Luxury Brand Advertising in Walford

Get in touch

Luxury Brand Marketing in Walford

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Walford

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in SY7 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Walford

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Walford

True luxury need not be directly communicated but instead experienced.

Consumers in Walford like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Walford

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Walford (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Upper Buckenhill Stockton Walford Newtown Nash Dancing Green Common Hill Stoke Lane Buckton Leinthall Earls Michaelchurch Escley Goodrich Cross Dorstone Aylestone Hill Pipe Aston Aylton Netherton Stapleton Linley Green Hom Green Hill Gate Walker's Green High Lane West Hill Penrhos Richards Castle Buckcastle Hill Weirend Flaggoners Green Monnington on Wye Peterstow Perton Stretford Court Swainshill Upper Colwall Marston Stannett Moor Park Llandinabo Altbough Aymestrey Comberton Broad Green Mordiford Fromes Hill The Bage Huntington Gorsley Common Cockyard Moreton on Lugg Bagwyllydiart Canon Pyon Cold Green Pool Head Yarpole Sellack Fawley Chapel Fromington Limebrook Brimfield Ladyridge Symonds Yat West Netherton Turnastone Marden Whitechurch Maund Newtown Bodenham Newton Wootton Hatfield Ongar Street Crow Hill Portfields Humber Little Marcle Newton Much Birch Westfield Letton Bishopstone Hawkersland Cross Bowley Lane Sutton Marsh Stowe Callow Marsh Ludstock Stansbatch Bridstow Streamford Hendre Barton Court Ballingham Hill Little Hereford Wormsley Withington Stretton Sugwas Hopley's Green Pixley Bellamore Colwall Stone Castle Frome Foxley Waterloo Enmore Field Knill Burmarsh Grendon Bishop Combe Old Gore Fownhope Moreton Ledbury Dorstone Lea Credenhill Yatton White Stone Sutton St Nicholas Scotland Bank St Owen's Cross West Lydiatt Edwyn Ralph Newtown Grantsfield Woolhope Knapton Green Tudorville Llangrove Great Brampton Colwall Green Hillhampton Urdimarsh Edvin Loach Stoke Cross Moccas Nunnington Hope's Rough Felton Archenfield Kymin Lower Breinton Madley Eardisley Little Birch Cradley Kingstone Bradnor Green Whitton Whyle Marlbrook Merrivale Perrystone Hill Westmoor Whitchurch Ganarew Luston Walford Upper Wootton Lyne Down Sutton Lakes Five Bridges Upper Egleton Kivernoll Donnington Bobblestock Sarnesfield Evesbatch Greenhill Foy Ballsgate Common Pudleston Cobhall Common Moorfields Welshman's Lane Munsley Green Weston Beggard Hinton Hagley Catley Southfield Harewood End Even Pits The Cleaver Acton Green Urishay Common Putley Common Upper Lye Hales Bank Didley Cobnash Durlow Common Lower Town Auberrow The Vauld Rodd Bacton Eign Hill Green Crize Stretton Grandison Upper Grove Common Brampton Abbotts Llanveynoe Wynds Point Hoarwithy Checkley Sollers Hope King's Pyon Elms Green Weobley Glewstone Munderfield Stocks Putley Green Barrelhill Green Nutfield Holme Lacy Lower Lye Dilwyn Upper Dormington Woonton Ash Tedstone Wafer Bredwardine Brockmanton Red Hill Dukes Stockingfield Bishon Common Leominster Pencraig Rushall Kingswood Pencoyd Combe Moor Clouds Woonton Yazor Norton Wood Ryelands Hill of Eaton Much Dewchurch Panks Bridge Kimbolton Kinton Preston on Wye Whitbourne Kingsfield Tarrington Common Bridge Sollers Eastnor Eyton Adforton Stony Cross Phocle Green Evendine Bringsty Common The Knapp Crumpton Hill Bromsash Hungerstone Stretford Rotherwas Steen's Bridge Maund Bryan Archenfield Munstone Lower Bearwood Craswall The Parks Great Doward Huntington Upper Marston Shelwick Green Pentre-Jack Aulden Woolhope Cockshoot Millhalf Upper Hardwick Lower Harpton Ross-on-Wye Newlands Green Lane Brockhampton Birchend Leys Hill Dinedor Camp Lyonshall Ridge Hill Byford Common Preston Wynne Garway Hill Blakemere Ledicot Little Gorsley Bringewood Forge King's Caple Bircher Lower Wootton Parkway Priory Wood Wilton Walterstone Common Lower Green Coldharbour Pencombe Llanrosser Trumpet Shenmore Ewyas Harold Howle Hill Widemarsh Little Cowarne Preston Marsh Eaton Logaston Wigmore Falcon Upper Welson Shucknall Pikestye Marstow / Llanmartin Little Doward Dulas Headbrook Bolstone Beavan's Hill Lower Hardwick Stowfield Upperton The Moors Merbach Lower Welson Wolferlow Trewen Newton Woonton Shobdon Common Bach Kingsland Bowley Town Aston Upper Town Middleton Tedstone Delamere Docklow Norton Canon Little Hill Monkland Lingen Ashton Ailscroft Wharton The Riddle Ruxton Green Weston under Penyard Storridge Pembridge Lugwardine Little Brampton Tidnor Tillington Common Carey Llangarron Bycross