Luxury Brand Advertising in Weston Coyney

Get in touch

Luxury Brand Marketing in Weston Coyney

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Weston Coyney

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in ST3 6, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Weston Coyney

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Weston Coyney

True luxury need not be directly communicated but instead experienced.

Consumers in Weston Coyney like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Weston Coyney

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Weston Coyney (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Bromstead Rumer Hill Gratwich Gailey Wharf Fazeley Hales Fairoak Draycott in the Moors Endon Bank Brund Bobbington Norbury Junction Lower Loxley Aston-by-Stone Wardlow Colwich Cracow Moss Ingestre Coton Woodwall Green Shraleybrook Cauldon Cauldon Lowe Little Ingestre Gratton Onecote Middleport Chasetown Summerhill Six Ashes Charnes Madeley Heath Upper Elkstone Cannock Wood Coton Clanford Tillington Freehay Wightwick Manor Adbaston Boon Hill Gospel End Village Calf Heath Rudyard Stubwood Ashley Dunkirk Coppenhall Stallington Breretonhill Wilnecote Bridgtown Tithebarn Seighford Newchurch Haughton Caverswall Little Chell Coombesdale Bond End Gospel End Lower Drayton The Rowe Barton-under-Needwood Woodhouses Bank Top Woodgate Butter Bank Essington Lower Penn Nether Stowe Draycott in the Clay Newtown Slindon Beam Hill Gospel Ash Blackbrook Anslow Gate Stonefield Horton Penkhull Waterhouses Cross Heath Whiston Dunwood Congreve Oulton Grange Mile Oak Winnington Coton End Gnosall Lightwood Farley Coldmeece Fawfieldhead Wain Lee Goldenhill Hill Top Hammerwich Weston Coyney Browns Lane Whitgreave Upper Ellastone West Chadsmoor Elford Heath Middle Mayfield Bagnall Tatenhill Landywood Lightwood Derrington Hodgefield Light Oaks Moreton Boley Park Barton Gate Westlands Queensville Lower Elkstone Little Wyrley Basford Green Yoxall Bignall End Tittensor Sandfields Mill Green Bradwell Anslow Little Saredon Townhead Middle Cliff Cheddleton Springwood Longdon Green Townend Acton Trussell Boothen Sheen Knightley Dale Etchinghill Pipe Ridware Streethay Sneyd Green Lichfield Abbey Hulton Stoke-upon-Trent Brown Lees Bowers Bent Biddulph Cellarhead Marchington Carmountside Newpool Hednesford Lawnhead Dunston Hill Chorlton Spot Acre Prestwood Ford Green Madeley Park Oak Hill Heath Hayes Totmonslow Dods Leigh Gipsy Green Teanford The Rookery Walton-on-the-Hill Knowle Style The Blythe Church Leigh Dunsley Crakemarsh Sandonbank Brocton Shutt Green Apeton Croxden Betley Common Kerry Hill Milford Newborough End Swynnerton Whittington Gentleshaw Barlaston Common Milton Cheadle King's Bromley Blount's Green Tamworth Broadeye Forton Oakamoor Weaverslake Clough Hall Clifton Campville Shawfield Standeford Willslock Whitfield Robin Hill Barlaston Fole Newborough Rolleston on Dove Brown Edge Normacot Church Hill Butterton Newfield Townsend Burnhill Green Beamhurst Lower Nobut Thorncliffe Mill Green Rakes Dale Blore Cheddleton Heath Springhill Swindon Stanley Shobnall Little Aston Armshead Kingsley Holt Stanshope Lane Green Hill Top Parkside Gorstey Ley Cresswell Weeping Cross Coton Woodshutts Church Mayfield Rushton Spencer Lea Heath Basford Church Eaton Whittington Coltstone Forebridge Heatley Bramshall Woodmill High Offley Threapwood Prestwood Cheslyn Hay Darnford Wigginton Milldale Boscomoor The Raikes Giggetty Longsdon Meir Hay Armitage Oulton Bank Top Grindley Meretown Nethertown Gunstone Christ Church Colton Horsebrook The Brampton Cornhill Enson Lutley Weston Coton Green Great Saredon Pasford Talke Pits Church Fields Stockwell Heath Hulme Allimore Green Dunstall Brewood Bromstead Common High Town Kingswood Common Ryecroft Gate Sideway Plardiwick Cotes Oxford Hollies Common Smallthorne Wood Lane Brereton Cross Stone Offleyrock