Luxury Brand Advertising in Barlaston Common

Get in touch

Luxury Brand Marketing in Barlaston Common

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Barlaston Common

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in ST3 7, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Barlaston Common

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Barlaston Common

True luxury need not be directly communicated but instead experienced.

Consumers in Barlaston Common like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Barlaston Common

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Barlaston Common (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Whitfield Uttoxeter Trescott Longbridge Hayes Sandon Cauldon Lowe Heron Cross Church Eaton Stubwood Lower Loxley Littlewood Offleymarsh Bednall Burton Manor Woodhouses Great Chell Anslow Gate Jack Hayes Cracow Moss Huntington Chesterton Little Chell Almington Fradley Junction Cannock Wood Featherstone Nethertown Pattingham Upper Elkstone Hulme End Whiston Little Ingestre Fulford Lichfield Hanford Holmcroft Smallthorne Rushton Spencer Rue Hill Stonefield Burslem Scot Hay Carmountside Knotbury Knighton Coldmeece Forton Totmonslow Blackfords Redhill Hartwell Gailey Wharf Nurton Butters Green Colshaw Goosemoor Green Hollins Milton Freehay Coton Podmore Marchington Stadmorslow Smestow Lower Leigh Mavesyn Ridware Heath Hayes Basford Green Prospect Village Brookhay Hoften's Cross Warstone Great Haywood Roche Grange Mill Green Ball Green Lynn Fawfieldhead Bottom House Hoar Cross Offleyrock West Hill Sharpley Heath Combridge Church Eaton Green Brown Edge Butt Lane Adderley Green Perton Stone Heath Butterton Rock End Thorncliffe Latherford Shelton Himley Gnosall Ford Green Ramshorn Rocester Hill Ridware Etruria Threapwood Allimore Green Oakley Westbeech Yoxall Brockton Lower Knightley Hednesford Cross Heath Springfields Dunston Newtown Westwood Mount Pleasant Meir Hay Endon Bank Madeley Heath Lightwood Broad Meadow Chesterfield Townend Wootton Rakes Dale Pipe Ridware Dales Green The Handfords Finney Green Charnes Baddeley Edge Dilhorne Robin Hill Clayton Farewell Stretton Boney Hay Rownall Pitts Hill Carroway Head Quixhill Woodseaves Blakeley Stonywell Little Stoke Kingstone Halmer End The Rookery Woodhouses Betley Common Newlands Moneystone Brocton The Laches Western Downs Dimsdale Broomyshaw Glascote Heath Pipehill Sideway Withystakes Moorend The Bodnets Ecton The Brampton Lapley Southlow Chell Heath Browns Lane Gunstone Colwich Morrilow Heath Cresswell Swinscoe Loggerheads Poolfold Green Heath Trent Vale Abbots Bromley Far Hoarcross Wood Lane Stanley Moor Fegg Hayes Bilbrook Rising Brook Bentilee Apedale Creswell Above Church Pershall Burton upon Trent Bradley in the Moors Lawns Wood Millmeece Nether Stowe Moddershall Bowsey Wood Teanford Sneyd Green Chestall Wain Lee Weeford Copmere End Marston Wombourne Willslock Knightley Swynnerton Admaston Blythe Marsh Upper Tean Bignall End Woodcroft Springwood Salt Bishton Enson Stowe Longnor Coton Farm Acton Trussell Porthill Great Saredon Chapel Chorlton Greensforge Winnington Waterhouses Westcroft Florence Gentleshaw Greenhead Cowley Rodbaston Swindon Overton Rawnsley Creighton Glascote Great Gate Meaford Abbey Hulton Woodhouse Green Churnet Grange Lower Tean Blackbrook Basford Middle Hill Orgreave Blymhill Oakamoor Gospel End Village Weeping Cross Thorpe Constantine Lower Drayton Tittensor Cats Edge Wetley Rocks Light Oaks Forebridge Godstone Wightwick Manor Hansley Cross Upper Mayfield Kingsford Overley Burnhill Green Hodgefield Cotes Winnothdale Coton End Bloreheath Mobberley Fole Rowley Park Fradley Otherton Shareshill Coton Green Haunton Morrey Tatenhill Stonnall Gorstyhill Whittington Bagnall Little Saredon Hill Chorlton Biddulph Moor Stoke-upon-Trent Butterton Horninglow Madeley Bradshaw Coalpit Hill The Leys Stanfield Mill Green