Bus Advertising in Hardings Wood

Get in touch

Bus Marketing in Hardings Wood

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Hardings Wood - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Hardings Wood - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Hardings Wood- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Hardings Wood - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Hardings Wood (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Acton Gate Chasetown Werrington Walton Sandyford Moss Pit Lower Knightley Gailey Cresswell Etruria High Onn Wharf Fenton Westbeech Townsend Hoar Cross Shawfield Chadsmoor Wallbridge Park Great Gate Hill Top Roughcote Hales Shareshill Middle Madeley Copmere End Wall Draycott in the Moors Plardiwick Newtown Carroway Head Rodbaston West Hill Longbridge Hayes Tatenhill Red Hill Seabridge Yoxall Moorend Woodcock Heath Ubberley Hollies Common Woollaston Holmcroft Hixon Light Oaks Brookhouses Callingwood Blundies Enville Hilton West Chadsmoor Blore Breretonhill Whitley Heath Colton Basford Longton Wimblebury Newchurch Okeover Prospect Village Upper Ellastone Coombesdale Dosthill Farley Cobridge Lower Elkstone Bromstead Rugeley Milton Whittington Belgrave Turnhurst Dimsdale Lapley Oldfallow Coltstone Elford Heath Stanshope Barlaston Common Haughton Loggerheads Woodhouse Green Buddileigh Wigginton Burton upon Trent Dunwood Two Gates Bowers Bent Poolfold Upper Nobut Little Haywood Broad Meadow Uttoxeter Little Aston Sheen Balterley Green Cookshill Bednall Chapel Chorlton Meerbrook Drayton Bassett Hanley Butters Green Woodhouses Knotbury The Hollies Wildwood Bromstead Common Ford Brineton Orslow Bradnop Keele Lower Penn Shraleybrook Lower Stonnall Quixhill Allimore Green Penkhull Stapenhill Beechcliff Owen's Bank Mobberley The Laches Lawns Wood Endon Bank Packmoor Bednall Head Cowley Efflinch Stourton Baldwin's Gate Marston Sandonbank Kingsley Moor Little Wyrley Green Heath Little Chell Newton The Heath Knypersley Rock End Rowley Park Lower Leigh Rake End Grindley Rumer Hill Goosemoor Gnosall Heath Broomyshaw Wood Lane Ashwood Threelows Onecote Loynton Back o'th' Brook Hanchurch Beaconside Acton Perry Crofts Cheddleton Heath Willslock Halmer End Audley Longsdon Whitecross The Potteries Calf Heath Hopton Rickerscote Chestall Coalpit Hill Park End Bradley in the Moors Windmill Bank Biddulph Tatenhill Common Middle Mayfield Littleworth Parkside Godstone Biddulph Moor Stone Brookhay Southlow Fradley Butter Bank Cheadle Mosslane Talke Pits Napley Morridge Side Fazeley Oldfurnace Newfield Kidsgrove Himley Woodshutts Fawfieldhead Red Street Haregate Blythe Bridge Carmountside Lower Tean Essington Talke Westcroft Horsebrook Farewell Hawks Green Fegg Hayes Brereton Cross Ramshorn Gillway Little Sugnall Mucklestone Outlands Church Eaton Green Kingsley Coton Oakley Cotes Heath Norton Green Wolstanton Norton East Shut Heath Crakemarsh Elmhurst Trescott Heaton Birches Head King's Bromley Dayhills Standon Chorley Cliff Vale Wychnor Bridges Cranberry Deadman's Green Mitton Fairoak Little Bridgeford Bonehill Littlewood Gayton Horninglow Rileyhill Heatley Adderley Green Shaffalong Baddeley Edge Longnor Bond End Northwood Waterfall Blackbrook Clifton Campville Butterton Oulton The Leys Woodhouses Kingston Hill Newton Hardings Booth Wightwick Manor Blymhill Beamhurst Lane Creswell Fauld Mile Oak Ravenshall Blurton Warslow Handsacre Rangemore Burybank Millend Little Stoke Wetton Barton Gate Beech Milwich Cauldon Knutton Penkridge Olive Green Bromstead Heath Pipe Ridware Four Ashes Tuppenhurst Dogingtree Estate Dales Green Lower Hatton Shenstone Dods Leigh Saverley Green Chebsey Lightwood Yarlet Warstone Barton-under-Needwood Bemersley Green Wychnor Cracow Moss Newtown Ilam Springwood Slindon Newtown Armitage Brown Edge Ashmore Brook Stoke-on-Trent