Luxury Brand Advertising in Windmill Bank

Get in touch

Luxury Brand Marketing in Windmill Bank

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Windmill Bank

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in WS15 4, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Windmill Bank

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Windmill Bank

True luxury need not be directly communicated but instead experienced.

Consumers in Windmill Bank like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Windmill Bank

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Windmill Bank (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Orslow Hademore Hulme Mayfield Leacroft Blackwood Hill Standeford Newtown Shut Heath West Chadsmoor Hanbury Woodend Halmer End Elmhurst Wheaton Aston Wychnor Freehay Boley Park Florence Fegg Hayes Longton Chorley Longnor Rue Hill Browns Lane Moddershall Teanford Townend Bonehill Knighton Podmore Denstone Hartwell Milford Bromley Hall Flash Madeley Garshall Green The Hollies Oakley Hyde Lea Bromstead Heath Roche Grange Cauldon Cold Norton Sideway Cold Well Gorstyhill Bemersley Green Upper Cotton Rodbaston Anslow High Town Levedale Parkgate Burnhill Green Bilbrook Kingsley Moor Lutley Amerton Quarry Heath Shawfield Bradley Coven Heath Coven Christ Church Mill Green Hollybush Rake End Blakeley Branston Ranton Green Napley Heath Sandyford Stonydelph Long Compton Harlaston Wolstanton Laney Green Oldfurnace Dimsdale Hulme End Heighley Creighton Cotwalton Owen's Bank Berry Hill Ounsdale Meaford Woodshutts Porthill Shelton Leek Plardiwick Broadeye Leese Hill Walton Betley Aston Blithfield Upper Hatton Colshaw Hartley Green Hollington Foxley Gospel End Coton Fradley Junction Essington Ashley Dale Red Bull Millend Cotton Dagdale Dresden Coven Lawn Stone Heath Hoften's Cross Rising Brook Boothen Whitgreave Back o'th' Brook Cranberry Brewood Westlands Dunkirk Alder Moor Knightley Shutlanehead Sidway Stubwood Hanford Burton Manor Shelton under Harley Little Onn Hollinsclough Waterhouses Church Eaton Pitts Hill Bromstead Common Burston Slitting Mill Barton Green Alrewas Bolehall Lower Loxley Basford Green Hazelslade Bowers Gentleshaw Middleton Green Foxt Queensville Prospect Village Cracow Moss Upper Leigh Winkhill Wootton Shobnall Coton Clanford Chestall Milton Newtown Whitecross Upper Ellastone Tutbury Ecton Adbaston Congreve Brazenhill Forebridge Mavesyn Ridware Leyfields Draycott in the Clay Etchinghill Castletown Acton Gate Greensforge Dunstall Shirleywich Outwoods Middle Hill Dunwood Leadendale Balterley Broomyshaw Burntwood Green Beasley Dunsley Overmoor Muckley Corner Sandonbank Madeley Park Oldfallow Cheadle Caverswall Great Gate Woodwall Green Endon Bank Farewell Morrey Stanshope Pattingham Withington Smallthorne Calf Heath Cannock Wood Norton East Hamstall Ridware Hill Top Chell Heath Callingwood Croxden Cheddleton Lask Edge Cobridge Gipsy Green Wood Lane Poolfields Norton Green Common Side Oxford Talke Pits Elford Blackbrook Streethay Alstonefield Middle Cliff Rudyard Cookshill Middle Madeley Seighford Bagnall Marchington Woodlands Stockton Brook Garmelow Trent Vale Tamworth Betley Common Broughton Endon Gospel Ash Little Saredon Meir Heath Edial Wigginstall Little Sugnall Stretton Westbeech Little Heath Knypersley Blymhill Lawns Hobble End Wain Lee Himley Waggersley High Onn Wharf Knotbury Rileyhill Upper Elkstone Adderley Green Dam Mill Cross Heath Hill Top Wetton Churchbridge Dunston Buddileigh Wardlow Moorside Hillsdale Armshead Newfield Windmill Bank Enson Burton upon Trent Warstone Whittington Butt Lane Bowers Bent Weston-under-Lizard Hilderstone Fawfieldhead Mill Green West Hill Normacot Park End Balance Hill Trescott Oultoncross Barton-under-Needwood Westcroft Boney Hay Bignall End Heron Cross Haunton Stafford Stableford Brund Stockwell Heath Hinksford Knowl Bank Yarlet Charnes Abbey