Luxury Brand Advertising in Shadingfield

Get in touch

Luxury Brand Marketing in Shadingfield

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Shadingfield

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in NR34 8, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Shadingfield

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Shadingfield

True luxury need not be directly communicated but instead experienced.

Consumers in Shadingfield like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Shadingfield

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Shadingfield (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Hepworth Badingham Chickering Rougham Sowley Green Oakley Park Bicker's Heath Pea Porridge Green Kenton Temple End All Saints' South Elmham Wicker Street Green Annis Hill Herringfleet Mendham Wherstead Withersfield Dorking Tye Little Thurlow Risby Marlesford Burgate Denham Corner Ringshall Stocks Brockley Lower Green Cock and End Bradfield St Clare Rishangles St Michael South Elmham Needham Market Trimley Lower Street Chedburgh Parkway Levington Ringshall Chediston Lower Hacheston Bardwell Depden Green Barking Herringswell Babel Green Melon Green Onehouse Priory Green Blundeston Holywell Row Sapiston Benacre Edwardstone Culfordheath Freckenham St Cross South Elmham Great Livermere Eyke Depden Cranmer Green Gosbeck Wetheringsett Little Blakenham Stradbroke Groton Charles Tye Timworth Saxtead Cornard Tye Flixton Page's Green Blacksmith's Corner Knettishall Round Maple Clements Cock Street Sutton Common Ousden Semer Wyverstone Green Chediston Green Newman's Green Cross Street Nowton Back Street Denston Crowfield Stackyard Green Burthorpe Mildenhall Mellis Green Wangford Rodbridge Corner Felixstowe Stoke-by-Nayland Butley Crackthorn Corner Thorpe Street Frostenden Corner Cavenham Great Green Higham Fornham All Saints Brettenham Willisham Tye Needham Street Lower Holbrook Denham Cattawade Cookley Stradishall Bentley Cross Green Upper Holton Humble Green Snape Aldham Campsea Ashe Clopton Green Hollybush Corner Spexhall Newmarket Heckfield Green Somerleyton Mile End Cuckoo Green East Bergholt Capel Green Ellough Yoxford Wentford Little Cornard Kedington Ilketshall St Andrew Horner's Green Carlton Colville Saxtead Little Green Hasketon Sutton Little Eriswell Culford Brundish Street Gosling Green Bowbeck Boxted Studlands Park Hemley Harrow Green Maypole Green Wickhambrook Hinderclay Laxfield Butley High Corner Denham Street Kingshall Green Aldeburgh Kettleburgh Blythburgh Wattisfield Rose Green Naughton Tattingstone White Horse Little London Friday Street Maidenhall Linstead Green Haverhill Akenham Buxhall Haughley Green Charsfield Lower Raydon Rumburgh Fingal Street Kirton Sotherton Ballingdon Buxhall Fen Street Borley Green Creeting Hills Racecourse Boot Street Monk Soham Foals Green Upper Street Exning West Street Great Glemham Hibb's Green Bedfield Ramsholt Little Livermere Sotterley Oldhall Green Ufford Tan Office Rose Hill Hargrave Bradfield St George Corton Shipmeadow Lawshall Brightwell Heath Dagworth Hessett Earsham Street Beccles Little Knowles Green Heveningham Kittle's Corner Boyton Clare Red Lodge Lound Melton North Warren High Street Green Crowfield Green Lindsey Cocks Green Hoxne Old Felixstowe Potash Battisford Tye Stone Common Nedging Sudbury Wrentham Clopton Corner Redgrave Claydon Button Haugh Green Broad Street Wixoe Lampardbrook Sharpstone Street Otley Kirkley Ilketshall St Margaret Southolt California Washbrook Chilton Leys Broadway Mutford Thistley Green Hanningfield Green Bruisyard Street Wrentham West End Battlies Green Mickley Green Sproughton Hadleigh Farnham Lambfair Green Broadgrass Green Lidgate Nettlestead Ash Street Huntingfield Silverley's Green Bramfield Shotley Gate Brightwell Dalham Iken Stonecross Green Ashbocking Orford Whitton Harkstead Gromford Wales End Reydon Smear Gazeley Easton Bavents Great Bealings Wickham Street Drinkstone Green Larks' Hill Bucks Horn Place Daisy Green Brome Capon's Green Brackenham Oulton Little Glemham Boyton End Bedfield Long Green Shadingfield Otley Green Moats Tye Hagmore Green Tattingstone Little Green Bromswell Heath Snape Watering