Luxury Brand Advertising in Footherley

Get in touch

Luxury Brand Marketing in Footherley

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Footherley

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in WS14 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Footherley

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Footherley

True luxury need not be directly communicated but instead experienced.

Consumers in Footherley like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Footherley

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Footherley (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Cobridge Whittington Coton Green Loxley Green Sheen Newtown Newchurch Himley Fradley Dogingtree Estate Upper Hulme Crackley Kingsley Moor Boley Park Beamhurst Lane Forsbrook Norton-in-the-Moors Oulton Heath Rickerscote Hilltop Prestwood Mobberley Hardings Booth Shaffalong Leekbrook Hill Top Wychnor Bridges Compton Miles Green Penkridge Farley Hatherton Weaverslake Withystakes Shenstone Woodend Cookshill Woodseaves Calf Heath Chase Terrace Thorpe Constantine Knowl Wall Oxford Callingwood Upper Tean Braddocks Hay Four Ashes Wightwick Manor Woodcock Heath Windmill Bank Offleymarsh Coton Farm Beam Hill Gentleshaw Stowe Newton Hurst High Offley Hill Top Little Burton Lower Nobut Alsagers Bank Anslow Gate Joiner's Square Butters Green The Potteries Wolstanton Outlands Shut Heath Borough Park Blundies Two Gates Shirleywich Bickford Ranton Southlow Norton Green Knutton Standon Little Saredon Townhead Rodbaston Upper Cotton Haunton Leyfields Wain Lee Wildwood Alder Moor Dimsdale Calton Godstone Field Cheddleton Heath Chatcull Littleworth Bank Top Holt Hill Coven Heath Endon Highfields Oulton Lowe Hill Ford Green Hanford Bridgtown The Wharf Baswich Red Street Longdon Green Biddulph Barton-under-Needwood Walton Acton Farewell Red Bull Gayton Penkhull Handsacre Slindon Allimore Green Trinity Fields Hollins Moreton Churnet Grange Brereton Hints The Rookery Beech Hawks Green Buddileigh Okeover Tittensor Great Chatwell Hopton Nurton Hill Hodgefield Balterley Pitts Hill Orgreave Landywood Stubwood Stonywell Shallowford Hazles Woodwall Green Dapple Heath Whitecross Browns Lane Slade Heath Bishton Meaford Gailey Wharf Boney Hay Aspley Heaton Mavesyn Ridware Oulton Grange Heighley Highfields Fradley Junction Oakamoor Weston Jugbank Outwoods Cheadle Sugnall Glascote Heath Wood Lane Fegg Hayes Hanley Slitting Mill Bolehall Woodlane Lawnhead Olive Green Ellenhall Fole Garshall Green Rue Hill Sandon Heath Hayes Brookhay Ashley Heath Grindon Shraleybrook Dunston Heath Hulme Rising Brook Woottons Pattingham Clayton Gospel End Village Acres Nook Six Ashes Beechcliff Coton Hem Heath Harriseahead Croxtonbank Swindon Townend Tunstall Blackbrook Comberford Combridge Washerwall Audley Old Perton Fisherwick Lea Heath Onecote Hilderstone Footherley Fradswell Meretown Woodend Littleworth Stanfield Basford Florence Little Onn Plardiwick Hill Top Rocester Weston Jones Consall Kingswood Common Meir Heath Middleton Green Hinksford Tompkin Clifton Campville Parkgate Longridge Marchington The Quarry Anslow Common Upper Leigh Blackshaw Moor Newcastle-under-Lyme Whittington Woodshutts Roche Grange Bradley in the Moors Marchington Woodlands Cross Heath Stockwell Heath Wombourne Hanbury Summerhill Offleyrock Walton Roughcote The Shruggs Armsdale Brinsford Blackwood Hill Gnosall Ubberley Dales Green Barton Green Adderley Green Copmere End Whitmore Scot Hay Chesterton Chestall Church Fields Bobbington Tunstall Hamstall Ridware Knypersley Rough Close Gillway Beaconside Poolfields Wigginstall Baddeley Green Pasford Willslock Lower Hatton Bignall End Mount Pleasant Cold Well Shobnall Dunwood Newborough End Four Ashes Birchall Weeford Cowley Cowall Moor Kingstone Sandonbank Goosemoor Green Packmoor Hoar Cross Lower Stonnall Lower Penn Loynton Gillow Heath