Hulton Bradeley Lichfield Lane Green Stramshall Shraleybrook Two Gates Church Fields Talke Clough Hall May Bank Okeover Brockton Froghall Tithebarn Handsacre Goosemoor Green Weston Jones The Laches Hodgefield Congleton Edge Holt Hill Standon Coombesdale Dosthill Mixon Crossgate Rawnsley Newchurch Churnet Grange The Shruggs Whitehurst Newpool Oulton Newstead Hazles Coton Farm Blurton The Wharf Thorpe Constantine Whitmore Blakeley Lane Spath Tillington Chesterton Grindon Church Mayfield Blore Hopton Breretonhill Alders The Blythe Highfields Ryecroft Gate Salt Curborough Ashley Heath Aldershawe Wightwick Manor Longridge Roughcote Acres Nook Coton End Drayton Bassett Stanley Moor The Lymes Upper Mayfield Baswich Newton Hurst Morrilow Heath Colton Rownall The Quarry Whittington Southlow Longsdon Hopedale Fairoak Ridgeway Billington Outwoods Mobberley Brineton Gailey Wharf Weaverslake Lower Stonnall Bradley in the Moors King's Bromley Pasturefields Kingsford Totmonslow Boon Hill Wallbridge Park Middleport Stonehouses Stonywell Rugeley Ashwood Mosslane Knenhall Mount Pleasant The Raikes Dods Leigh Meir Hay Parkside Maer Huntington Ford Newtown Creswell Wigginton The Rowe Blackshaw Moor Beaconside Woodhouse Green Newlands Pipehill Western Downs Bucknall Oakamoor Tadgedale Rock End Jugbank Ramshorn Godstone Forsbrook Lynn Hollins Borough Park Doxey Meerbrook Milldale Lower Nobut Cowall Moor Bentilee Amington Rakeway Beamhurst Lane Offleyrock Woottons Coppenhall Kettlebrook Checkley Milwich Oulton Little Ingestre Perton Gayton Great Haywood Smestow Winnington Oak Hill Acton Gerrard's Bromley Springhill Wilnecote Butterton The Leys Cauldon Lowe Stanley Moss Chasetown Hanchurch Leomansley Burntwood Wrinehill Glascote Heath Shenstone Millmeece Blythe Bridge Oulton Grange Church Leigh Godleybrook Westwood Chadsmoor Calton Shallowford Gnosall Onneley Woodend Rushton Spencer Anslow Gate Longport Ribden Mucklestone Highwood Ford Green Little Hay Weeping Cross Knutton Hoar Cross Tuppenhurst Knightley Dale Lapley Great Bridgeford Sutton Newton Northwood High Offley Coton Marchington Dayhills Ashmore Brook Fulford Little Madeley Drointon Oulton Heath The Potteries Yarnfield Pershall Bednall Head Winshill Littleworth Boundary Norton-in-the-Moors Mossgate Walford Moreton Ash Bank Blakelow Fazeley Walton-on-the-Hill Tittensor Newborough Joiner's Square Sugnall Elford Heath Great Chell Newcastle-under-Lyme Goosemoor Fradley Finney Green Dales Green Barnfields Blithbury Hawks Green Six Ashes Codsall Wood Stone Moss Pit Turnhurst Tatenhill Hanbury Wimblebury Napley Weeford Smallrice New Wood Beffcote Wetley Rocks Abbots Bromley Longnor Barlaston Bishops Wood Withystakes Acton Trussell Burslem Chapel Chorlton Eccleshall Stanfield Haselour Townsend Dunstal Barton Turn Brookhouses Aston Poolfold Harriseahead Harper's Gate Aspley Bitterscote Little Burton Longdon Green Clayton Hazlecross Whiston Wildwood Threapwood The Brampton Comberford Broomhill Rickerscote Whitfield Whitehill Clifton Campville Sharpley Heath Sandfields Chesterfield Miles Green Spot Acre Kingstone Onecote Tunstall Hadley End Lawnhead Gailey Coton Green Stallington Stretton Draycott in the Moors Cat's Hill Cross The Handfords Hopwas Etruria Hill Ridware Loxley Green Shebdon Lordsley Wootton Silverdale Bobbington Fradswell Spring Hill Shareshill Blythe Marsh Blymhill Common Brown Lees Hilltop Summerhill Colton Hills Ravenhill Haregate Lower Hatton Ilam Newborough End Cornhill Mile Oak Norton Canes Yoxall Bednall Bond End Moorend Lupin Cellarhead Norton Bridge Springwood Newtown Redhill Middle Mayfield Brickbridge Upper Landywood Cats Edge Littleworth Glascote Barlaston Common Keele Bishton Farley Stadmorslow Fauld Codsall Stapenhill Apedale Huddlesford Tixall Birches Head Woodcock Heath Sandon Kiddemore Green Bank Top Cheadle Park Tunstall Sneyd Green Otherton Norbury Junction Netherland Green Hansley