Luxury Brand Advertising in Sleeches Cross

Get in touch

Luxury Brand Marketing in Sleeches Cross

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Sleeches Cross

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in TN3 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Sleeches Cross

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Sleeches Cross

True luxury need not be directly communicated but instead experienced.

Consumers in Sleeches Cross like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Sleeches Cross

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Sleeches Cross (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Stonegate St John's Five Ash Down Glyndebourne Mayfield Dale Hill Wannock Broad Oak Magham Down Hove Golden Cross Cooksbridge Friar's Hill Cade Street Langney Village Upper Horsebridge Swiftsden Trolliloes Wood's Green Nash Street Coleman's Hatch Jarvis Brook Tilsmore Tidebrook Three Leg Cross Bachelor's Bump Terrible Down Green Street Little Horsted Old Town Aldrington West Hill Foxhunt Green Birchden Palehouse Common Westfield Hampden Park Broomsgrove Hastings Hooe Common Hazard's Green Streat Tarring Neville Hadlow Down Hollington Park Exceat Little Bayham Winchelsea Beach Southover North End Polegate Southern Cross Newbridge Fairlight Lyewood Common Woodingdean Chilsham Chalvington Eckington Corner Chiltington Ponts Green Landport Ewhurst Green Cock Marling Kent Street Plumpton Green Holton Hill Beddingham Peacehaven West Firle South Chailey Brownbread Street Sharp's Corner East Blatchington Northbridge Street Gun Hill Crowlink Rye Harbour Folkington Danegate Udimore Halton North Chailey Rose Hill Dittons Blackness Little Norlington Buxted Five Ashes Hartwell Plumpton Stone Cross Mount Ephraim Three Oaks Wickstreet Crowborough Potter's Green Meads Down Street Cooden Rushlake Green Fletching Common Whitehill Mount Pleasant Poundgate Goatham Green Poundford Saltdean Northease Pebsham Willingdon Bardown Telham Broadstreet Green Pestalozzi International Village Danehill Fairlight Cove Chelwood Gate Kemp Town Iford Chitcombe Crumbles Holtye Moulsecomb Mark Street High Wickham Maynard's Green Maresfield Park Telscombe East Moulsecoomb Piltdown Highgate Gallypot Street Vinehall Street Mile Oak Little Common Lower Willingdon Portslade-by-Sea Ticehurst Wood's Corner Harley Shute Belmont Robertsbridge Furner's Green Horney Common Fisher's Gate Riseden Lower Horsebridge Bishopstone Cottenden Teasley Mead Broad Oak Hooe Pell Green Best Beech Hill Chiddingly Flowers Green Vines Cross Budlett's Common Castle Hill Denton Stone Cross Grove Hill Old Town Hurst Green Halland Hollington Eason's Green East Chiltington Ore Boarshead North Corner Upper Dicker Foulride Green Ditchling Common Chapel Cross Rotherfield Dodd's Hill Norton Three Cups Corner Caneheath Upperton Union Street Rodmell Sharpsbridge Henley's Down Founthill East Saltdean St Leonards Green New Town Brede Alfriston Cliff End Caldbec Hill East Dean Quabrook Offham Woolbridge Twelve Oaks Chailey Hollingdean Chapel Row Herstmonceux Rusher's Cross Burwash Common Stanmer Mount Pleasant Stunts Green Cross in Hand Pound Green Muddles Green Cliffe Broad Street Ely Grange Ringmer Glenleigh Park Tile Hurst Ginger's Green Roselands Lower Cousley Wood Pounsley Glyne Gap Roedean Downside Mark Cross Beachlands Lunce's Common Splayne's Green Little London St Helen's Friar's Gate Uckfield Whitesmith