Hulme End Woodmill Meir Hay Maer Stapenhill Mucklestone Great Moor Little Heath Willoughbridge Blore Weston-under-Lizard Godleybrook Blakeley Whiston Coton in the Clay Rakes Dale Dayhills Moddershall Brineton Billington Burntwood Green Newtown Berry Hill Spath Edingale Hazlecross Rileyhill Biddulph Moor Cracow Moss Gorstey Ley Church Eaton Green Blithbury Springhill Bromley Hall The Bodnets Blymhill Cannock Essington Overmoor Lower Loxley Aldershawe Endon Bank Wootton Lower Knightley The Bratch Hillcroft Park Kettlebrook Four Crosses Newchapel Painleyhill Winnington Darnford Dosthill Broadeye Boscomoor Wheatlow Brooks Somerford Waggersley Hillsdale Shenstone Weeping Cross Church Hill Withington Overley Middle Hill Moss Pit Kidsgrove Little Sugnall Oaken Netherland Green Walford Rudyard The Lymes Tutbury Rumer Hill Spot Acre Colton Oak Hill Lightwood Hawthorns Butt Lane Rawnsley Wigginton Goosemoor Upper Mayfield Ellastone King's Bromley Creswell Green Lower Elkstone Ashwood Enson Elford The Hollies Bishops Offley Knightley Dale Standeford Jack Hayes Hoften's Cross Chadsmoor Hookgate Wetwood Hollins Cat's Hill Cross Little Aston Blythe Marsh Brazenhill Hill Chorlton Blackfords Wrinehill Cannock Wood Middle Cliff Hartley Green Bridge End Green Heath Hartshill Giggetty Millend Whittington Halmer End Rushton Spencer Tamworth Whitehurst Kerry Hill The Laches Commonside Coton End Seighford Boon Hill Kingston Hill Betley Common Newton Milldale Pipehill Curborough Hockley Brookhouses Birches Head Sideway Barnfields Lutley Draycott in the Clay Madeley Park Brereton Cross Wetley Rocks Bilbrook Beamhurst Haughton Hollinsclough Upper Nobut Madeley Needwood Chasetown Tatenhill Common Talke Pits Colshaw Wychnor Great Gate Coton Redhill Aston Creswell Hyde Lea Hanbury Woodend Nethertown Upper Landywood Dunkirk Common Side Dods Leigh Leomansley Normacot Cats Edge Thornes Stafford Lupin Forton Bromstead Rowley Park Wilnecote Long Compton Gipsy Green Smallrice Gunstone Woodcroft Coombesdale Baldwin's Gate Outwoods Fawfieldhead Quarry Heath Knighton Ridgeway Bednall Head Clough Hall Checkley Seabridge Leycett Grindley Pipe Ridware Kiddemore Green Gospel End Bagnall Stableford Stretton Hazelslade Birch Cross Wimblebury Knowl Bank Lightwood Gratton Stourton Chebsey Cheadle Common Hanchurch Belgrave Stonnall The Heath Hansley Cross Salt Coltstone Shawfield Shebdon Horton Leese Hill Rushton Bank Hales Dagdale Barton Gate Cheslyn Hay Nether Stowe Fauld Aston-by-Stone Croxall Glascote Sturbridge Mosslane Doxey Cotwalton Moneystone Burybank Quixhill Werrington Hednesford Deadman's Green Back o'th' Brook Ramshorn Broughton Shelton Ecton Alders Abbots Bromley Colton Hills Hilliard's Cross High Town Winnothdale Croxton Goldenhill Upper Hatton Sandford Hill Whitgreave Leek Westcroft Burntwood Armshead Bottom House Wetton Napley Woodhouses Huddlesford Marston Stanley Moss Acton Trussell Blymhill Common Crossgate Dunston Churchbridge Stone Blount's Green Ryecroft Gate Swynnerton Ford Heron Cross Rownall Prestwood Onneley Rake End Woodhouses Bowers Hollies Common Highwood Cliff Vale Dunstal Bond End Sneyd Green Butterton Whitfield Alrewas Stanton Fairoak Rock End Trescott Streethay Little Hay Wheaton Aston Wall Waterfall Cross Green Coxgreen Aston Keele Oultoncross Oulton Lower Tean Charnes Birchendale Hadley End Crakemarsh Knotbury Blackbrook Armitage Shelton under Harley Almington Balance Hill Ashmore Brook Hill Ridware Cauldon Broomhill Ball Haye Green Winshill Fenton Low Queensville Lordsley Hardings Wood Ranton Green Brewood Overton Parkside Orton Gailey Talke Foxley Draycott in the Moors Ball Green Middle Madeley Moorside Little Haywood Pasturefields West Chadsmoor Westlands Brown Lees Napley Heath Butterton Hollington Fenton Shareshill Apedale Beffcote Branston Alstonefield Stanley Moor Ounsdale Cresswell Upper Elkstone Bemersley Green Bradwell Iverley