Cross Green Heath Gillow Heath Rough Close Colwich Latherford Norbury Penkridge Swindon Nethertown Stanton Gratton Haughton Blackwaters The Bratch Little Wyrley Stonnall Deadman's Green Little Bridgeford Forton Hatherton Walton Quixhill Saverley Green Tompkin Dilhorne Hilton Knighton Brown Edge Great Moor Wychnor Bridges Sandford Hill Leekbrook Loynton Chebsey Dove Bank Church Hill Horsebrook Coton Uttoxeter Brereton Beamhurst Almington Iverley Rushton Bank Greenhead Beech Orgreave Perry Crofts Bishops Offley Bank Top Hill Top Shutt Green Hollies Common Newton Coton in the Clay Ball Haye Green Bridgtown Kingston Hill Hem Heath Featherstone Prestwood Lower Ellastone Pye Green Jack Hayes Croxton Bridge End Thornes Marston Upper Tean Chatcull Fisherwick Cotes Willoughbridge Trinity Fields Heatley Coldmeece Hints Knowle Style Edingale Seisdon Ashley Wetwood Baldwin's Gate The Bodnets Cannock Bramshall Sandborough Butterton Mitton Brookhay Hixon Knowl Wall Overton Horton Cresswell Lower Drayton Halfpenny Green Alsagers Bank Stonefield Lower Penn Barton Gate Dapple Heath Moreton Hawthorns Thorncliffe Woodseaves Trysull Slindon Overley Oaken Derrington High Onn Apeton Woodlane Allimore Green Lower Tean Woollaston Werrington Longdon Pillaton Blount's Green Red Hill Weston Coyney Stowe-by-Chartley Carroway Head Cheslyn Hay Goldenhill Cotes Heath Loggerheads Fenton Low Sheen Whiston Needwood Stoke-on-Trent Woodgate Winnothdale Wombourne Sandyford Newchapel Ball Green Cheddleton Heath Blackbrook Swinscoe Commonside Lower Leigh Admaston Hardings Booth Waterfall Wall Enville Four Crosses Brocton Painleyhill Gospel End Village Bottom House Springhill Prestwood Above Church Dunston Heath Olive Green Great Chatwell Little Stoke Compton Windy Harbour Morridge Side Denford Bromley Wood Giggetty Stanley Croxall Nurton Hill Birchall Basford Old Perton Gunstone Threelows Bradnop Biddulph Moor Radmore Wood Stourton Landywood Heaton Hockley Offleyhay Warslow Hanley Kingswood Common Braddocks Hay Seabridge Kingsley Boscomoor Blackfords Woodhouses Ravenshall Coalpit Hill Gillway Little Chell Weston Longshaw Springfields Birchendale Stowe Wheatlow Brooks Balterley Green Armitage Dogingtree Estate Cross Green Cotonwood Wereton Rangemore Woodhouses Cowley Aston-by-Stone Cheadle Common Far Hoarcross Hammerwich Birch Cross Cliff Vale Penkhull Brinsford Bradshaw Butters Green Bradwell Huntley Madeley Heath Robin Hill Poolend Somerford Kidsgrove Slade Heath Marston Hookgate Nurton Leycett Hartshill Kerry Hill Chase Terrace Footherley Baddeley Edge Longbridge Hayes Littlewood Copmere End Carmountside Woodcroft Brereton Cross Efflinch Whittington Woodmill Coton Hayes Horninglow Pipe Ridware Hilliard's Cross Gratwich Blackbrook Hales Coltstone Hollins Packmoor Combridge Rowley Park Crateford Ellastone Croxtonbank Lowe Hill Coxgreen Kingsley Holt Ipstones Holmcroft Hednesford Whitemoor Bromstead Little Aston Highfields Creswell Green Nether Stowe Beechcliff Broad Meadow Biddulph Shenstone Woodend Ranton Tatenhill Common Lower Knightley Blymhill Blundies Rocester Townhead Willslock Orton Anslow Common Crakemarsh Great Wyrley Water Eaton Outlands Blore Pasford Belgrave Bickford Lea Heath Rakes Dale Shaffalong Bowsey Wood Audley The Rookery Heath Hayes Moneystone Ellenhall Little Haywood Butter Bank Whitley Heath Ingestre Lawns Wood Darnford Four Ashes Meir Church Eaton Green Alton Hillcroft Park Washerwall Consall Red Street Swynnerton Burybank Scounslow Green The Heath Rolleston on Dove Armsdale Hill Chorlton Bloreheath Fenton Field Doley Stoke-upon-Trent Lightwood Upper Nobut Baddeley Green Kinver Crackley Upper Longdon Light Oaks Newtown Trentham Grindley Offleymarsh Lightwood Rumer Hill Gnosall Heath Fradley South Lower Elkstone Fole Four Ashes Upper Hulme Great Saredon Hazles Cross Scot Hay Sturbridge Beam Hill Ubberley Abbey Green Hardings Wood Gorstey Ley Meretown