Luxury Brand Advertising in Walhampton

Get in touch

Luxury Brand Marketing in Walhampton

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Walhampton

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in SO41 5, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Walhampton

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Walhampton

True luxury need not be directly communicated but instead experienced.

Consumers in Walhampton like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Walhampton

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Walhampton (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
East Tytherley Leigh Park Quidhampton Chilworth Old Village London Minstead Vernham Street Lasham Fritham Ellisfield Lower Wield Horris Hill St Giles's Hill Woodmancott Northney Rake Common Crookhorn Lee-on-the-Solent Chilbolton Spearywell Dibden Purlieu Fleetlands Lyndhurst Cold Ash Hill Ewshot Lower Burgate Burghclere Common Hillstreet Kings Furlong Well Ocean Village Harefield Anthill Common Lee Ground Lower Green Sydmonton Rownhams Nutburn Hazeley Penwood Old Burghclere Shortheath Lord's Hill East Wellow Conford Dibden Anchorage Park Dean Sandy Balls Keyhaven Bramshott Chase Bucklers Hard Black Dam Vernham Dean South Weirs Browninghill Green Alverstoke Thruxton Meonstoke Shirley holms Ovington Frost Hill Leagreen The Withies Calmore Upper Bullington Sholing The Close Martin Godwinscroft Bradley Moulsham Green Stanmore Hammer Bottom Hazeley Heath Weston Patrick Ashley Little London Milford on Sea Steep Marsh Weston Colley Coombe Elson Emery Down Titchfield Common Whitsbury Bursledon Upper Common Pound Green Droxford Highways Hook Park Littleton West Common Shamblehurst Crockerhill Hightown Southend Ball Hill Boarhunt Daneshill Newtown Odiham Three Ashes Chandler's Ford Oakley Murrell Green Colt Hill Frenchmoor Sherfield on Loddon Crosshouse Popley Selborne Lower Green Cocksford Down Nashes Green Bedhampton Longparish Charlwood New Milton Bitterne Abbotts Ann Beech Heath End Winklebury Eversley Cross Street End Itchen Abbas Weavers Down Tangley Downton East Dean Lynch Hill Gunville Gilbert Street Bitterne Manor Enham Alamein Standon Colden Common North Poulner Hangersley Furzedown Durley Street Hiltingbury Oakhanger Shirrell Heath Newtown Redbridge Holt Pound Hill Head Empshott Oliver's Battery Stratfield Saye Axmansford Church Crookham St Denys Ripley Tipner Harbridge Green West Dean Hundred Acres Latchmere Green Hounsdown Waterditch Kingsley West Ham Milton Hillpound Rotherwick Winslade Tilly Down Long Sutton Ecchinswell Bentworth Gosport Wigley West Green Ringwood Buriton Woodcott Springvale Ropley Soke Ashurst Bridge Brown Heath Newfound East Woodhay Newtown Common Northfields Upper Enham Leckford Avon Brook Hill Crux Easton Monxton Burley Broad Oak Abbotts Barton Woodington Lynch North Stoneham Lower Ratley Woodfalls Segensworth Church End Highfield Badger Farm The Frenches Ashe Warren Cove Drayton Southwood Cuckoo Bushes Hartfordbridge Palestine Tote Hill Swelling Hill Linford Sholing Common Townhill Park Old Portsmouth Clayhall Fairdown North Street Wimble Hill Wonston Wilsom Old Basing Ramsdean Ampfield Nately Scures Sherfield English Newtown Netley Marsh Rockbourne Linwood East Hill Upper Street Pamber End North Baddesley West Wellow Copnor Tufton Little Posbrook Fleet Beech Hill Clanfield Weston Spanish Green Lyde Green East End Worting North Oakley Weeke Sladen Green Cricket Hill Shawford Twyford Whitehill Neatham Glebe Nutley Hound Stone Totford Pikeshill Lowford Swarraton Upper Wootton Little Holbury Headley Phoenix Green Inhurst Ladwell Northbrook Toothill Grateley Port Solent Brockhurst Dunley West Heath Lower Upham Barton Stacey Wheatley Mengham Blissford Lord's Wood Lymore Anstey Rotten Green Lordswood Hungerford Setley North Weirs Bitterne Park North End Finchdean Fair Oak Green Hollington Cross Hillyfields Wildmoor Bramley Green Up Somborne Farnborough Holt End Sandleheath South Down Bucks Horn Oak Frostlane Chawton North Camp Mislingford Lopcombe Fullerton Bagmore Hattingley Hordle Catisfield Buckland North Houghton Drayton Bridgemary Martyr Worthy Locks Heath East Martin Little Down Newtown Penton Grafton Lower Swanwick East End Kent Sprat's Down Highbury Thornhill Park Highcliffe Burghclere Merry Oak Newgrounds North Hayling Hammond's