Luxury Brand Advertising in Rotten Row

Get in touch

Luxury Brand Marketing in Rotten Row

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Rotten Row

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in RG9 6, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Rotten Row

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Rotten Row

True luxury need not be directly communicated but instead experienced.

Consumers in Rotten Row like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Rotten Row

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Rotten Row (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Widmer End Colstrope Northall Cheddington Hambleden Danesfield Summer Heath Northend Alscot Bancroft Park Gibraltar Lake End Tattenhoe Wotton Underwood Rowsham Blakelands Blue Bridge Beacon's Bottom Cuddington Aston Sandford Redland End Walter's Ash Addington Wycombe Marsh Hulcott Sherington Stacey Bushes Church End Winslow Poundon Nether Winchendon Pheasant's Hill Wooburn Common Turweston Middle Green Ford Burnham Wing Ivinghoe Waddesdon Penn Bottom Willen Park Thorney Beanhill Oxley Park Sedrup Medmenham Lower Bois Lathbury Ledburn Mantles Green Denham Willen Holtspur Easington Bucklandwharf Wroughton Park Whitchurch Shenley Lodge Old Farm Park Broughton Crossing Southend Astwood Downley Northfield Saunderton Upper North Dean Bovingdon Green Bryant's Bottom Buckmoorend Shalstone Hitchambury Mount Pleasant Radnage Chackmore Chearsley Broughton Buckland Common Penn Street Heath End Akeley Milton Keynes Village Oldbrook Watermead Langley Corner Dadford Chalfont Grove Old Wolverton Farnham Park East Claydon Neath Hill Upper Hartwell Upper Pollicott Petsoe End Iver Marlow Bottom Walton Fleet Marston Walton Hall Buckingham Water Stratford Ilmer Little Frieth Micklefield Loughton Wolverton Dorney Chetwode Kingsey Woodham Startop's End Crownhill Griffitts Yard Water Eaton Hillesden Hamlet Emerson Valley Chesham Bois Beachampton High Wycombe Newton Longville Padbury Love Green Austenwood Warrington Shenley Church End Lane End Wooburn Moor Worminghall Boveney Ashley Green Dorney Reach Adstock Cholesbury Lower Pollicott Lee Gate Forty Green Nash Mundaydean Bottom Lower Woodend Hughenden Valley Woodhill Taplow Stratton Chase Cores End Pitstone Sills Yard Edgcott Weedon Foscote Ravenstone Horton East Burnham Bradenham Granborough Baker's Wood Great Hivings Quarrendon Elmhurst Ham Green Pheasants Peartree Bridge The Lee Cadmore End Iver Heath Terrick Church End Wavendon Gate Flowers Bottom Hedsor Bolbeck Park Dunton Fingest Great Horwood Tinkers Bridge Westcroft Piddington Seer Green Giffard Park Redmoor Central Milton Keynes Stratford Fields The Bowl Calverton Ashendon Amersham on the Hill Parslow's Hillock The Badgers Walton Court Amersham Old Town Kimble Wick Southcourt Greenlands Butler's Cross Skirmett Waterend Buffler's Holt Newton Blossomville Aston Clinton Studley Green Bradwell Abbey Hillesden Mobwell Wilton Park Fort End Woburn Sands Burcott Woughton on the Green Townsend Wendover Clanking Rooksley Farnham Common Skittle Green Little Missenden Ivinghoe Aston World's End Ley Hill Fullers Slade Green Hailey Bradwell Common Rush Green Monks Risborough Brook End Drayton Beauchamp Bledlow Ridge Eaglestone Little Kimble Little London Fern Nup End Sheepridge Hunt's Green Oakhill Shabbington Bottrells Close Little Wood Corner Bancroft Coffee Hall Pond Park Middle Weald Tongwell Turville Heath Westlington Well End Chivery Newport Pagnell Kingsash Linford Wood Wingrave Walnut Tree Chalkshire Bletchley Whitney Weston Underwood Lent Fenny Stratford Newton Leyes Cryers Hill Codmore Singleborough Green End Ashland Smokey Row Stantonbury Olney Church End Bradwell Hawridge Upper Weald Moor End Monkston Park Frieth Cressex Tinkers End Lavendon Long Street Littleworth Corner Stoke Goldington