Darnford Tamworth Offleymarsh Porthill Marston Curborough Abbey Green Bentilee Westlands Knightley Horton Bromley Hall Lawnhead Oakamoor Braddocks Hay Coton Hayes Winshill Parkgate Churnet Grange Apeton Sideway Christ Church Hill Chorlton Far Hoarcross Wheatlow Brooks Church Mayfield Cannock Wood Stonehouses Cotwalton Brown Lees Heighley Hopwas Heath Hayes Millmeece Dilhorne Boley Park Orton Tompkin Stanley Gospel Ash Prestwood Kingsley Holt Aston Robin Hill Ford Green Creswell Green Newchapel Whitehurst Featherstone New Wood Basford Green Thornes Springhill Trysull Little Heath Walford High Offley Summerhill Knighton Mixon Gerrard's Bromley Wardlow Burton Manor Slitting Mill Withington Woodgate The Blythe Bilbrook Salt Almington Ingestre Levedale Footherley Bobbington Sandfields Bignall End Aldershawe Hill Ridware Blakelow Stockwell Heath Hazlecross Burntwood Green Fenton Low Cats Edge Red Bull Wheaton Aston Rue Hill Lightwood Tillington Offleyhay Dresden Ellenhall Sandford Hill Newstead Offleyrock Bramshall Little Saredon Froghall Weston Jones The Shruggs Coton Farm Hednesford Fradswell Bromley Wood Forsbrook Gospel End Trinity Fields The Rowe Coven Lawn Congreve Blakeley Burslem High Onn Birchendale Madeley Rising Brook Gentleshaw Charnes Stoke-upon-Trent Longdon Dunkirk Sugnall Wrinehill Commonside Lane Green Crackley Colwich Brinsford Whitfield Chatcull Moddershall Longdon Green Waggersley Halfpenny Green Wetwood Fradley South Weeping Cross Anslow Rawnsley Abbots Bromley Bridge End Mount Pleasant Hazelslade Doxey Coton Lupin Hammerwich Hill Top Blackwood Hill Water Eaton Apedale Gorstyhill Combridge Edial Norton-in-the-Moors Tutbury Ryecroft Gate Hademore Boney Hay Otherton Boothen Stowe Consall Highfields Whitgreave Hollybush Goosemoor Green Rushton Bank The Bratch Gunstone Oulton Grange Nether Stowe Ashley Heath Mill Green Elford Joiner's Square Haunton Garmelow Hopedale Spot Acre Castletown Cat's Hill Cross Bagnall Balterley Forebridge Coton Clanford Bolehall Winnington Lower Ellastone Marchington Woodlands Leese Hill Painleyhill Gailey Wharf Upper Longdon Sandborough Barnfields Jack Hayes Cannock Heron Cross Hem Heath Hansley Cross Denford The Handfords Blymhill Common Netherland Green Latherford Leadendale Rocester Aston Kingstone Scot Hay Dove Bank Coton in the Clay Woodwall Green Upper Leigh Beamhurst Crateford Hilltop Stafford Knowle Style Dam Mill Roche Grange Smallthorne Woodcroft Blore Stockton Brook Middleton Green Amington Church Hill Bottom House Aston-by-Stone Wombourne Longport Stretton Cornhill Finney Green Norton Bridge The Bodnets Dunstal Norbury Junction Hodgefield Blithfield Overmoor Moorside Acton Trussell Bickford Weston Mill Green Croxall Sutton Derrington Little Ingestre Lordsley Forton Pipehill Harper's Gate Birchall Shirleywich Coton Stramshall Boon Hill Stanley Moss Leacroft Foxley Upper Hatton Thorpe Constantine Upper Elkstone Bank Top Armsdale Shelton Alrewas Tithebarn Checkley Weston-under-Lizard Acres Nook Tunstall Giggetty Shutt Green Newcastle-under-Lyme Newpool Normacot Bradley Haselour Above Church Kettlebrook Littleworth Great Haywood Kingsford Townend Newtown Meretown Butt Lane Kiddemore Green Doley Clough Hall Blackbrook Sturbridge Dunston Heath Anslow Common Wootton Woodend Hazles Four Ashes Nurton Fole Brewood Rakes Dale Fradley Junction Alders Rakeway Betley Shelton under Harley Madeley Park Rownall Whiston Lower Drayton Meaford Spath Gratwich Borough Park Stanfield Woottons Burnhill Green Hawthorns Blackwaters Eccleshall Chesterton Springfields Chesterfield Shebdon Mavesyn Ridware Birch Cross The Brampton Nurton Hill Bloreheath Stretton Lichfield Dunston Harlaston Meir Lower Loxley Stonefield Hanbury Church Fields Redhill Rudyard Cheadle Common Colton Hills Baswich Springhill Compton Cheadle Park Anslow Gate Cotonwood Clayton