Luxury Brand Advertising in Dodworth

Get in touch

Luxury Brand Marketing in Dodworth

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Dodworth

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in S75 3, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Dodworth

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Dodworth

True luxury need not be directly communicated but instead experienced.

Consumers in Dodworth like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Dodworth

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Dodworth (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Clayton King Edwards Hardwick Crookesmoor Upper Tankersley New Lodge Finkle Street Noblethorpe Holme Walkley Bank Storrs Athersley South Moorhole Deepcar Highwoods Neepsend High Green Scawthorpe Gleadless Townend Maltby Kiveton Park Load Brook Shaftholme Town End Carsick Hill Orgreave Bents Green Grimesthorpe Hallowmoor Wheatley Edderthorpe Slade Hooton Upper Midhope Birley Edge Sprotbrough Ranmoor Crow Edge Thorpe in Balne Edge Mount Silkstone Dalton Bullhouse Sharrow Sheffield Lane Top Middlecliffe Wath upon Dearne Bentley Low Laithes Stacey Bank Topham Ewden Village Instoneville Park Side Canklow Richmond Hill Malinbridge Canal Side Hatfield Chase Dalton Parva Midhopestones Kilnhurst Street Birkendale Jordanthorpe Beauchief Smithy Moor New Totley Newfield Green New Village Arbourthorne Wheatley Park Treeton Wales Bar Stainborough Tinsley East Herringthorpe Windhill Waldershaigh Mapplewell Lower Walkley Kirkhouse Green Plumbley Billingley Owlerton Bradway Bank Greenland Trumfleet Sutton South Bramwith Branton Normandale Hooton Levitt Coldwell Rostholme Crane Moor Worsbrough Village Den Bank Townhead Church Field Lydgate Westfield Hellaby Ryecroft Cantley Woodall Greenhill Cudworth Knowle Top Athersley North Listerdale Long Line Rotherham Under Tofts Lings Common Bolsterstone Beighton Shafton Two Gates Highgate Moorends Berry Moor Clifton Cat Hill Gildingwells Hackenthorpe Carcroft Common Lowedges Hollow Meadows Hoylandswaine Rossington Carlecotes Carr Head Barnes Hall Attercliffe Hill Top Cundy Cross Whirlow Nether Green Dodworth Bottom Edenthorpe Green Moor Totley Upper Whiston Herringthorpe Masbrough Bracken Moor Townhead Eastwood Far Bank Wingfield Whiston Dalton Magna Abdy Stairfoot Gleadless Hoyle Mill Richmond Lindrick Dale Old Haywoods New York Wood Willows Stainton Hillfoot Abbeydale Woodhouse Thurlstone Onesacre Thorn Hill Halfway Wilsic Sunnyside Nether Edge Lower Bradway Summerfield Sandygate Pot House Skellow Charnock Hall Woodsetts Pilley Frickley Chapeltown Thorne Gleadless Valley Ingbirchworth Rollestone Bromley Sheffield Thurnscoe East Highfield Hemsworth Mosborough South Anston Ringinglow High Melton Aston Ecklands Todwick Norton Slay Pits Low Harley Throapham Holmes Wilthorpe Pinfold Hill Hooton Roberts Finningley Hampole Milton Wormley Hill Mortomley Dungworth Whitley Highlane Aughton Lowfield Austerfield Hillsborough Carter Knowle New Rossington Ardsley Walkley Wike Well End Meadow Hall Hangsman Hill Upper Cudworth Swallownest Scholes Kelham Island Haywood Longley Estate Lidget Snowden Hill Little Common Little Hay Nooking Worsbrough Common Long Sandall Horner House Penistone Loversall Dunsville Cotterhill Woods Greystones Cliffe Manvers Old Cantley Sheffield Park Philadelphia Parkgate Parkhead West End Brightside Brincliffe Higham Higham Common Toll Bar Turnerwood Meersbrook Bank Shaw Lands Nethergate Northfield Kimberworth Park Harden Staincross Redbrook The Wheel Sunnyfields Clifton The Lings Upper Crabtree Hollin Busk Fairleigh Keresforth Hill Hood Green Conanby Woodlands Charltonbrook Attercliffe Owlthorpe Endcliffe Edge Hayfield Green Sprotbrough Park Kine Moor Bramley Lings Oughtibridge Blaxton Knoll Top Conisbrough Maythorn Hexthorpe Ecclesall Rivelin Glen Measborough Dike Doncaster Catcliffe Burngreave Cubley Morthen Cundy Hos Grange Lane Carlton High Hoyland Bramley Littleworth