Ibstone Rotten Row Stokenchurch Browns Wood Fishermead Netherfield Pitchcott Hyde Heath Grange Farm Biddlesden Atterbury Middleton Pennyland Princes Risborough Beaconsfield South End Brill Ludgershall Little Marlow Crownfield Beamond End Horton Wharf Rose Hill Flackwell Heath Buckland Stone Hollybush Hill Edlesborough Stewkley Tathall End Leadenhall Soulbury Chenies Terriers Botley Lower Ascott Weston Turville North Marston Hanslope Clayhill Green End Pitch Green Amersham Halton Denbigh West Richings Park Tyler's Hill Pednor Bottom Greenleys Gawcott Great Kingshill Ellesborough Gerrards Cross Tyringham New Denham Quainton Dinton Chartridge Shreding Green South End Moor Common Ditchfield Wood Green Charndon Thornton Manor Park Long Crendon Loudwater Aston Abbotts Fulmer Spurlands End Westcott Aylesbury Layters Green Shipton Swanbourne Hollingdon St Leonards Thornborough Far Bletchley Wendover Dean Lower Weald Stoke Poges Lower End Honeyburge Widmoor Lee Clump West Wycombe Little Kingshill Maids Moreton Hedgerley Hill Mill End Great Hampden North End Clifton Reynes Creslow Haydon Hill Downhead Park Steeple Claydon Newlands Lillingstone Lovell Winchmore Hill Springfield Great Holm Mop End Horsleys Green Stoke Green Farnham Royal Little Boys Heath Simpson Goddards Saunderton Chisbridge Cross The City Fox Milne Bradville Ascott Coleshill Hedgerley Brook End Kingsmead Forty Green Longwick Willen Lake Chalfont St Giles Dorton Cublington Prestwood Barton Hartshorn Mentmore Marlow Heath End Berghers Hill Saunderton Lee Dagnall Great Brickhill Asheridge Little Crawley Hyde End Shenley Brook End Marsh Tickford End Pitstone Green Bourne End Furzton Lake Hardwick Great Kimble Pitstone Hill Broughton Chicheley Grove Wolverton Mill East Little Chalfont Filgrave Bishopstone Turville Chalfont Common Ballinger Common Ballinger Bottom Tingewick Sands Great Linford Owlswick Newtown Gayhurst Wexham Street Hazeley Waterside Towerage Barley End Twyford Dunsmore California Lower Hartwell Marsworth New Bradwell Woodrow Penn Fulwell Lent Rise Tylers Green Downs Barn Whiteleaf Horn Hill Littlecote Tilbrook Diggs Lillingstone Dayrell Chessmount Hotley Bottom Lower Cadsden Kingston Kiln Farm Chesham Heelands Hazlemere Nearton End Wavendon Grendon Underwood Stoke Hammond Fawley North Lee Bolter End Cold Brayfield Drayton Parslow North Crawley Brinklow Tetchwick Wooburn Milton Keynes Naphill Parmoor Amersham Common Boarstall Jordans Stony Stratford Radclive Whaddon Botolph Claydon Rockwell End Moulsoe Bedgrove Lee Common Little Ickford Emberton Meadle Hoggeston Coombe Burroughs Grove Kents Hill Kingswood Lye Green Burcott Lenborough Marlow Common Stewkley Dean Hodge Lea Castlethorpe Elfield Park Orchard Leigh Woughton Park Little Linford Bennett End Oving Bierton Walton Bellingdon Wolverton Mill Upper Winchendon Linden Village Askett Sprig's Alley Bledlow Hardmead Shipton Lee Wheeler End Bye Green Wymbush Shenley Wood Wooburn Green Westbury Oakley Knotty Green West End Pednormead End Crafton Page Hill Chalfont St Peter South Heath Little Hampden Lower North Dean Egypt Little Horwood Rout's Green Stony Green Winterhill Upton Stonebridge Higher Denham Darvillshill Walton Manor Calvert Speen Medbourne Nash Lee Haversham Mursley Berryfields Swan Bottom Holly Green Knowlhill Loosley Row Hedgerley Green Woolstone Great Missenden Middle Claydon Tatling End Slapton Caldecotte Little Brickhill Ickford Verney Junction Haddenham Bow Brickhill Monkston Greatgap Leckhampstead Latimer Whelpley Hill Church End Bragenham Bockmer End George Green Hilltop Littleworth Common East End Lacey Green Chilton Fawley Bottom Conniburrow Preston Bissett Marsh Gibbon Stoke Mandeville Bury End Holmer Green Campbell Park Victoria Park Caldecote Church End Two Mile Ash Booker Wolverton Mill South Horsenden Salden Bleak Hall Furzton Wardrobes Hunt's Hill