West Hill Moorend Swinscoe Derrington Boundary Brown Edge Brickbridge Bentilee Water Eaton Christ Church Bromstead Common Trentham Lapley Barlaston Perton Mill Green Cold Norton Knenhall Seisdon Coton Denford Scounslow Green Broomyshaw Horsebrook Hobble End Bishops Wood Hopedale Littlewood Offleyhay Hopwas Boothen The Blythe Latherford Ilam Cellarhead Efflinch The Brampton Leacroft Sharpley Heath Knightley Woodgate Doley Northwood Morrey Betley Little Madeley Coton Clanford Cotes Heath Lower Ellastone Newton Coalpit Hill High Onn Wharf Muckley Corner Light Oaks Congreve Bradnop Finney Green Amerton Holmcroft Knowle Style Hammerwich Rolleston on Dove Anslow Blymhill Lawns The Handfords Stone Heath Blurton Podmore Dove Bank Woodhouse Green Harlaston Froghall Morrilow Heath Drayton Bassett Hazles Cross Prospect Village Stretton Little Stoke Coven Lawn Little Ingestre Denstone Longshaw Lask Edge Tixall Elmhurst Milton Bitterscote The Rowe Stonydelph Newborough Featherstone Sandyford Mossgate Fradley South Poolfold Winkhill Tatenhill Heatley Bowsey Wood Lower Drayton Greensforge Stoke-on-Trent Cornhill Ravenhill Mile Oak Gospel Ash Gorstyhill Lynn Great Saredon Bradshaw Tuppenhurst Cauldon Lowe Bednall Little Chell Basford Green Congleton Edge Oakley Thorncliffe Beasley Longport Chell Heath Greenhead Drointon Whitemoor Amington Shutt Green Brockton Meir Bonehill Great Chell Wallbridge Park Whitehill Levedale Newpool Blakeley Lane Codsall Wood Ashley Dale Perry Crofts Townsend Mill Green Windy Harbour Adbaston Breretonhill Barton Turn Rugeley Yarlet Dresden Burnhill Green Stadmorslow Dam Mill Halfpenny Green Bank Top Stramshall Norton East Stowe-by-Chartley Church Eaton Threapwood Sutton Carroway Head Shutlanehead Pershall Hademore Middleport Great Wyrley Kingsford Hollybush Warstone Whiston Yoxall Milwich Longbridge Hayes Moreton Church Mayfield Croxden Chesterfield Upper Longdon Gnosall Heath Smestow Radmore Wood Bromstead Heath Hartwell Sandfields Yarnfield Fazeley Little Wyrley Westbeech Stockton Brook Nurton Lawns Wood Longnor Stanshope Meerbrook Laney Green Blackbrook Wootton Porthill Dunstall Leadendale Smallthorne Sidway Western Downs Bradley Lane Green Little Bridgeford Tadgedale Longnor Park End Stanley Threelows Blithfield Loggerheads Huntley Forebridge Coton Hayes Kingsley Kinver Sandborough Harper's Gate Newtown Ribden Stonefield Oldfallow Mitton Westwood Freehay Lower Leigh Norbury Junction Far Hoarcross Barlaston Common Brund Eccleshall Pillaton May Bank Poolend Springwood Cotton Bowers Bent Upper Ellastone Longsdon Burton upon Trent Gratwich Abbey Hulton Apeton Bloreheath Springfields Chorley Creighton Red Hill Rakeway Saverley Green Bromley Wood Ashley Uttoxeter Enville Haregate Balterley Green Milford Ash Bank Haselour Bramshall Trent Vale Etruria Longdon Blythe Bridge Cheddleton Elford Heath Coppenhall Tillington Alton Gerrard's Bromley Trysull Ipstones Wereton Ravenshall Middle Mayfield Sandyford Garmelow Kingsley Holt Turnhurst The Leys Butter Bank Brocton Stonehouses Pye Green Mixon Knighton Rangemore Great Haywood Blakelow Coven Horninglow Warslow Hixon Hilton Weston Coyney Cranberry Millmeece Crateford Colwich Walton-on-the-Hill Silverdale Fulford Madeley Heath Morridge Side Chapel Chorlton Bucknall Longton Waterhouses Newlands Woollaston Above Church Stoke-upon-Trent Wardlow Huntington Marston Stallington Robin Hill Norton Canes Codsall Mayfield Great Bridgeford Broad Meadow Foxt Blore Cotonwood Owen's Bank Oldfurnace The Raikes Baddeley Edge Castletown Norbury Burton Manor Abbey Green Tithebarn High Onn Flash Spring Hill Whitley Heath Admaston Acton Gate Church Leigh Edial Otherton Totmonslow Cotes Etchinghill Caverswall Dunsley Ingestre Burston Burslem New Wood Newtown Lichfield Newtown Springhill Cheadle Park Newfield Bradeley Blackwaters Coldmeece Norton Bridge Dilhorne Teanford Orslow Carmountside Newstead