Crackley Almington Coton Farm Offleyhay Godleybrook Bradeley Gnosall Heath Newcastle-under-Lyme Kinver Comberford Elmhurst The Bratch Hollington Green Heath Doley Betley Alsagers Bank Dresden Moss Pit Bradley Hazlecross Stafford Barton Turn Fisherwick Haunton Burntwood Marston Moreton Barnfields Netherland Green Norton Bridge Outlands Brickbridge Waggersley Hilderstone Acres Nook Brookhay Baddeley Edge Fradley Junction Stramshall Four Ashes Stourton Curborough Wetley Rocks Dagdale Garmelow Creswell Boney Hay Upper Cotton Sharpley Heath Knighton Wildwood Woollaston Knighton Bentilee Coton Wetton Lower Knightley Keele Cobridge Back o'th' Brook Rawnsley Beechcliff Morrey New Wood Glascote Heath The Bodnets Brookhouses Fenton Threelows Ball Haye Green Amington Hazles Wootton Hilliard's Cross Callingwood Pipehill Birches Head Cheadle Park Aldershawe Ridgeway Upper Hatton Leekbrook Enville Alton Bowers Shut Heath Great Haywood Huntley Nurton Dam Mill The Quarry Coalpit Hill Compton Cheadle Common Perton Whittington Poolfields Poolend Aspley Ramshorn Long Compton Hinksford Himley Beffcote Walford Hyde Lea Braddocks Hay Woodseaves Woodlane Knypersley Church Eaton Green Cowall Moor Lower Ellastone Ravenshall Heighley Kingsford Talke Hilltop Consall Hansley Cross Meir Heath Colton Hills Chase Terrace West Hill Gillway Hazelslade Hoar Cross Bemersley Green Leek The Hollies Knightley Abbots Bromley Oulton Heath Common Side Sandyford Stone Heath Mayfield Blore Whitehill Hanford Lask Edge Blackshaw Moor Penkridge Woodhouse Green Bromstead Heath Hardings Booth Blundies Cold Norton Tixall Westwood Checkley Knowl Bank Blakeley Lane Gayton Oulton Sutton Hanbury Woodend Norton Green High Onn Fauld Newton Hurst Blackfords Harper's Gate Berry Hill Butters Green Cats Edge Coven Lawn Edingale Middle Madeley Turnhurst The Wharf Etruria Audley Longshaw Littleworth Cotton Seabridge Ranton Lupin Anslow Common Rocester Scot Hay Hartley Green Fulford Elford Lordsley Kingsley Rough Close Windy Harbour Muckley Corner Huddlesford Haregate Bloreheath Knowl Wall Orslow Pye Green Water Eaton Combridge Stanton Coton Hayes Acton Bishton Outwoods Froghall The Leys Norton East Hawks Green Little Madeley Olive Green Quarry Heath Walton Springhill Aston Borough Park Jugbank Hilton Barton Green Acton Gate Uttoxeter Westbeech Stadmorslow Rangemore Ashley Heath Little Onn High Onn Wharf Bednall Head Onneley Meerbrook Pitts Hill Radmore Wood Deadman's Green Springfields Whiston Aston Painleyhill Bishops Wood Hill Ridware Stockton Brook Hanley Ipstones Mitton Hanbury Mosslane Red Bull Flash Stonnall Warslow Marchington Woodlands Little Sugnall Wallbridge Park Cross Green Hollins Stanley Moss Ravenhill Ubberley Okeover Chapel Chorlton Blackbrook Gerrard's Bromley Bowsey Wood Meaford Glascote Bromley Wood Dove Bank Stonywell Weston Jones Harriseahead Bradnop Yarnfield Four Ashes Blymhill Lawns Withystakes Longton Chorley Endon Commonside Hem Heath Wimblebury Tadgedale Harlaston Ribden Hawthorns Balance Hill Butt Lane Burybank Godstone Chadsmoor Farewell Smestow Leadendale Woodend Hillsdale Codsall Cowley Goosemoor Lower Stonnall Lower Leigh Churchbridge Wheatlow Brooks Norbury Leese Hill Upper Hulme Baddeley Green Longnor Bromley Hall Milwich Creighton Orgreave Crateford Dimsdale Holmcroft Blakelow Hatherton Cotes Heath Winnothdale Shelton under Harley Bednall Sandford Hill Copmere End Pattingham Rickerscote Whitemoor Blackbrook Eccleshall Orton Sandyford Stretton Weston-under-Lizard Parkgate Offleymarsh Shaffalong Birchall Sandborough Alrewas Gillow Heath Congleton Edge Willoughbridge Butterton Thorpe Constantine Hanchurch Blurton Rushton Bank Alder Moor Park End Ellenhall Blackwood Hill Colshaw Cannock Coven Heath Overmoor Balterley Green Woodcroft Rock End Longdon Withington Thornes Dayhills Carroway Head Alstonefield Nurton Hill Knenhall Mobberley Blymhill Common Otherton