Shimpling Street Cransford Hitcham Badwell Green Stoke Park Chantry Chimney Street Gibraltar Kesgrave Woolpit Green Hunston Green Stoke Ash The Downs Thwaite Henstead Wickham Skeith Clopton Green Covehithe Gainsborough Rendlesham Martlesham Candle Street Mill Street Alderton Eye Barking Tye Barton Mills Old Newton Dublin Thorndon Coltsfoot Green Trimley St Martin Fakenham Magna Shelland Higham The City Mendlesham Camps Heath Kessingland Cavendish Coldfair Green Chelmondiston Earl's Green Nedging Tye Brome Street Sudbourne Kenton Corner Kingshall Street Bildeston Cratfield Oakley Little Finborough Hengrave Duck Corner Little London Conyer's Green Four Ashes Workhouse Green Weston Botesdale Green Bacon's Green Easton East Barton Lakenheath Lawshall Green Chelsworth Common Castling's Heath Wangford Brockley Corner Monks Eleigh Lower Falkenham Wordwell Thornham Parva Base Green Eriswell Shimpling Shotley Woolverstone Lindsey Tye Saxtead Bottom Audley End Cherrytree Green Clay Common Honey Tye Thorpeness Colton Great Thurlow Brampton Brundish Easton Green Botesdale Ashfield Cum Thorpe Great Bradley Chalkstone Great Waldingfield Fressingfield Winston Great Bricett Honington Gulling Green Leiston Forward Green Copdock Ixworth Thorpe Chapel Hill Stuston Stansfield Playford Worlington Middleton Moor Farley Green Wingfield Pakefield Otley Bottom Ashfield Green Stoke-by-Clare Rougham Green Calais Street Mace Green Upthorpe Stoven Gunton Lower Street Icklingham Frostenden Horham Thrandeston Coddenham Green Stratford St Andrew Shingle Street Creeting St Mary Barsham Hoggard's Green Rattlesden Middleton North Green Hartest Ingham Little Green West Row Bramford Hunston Timworth Green Drybridge Hill Roman Hill Newthorpe Felsham Ward Green Withermarsh Green Upper Town Mill Common Redisham Stockhold Green Whepstead Ipswich Landwade Witnesham Gedgrave Hall Badwell Ash Grinstead Hill Westbourne Cookley Street Monks Eleigh Tye Milden Woolpit Heath Kennett End Blyford Theberton Westhorpe Whitestreet Green Barnby Yaxley Shotley Common Chelsworth Stubbing's Green Magpie Green Maidensgrave Gedding Boardy Green Cross Green Calford Green Wootten Green Blaxhall Little Bealings Longfield Green Wetherden Wickham Street Methersgate West Stow Chillesford Bacton Green East Green Stutton Elmswell Homersfield Lower Layham Redlingfield Belstead High Street Great Saxham Bacton Cross Green Norton Little Green Washbrook Street Falkenham Hanchett End Grundisburgh Bawdsey Rotten End Moulton Holbrook Cargate Nether Street St Margaret South Elmham Langham Waldringfield Tannington Ringsfield Common Bures Lowestoft Fen Street Erwarton Genesis Green Assington Mill Hills Brockford Green Pinford End Ampton Barley Green Peasenhall Great Barton Horringer Walpole Combs Mole Hill Poslingford Cattishall Hawstead Green Fornham St Martin Cay Hill Beyton Green Knaves Green Kentford Butley Low Corner Chilton Metfield Euston Wilde Street Walberswick Bell's Corner Swan Green Bredfield Hanchett Village Hintlesham Hog's Corner Cookley Green Hulver Street Castle Hill Cove Bottom Church Common Wortham Polstead Wyverstone Beck Row High Rougham Wenhaston Stow's Hill Walton Flixton Lavenham Tostock The Heath Raydon Stowlangtoft Westhall Gedgrave Button's Green Church End Kelsale Beyton St Nicholas South Elmham Thorington Street Acton Creeting St Peter Acton Place Kenny Hill Trimley St Mary Elmsett Willisham Falkenham Sink Battlesea Green Hanningfields Green Stone Street Martlesham Heath Rede Oulton Broad Little Wenham Russel's Green Rendham Cook's Green Smallwood Green Great Green Westleton Lower Common Framlingham Sternfield Undley Brampton Street Chilton Street Cuckold's Green Hadleigh Heath Newtown Debach Bury St Edmunds Monk Soham Green Wetherup Street Mettingham Mickfield Canham's Green Mill Green Thornham Magna Stanton Chare Cox Common Metfield Common Greenwich Barham Friston Syleham Lackford Thurston End Westley Burstallhill Bruisyard Wick's Green Barnham Coopers Corner Blacksmith's Green Crownland Parham Letheringham Uggeshall Wattisham Ringsfield Bungay Boulge Cretingham Polstead Heath Bedingfield Street Saxtead Green Alpheton Stowmarket Offton Frizzeler's Green Broad Green Dennington