Milldale Rough Close Croxton Ravenhill Hartwell Woodmill Broomhill Dagdale Stone Heath Croxtonbank Napley Heath Knenhall Stadmorslow Cotton Cold Norton Gnosall Lowe Hill Sandyford Wetley Rocks Wereton Stanton Upper Tean Meir Heath Knightley Dale Ashley Washerwall Draycott in the Clay Hill Top Hockley Blackbrook The Raikes Enson Boscomoor Iverley Bradwell Beffcote Tixall Westwood Brereton Tittensor Moreton Windy Harbour Woodlane Upper Hulme Morrey Bridgtown Oxford Willoughbridge Radmore Wood Little Hay Stallington Four Crosses Boundary Great Saredon Swindon Shenstone Woodend Needwood Edingale Poolfields Ashley Dale Stonywell Wilnecote Leyfields Maer Wigginstall Great Chatwell Coton Green Bishton Outwoods Huntington Gratton Berry Hill Orgreave Upper Landywood Godleybrook Little Madeley Glascote Heath Scounslow Green Silverdale Marchington Hyde Lea Hilliard's Cross Calton Norbury Drointon Freehay Hints Blakeley Lane Gipsy Green Brazenhill Totmonslow Slade Heath Goldenhill Coven Heath Hillsdale Cheslyn Hay Hoften's Cross Billington Blithbury Hollins Alsagers Bank Rolleston on Dove Ounsdale Brocton Lask Edge Moreton Broughton Pattingham Thorncliffe Alton Blymhill Lawns Hillcroft Park Coven Townhead Kingswood Common Aspley Loxley Green Shallowford Amerton Newtown Shobnall Hookgate Landywood Miles Green Winnothdale Stonnall Ranton Cold Well Threapwood May Bank Muckley Corner Huntley Hollinsclough Madeley Heath Somerford Holt Hill Podmore High Town Kerry Hill Browns Lane Teanford Cross Green Old Perton Knowl Wall Foxt Coton End Six Ashes Lynn Oaken Pitts Hill Beasley Adbaston Dapple Heath Common Side Yarnfield Swinscoe Trentham Gillow Heath The Wharf Beam Hill Church Leigh Great Wyrley Ball Haye Green Hamstall Ridware Hollins Stonydelph Hardings Wood Brockton Blythe Marsh Lower Nobut Poolend Whittington Codsall Tunstall Pye Green Middleport Sharpley Heath Hanbury Woodend Weston Coyney Denstone Barton Turn Church Eaton Whittington Prestwood Newton Hurst Lutley Hazles Cross Onneley Great Chell Ball Green Woodseaves The Quarry Bowers Oulton Heath Newlands Chell Heath Knighton Leekbrook Seisdon Coldmeece Fulford Whitmore Stubwood Pillaton Burntwood Brickbridge Newborough End Weeford Brund Codsall Wood Oultoncross Baddeley Green Shutlanehead Chase Terrace Dunstall Walton-on-the-Hill Standeford Highwood Ecton Sandon Swynnerton Croxden Nethertown Hinksford Streethay Pershall Moneystone Withystakes Congleton Edge Cowall Moor Colshaw Florence Laney Green Quarry Heath Betley Common Outwoods Alder Moor Broadeye Pasturefields Bitterscote Spring Hill Hadley End Wootton Pasford Blackshaw Moor Abbey Hulton Ash Bank The Rookery Newborough Perton Great Moor Hartshill Lea Heath Bishops Wood Sneyd Green Greensforge Long Compton Greenhead Smestow Whitemoor Leek Longshaw Great Bridgeford Winkhill Butterton Jugbank Little Onn Morrilow Heath Oak Hill Fisherwick Longnor Bowsey Wood Bradeley Meir Hay Upper Mayfield Stableford Creighton Coppenhall Balance Hill Trent Vale Bishops Offley Armshead Flash Ellastone Stanley Moor Bucknall Burston Harriseahead Oulton Admaston Etchinghill Blackfords Hulme End Smallrice Hartley Green Western Downs Upper Cotton Weaverslake Wain Lee Barton Green Overley Hobble End Garshall Green Waterhouses Queensville Field Sidway Middle Cliff Ridgeway Comberford Overton Coxgreen Ribden Barlaston Longridge Whiston Endon Tadgedale Ipstones Hatherton Knowl Bank Whitehill Churchbridge Dunsley Leycett Bank Top Cauldon Lowe Hollington Crossgate Middle Hill Little Burton Walton Cotes Leomansley Grindon Norton Canes Cheddleton Gorstey Ley Rushton Spencer Cross Heath Caverswall Glascote Hulme Kinver Mayfield Blount's Green Seighford Hilderstone Mossgate Branston Milford Hanford Gospel End Village Cellarhead The Lymes Ranton Green Huddlesford Stowe-by-Chartley Bradshaw Alstonefield Highfields