Firle Baldslow Tompset's Bank Broyle Side Cackle Street Holmes's Hill Bohemia Boreham Street Church Wood Newhaven Skippers Hill Nutley Blackness High Cross Seaford Westham Lunsford's Cross Red House Common Etchingwood Old Heathfield Icklesham Ovingdean Heron's Ghyll Hollingrove Southease Trull's Hatch Bevendean Horam Oxley's Green Rye Mark Cross West Blatchington Rockrobin Rottingdean Barcombe Whitehawk Ratton Village Salehurst Cooper's Corner Steel Cross Burnt Oak Burgh Hill Shortgate Wivelsfield Iden Primmers Green Grisling Common Mountfield Isfield Birchett's Green Selmeston Newbury's Telscombe Cliffs Laughton Berner's Hill Town Row Ninfield Great Maxfield Blackham The America Ground Clayhill Cowbeech Hill Jenkins' Green Cornwell's Bank Beckley Furnace Bexhill-on-Sea Playden Balls Green Groombridge Beckley Harbour Heights Birling Gap Durgates Round Hill Town Littleworth Broadland Row Hartfield Winchelsea Burwash Weald Houghton Green Marsh Green Peacehaven Heights South Malling Peasmarsh Upper Hartfield Milton Street Russell's Green Churches Green Cogger's Cross Bexhill Hall's Close Sheffield Green Catsfield Stream East Hoathly Chelwood Common Silverhill Pett Level St Anne's Cripp's Corner Burlow Hamsey South Street Wilmington Green Spithurst Arlington Netherfield Windmill Hill Hale Green Waldron Down Clive Vale Withyham Horsted Green Falmer Upper Wellingham Duddleswell Marle Green Collier's Green Shover's Green Crowborough Warren Shortbridge Watermill Jury's Gap Peter's Green Blackboys Bulverhythe Filching Laughton Common Patcham Sweethaws Millbrook Norlington Friston Dukes Green Darwell Hole Ripe Whydown Lower Dicker Cousley Wood The Platt Westdene Litlington Sidley Pevensey Bay Snagshall Roser's Cross Jumper's Town Godleys Green Wadhurst Pett Rye Foreign Coggins Mill Jevington Mill Corner Staplecross Cuilfail Wivelsfield Green Broomham Cowbeech Eastbourne North Moulsecoomb Willard's Hill Fletching Argos Hill Guestling Green Friday Street Thunder's Hill Dodd's Bottom Frant Barcombe Mills Newick Wallcrouch Waldron Blacklands Ashton Green Foul Mile Park Corner Warbleton Hellingly Moulsecoomb Lewes Rocks Park Flimwell Etchingham Framfield Brighton Beacon Down Butcher's Cross Bodiam Marden's Hill Chilley Green High Hurstwood West Marina Burwash Honey's Green Punnett's Town Sedlescombe Northiam Whatlington Sutton Eridge Green Steven's Crouch Mott's Mill Heathfield Ringles Cross Earl's Down Camber Battle Penhurst Hollingbury Swaile's Green Four Oaks Wartling Crowhurst Waterhall Sleeches Cross Dallington Lidham Hill Westmeston Forest Row Heighton Street Rushy Green Lions Green Wych Cross Ditchling Coldean Normans' Bay Flackley Ash Westdean St Leonards-on-Sea Mutton Hall Wilmington Hawkhurst Common Glynde Chuck Hatch Silverhill Park Barcombe Cross Cackle Street Fairwarp Carter's Corner Langney Rickney St Helen's Wood Guestling Thorn Piddinghoe Ridgewood Broomgrove Davis's Town Hankham Kingston near Lewes Horns Cross Hammerwood The Pound Catsfield Sparrow's Green Alciston Wellbrook Witherenden Hill Pevensey Tolhurst Balcombe Green St Anthony's Hill Maresfield Golden Cross Cackle Street Bells Yew Green Ashburnham Forge Buckham Hill Wallands Park Silver Hill Starr's Green Poundfield East Guldeford Alderbrook Hangleton Black Rock Bowlers Town Chapman's Town Canadia Bodle Street Green Withdean Preston South Heighton Hailsham Brightling Winton Brighton and Hove John's Cross Portslade Village Berwick