common Stowupland Base Green Holton Hadleigh Heath Harleston Woolpit Green Wick's Green Crowfield Green Windsor Green Palgrave Great Glemham Worlingworth Lower Layham Little Wratting Pixey Green Thorney Green Stoke-by-Nayland Ward Green Little Bealings Little Whittingham Green Stanwell Green Haverhill Creeting St Mary Wenhaston Black Heath Thurston Daisy Green Fakenham Magna Blaxhall Butley High Corner Hazel Stub Little London Troston Chippenhall Green Old Felixstowe Whitestreet Green Mendlesham Green Lower Street Brockford Green Sweffling Little Bradley Brabling Green Mickley Green Chimney Street Hemley Falkenham Sink Audley End Cuckoo Green Pakefield Ixworth Thorpe Nether Street Kedington Barking Russel's Green Cross Green Wrentham West End Little Welnetham Charsfield Attleton Green Kersey Upland Tan Office Alderton California Denston Nettlestead Gedding Monks Eleigh Thornham Magna Easton Green Rendham Smallwood Green Westhorpe Chelmondiston Fen Street Bull Green Sutton Common Mile End Kenton Brightwell Shimpling Linstead Green Beck Row Withermarsh Green Redlingfield Westbourne Gipping Whepstead Castle Hill Herringswell Pitcher's Green Methersgate Needham Market Little London Thorpe Street Bacton Brantham Ashbocking Shotley Common Chantry East Green Belstead Thorpeness Higham Bucklesham Moats Tye Saxmundham Friston Bures Rattlesden Swan Green St Nicholas South Elmham Cookley Thorndon Southwold Priory Green Slough Hill Southolt Otley Green The Woodlands Wangford Ashfield Green Elmsett Ingham Tannington Hillside Round Maple Hitcham Leiston Haughley Green Foals Green Dallinghoo Newman's Green East Green Wentford Hasketon Lady's Green Wetherden Upper Town Bell's Cross Little Wenham Stowlangtoft Shop Corner Waldringfield Gedgrave Baxter's Green Huntingfield Maypole Green Blundeston Knaves Green St James South Elmham Cransford Lower Holbrook Grimstone End Lound Mace Green Stanton Framlingham Stowmarket Rumburgh Parham Moulton Great Welnetham Hoxne Broad Green Mount Pleasant Thwaite Brown Street Denham Curlew Green Needham Street Saxtead Green Stoke Stores Corner Ixworth Long Thurlow Heveningham Brook Green Hanningfields Green Rushmere Sibton Green Wattisfield Dagworth Ringshall Mill Street Stoke Ash Somersham Trimley St Martin Wangford Burgate East Barton Haughley New Street Little Saxham Snape Darmsden Sproughton Copdock Swilland Great Cornard Shelley Battisford Tye Yoxford Little Eriswell Snape Watering Cock & End Woodbridge Coltsfoot Green Sackers Green West Row Cocks Green Ramsholt Reydon Smear Colton Barnham Hanchett Village Cuckoo Tye Upper Weybread Nedging Tye Capon's Green Studlands Park Broad Green Walsham le Willows Farnham Trimley St Mary Bush Green Woolpit Dandy Corner Spexhall Shimpling Street Tattingstone White Horse Shadingfield Cay Hill Kessingland Beach Reydon Bury St Edmunds Clopton Green Gipsy Row Wyverstone Street Boyton Tuddenham St Martin Bobby Hill Cow Green Wicker Street Green Stratford St Andrew Sutton Otley Westerfield Buxhall Fen Street Cranmer Green Lower Falkenham Wilde Street Park Gate Clopton Green Stutton Parkway Canham's Green Westleton Laxfield Hanchett End Brundish Langham Badwell Ash Shottisham Walton Middleton Wickham Market Harkstead Hargrave Ringsfield Common Withersdale Street Hadleigh Hacheston Camps Heath Cross Green South Cove Ousden Hinderclay Melton Debach Lavenham Newton Gainsborough Yaxley Ufford Stuston Stackyard Green East End Upthorpe Raydon Bower House Tye Gosbeck Freston Stradishall