Retail Marketing in Port Mahon

Get in touch

Retail Advertising in Port Mahon

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in S6 3?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Port Mahon (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Birdwell Thrybergh Honeywell Town End Highgate Wisewood Laughton Common Highwoods Grimethorpe Brierholme Carr Hill Top Hill Top Eastfield Hangsman Hill Meadow Hall Totley Rise Thurcroft Kirk Sandall Hill Top Wheatley Stainton Owston Broomhill Greenland Holme Catshaw Hill Top Hurl Field Arksey Waterthorpe Woodhouse Holbrook Brinsworth Storrs Abbeydale Cricket Houses Burngreave Charnock Hall Norton Pincheon Green West Green Plumbley Low Bradfield Low Barugh Loxley Arbourthorne Estate Hallam Head Noblethorpe Rawmarsh Old Edlington Firth Park Edenthorpe Endcliffe Crescent Upperthorpe Branton Bramley High Bradfield Birley Estate Millhouse Green North Anston Netherthorpe Fairleigh Wortley Wheatley Hills Monk Bretton Carr Gleadless Valley Silkstone Common Shay House Worsbrough Bridge Aldwarke Howbrook Cundy Hos Clifton Kirk Bramwith Spink Hall Endcliffe Edge Westfield Langsett Lower Walkley Pismire Hill Sprotbrough Park Lowedges Fullshaw Highfield Woodthorpe Estate Topham Drakehouse Hoyle Mill Thurgoland Little Norton Tinsley Kine Moor Dalton Parva Steel Bank Thorpe Common Richmond Hill Swinton Keppel's Column South Bramwith The Lings Southey Green Harley Nether Haugh Base Green Warren Holdworth Wike Well End Guilthwaite Woodlands Belle Vue Lidget Swinton Bridge Wadsley Bridge Billingley Slade Hooton Worsbrough Village Hayfield Green Middlewood High Wincobank Jordan Wombwell Harthill Ringinglow Westfield Sunnyfields Bow Broom Brick Houses Rotherham Cortworth Fenwick Milton Wadworth Hazlehead Barugh Wood Royd Conanby Ravenfield Common Little Common Askern Hellaby Castle Green Pickburn Fall Bank Doncaster Cundy Cross Common Side Aughton Dodworth Wood Seats Sothall Studfield Hill Stannington Cat Hill Norton Wadsley Onesacre Hemsworth Boulder Hill Charltonbrook Bramley Lings Stacey Bank Templeborough Doncaster Common Sharrow Windhill Ardsley Upper Whiston Slay Pits Elm Tree Hill Bracken Moor Ranmoor Darfield Bawtry Sharrow Head Hatfield Chase Roughbirchworth Knowle Top Ecklands Ward Green Den Bank Birley Carr East Whitwell East Herringthorpe Worsbrough Dale New Lodge Pitsmoor Meadow Head Shiregreen Stopes Frecheville Old Cantley Greystones Cliffe Tapton Hill Adwick le Street Worsbrough Scout Dike Upper Midhope Millhouses Handsworth Hill Little Houghton Gateway Plaza Measborough Dike Lea Brook Belle Green Barnsley Lings Common Wilthorpe Coldwell Hall Broom Morthen Bradway Bank Oxspring Thornseat Dunscroft South Lane Intake Horner House Masbrough Thorpe Salvin Stocksbridge Four Lane End Hooton Roberts Dalton Richmond Park Shafton Two Gates Harlington Hallowmoor Dungworth New Edlington Brookhouse Kimberworth Park Carlton Fir Vale Athersley South Sutton Royston Mapplewell Wharncliffe Side Firbeck Low Harley Long Sandall Rollestone Halfway Parkhead Sheffield Lane Top Eskholme Upper Hoyland Conisbrough Penistone Wilsic Flanderwell Manor Park Lindrick Dale Bolsterstone Wales Bar Catcliffe Bentley Rise Newfield Green The Green Swaithe Piccadilly Totley Brook Goldthorpe Hanging Water Pogmoor Hickleton Burghwallis Jordon Crookes Hatfield Woodhouse High Green Upper Tankersley Hill Top Barnby Dun Sandhill Bolehill Park Head Foldrings Maltby Street Kexbrough Carsick Lodge Moor Loversall Barrow Listerdale Old Haywoods Tickhill Pudding Hill Carsick Hill Under Tofts Hoyland Common Stephen Hill Wincobank Blacker Hill Snowden Hill Coisley Hill Ewden Village Long Line Longley Estate Burncross Beighton Scawsby Stone Dunford Bridge Birkendale Cawthorne Sykehouse Scawthorpe Parkgate Lower Bradway Pinfold Hill