Luxury Brand Advertising in Milwich

Get in touch

Luxury Brand Marketing in Milwich

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Milwich

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in ST18 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Milwich

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Milwich

True luxury need not be directly communicated but instead experienced.

Consumers in Milwich like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Milwich

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Milwich (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Dods Leigh Newchurch Hartley Green Tillington Coxgreen Walton Fegg Hayes Bilbrook Bednall Curborough Longton Cotes Heath Great Moor Milldale Edial Walton Amerton Winshill Plardiwick Woodmill Beech Garmelow Barlaston Common Morrilow Heath Croxton Ashwood Rocester Dimsdale Heron Cross Denstone Bromstead Common Great Chell Gratton Whitemoor Cheddleton Littleworth Upper Nobut Westwood Woodseaves Burntwood Green Tatenhill Common Cheadle Park Chell Heath Foxley Talke Westcroft Ellenhall Wigginstall Colshaw Lower Nobut Fairoak Brewood Grindley Perry Crofts Meir Heath Sideway Oakamoor Overley Ridgeway Creswell Gnosall Heath Branston Essington Bradshaw Compton Townsend Green Heath Commonside Church Hill Hollies Common Seabridge Fole Whittington Woodhouses Roche Grange Tunstall Biddulph Hanford Ilam Boley Park Elford Upper Mayfield Windmill Bank Blore Charnes Kidsgrove Longport Prospect Village Alsagers Bank Sandyford Dosthill Rodbaston Nurton Hill Woodshutts Broad Meadow Mobberley Tatenhill Hazles Cross Tunstall Featherstone Water Eaton Dunstal Hademore Oulton Grange Boon Hill Trentham Whitley Heath Cowley Wolstanton Froghall Stanley Checkley Thornes Newtown Gnosall Norton Bridge Stowe-by-Chartley Talke Pits Coton Oulton Wychnor Blakeley Elmhurst Forsbrook King's Bromley Standon Gillway Footherley Barnfields Bobbington Oulton Deadman's Green Coton in the Clay Brereton Cross Endon Bank Radmore Wood Light Oaks Bradley Coton Green Ranton Green Blackshaw Moor Balance Hill Newchapel The Hollies Beaconside Bradley in the Moors Crakemarsh Fauld Lawns Wood Iverley The Potteries Bromstead Scot Hay Highwood Moddershall Horninglow Birches Head Armsdale Ryecroft Gate Brookhouses Lower Loxley Alrewas Efflinch Otherton Moreton Quarry Heath Kerry Hill Belgrave Sneyd Green Madeley Cross Heath Spot Acre Rough Close Miles Green Church Mayfield Gratwich Dunkirk Stableford Fazeley Betley Stone Stafford Parkgate Caverswall Longbridge Hayes Smallrice Mavesyn Ridware Knowl Bank Cauldon Lowe Bishops Offley Stonefield Enson Upper Hatton Hopedale Milwich Hazles Wightwick Manor Rangemore Ashley Heath Blithbury Chadsmoor Mossgate Outwoods Blurton Middle Cliff Little Stoke Blymhill Winnothdale Waterfall Sandfields Birchendale Hill Ridware Smestow Upper Hulme The Rookery Wootton Coton Clanford Flash May Bank Coalpit Hill Salt Haughton Middle Mayfield Bignall End Dam Mill Blore Park End Gipsy Green Wereton Boundary Somerford Blackwood Hill Bickford Heaton Trinity Fields Stretton Shenstone Orton Stoke-upon-Trent Knightley Dale Coton Wilnecote Newcastle-under-Lyme Edingale Hatherton Comberford Parkside Orgreave The Quarry Hilliard's Cross Upper Ellastone Whittington Knowle Style Kettlebrook Clifton Campville Common Side Turnhurst Shutlanehead Little Chell Lower Leigh Prestwood The Blythe Great Chatwell West Chadsmoor Willoughbridge Rock End The Wharf Stallington Latherford Hillsdale Middleport Kingstone Middle Madeley Pillaton Farley Overton Mitton Slade Heath Shenstone Woodend Onecote Leomansley Ubberley Marchington Quixhill Brown Lees Ecton Hem Heath Coton End Butt Lane Little Hay Saverley Green Denford Little Aston Sharpley Heath Rickerscote Knighton Rugeley Warslow Knightley Breretonhill Greenhead Loynton Morrey Hulme End Anslow Common Cannock Wood Derrington