Napley Heath Kiddemore Green Cotwalton Lawns Wood Great Gate Croxall Pershall Iverley Hartshill Hollinsclough Wootton Dales Green Redhill Packmoor Loxley Green The Lymes Coton in the Clay Cat's Hill Cross Footherley Denford Ball Green Wychnor Bridges Haselour Kingsley Moor Latherford Baldwin's Gate Finney Green Brinsford Beaconside Garshall Green Pasturefields Knotbury Hollins Salt Norton Canes Lowe Hill Loynton Dosthill Upper Mayfield Hookgate Churnet Grange Birchendale Bradley in the Moors Kingston Hill Waterfall Field Lower Hatton Chebsey Shirleywich Hoften's Cross Warstone Heron Cross Porthill Leycett The Shruggs Above Church Maer The Heath Moorside Rownall Trentham Birch Cross Whitecross Bishops Offley Shenstone Hollybush The Handfords Wetwood Foxley Longnor Blythe Marsh Little Burton Bottom House Ash Bank Spath Hadley End Wall Balterley Seisdon Norton-in-the-Moors Great Wyrley Calton Abbey Green Blithbury Brockton Doxey Little Haywood Gorstyhill Hixon Kingstone Hamstall Ridware Trescott Jack Hayes Silverdale Joiner's Square Burton Manor Dunstal Brineton Wigginstall Weeford Red Hill Middle Hill Rake End Hillcroft Park Moddershall Stanfield Florence Millmeece Longbridge Hayes Bradshaw Great Chatwell Upper Tean Horninglow Swinscoe Fradley South Adderley Green Poolfold Red Street Stableford Morridge Side Upper Nobut Overton Halfpenny Green Millend Heaton Shenstone Woodend Efflinch Rugeley Scounslow Green Croxtonbank Stretton Woottons Bucknall Broomhill Hints Forsbrook Chell Heath Beech Featherstone Blackwaters Hopedale Sturbridge Admaston Stoke-on-Trent Ranton Green Shelton Baswich Ashwood Mossgate Armsdale Bridge End Stapenhill Clayton Rakeway Sandon Brereton Goosemoor Green Grindon Highfields Loggerheads Roche Grange Two Gates Newton Slade Heath Coxgreen Middleton Green Bolehall Slitting Mill Billington Littlewood Cranberry Morrilow Heath Moneystone Napley Trinity Fields Denstone Bilbrook Lapley Longport Rising Brook Rodbaston Foxt Overley Hobble End Shareshill Highwood Huntington Wrinehill Kidsgrove Ilam Kettlebrook Moorend Whitley Heath Wychnor Ford Greensforge Tuppenhurst Stonydelph Chatcull Hopton Stanley Moor Somerford Tutbury Hazles Cross Stowe-by-Chartley Westcroft Podmore Windmill Bank Werrington Cookshill Little Heath Old Perton Southlow Leyfields Newtown Mixon Broad Meadow Hopwas Croxton Broomyshaw Shutlanehead Newstead Alders Edial Rowley Park Beasley May Bank Drayton Bassett Roughcote Needwood Standon Fradswell Apedale Saverley Green Handsacre Wheaton Aston Miles Green Ashmore Brook Sugnall Mucklestone Trysull Blakeley Chesterton Dapple Heath Newton Halmer End Great Moor Little Bridgeford The Potteries Tatenhill Common Gailey Bonehill Castletown Blithfield Blythe Bridge Woodcock Heath Tompkin Amerton Crossgate Outwoods Newtown Beamhurst Lane Lower Tean Dunston Heath Pillaton Winshill Cotonwood Woodhouses Biddulph Moor Laney Green Littleworth Winkhill Tunstall Hademore Greenhead Holt Hill Buddileigh Wereton Tunstall Levedale Bitterscote Upper Longdon Hockley Boundary Oldfallow Ounsdale Belgrave Blymhill Cliff Vale Oldfurnace Brazenhill Ashley Dale Owen's Bank Leacroft Sidway Washerwall Yarlet Bickford Coven Newtown Spring Hill Branston Wolstanton Hulme End Shebdon Highfields Burston Wombourne Chesterfield Hartwell Oaken Chestall Walton Fegg Hayes Four Crosses Shallowford Ecton Leomansley Longridge Smallrice Oakley Great Bridgeford Whitmore Newlands The Laches Fenton Low Broughton Hill Top Upper Leigh Dogingtree Estate Upper Landywood Hardings Wood Lynn Mavesyn Ridware Fradley Stonehouses Mount Pleasant Quixhill Newtown Stowe Far Hoarcross Little Hay Meir Oultoncross Burton upon Trent Rue Hill Codsall Wood Little Stoke Knutton Dilhorne Madeley Ellastone Burslem Creswell Green Whitehurst Trent Vale Northwood Marston Newchapel Rileyhill Burntwood Green Prospect Village Western Downs Cold Well Drointon Great Chell Perry Crofts