Radio Advertising in Walford

Get in touch

Radio Station Advertising in Walford

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in SY7 0?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Walford?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Walford, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in SY7 0. 

We cover Walford (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Woolhope Cockshoot Wofferwood Common Lower Todding Lower Kinsham Munsley Green Upper Wootton Merrivale Preston Wynne Bartonsham Bowley Cock Gate Haven West Town Elton's Marsh Alder's End Middleton Wood End Brockhampton The Vauld Thruxton Brelston Green Leys Hill Saffron's Cross Kilpeck Pow Green Stansbatch Stoke Cross Upper Breinton Ledgemoor Harewood End Pencombe Castle Frome Falcon Pudleston Burmarsh Westbrook Lower Egleton Newton Weirend Even Pits Hampton Bishop Treaddow Marston Stannett The Forge Lower Harpton Lugwardine Hildersley Poolpardon Three Crosses Byton Hand Hole-in-the Wall Llancloudy Dodmarsh Bodenham Bank Preston on Wye Moccas Easthampton Stretton Grandison Venn's Green Acton Beauchamp Linley Green Ashley Moor Michaelchurch Haven Brick End Bacton Bull's Hill Stoke Lane Newtown Coddington Llangrove Acton Green Aston Ingham Five Bridges Tudorville Crumpton Hill Orcop Hill Sutton Lakes Putley Green Little Cowarne Yarsop Rodd Hurst Ledbury Westfields Sutton Marsh Snodhill Flaggoners Green Litmarsh Amberley Munderfield Stocks Cophill Woonton Lawton Vowchurch Common Huntington Letton Much Marcle Sunset Upper Buckenhill Monnington on Wye Auberrow Barrelhill Green Green Lane Kerry's Gate Hunderton Cold Green Wootton Penrhos Hendre Wellington Marsh Bridstow Newton Lugg Green Byford Common Birley Lower Lye New Town Cobhall Common Bredwardine Wynn's Green Lower Bullingham Glewstone Howton Sallys Eardisland Wyson Durlow Common Newman's Place Kinnersley New Street Sugwas Pool Wormsley Strangford Marston Richards Castle Bagwyllydiart Newton Luntley Dilwyn Orcop Ladyridge Parkway Parkway Clodock Weston Turnastone Lower Breinton Kerne Bridge Wynds Point Hagley Crow Hill Nash The Riddle Ashperton Ludstock Goodrich Sollers Hope Little Hereford Bicton Upton Bishop Adforton Storridge Newlands Upper Kinsham Putley Goodrich Cross Pen-allt Ryelands Yarpole Trolway Much Dewchurch Ebnall Archenfield Lower Wootton Craswall Whitton Sutton St Michael Upper Lyde Winnal Westhope Upper Marston Shawl Park Gate Little Common Brimfield Broad Oak Newtown Streamford High Lane Westfield Bodenham Upper Broxwood Bringewood Forge Staplow Flintsham Moreton on Lugg Kymin Birchend Bullinghope Pontshill Collington Marden Beggars Ash Crossway Trereece Sellack Boat King's Caple The Hundred Bridge Sollers Hamnish Clifford Ailscroft Checkley Ballsgate Common Luston Upper Sapey Howle Hill Lingen Upper Welson Crozen Trelough Grantsfield Bowley Lane The Heath Stoneyard Green Orleton Common Covender Mortimer's Cross Pontshill Marsh Colwall Stone Headbrook Eyton Todding Burrington Canon Frome Pikestye Hawkersland Cross Aylestone Hill Eardisley Burley Gate Grafton Sapey Common Brinsop Grendon Green Allensmore Stagbatch Shelwick Green Bishon Common Stony Cross The Parks Monmarsh Moreton Jeffries Llanrosser Clock Mills Fawley Chapel Newton Michaelchurch Escley Bellamore Linton Hill Little London Aulden Priory Wood Grendon Bishop Shenmore Yarkhill Symonds Yat Ryelands Hatfield Old Country Abbey Dore Waller's Green Woonton Ash Hill Hole Hope's Rough Pembridge Staunton on Wye Walterstone Llanrothal Urdimarsh Sellack Llangarron Aston Hope under Dinmore Bowley Town Brockmanton Hyde Ash Bush Bank Coldharbour Little Brampton St Owen's Cross King's Pyon White Cross Lower Town Ocle Pychard Hinton Bircher Ashfield Portfields Tarrington Common Little Doward Pentre-Jack Bobblestock Rhydspence Elmdale The Broad Crossway Weston under Penyard Middle Maes-coed Peterchurch Buckton Eastnor Upcott Fiddler's Green Shelwick Bredenbury Kingstone Shucknall Nokelane Head Whitney-on-Wye Almeley Wootton Tedstone Delamere Aconbury Longtown Greenhill Knill Little Merthyr Three Ashes Rowland's Green Cockyard Stockingfield Lyne Down Garway Preston Marsh Ham Green Aston Crews Elton Hardwicke Hoarwithy The Bage Limebrook Edwyn Ralph Munstone Dinedor Camp Ruckhall Moreton St Margarets Bringsty Common Hope Mansell Brampton Bryan Wharton Ballingham Hill Tretire Hill Gate Stockton The Moors Moorhampton Little Tarrington Kingswood Almeley Phocle Green Fromington Logaston College Hill Felton Willersley Moor Park Lea Line Little Gorsley