Green Midanbury Charter Alley East Stratton Shirley Warren Frogmore Applemore Elvetham Bassett Froxfield Green Ellingham Braishfield Boldre Sherborne St John Pound Street Southampton Sandy Down West Liss Wherwell Upper Wield Hamble-le-Rice Northbrook Buckskin Swaythling Burridge Headley Down Soldridge Stoke Charity Alton Bleak Hill Michelmersh Bramley Bowling Alley Itchen Stoke North End Landport Brickhill Upper Burgate Colemore Mead End Bramdean Bramshill Pilley Privett Hyde Old Shirley Woodgreen Boorley Green Liss Bashley Park Weston West Stratton Great Shoddesden Damerham North Fareham Wharf Hill Hannington Griggs Green Newtown Yateley Clatford Oakcuts Plastow Green Bull Hill Little London Montgomery Lines Poulner Greatham Hardley Kingsclere Compton End North Town Pondtail Abbotswood Fordingbridge Lower Slackstead Blackfield Bellevue Powntley Copse Andover Blounce Tadley Hill Eastleigh Keeping Horndean Thedden Maybush Walton Heath Custards Lymington Ower Butlocks Heath Ogdens Ashmansworth Hilsea Penton Mewsey Sopley Charlton Soake Mount Pleasant Furze Hill Wildhern Woolston Itchen Liphook Portmore Lower Bullington Funtley Summerlug Shalden Green Elvetham Heath Bevois Mount Eastland Gate Cupernham Turgis Green Forest Corner Tinkers Cross Passfield Tapnage Wimpson Prince's Marsh Bramshott Hampton Park Rushington Beckley Totton Kings Worthy Fox Lane Ridge Common Foxdown Vernham Row Harefield Farnborough Park Warnborough Green Foulford Walhampton Wolverton Common Wellow Wood Red Rice Millbrook Upper Slackstead Bishopstoke Crow Ashfield Bramshaw Halterworth Hinton Broadmere Lower Turmer West End Clanville Hartley Mauditt Knapp Abbots Worthy Compton Cadnam Harbridge Ann's Hill Waltham Chase Winchester Forton Beauworth Morestead Wymering Birchy Hill New Brighton Stoke Common Bank Eastney South Baddesley The Butts Hawkley Canada Common Netley Hill Binley Bentley Court Corner Exton Lower Common Egypt Mullenspond Micheldever Marchwood Goose Hill Empshott Green Tiptoe Gobley Hole Brambridge Bishop's Sutton Bedford Place Upper Pennington Sandford Brockenhurst Horseport Breamore Allbrook Pucknall Upton Grey Upper Froyle Fisher's Pond Cuckoo's Corner Newton Stacey Spitalhatch North Street East Meon The Hummicks Quarley Flood Street Wootton West Leigh Freemantle Shirley Park Longstock Broughton South Town Wivelrod Pamber Green Steep Buckland Wittensford Wickham Upton Woodley Ibthorpe St Mary's Fareham Privett New Cheriton Exbury Fair Cross Gore End Kingston St Austins East Anton Hensting Brighton Hill Mount Pleasant Lockerley Ramsdell Lower Daggons Dogmersfield Standford Mockbeggar Fair Oak Frogmore Hurstbourne Tarrant Cheriton Portsmouth Hollywater Camdentown Sarisbury Denmead Criddlestyle Curdridge Fleet St John's Church Hambledon Appleshaw Lovedean Old Milton Fawley Brockhampton Newtown Park Woodend Ropley Tadley Clarken Green Woolton Hill Fleetend Eling Adbury Nob's Crook Sparsholt Cole Henley Coxford Whitway Deadwater Kent's Oak Crawley Hatt Hill Dean Allum Green Thorney Hill Ibworth Sleepers' Hill Chilton Candover Ropley Dean Gable Head Upper Canterton Newnham Liss Forest Kilmeston Hale Westley Soberton Old Netley Church Oakley Farnborough Street Medstead Darby Green Godshill Wood Linkenholt Heath End The Soke Woodside Baughurst Common Hook Northington Wildern Causeway Upper Kingston Bevois Town Lower Common Baffins Golden Pot Bickton Rowner Chandlers Green Racedown Newtown Popham King's Somborne Egbury North Waltham Middleton Outwick Hillhead South Farnborough South Ham Hatch Bottom Godshill Hook Thornhill Stonymarsh Upper Farringdon Pardown West Tisted Tadley Bottom Tidpit The Holdings Ashford Aldershot The Mint Warblington Hill Grove Ashlett Soberton Heath Langrish Brockbridge Anmore Brook Hartley Wespall Beaulieu Nichols Town Turkey Island Warnford Stony Heath Upper Ratley Bailey's Hard Over Wallop Whitenap Winchfield Hurst Warsash St Mary Bourne Abshot Mill Lane Sea View West End Plaitford Green Ossemsley West Hill Cowplain Chapel Balmerlawn Wyck High Cross Bashley Paulsgrove Bisterne Tot Hill Deane Danebury Blackmoor Furzeley Corner Isington Picket Post Herriard Little Hoddington Sutton Scotney Seafield Little Basing Lower Brook Broadgate Polygon Up Nately Kingsland Place Highbridge Shalden Knowle Horton Heath Stockbridge Sleaford Boyatt Wood Weston Corbett Anna Valley Crondall