Whitley Heath Huddlesford Lower Penn Billington Onecote Clifton Campville Stallington Sugnall High Town Ash Bank Plardiwick Blackwaters Brereton Cross Tunstall Crakemarsh Moreton West Chadsmoor Knowl Bank Meir Joiner's Square Cotes Heath Cold Well Owen's Bank Stonehouses Sutton Leyfields Dogingtree Estate Acton Goldenhill Crateford Bowers Ipstones Hawks Green Elford Heath Lask Edge Dunsley Longsdon Birchendale Bank Top Cornhill Ashmore Brook Belgrave Cheddleton Highfields The Bratch Wardlow Compton May Bank Marston Shraleybrook Upper Ellastone Blymhill Lawns Fradley South Church Mayfield Leese Hill Coven Okeover Middleport Four Ashes Colton Ravenhill Standeford Stanton Painleyhill Dods Leigh Old Perton Ashley Moorside Crossgate Woodcock Heath Bucknall Cannock Newfield Oldfurnace Dunstal Hardings Wood Hinksford Hilton Barton-under-Needwood Mixon Spot Acre Hanbury Woodend Napley Church Fields Dresden Hartley Green Stone Acres Nook Smallrice Wallbridge Park Cauldon Hulme Knowle Style Creswell Green Hill Top Newton Whitecross Stonydelph Coven Lawn Whitemoor Elmhurst Ashwood Packmoor Coombesdale Levedale Little Onn Keele Werrington Brineton Boley Park Branston Queensville Ford Longdon Green Ashley Heath Littleworth Norbury Bromstead Common Blackwood Hill Dunkirk Hollybush Fenton Low Blymhill Common Parkside Bromley Hall Cheadle Springhill Norton Green Poolend Bishops Wood Withington Mile Oak Water Eaton Foxt Onneley Whittington Newtown Slade Heath Betley Bowers Bent Wilnecote Acton Gate Bickford Tillington Hales Leacroft Handsacre Hartshill Moreton Oulton Heath Summerhill Rough Close Gospel End Wall Blythe Bridge Townhead Froghall Waggersley Oulton Grange Slindon Mayfield Cranberry Blount's Green Bradley Windmill Bank Audley Cotton Stowe-by-Chartley Eccleshall Tadgedale Blakeley Lane Sidway Blundies Wildwood Stanley Moss Dosthill Borough Park Endon Bromstead Heath Edial Norton-in-the-Moors Barlaston Common Radmore Wood Jugbank Alton Ryecroft Gate Buddileigh Shaffalong Newcastle-under-Lyme Sandfields Upper Landywood Ridgeway Maer Rickerscote Doley Cowall Moor Bramshall Lower Elkstone Knenhall Oldfallow Blore Coven Heath Stockton Brook Leomansley Fairoak Highwood Sandford Hill Alstonefield Longport Hadley End Tixall Farley Cold Norton Cobridge Spring Hill Lawnhead Ellenhall Curborough Waterfall Leycett Rumer Hill Penkridge Little Burton Giggetty Stapenhill Prestwood Hazlecross Willoughbridge King's Bromley Grindley Bridge End Blackbrook Mitton Penkhull Comberford Moss Pit Trinity Fields Hints Burntwood Green Rugeley Turnhurst Stourton Knightley Dale Long Compton Baddeley Green Washerwall Saverley Green Castletown Oaken Hixon Harlaston Yarnfield Wolstanton Stableford Pasturefields Balterley Green Hilltop Beechcliff Ilam Hilderstone Red Bull Cellarhead The Blythe Wimblebury Ubberley Newchurch Heatley Outwoods Heaton Sheen Pasford Six Ashes Chasetown Hopedale Brazenhill Walton Weston Colton Hills Bradnop Weaverslake Pye Green Hillsdale Hatherton Upper Hatton Highfields Gillway Coton in the Clay Spath Wigginstall Great Bridgeford Trysull Croxton Congreve Codsall Wood Wychnor Bridges Park End Lowe Hill Kerry Hill The Wharf Shut Heath Four Ashes Church Hill Newborough Windy Harbour Hazles Cross Ranton Iverley Brewood Sandonbank Aston Fisherwick Wigginton Crackley Little Hay Overmoor Winkhill Brereton Croxall Longdon Hollies Common Cheadle Common Calf Heath Birch Cross Flash The Shruggs Walford Bonehill Leadendale Longton Efflinch Foxley Broomhill Codsall Red Hill Warslow Little Wyrley Fradswell Sandborough Gillow Heath Garshall Green Bromley Wood Scounslow Green Quarry Heath Stramshall Hardings Booth Cat's Hill Cross Wereton Baswich Ranton Green Hazles Elford Cheddleton Heath Shawfield Hammerwich Kingston Hill Burston Clough Hall Bemersley Green Newpool The Raikes Gerrard's Bromley Hilliard's Cross Ribden Footherley Cross Green Knighton Winshill The Heath