Beechcliff Yoxall Stonydelph Bradnop Sandford Hill Stanfield Gorstyhill Weston Coyney Little Madeley Painleyhill Oultoncross Norbury Junction Tithebarn Goosemoor Green Little Wyrley Ash Bank Woodhouse Green Bonehill Longsdon Highfields Lask Edge Coton Hayes Weston Woottons Tuppenhurst Cotton Dapple Heath Halfpenny Green Napley Heath Haunton Springhill Tutbury Winnington Marchington Woodlands Sugnall Wetley Rocks Ball Green Old Perton Admaston Blackwaters Northwood Boothen Barlaston The Leys Borough Park Little Ingestre Consall Rowley Park Windy Harbour Church Eaton Green Moorside Ranton Bitterscote Amington Cellarhead Newborough End Betley Common Outlands Ashley Dale Upper Elkstone Bridgtown Cotwalton High Offley Whitecross Calf Heath Wimblebury Littlewood Trent Vale Combridge Robin Hill Ellastone Wood Lane Millend Gunstone Wallbridge Park Stonywell Church Eaton Brickbridge Lower Knightley Hinksford Middle Hill Hodgefield Holmcroft Lea Heath Stonnall Aspley High Town Wain Lee Fradley South Poolfold Norton Green Chorley Thorncliffe Ipstones Brinsford Dilhorne Kingsford Longshaw Great Gate Bagnall Lawnhead Yarnfield Cranberry Little Sugnall Sandyford Acres Nook Woodcroft High Onn Prestwood Woodwall Green Lynn Billington Rownall Creighton Far Hoarcross Blymhill Common Spath Whiston Townhead Blymhill Lawns Codsall Wood Boney Hay Bradwell Western Downs Chestall Podmore Offleyhay Beffcote Heatley Armitage Onneley Blakelow Blackbrook Leadendale Loggerheads Stone Heath Rileyhill Croxtonbank Westlands Giggetty Westbeech Lower Elkstone Broomhill Churnet Grange Millmeece Woodhouses Kingswood Common Barton-under-Needwood Packmoor Lapley Hollington Hardings Booth Chesterton Thorpe Constantine Hanchurch Chatcull Hobble End Springwood Cracow Moss Kingston Hill Etruria Hansley Cross Upper Landywood Newtown Greensforge Leyfields Cresswell Ford Hadley End Coombesdale Woodcock Heath Hopton Bentilee Highfields Muckley Corner Brookhay Bromley Hall Trescott Ribden Bishops Wood Eccleshall Bottom House Sutton Brocton Wigginton Brereton Burston Hollins Little Heath Swynnerton Hollinsclough Winkhill Anslow Gate Church Leigh Apedale Handsacre Gillow Heath Blount's Green Tompkin Overmoor Moneystone Little Onn The Handfords Balterley Green Harper's Gate Oakley Longnor Perton Blackbrook Mayfield New Wood Hoar Cross Tamworth Weeping Cross Coven Lawn Pipe Ridware Tittensor Newborough Wheatlow Brooks Lowe Hill Endon Shawfield Barton Green Coltstone Dunston Carmountside Berry Hill Uttoxeter Crossgate Huntington Fradley Kingsley Holt Longdon Green Crateford Wetton Draycott in the Clay Joiner's Square Cowall Moor Stapenhill Bradeley Burton upon Trent Withington Hazelslade Keele Dunsley Foxt Hamstall Ridware Enville Stonehouses Bowsey Wood Coppenhall Lower Hatton Rushton Spencer Godstone Little Saredon Beamhurst Kingsley Baddeley Edge Withystakes Abbey Hulton Acton Gate Finney Green Napley Stadmorslow Rumer Hill Ramshorn Walford Huddlesford Red Bull Yarlet Bank Top Baldwin's Gate Calton Four Crosses Norbury Armshead Fenton Low Congleton Edge Goosemoor Newton Whitehill Shutt Green Sandborough Doxey Wildwood Doley Shut Heath Great Saredon The Brampton Weston Jones Little Bridgeford Leacroft Almington Cat's Hill Cross Stockwell Heath Croxden Sturbridge Baswich Sidway Burnhill Green Copmere End Basford Green Shobnall Cauldon Barton Gate Burton Manor Harlaston Pattingham Whitgreave Stowe Alton Newfield Freehay Offleymarsh Bemersley Green Jack Hayes Christ Church Lower Stonnall Baddeley Green Tixall Colton Norton Canes Woodend Wall Willslock Congreve Newtown Blackbrook Leek Lightwood Bednall Head Wetwood Wrinehill Southlow Croxall Werrington Oxford Birch Cross Church Fields Clayton Totmonslow Sandonbank Cheadle Littleworth Lightwood Chase Terrace Seighford Stockton Brook Upper Leigh Springfields Landywood Himley Gailey Norton East Oulton Heath Hilderstone Hoften's