Woodhouse Mill Wheatley Park Stairfoot Mexborough Brightside Shafton Low Laithes Armthorpe Richmond Waldershaigh Darton Cantley Orchard Square Broomfield Fishlake Nutwell Kirkhouse Green Carcroft Knoll Top Lydgate Stumperlowe Park Side Thurnscoe East Staincross Brincliffe Moorgate Brecks Woodlands East Mosborough Bullhouse Broom Hillsborough Edge Mount Meersbrook Bank Whitley Upper Haugh Hillfoot Hooton Levitt Gleadless Wentworth Causeway Head Letwell Kimberworth Bridge End Woodsetts Greenhill Campsall Braithwaite Great Houghton Brierley Eastwood Herringthorpe South Anston Blaxton Higham Church Field Nether Edge Thorpe in Balne Higham Common Hoober Waverley Blackburn Lane End Sharrow Vale Lundwood Batemoor Clayton Gawber Carr Head Berry Moor Moorhole Haigh Highlane Goole Green Whirlow Norton Hammer Pot House Sheffield Park Dore Walkley Bank Thorne Toll Bar Dunsville Carbrook Mawson Green Warmsworth Attercliffe Hill Top Frickley Canklow Normanton Spring Adwick upon Dearne Neepsend Waleswood Upper Bradway Treeton Four Lane Ends Brightholmlee Gilroyd Green Moor Howard Hill Thurlstone Whiston Owlthorpe Parkwood Springs Sim Hill Dolcliffe Common Hermit Hill Potter Hill Low Stubbin The Manor New Village Beauchief Parson Cross Carcroft Common Aston Kendray Cudworth Common Athersley North Spittal Houses Laughton en le Morthen Thurnscoe Shaftholme Littleworth Wickersley Tivy Dale Bolton upon Dearne Marr Orgreave Bradway Crow Edge Lewden Meersbrook Norton Lees Grange Lane Townhead Royd Moor Tilts Bradgate Ryecroft Owlerton Deepcar Manvers Royd The Wheel Hollin Busk Finkle Street Barnes Hall Cudworth Arbourthorne Handsworth Upper Crabtree Norton Woodseats Northfield Hood Green King Edwards Kiveton Park Manor Estate Smithies Greasbrough Kelham Island Chapeltown New Rossington Upper Cudworth Netherthorpe Stockbridge Attercliffe Worsbrough Common Summerfield Dodworth Bottom Tankersley Midhopestones Gleadless Townend Middlecliffe Bromley Austerfield Wath upon Dearne Braithwell Redbrook Hampole Sheffield Port Mahon Skelbrooke Loxley Bottom Low Valley Haywood Kilnhurst Barugh Green Balby Hoyland Wales Barnburgh Heeley St Ann's Malinbridge Elsecar Far Bank Hooton Pagnell Keresforth Hill Brodsworth Hemingfield Ecclesfield Worrall Sunnyside Little Hay Nooking Rossington Hollow Meadows Newton Crookesmoor Thorpe Hesley Hyde Park Hexthorpe New York Intake Sprotbrough Shirecliffe Auckley New Totley Dinnington Banner Cross Thorn Hill Almholme Crosspool Moss Hackenthorpe Hardwick Abbeydale Park Greystones Little Sheffield Dean Head Holmes Dalton Magna Smithley Micklebring Canal Side Wigtwizzle Netherthorpe Denaby Main Higher Stubbin Liberty Hill Stainborough Soughley Darnall Gildingwells Ulley Wood Willows Ickles Swallownest Low Wincobank Carlecotes Whirlow Brook Lakeside Village Herdings Wormley Hill Walkley Fulwood Ecclesall Newhill Highfields Mortomley Load Brook Skellow Hoylandswaine Finningley Stubbin Ingbirchworth Broomhill Philadelphia Instoneville Stainforth Lower Crabtree Carter Knowle Low Holdworth Old Town West Melton Fosterhouses Cotterhill Woods Rostholme Fourlane Ends Todwick Nethergate Woodall Sandygate Hood Hill Scholes Highfield Bents Green Park Hill Woodland View Cadeby Grenoside Cusworth Townhead Pilley Oughtibridge Brampton Woodside Cubley Ughill Lowfield West End Abdy High Hoyland Shaw Lands Wingfield Trumfleet East Dene Longley Ings Maythorn Greenside Crane Moor Totley Spring Vale Clifton Turnerwood Dodworth Green Normandale Moorends Hatfield Bessacarr Edderthorpe Dropping Well Hollins End Grimesthorpe Platts Common High Melton Jump Birley Edge Harden Hill Top Deep Pit Bentley Smithy Moor Brampton en le Morthen Nether Green Wybourn Old Denaby Garden Village Rivelin Glen Silkstone Jordanthorpe Backmoor Whinney Hill Throapham Ravenfield Victoria