Gratwich Godleybrook Christ Church Drayton Bassett Woodlane Gospel Ash Braddocks Hay Lower Ellastone Coxgreen Armitage High Onn Wharf Fazeley Abbey Green Bobbington Darnford High Onn Checkley Bradwell Shenstone Lane Green Denstone Offleyhay Etchinghill Meir Heath Hollinsclough Talke Sturbridge Normacot Olive Green Walton-on-the-Hill The Quarry Coton Hayes Field Wootton Walton Enville Bolehall Croxden Wychnor Middle Mayfield Middle Madeley Horton Muckley Corner Barnfields Bradeley Brown Lees Kingsley Moor Hillcroft Park Great Moor Halfpenny Green Coton Clanford Shobnall Ellastone Hookgate Wetwood Blackshaw Moor Middleton Green Beasley Dunwood Millend Back o'th' Brook Stafford Loxley Green Armshead Horsebrook Breretonhill Draycott in the Clay Shirleywich Tutbury Lutley Kingsley Tompkin Thornes Kettlebrook Aston Hanbury Hanchurch Beam Hill Boundary Newton Biddulph Hopton Longshaw Congleton Edge Roughcote Alder Moor Lea Heath Hamstall Ridware Newstead Butter Bank Kingswood Common Oulton Hockley Consall Balance Hill Armsdale Kinver Shallowford Essington Leekbrook Cotwalton Milwich Chorley Adbaston Stanshope Threelows Callingwood New Wood Somerford Springhill Streethay Upper Longdon Knutton Little Heath Garmelow Newtown Coton Cheadle Park Dayhills Kingsley Holt Milford Madeley Park Weston-under-Lizard Bitterscote Kidsgrove Brund Hollington Coltstone Rangemore Shutt Green Tunstall Norbury Junction Kiddemore Green Coppenhall Leek Loynton Birches Head Newton Hurst Silverdale Hawthorns Wheatlow Brooks Shelton under Harley Fenton Beamhurst Newchapel Balterley Orton Hobble End Tatenhill Common Napley Heath Boothen Edingale Milldale Meerbrook Goosemoor Harriseahead Ball Haye Green Stanley The Rowe Lupin Alrewas Lower Hatton The Hollies Beamhurst Lane Gayton Knypersley Chatcull Aldershawe Lower Stonnall Rolleston on Dove Church Leigh Deadman's Green Longnor Blithfield Derrington Whitmore Landywood Mosslane Little Bridgeford Middle Cliff Denford Broadeye Whitehill Parkgate Laney Green Gailey Upper Leigh Outwoods Cotonwood Tamworth Upper Hulme Ounsdale Dunstall Dapple Heath Boon Hill Apeton Newtown Dam Mill Heighley Blackbrook Dove Bank Whittington Croxtonbank Commonside Lightwood Aston-by-Stone Blakelow Newborough End Doxey Bromstead Ravenshall Yarlet Baldwin's Gate Burybank Townsend Burntwood Wheaton Aston Barton Turn Brickbridge Amerton Whitgreave Oxford Woodshutts Sandyford Standon Lower Nobut Seisdon Norton East Coton Mossgate Outlands Needwood Gratton Hanley Four Crosses Barlaston Blithbury High Offley Little Aston Marchington Woodlands Stretton Lordsley Nurton Hill Harper's Gate Hopwas Poolfields Pillaton Wetton Little Sugnall Shebdon Rudyard Gorstey Ley Stockwell Heath Boscomoor Rakeway Birchall Red Street Ashley Dale Orslow Little Madeley Oulton Rake End Hill Top Beech Drointon The Potteries Shutlanehead Amington Hyde Lea Broughton Weston Jones Rushton Bank Tithebarn Little Haywood Fauld Hem Heath Woodwall Green Caverswall Cookshill Beaconside Rileyhill Blurton Weston Coyney Prestwood Calton Woodend Dagdale Whiston Haregate Oultoncross Newtown Wrinehill Sandyford Two Gates Woodmill Cliff Vale Upper Cotton Perry Crofts Cheslyn Hay Anslow Shenstone Woodend Oak Hill Blore Slitting Mill Grindon Haselour The Lymes Great Chatwell Draycott in the Moors Trentham Seighford Bishops Offley Longridge Forsbrook Netherland Green Bond End Westlands Holt Hill Seabridge Brookhouses Meretown Littleworth Talke Pits Bank Top Anslow Common Great Wyrley Hollins Chadsmoor Tuppenhurst Norton Canes Common Side Hazelslade Woollaston Barton Green Aspley Whitehurst Knowl Wall Gnosall Heath Alsagers Bank Chase Terrace Gipsy Green Stoke-on-Trent Chebsey Bridgtown Ingestre Woottons Churchbridge Beffcote Upper Nobut Bednall Head Morridge Side Berry Hill Haughton Huntley Alders Norton Bridge Hademore Woodgate Northwood Dunston Heath Hill Top Barton Gate Miles Green Brinsford Mucklestone