Barrow Ilketshall St Andrew Bedingfield Street Claydon Cook's Green Stansfield Middlewood Green Oakley East End Rose Hill Brandon Humble Green Cox Common Waldringfield Heath Dennington Bell's Corner Forward Green Kingshall Street Drybridge Hill Great Blakenham Timworth Upper Town Ampton Tunstall Temple End Earl's Green Swingleton Green St Michael South Elmham Denham Corner Fenstead End Akenham Malting End High Street Newmarket Normanston Flixton Wickham Street Ashfield Green Holbrook Lindsey Buxhall Thistley Green Kettlebaston Little Stonham Capel St Andrew Stanningfield Great Saxham Hengrave Saxtead Little Green Mole Hill Botesdale Green Shingle Street Town Street Preston St Mary Barham Santon Downham Ballingdon Metfield Common Pettistree Clay Common Saxtead Trimley Lower Street Bungay Chediston Lackford Covehithe Farley Green Weybread Ubbeston Boxted North Warren Upper Layham Long Melford Stanton Chare Winston Green Landwade Poystreet Green Longfield Green Bruisyard Street Purple Hill Smithwood Green Aldringham Bawdsey Great Bricett Broke Hall Braiseworth Cratfield Charles Tye Occold Cross Green Tannington Place Stone Street Lower Hacheston Metfield Cretingham Little Glemham Toad Row Mildenhall Horham Burstall Mells Oak Hill Stubbing's Green Gisleham Dublin Bardwell Bradfield St Clare West End Mill Hole Washmere Green Tattingstone Greenwich Theberton Shotley Kessingland Wainford Chillesford Melon Green Lidgate Wickham Green Kesgrave Tan Office Green Hundon Ipswich Crownland Kirkley Homersfield Wenhaston Collipy's Green Whelp Street Chattisham Barnaby Green Culford Thelnetham Henley Babel Green Bird Street Dennington Corner Euston Felixstowe Roman Hill Boot Street Fornham St Genevieve High Rougham Ellough Pea Porridge Green Fornham St Martin Chedburgh Chapel Hill Clopton Corner Fressingfield Norton Bramfield Bentley Mill Green Horringer Barsham Great Green Castling's Heath Sotherton Rose Green Dorking Tye Hestley Green Poslingford William's Green Annesons Corner North Cove Mellis Barking Tye Rooksey Green Earl Soham Frostenden Corner Hagmore Green Chalkstone Conyer's Green Duck Corner Old Newton Oaks Tye Frizzeler's Green Blackheath Holton St Mary St Cross South Elmham Henstead Nedging Hartest Hill Westhall Harrow Green The City Little Waldingfield Upper Holton Crackthorn Corner Friday Street Higham Bromswell Heath Undley Hobbles Green Hog's Corner Otley Bottom Kelsale Benacre Flixton Easton Frostenden Cattawade Great Bealings Silverley's Green Weston Ditch Back Street Gosling Green Bramford Wixoe Leavenheath Barnardiston Gazeley Barningham Ash Corner Upsher Green Hoggard's Green Kettleburgh Brome Dorley's Corner Wissett Little Finborough Hintlesham Little Blakenham Great Livermere Cookley Green Wattisham Stone Elveden Botesdale Rishangles Blacksmith's Corner Gunton Martlesham Saxham Street Great Ashfield Oulton Wickham Street Athelington Wattisham Norton Little Green Woodside View Great Barton Wherstead Hopton Cowlinge Cattishall Chimswell Wetherup Street Hepworth Letheringham Nayland Ford's Green Eastbridge Helmingham High Street Mill Common Hunston Syleham Kirton Icklingham Alpheton The Street Stonham Aspal Knettishall Capel Green Wilsey Poslingford Corner Denham Street Wickham Skeith Cornard Tye Hoo Honington Pitmans Corner Brent Eleigh Shipmeadow Newtown Coney Weston Erwarton Thrandeston Duke Street Newbourne Weston Monk Soham Brampton Cavendish Boxford Witnesham Sicklesmere Capel St Mary Sotherton Corner Chilton Leys