Cross Rue Hill Audley Newton Hurst Dunston Heath Springhill Field The Shruggs Newstead Madeley Heath Shareshill Broomyshaw Long Compton Mile Oak The Rowe Olive Green Gentleshaw Slitting Mill Townend Carroway Head Swindon Shebdon Abbots Bromley Stanton Cobridge Poolfields Little Haywood Stanley Moor Anslow Four Ashes Haselour The Bodnets Waterhouses Huntley Above Church Hill Top Rawnsley Hixon Ravenhill Red Street Abbey Green Dunwood Codsall Woollaston Oak Hill Horsebrook Wheaton Aston Shirleywich Hillcroft Park Spring Hill Beamhurst Lane Biddulph Moor Pye Green Butterton Brineton Middleton Green Back o'th' Brook Tadgedale Longdon Rolleston on Dove Maer Bridge End Crackley Adbaston Slindon Harriseahead Pasford Meerbrook Boscomoor Hanbury Whittington Lichfield Nether Stowe Hartwell Glascote Cheslyn Hay Hopwas Butter Bank Knowl Wall Bond End Mount Pleasant Buddileigh Bromstead Heath Offleyrock Longridge Fenton Hilltop Butterton Hill Chorlton Penkhull Nethertown Bowers Redhill Silverdale Madeley Park Etchinghill Pershall Brazenhill Pasturefields Blithfield Florence Lower Tean Cross Green Hockley Knenhall Whitehurst Castletown Mill Green Cotonwood Bishton Lower Penn Brund Weeford Trysull Knighton Weaverslake Shaffalong Burntwood Queensville Great Bridgeford Newtown Lower Ellastone Stretton Cats Edge Sheen Lupin Fisherwick Mill Green Lane Green Kiddemore Green Roughcote Dove Bank Basford Marston Cold Norton Garshall Green Drointon Washerwall Cheadle Common Waggersley Mixon Standeford Knutton Wychnor Bridges Gailey Wharf Halmer End Lower Drayton Dagdale The Raikes Barton Turn Hill Top Clough Hall Upper Longdon Heighley Blackfords Fulford Aston Gayton Meir Hay Knypersley Dayhills Coton Farm Great Wyrley Bank Top Kinver Okeover Whitmore Coven Forton Haregate Hill Top Beasley Leese Hill Nurton Jugbank Hyde Lea Braddocks Hay Woodgate Hardings Wood Cliff Vale Bloreheath Cheddleton Heath Blythe Bridge Brown Edge Churchbridge Rushton Bank Goldenhill Hookgate The Lymes Aston-by-Stone Meaford Great Haywood Upper Cotton The Bratch Moreton Rakeway Penkridge Wardlow Gorstey Ley Aston Glascote Heath Stramshall Threapwood Chebsey Two Gates Shelton Normacot Broadeye Leycett Stubwood Ounsdale Ashley Burybank Bramshall Ford Green Pipehill Streethay Colton Hills Rake End Acton Trussell Shraleybrook Chasetown Newton Meretown Cold Well Teanford Gerrard's Bromley Moss Pit Balterley Adderley Green Oldfallow Rakes Dale Owen's Bank Hawthorns Summerhill Swinscoe Newpool Knotbury Whiston Six Ashes Mosslane Milton Hednesford Draycott in the Moors Cookshill Bolehall Allimore Green Marston Loxley Green Pitts Hill Grindon Milford Sandon Scounslow Green Bromley Wood Hanbury Woodend Cornhill Porthill Dresden Threelows Lordsley Farewell Four Ashes Longnor High Onn Wharf Burslem Dogingtree Estate Coton Dales Green Horton Mucklestone Drayton Bassett Browns Lane Elford Heath Ingestre Stanshope The Heath Upper Tean Fawfieldhead Ashmore Brook Callingwood Rising Brook Blythe Marsh Netherland Green Seisdon Blundies Leekbrook Outwoods Woodlane West Hill Hilton Newlands Warstone Chesterfield Hanley Chapel Chorlton Levedale Hales Creswell Green Whitfield Lutley Stourton Bowers Bent Ravenshall Forebridge Godleybrook Acton Hartshill Heath Hayes Fradswell Cotes Laney Green Smallthorne Weston-under-Lizard Darnford Hazlecross Hollins Colwich Brockton Broughton The Laches Shelton under Harley Hollybush Hints Blakeley Lane Wombourne Kingsley Moor Moorend Birchall Rudyard Dunstall Butters Green Oaken Newtown Red Hill Apeton Hawks Green Ball Haye Green Walton-on-the-Hill Alstonefield Aldershawe Needwood Meir Hammerwich Gospel Ash Poolend Shallowford Morridge Side Fradley Junction Stanley Moss Coven Heath Wootton Gospel End Hulme Holt Hill Stoke-on-Trent Norton-in-the-Moors Cannock Bucknall Alders Beam Hill Little Burton Orslow Oldfurnace Alder Moor Coldmeece Gospel End Village