Marlas Leinthall Earls Callowside Mansel Lacy Goose Pool Twyford Common Hill of Eaton Blakemere Dormington Mahollam The Knapp Old Wharf Great Brampton Tarrington Lower Burton Whitchurch Titley Withington Marsh Upper Hergest Wolferlow Broomy Hill West Hill King's Thorn Linton Kenchester Woodbrook Archenfield Portway Pipe Aston Biddlestone Dukes Walford Kingsfield Trewen Hill-field Fromes Hill Coxall Loxter Broadway Lands Aylton Penguithal Woonton Donnington Brilley Mountain Brinkley Hill Little Birch Upper Lye Canon Bridge Greytree Rushock Dulas Kingstone Wormbridge Common Lower Hardwick Risbury Pict's Cross Carey Birtley Portway Lower Southfield Rowlestone White Rocks The Weaven Lower Grove Common Stretton Sugwas Trumpet Pencoyd Stocking Common Hill Winter's Cross St Weonards Upper Town Bleak Acre Pen-y-Park Wacton Bodenham Moor Millhalf Headland Clehonger Old Forge Whitbourne Colwall Green Buckcastle Hill Wormbridge Lyonshall Catley Southfield Holywell Little Hill Byford Stretford Court Mathon Waterloo Upper Hamnish Evesbatch Brimfieldcross Cusop Wellington Heath Marlow Field's Place Bosbury Rudhall Monkhide Putson Norton Canon Marlbrook Isle of Rhea Woods Eaves White Stone Burcher Arrow Green Staunton on Arrow Nupton Baysham Moorcot Letton Dorstone The Leys Cabal Bartestree Netherton Ross-on-Wye Leinthall Starkes Bromyard Tupsley Great Doward Lower Hergest The Cleaver Poolmill Upper Egleton Westmoor Pencraig Bailey Lane End Comberton Netherton Hom Green Brookfield Leominster Madley Uphampton Meer Common Kinton Claytons Winnal Common Swainshill Wilton Becknell Swinmore Common Vowchurch Bolstone Green Crize Lower Maes-coed Sandyway The Wymm The Marsh Rushall West Lydiatt Altbough Much Cowarne Panks Bridge Bredward Yazor Hales Bank Ballingham Beavan's Hill Stony Cross Downton on the Rock Perrystone Hill Upperton Ruxton Crick's Green Thornbury Perton Ridge Hill Newton Lower Bearwood Foy Breinton Common Didley Upper Grove Common Symonds Yat West Pool Head Maund Bryan Stoke Prior Leintwardine Overross Much Birch Dancing Green Kington Norton Wood Newton Farm Franklands Gate Elms Green Tillington Hereford Little Garway Stony Cross Walterstone Common Combe Little Dewchurch Shobdon Aymestrey Batchfields Tillington Common Broad Green Portway Lower Green Stretford Hurstley Holme Marsh Pen-pwll-sond Eign Hill Bromsash Lower Buckenhill Red Hill How Caple Hillhampton Shirl Heath Marstow / Llanmartin Gorsley Common Nunnington Meadow Green Bishopstone Grittlesend Lea Westhide Cradley Moorend Cross Holmer Wayend Street Deerfold Nextend Combe Moor Ganarew Eau Withington Norbridge Crowmoor Stanley Hill Whitechurch Maund Fine Street Bradnor Green Adley Moor Tumpy Lakes Barton Court Lewis Wych Kivernoll Crizeley Hopley's Green Kingsland Ullingswick Yatton Enmore Field Walker's Green Urishay Common Ashton Ruxton Green Calver Hill Dinedor Upper Wellington Hales Wood Stoke Edith Chance's Pitch Clifford Llanveynoe Kimbolton Brilley Eastwood Leysters Ewyas Harold Dorstone Turkey Tump Wilson Horseway Head Edvin Loach Monkland Burghill Upper Dormington Belmont Upper Colwall Withington Brierley Winforton Old Gore Scotland Bank Garway Hill Tyberton Nutfield Wigmore Lyde Cross Dinedor Cross Stowfield Upper Hardwick Welsh Bicknor Cornett Sapey Bridge Hungerstone Lower Broxwood Rotherwas Eaton Crocker's Ash Jug's Green Callow Marsh Munsley Lulham Walford Shutton Eaton Bishop Colwall Lower Welson Sutton St Nicholas Stapleton Prior's Frome Credenhill Little Marcle Evendine Pipe and Lyde Cobnash Veldo Canon Pyon Munderfield Row Broadmoor Common Byton Hartleton Common Bach Cholstrey Stoke Lacy Welshman's Lane Sollers Dilwyn Steen's Bridge Wetmore Clencher's Mill Pixley Bromyard Downs Lower Rabber Bearwood Llandinabo Orleton Foxley Portway Humber Ledicot Ryeford Ridgeway Cross Brobury Docklow Whyle Widemarsh Red Rail Larport Middleton on the Hill Golder Field Ongar Street Welsh Newton Brinsop Common Peterstow Wylde Clouds Ivington Gilfach King's Acre Huntington Bycross Tedstone Wafer Mansell Gamage Bishops Frome Stanford Bishop Floodgates Kentchurch Chickward Rodd Upper Hill Putley Common Wellington Callow Blackmarstone Moorfields Welsh Newton Common Sarnesfield Knapton Green Ford Fownhope Wormelow Tump Brampton Abbotts Lucton Birchall Stretford Tidnor Halmond's Frome Woolhope Hegdon Hill Upper Maes-coed Weobley Cross Llyde Newtown Coughton Bradlow Mordiford Leysters Pole Llanwarne Holme Lacy Kynaston Weston Beggard Baron's Cross Totnor The Fording Weobley Marsh Merbach Upton Crews Pontrilas Stowe