Luxury Brand Advertising in Horns Cross

Get in touch

Luxury Brand Marketing in Horns Cross

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Horns Cross

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in TN31 6, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Horns Cross

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Horns Cross

True luxury need not be directly communicated but instead experienced.

Consumers in Horns Cross like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Horns Cross

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Horns Cross (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Langney Wivelsfield Green Rotherfield Windmill Hill Belmont Withyham Blackness Highgate Northease Pett Level Bodle Street Green West Marina West Firle Church Wood Eridge Green Wadhurst Pound Green Foxhunt Green Cackle Street East Blatchington Houghton Green Bells Yew Green Red House Common Five Ashes Ponts Green Brede Poundfield Halland Burlow Mark Cross Peacehaven Heights Stonegate Flimwell Guestling Green Horney Common Ridgewood Catsfield Stream Cock Marling Hurst Green Coldean Beddingham Fletching Broad Street Rye Mountfield High Cross Hollington Burwash Weald Mark Cross Winchelsea Beach Chailey Holton Hill Lewes Dodd's Bottom Wood's Green Wartling Broadland Row Lidham Hill Hawkhurst Common Pestalozzi International Village Upperton Peacehaven Trull's Hatch Downside Horsted Green Clive Vale Broad Oak Chuck Hatch Sharp's Corner Splayne's Green Little Norlington Jevington Alderbrook Buxted Halton Eason's Green Salehurst North Moulsecoomb Whatlington Darwell Hole Tidebrook Stone Cross Sharpsbridge Cowbeech Sheffield Green Ginger's Green Swaile's Green Wallcrouch St Helen's Wood East Dean Davis's Town Oxley's Green Furner's Green Moulsecomb Crowhurst The Platt Whitesmith Sutton Chelwood Common Round Hill Friar's Hill Cooksbridge Plumpton Green Iford Terrible Down Marsh Green Hampden Park Isfield Ewhurst Green Norlington St Leonards Green Heighton Street Ditchling Common Wilmington Poundford Selmeston Burgh Hill Grove Hill Three Leg Cross Henley's Down Earl's Down Crowlink Cottenden Portslade Village Crowborough Warren Seaford Fairwarp Flackley Ash St Leonards-on-Sea Tolhurst Newhaven Dallington Lions Green Wellbrook Hooe Birling Gap Baldslow Chilley Green Cornwell's Bank Alciston Four Oaks The Pound East Moulsecoomb Portslade-by-Sea Churches Green Honey's Green Argos Hill Broad Oak Sweethaws Russell's Green Southover Southern Cross Harley Shute Telscombe Hartwell Jury's Gap Foul Mile Clayhill Quabrook Mile Oak Battle Milton Street Barcombe Staplecross Flowers Green Polegate Cuilfail Rocks Park North End Rye Harbour Chalvington Forest Row Old Town Green Street Kemp Town Filching Ovingdean Skippers Hill Blackness Mark Street South Heighton Potter's Green Bulverhythe Snagshall Piltdown Framfield Mount Pleasant Silver Hill Pounsley Landport Mutton Hall Willard's Hill Cooper's Corner Cousley Wood Ticehurst Nash Street Dukes Green Chapman's Town Silverhill Beckley Lyewood Common Chapel Cross Pell Green Ninfield Friston Etchingham Jumper's Town Catsfield Goatham Green Cade Street Westfield Duddleswell Falmer Broyle Side Wallands Park Laughton Shortbridge Fisher's Gate Pebsham Whitehawk Broomgrove Heron's Ghyll Roselands Rottingdean Beckley Furnace Westmeston Exceat Moulsecoomb Chitcombe Hooe Common Denton Marle Green Lunsford's Cross Berwick Birchden