Yarsop Stocking Brinsop Hereford Pict's Cross Gilfach Risbury Ocle Pychard Bredward Wayend Street Lower Southfield The Broad Llanrothal Clock Mills Rushock Brinkley Hill Litmarsh Holywell Lower Rabber Moreton Jeffries Amberley Kentchurch Longtown Stanley Hill Dodmarsh Upper Hill Abbey Dore Sallys The Leys Stagbatch Brimfieldcross Hunderton Holme Marsh Kynaston Hales Wood Shawl Lower Hergest Kington Burcher Stretford Upton Crews Brookfield Ryeford Pontshill Upper Lyde Middleton on the Hill Wynn's Green Waller's Green Hurstley Newman's Place Greytree Poolpardon Tupsley Poolmill Pen-allt Thornbury Red Rail Dormington Lugg Green Wormelow Tump Hartleton Penguithal Collington Clifford Cock Gate Kilpeck Flintsham Lyde Cross Weston Sapey Bridge Colwall Tillington Rowland's Green Lower Kinsham Snodhill Crowmoor Crossway Pontrilas Ruxton Twyford Common Moorcot Mansell Gamage Grendon Green Ullingswick Totnor Old Forge Bishops Frome Letton Nokelane Head The Marsh Bailey Lane End Sollers Dilwyn Walterstone Almeley Wootton Brierley Tumpy Lakes West Town Munsley Old Country Newton Ashperton Burley Gate Calver Hill Hole-in-the Wall Bartonsham Crozen Leysters Orcop Hill Leintwardine Westfields Upper Maes-coed Titley Putson Mansel Lacy Cornett Sandyway Stoneyard Green Upper Hamnish Alder's End Loxter Acton Beauchamp Brilley Mountain Canon Frome Wood End Westbrook Broadmoor Common Aconbury Wormbridge Peterchurch The Wymm Dinedor Burghill Wellington Heath Meer Common Lulham Norbridge New Street Saffron's Cross Rudhall Hope Mansell Pen-y-Park Fiddler's Green Jug's Green Pipe and Lyde Ruckhall Coddington Deerfold Wetmore Hill-field Howton Park Gate Lower Burton Lower Maes-coed Downton on the Rock Tyberton Bleak Acre Bull's Hill Eastwood Lower Egleton Crick's Green Strangford Fine Street Newton Hyde Ash Weobley Marsh Trelough Brilley Todding Canon Bridge St Margarets Marlas Claytons Bowley Brampton Bryan Portway Hegdon Hill Haven Veldo The Hundred Stoke Lacy Three Crosses Hampton Bishop Floodgates Tarrington Bredenbury Ridgeway Cross Welsh Newton Michaelchurch Little Dewchurch Batchfields Covender Field's Place Broomy Hill Cophill Lewis Wych Orleton Stony Cross Blackmarstone The Heath Stony Cross Tretire The Fording College Hill Byton Hand Franklands Gate Moorhampton Goodrich Clodock Hildersley Wellington Bearwood Winnal Little Common Linton Hill New Town Trereece Hill Hole Shutton Isle of Rhea Much Marcle Linton Bodenham Moor Crocker's Ash Clehonger Allensmore Elton's Marsh Nextend Clencher's Mill Westhide How Caple Eau Withington Kinnersley Orcop Woodbrook Ballingham Wofferwood Common Baysham Shelwick Callowside Staplow Baron's Cross Ivington Bosbury Headland Bromyard Venn's Green Chance's Pitch Monkhide Haven Moorend Cross Bush Bank Cusop Garway Elmdale Woods Eaves Swinmore Common Bodenham Bank Birchall Holmer Welsh Bicknor Stanford Bishop Upper Kinsham Birley Goose Pool Rodd Hurst Brick End Luntley Horseway Head Withington Marsh Portway Cabal Orleton Common Larport Upton Bishop Mahollam Llanwarne Kerry's Gate Becknell Little Merthyr Winnal Common Burrington Willersley Brobury White Cross Stoke Edith Westhope Ford Belmont St Weonards Vowchurch Aston Crews Portway Mortimer's Cross King's Acre Ashley Moor Staunton on Arrow Grafton Portway Hardwicke Coxall Kerne Bridge Rowlestone Three Ashes The Weaven Lower Bullingham Monmarsh Welsh Newton Common Adley Moor Little London Arrow Green Newton Farm Bicton Treaddow Lower Broxwood Little Tarrington Wormbridge Common Hamnish Clifford Kenchester Sutton St Michael Upper Sapey Middle Maes-coed Brinsop Common Biddlestone Prior's Frome Pow Green Halmond's Frome Old Wharf Ebnall Cholstrey Vowchurch Common Symonds Yat Bradlow Ashfield Dinedor Cross Marlow Lea Line Lower Buckenhill Sugwas Pool Golder Field Ryelands Munderfield Row Elton Lower Grove Common Upper Hergest Wyson Coughton Mathon Ham Green Thruxton Parkway Callow Much Cowarne Wylde Shirl Heath Whitney-on-Wye Little Garway Beggars Ash Winter's Cross Lawton Leinthall Starkes Hope under Dinmore Meadow Green Stoke Prior White Rocks Pontshill Marsh Chickward Trolway Brelston Green Bullinghope Lower Todding Rhydspence Wacton Pen-pwll-sond Upcott Wellington Marsh Llancloudy Birtley Turkey Tump Upper Wellington Broadway Lands Sellack Boat Byford Breinton Common Ledgemoor Marston Nupton Crizeley Overross Uphampton Yarkhill Aston Ingham Crossway Broad Oak Byton Kingstone Upper Breinton Easthampton Grittlesend Cross Llyde Wilson Winforton Bromyard Downs Almeley Bartestree Leysters Pole Upper Broxwood Putley Sapey Common Eardisland Staunton on Wye Sunset The Forge Eaton Bishop King's Thorn Lucton