Low Wincobank Campsall Four Lane End Base Green Braithwaite Nutwell Ickles Roughbirchworth Worsbrough Holdworth Thornseat Fulwood Goldthorpe Hoober Barnsley Shay House Meadow Head Warmsworth Intake Moorgate Stannington Norton Hammer Sharrow Vale Marr Parson Cross Ecclesfield Lane End Hatfield Oxspring Laughton en le Morthen Stockbridge Smithies Fenwick Brightholmlee Frecheville Hill Top Spittal Houses Wombwell Hickleton Kimberworth Cudworth Common Old Denaby Intake Firth Park Broom Upper Haugh Hemingfield Waverley Orchard Square Scawsby Aldwarke Broomhill Handsworth Haigh Hazlehead Old Edlington Common Side Tankersley Millhouse Green Kendray Hermit Hill Lundwood New Edlington Moss Goole Green High Wincobank Great Houghton Thurgoland Wood Seats Harlington Belle Vue Sothall Barugh Green Loxley Bottom Greasbrough Eastfield Arksey Crosspool Upper Bradway Ughill Burghwallis Stubbin Spink Hall Laughton Common Birley Estate Low Holdworth Old Town Carcroft Lakeside Village Millhouses Hall Broom Balby Kirk Bramwith Silkstone Common Wentworth Elm Tree Hill Flanderwell Low Stubbin Thurnscoe Carbrook Stopes Mawson Green Belle Green Steel Bank Adwick upon Dearne Pincheon Green Wheatley Hills Hill Top Norton Lees Batemoor Shafton Woodlands East Bentley Rise Cricket Houses Thorpe Common Pogmoor Tilts Greystones Middlewood Darnall Dore Worsbrough Dale Stocksbridge Catshaw Highfields Denaby Main Stumperlowe Fir Vale Woodthorpe Estate Eskholme Kexbrough Dunscroft Dunford Bridge Norton Woodseats Holbrook Brecks Lodge Moor Stephen Hill Hallam Head Cusworth Hood Hill Dropping Well Studfield Hill Brookhouse Honeywell Westfield Victoria Hurl Field Hollins End Platts Common Cawthorne Castle Green Lewden Stainforth Tapton Hill Bolehill Firbeck Harley Woodside Norton Brampton en le Morthen Hyde Park Barnburgh Netherthorpe Whinney Hill Tickhill Broomfield Highfield Richmond Park Carr Stone Swinton Bridge Bridge End Fishlake Backmoor Greenside Deep Pit Causeway Head Sharrow Head The Green Arbourthorne Estate West Melton Tivy Dale Upper Hoyland Smithley Sykehouse Meersbrook Dodworth Coisley Hill Pismire Hill Howbrook Parkwood Springs Gawber Pudding Hill Hooton Pagnell Jump Bradway Dean Head Hill Top Templeborough Worsbrough Bridge Owston Cadeby Gilroyd Ravenfield Common Bow Broom Brierley Heeley Crookes Wadsley Brierholme Carr Pitsmoor North Anston Little Sheffield Darfield Lower Crabtree Ulley Little Houghton Auckley Manor Estate Thorpe Hesley Doncaster Common Loxley Brampton Bawtry Wybourn Askern Abbeydale Park Skelbrooke Hanging Water Four Lane Ends Shirecliffe Soughley Park Head Low Barugh Jordon Scout Dike Wincobank Mexborough Dolcliffe Common Piccadilly Guilthwaite Brinsworth High Bradfield South Lane Little Norton Barugh Newton Keppel's Column St Ann's Monk Bretton Hoyland Upperthorpe Langsett Blacker Hill Port Mahon Dinnington Endcliffe Crescent Fourlane Ends Woodhouse Mill Wharncliffe Side Normanton Spring Burncross Hill Top Wigtwizzle Wadsley Bridge Fosterhouses Wisewood Southey Green Harthill Wortley Longley Ings Barrow Low Valley Garden Village Newhill Gateway Plaza Barnby Dun Royd Letwell Fullshaw Birley Carr Adwick le Street Netherthorpe Kirk Sandall Boulder Hill Bolton upon Dearne Liberty Hill Warren Bradgate Wood Royd Lea Brook Thorpe Salvin Ward Green Worrall Shiregreen Dodworth Green Thurcroft Herdings Handsworth Hill Park Hill Fall Bank Micklebring Wales Birdwell Nether Haugh Banner Cross Royd Moor Armthorpe Potter Hill Jordan Sim Hill East Whitwell Totley Brook Blackburn Low Bradfield Carsick Drakehouse Spring Vale Elsecar Wadworth The Manor Foldrings Hoyland Common Broomhill Cortworth Netherthorpe Rawmarsh Darton Waleswood Bessacarr Hatfield Woodhouse Waterthorpe Brick Houses Pickburn East Dene Manor Park Brodsworth Totley Rise Higher Stubbin Hill Top Sandhill Swinton West Green Hill Top Almholme Swaithe Grenoside Woodland View Wickersley Thrybergh Grimethorpe Ravenfield Whirlow Brook Braithwell Royston Howard Hill