Highclere Upper Shirley Heathfield South View Blendworth Bar End Bramley Corner Bevois Valley Wishanger Common Colbury Worlds End Nether Wallop Hawley Lower Buckland Baughurst Whiteley Bransgore Kimbridge Wheat Hold Lower Farringdon Durns Town Awbridge Hill Top South Gorley Upton Rockford Broad Layings Farleigh Wallop Overton Gundleton Cottonworth Kimpton Easton Old Alresford Chilcomb Blashford Winsor Ashford Hill Oakshott Newtown North End Salters Heath Blackwater Langley Monk Sherborne Stoner Hill Greywell Shobley Arford Netley East Liss Winnall Titchfield Park Hocombe Laverstoke Couch Green Ashurst Fulflood Newton Valence Brock's Green Peel Common Burley Beacon Lee Romsey Whale Island Hook Park Estate Hatchet Gate Wecock New Alresford Hartley Wintney North Charford Chidden Hound Green Upham Denvilles Penton Corner Buttsash Bucket Corner Otterbourne Litchfield Shorley Westwood Park East Worldham Southrope Burkham Weyhill St Cross Chilworth Avington Bowyer's Common Goodworth Clatford Fryern Hill Wadwick Tye Row Ash Widley Portchester Testwood Portswood Ragged Appleshaw Kitwood Bedenham New Town Brokenford Hatch Regents Park Stoke Bartley Hoe Gate Picket Hill East Cholderton Stockheath Mapledurwell Upper Clatford West End Green Viables Downend Curbridge Blackhill Gritnam Otterwood Frithend Frogham Woodcot North Sydmonton Warren Corner Malshanger Binsted North Gorley Cufaude Pennington Townsend Foxhills Holt Northam Foxcotte Ashton Faccombe Neacroft Newtown Stoney Cross Hawthorn Dundridge Bagnum Portsea Island Freefolk Bordon Andover Down Heckfield Buddle Bishop's Waltham Kingston West End Andwell Mellishes Bottom Oakridge West Tytherley Hatchet Green Moortown Holybourne Portsea Stuckton Upper Swanmore Stoke Brook North Boarhunt Bisterne Close Purbrook Heath South Warnborough Canada Kingsmead Sheet North Warnborough Hythe Hill Brow Abbotstone Foxhall Thorns Beach Belbins Smannell Fratton Southwick Redlands Park Gate Turmer Hill Four Marks Newtown Hatherden Hazeley Lea Tunworth Pamber Heath Swanwick Sway Stamshaw Stonyford Lindford Lower Froyle Ower Woodside Duck Street Woodlands Wootton St Lawrence Kingsclere Woodlands Axford Grayshott Heathfield Chineham Heather Row Stony Batter Hinton Ampner Hazeley Bottom Crampmoor Newtown Hipley Stroud The Hangers Houghton Eastoke Silkstead Hatch Warren East Oakley Shipton Bellinger Holbury Bighton Steventon Purbrook Lower Exbury Aldermoor Pheonix Green Worthy Down Wickham Common Whitchurch Warborne Lower Bordean Newtown West Meon Woodlands Ramridge Park Ashe Redbrook Mortimer West End Lower Pennington Harestock Burgates Farnborough Green Houndmills Stakes Farlington Stubbington Mattingley Baybridge Burley Street Banister's Park Bossington Valley Park Shootash Everton Eastrop Carter's Clay Dummer Hurstbourne Priors Hightown Havant Redenham Woodlands Water End Basingstoke North End Netherton Dunbridge Norleywood East Boldre Dowd's Farm Somers Town East Aston Westfield Park Corner Headbourne Worthy West Heath Monkwood Dora's Green Stonehills Ridgeway Parade Fyfield Minley Earlstone Common Titchfield Eversley Centre Cosham Kempshott Oak Hill Martin Drove End Rafborough Dipley Crowdhill Kentsboro Horsebridge Emsworth Barton on Sea Shedfield Stratfield Turgis Lower Canterton Southington The Common Preston Candover North Ripley Hill Park Roughdown Shirley Selsmore Hearn Bidden West Town Potbridge Blacknest Newbridge Gilbury Hard Battramsley Cross Copythorne Peartree Green Pitt Mottisfont South Wonston Brown Candover Little Shoddesden Vernham Bank Corhampton Goose Green Owslebury Critchell's Green South Hayling Ratlake Amport Forton Calshot Southsea Stanswood Wintershill Pooksgreen Compton Lane End Cliddesden Barford Bulbery North Kingston Chilbolton Down Swanmore Polhampton Hursley Tichborne Wallington Waterlooville Hawley Lane Hunton Bransbury Rowlands Castle Hollington Furzley Bishop's Green Middle Wallop Langstone Little Ann Chalton Lepe Fair Oak Hoe West Meon Meon Swampton Furzey Lodge Nursling Ashley Timsbury Hedge End Little Somborne Filmore Hill Picket Piece Battramsley Durrants Warren Corner Hyde Headley Wolverton Durley Catherington Ibsley West Worldham Mill Green Up Green Rye Common Silchester Botley Petersfield Bassett Green Bailey Green Bunstead Winchfield Dilton East Tisted Minstead Pilley Bailey Crookham Village Knights Enham Burley Lawn