Folkington Bexhill-on-Sea Friar's Gate Willingdon Rushy Green Jarvis Brook Laughton Common Herstmonceux Brighton and Hove Horam Broomsgrove Hankham Beacon Down Firle Cliffe Arlington Heathfield Watermill Newbury's Sparrow's Green Rye Foreign Cliff End Patcham Udimore Budlett's Common Bishopstone Bodiam Bachelor's Bump Playden Maresfield Hollingbury Boarshead Broadstreet Green Hale Green Glynde Foulride Green East Hoathly Burwash Common Chiddingly St Anthony's Hill Bohemia Broomham Down Street Plumpton Magham Down Primmers Green The America Ground John's Cross West Hill Balcombe Green Blacklands Hellingly Old Heathfield Uckfield Stone Cross Withdean Mount Pleasant Coleman's Hatch North Corner Coggins Mill Fairlight Ely Grange Godleys Green Warbleton Woodingdean Friday Street Punnett's Town Fairlight Cove Little London Upper Horsebridge Hastings Holmes's Hill Crumbles Burnt Oak Glenleigh Park Woolbridge Blackham Wannock Balls Green Peter's Green Guestling Thorn Best Beech Hill Ripe Northiam Upper Hartfield Canadia Vinehall Street Ashburnham Forge North Chailey Marden's Hill Hartfield St Helen's Shortgate Rusher's Cross Penhurst Great Maxfield Fletching Common Lower Horsebridge Hall's Close Tile Hurst Five Ash Down Crowborough Westdene Durgates Sleeches Cross Hollingdean Steven's Crouch Mayfield Rushlake Green Mount Ephraim Cowbeech Hill Ashton Green Dodd's Hill Silverhill Park Groombridge East Chiltington Beachlands Whitehill Boreham Street Wilmington Green Chilsham Cross in Hand Tompset's Bank Jenkins' Green Frant Chiltington Southease Ditchling Black Rock Three Oaks Winton Holtye Danegate Collier's Green Hammerwood Maresfield Park Wych Cross Preston Teasley Mead Newick Little Common Saltdean Grisling Common Cackle Street Gallypot Street Riseden West Blatchington Caneheath Witherenden Hill Golden Cross Buckham Hill South Chailey East Saltdean Eastbourne Rodmell Piddinghoe Barcombe Cross Brighton Waterhall Bevendean Newbridge Hazard's Green Cackle Street Rose Hill Brownbread Street Pevensey Millbrook Netherfield Pett Founthill Brightling Lower Willingdon Vines Cross Twelve Oaks Kent Street Town Littleworth Maynard's Green Wickstreet Ringles Cross Ratton Village Upper Wellingham Ringmer Caldbec Hill High Hurstwood Wivelsfield Camber Three Cups Corner Roedean Glyne Gap St Anne's East Guldeford Waldron Pevensey Bay Streat Telscombe Cliffs Muddles Green Chelwood Gate Hollingrove Icklesham Bowlers Town Park Corner Mott's Mill Hangleton Blackboys Hove Lower Dicker Stanmer Winchelsea Rickney Robertsbridge Lower Cousley Wood Tilsmore Carter's Corner Offham Sidley Dale Hill Ore Barcombe Mills Upper Dicker Horns Cross Roser's Cross Danehill Town Row Norton Northbridge Street South Malling Burwash Whydown Cooden Palehouse Common Aldrington Etchingwood South Street Hailsham Langney Village Union Street Glyndebourne Butcher's Cross Nutley Hamsey Berner's Hill Telham Normans' Bay Thunder's Hill Chapel Row Little Bayham New Town Peasmarsh Tarring Neville Steel Cross Stunts Green Westham Birchett's Green Mill Corner Spithurst Litlington Iden Poundgate Meads Trolliloes St John's Kingston near Lewes Cripp's Corner Dittons Bexhill Harbour Heights Cogger's Cross Hadlow Down Shover's Green Little Horsted Swiftsden Lunce's Common Gun Hill Rockrobin Waldron Down Eckington Corner Old Town Hollington Park Bardown Wood's Corner Starr's Green Golden Cross Westdean Alfriston Sedlescombe High Wickham Castle Hill