Corner Long Melford Brundon Aspall Owl's Green Grimstone End Mells Gosland Green Saxmundham Woodbridge Walk Baylham Drinkstone Aldringham Assington Green Eastbridge Cranley Cowlinge Denham Green Stone Street Halesworth Flowton Benhall Street Poystreet Green Broad Green Occold Wilby Hartest Hill Worlingham Hawkedon Dandy Corner Burstall White Horse Corner Clopton Cockfield Friday Street Weybread Street Wattisham Stone Finningham Combs Ford Drakestone Green Barnaby Green Rushbrooke Pettaugh Woolpit Little Stonham Sizewell East End Broke Hall Gislingham Mendlesham Green Chattisham Little Waldingfield Scotland Street Wingfield Green Bures Green Annesons Corner William's Green Ringsfield Corner Bridge Street Sackers Green Sicklesmere East Green Rushmere St Andrew Stoke Upper Street Haughley Middlewood Green Coddenham Spratt's Street Brandon Normanston Chimswell Somerton Stanningfield Stanton Street Debenham Little Whittingham Green Carlton Woodside View Slough Hill St Peter South Elmham Haughley New Street Denham End Kersey Upland Whelp Street Wyverstone Street Stratford St Mary Little Welnetham Water Run Felixstowe Ferry Broom's Barn Chippenhall Green Sotherton Corner Cock & End Fen Street Rushmere Street Tannington Place Wainford High Street Brockley Green Mount Pleasant Hillside Whatfield Mill Green Saxham Street Thorpe Green Barningham Poslingford Corner Benhall Green Freston South Cove Kersey Darmsden Wenhaston Black Heath Upsher Green Knodishall Windsor Green California Wickham Market Thurston Elveden Fornham St Genevieve Newbourne Leavenheath Birds End Duke Street Mill Hole Darsham Tan Office Green Smithwood Green Kessingland Beach Newton Wissington Park Gate Bush Green Earl Soham Mill Green Athelington Monewden Cobblers Corner Ubbeston Winston Green Great Welnetham Stanstead Shop Corner Harleston Great Ashfield The Woodlands Stanton Pakenham Glemsford Upper Street Great Common Linstead Parva Palgrave Kersey Tye Westerfield Dennington Hall Priory Heath Parliament Heath Upper Weybread Pixey Green Culpho Upper Layham Preston St Mary Stanway Green Wilsey Chevington Hoo Daisy Green Great Wratting Stores Corner Friday Street Dennington Somersham Wissett West End Bell's Cross Walsham le Willows North Cove Scotia Drift Brabling Green Stock Hill Norton Cotton Thurston Planche Long Thurlow Ash Corner Great Wenham Santon Downham Baxter's Green Baylham Stone Creeting Bottoms Little Saxham Lady's Green Great Blakenham Bird Street Reydon Apsey Green Wickham Green Bucklesham High Street Sherbourne Street Washmere Green Collipy's Green Holton Crown Corner Dunstall Green Withersdale Street Thorington Battisford Denham St James South Elmham Bromeswell Blackthorpe Hobbles Green Little Bradley Malting End Henley Great Cornard Helmingham Pound Green Swingleton Green Woodbridge Bleach Green Capel St Andrew Silverlace Green Lattinford Hill Coney Weston Bower House Tye Meeting Green Hightown Green Stowupland Goddard's Corner Ashfield Green Rooksey Green Hacheston Pitcher's Green Weston Ditch Rickinghall Pitmans Corner Bull Green Dallinghoo Stanwell Green Kettlebaston Bedingfield Weybread Brandeston Wetherden Upper Town Warren Heath Barnardiston Sibton Green Earl Stonham Sweffling Almshouse Green Cuckoo Tye Stonham Aspal Colchester Green Hawstead Brockford Street Gisleham Thorney Green The Street Blackheath Swilland Market Weston Oak Hill Purple Hill Holton St Mary Cow Green Pettistree Bobby Hill Thelnetham Flempton Brook Green Tunstall Curlew Green Oaks Tye Thorpe Morieux Hollesley Bloodman's Corner Ford's Green Ilketshall St Lawrence Clopton Green Boyden End The Port of Felixstowe Troston Little Wratting Dorley's Corner Barrow East End Southwold Ixworth Burgh Town Street Willingham Attleton Green Little Thurlow Green Brantham Hazel Stub Mellis Sibton Shottisham Black Street Nayland Worlingworth Tuddenham Hemingstone Tuddenham St Martin Brent Eleigh Sutton Street Great Finborough Hundon Boxford Mill Green Rushmere Hemp Green Fenstead End Gipsy Row Waldringfield Heath Thorns Hestley Green Shelley Framsden Toad Row Brown Street Cole's Green Hopton Braiseworth Gipping Bradfield Combust Allwood Green Nacton Maypole Green North Green Dunwich Wortham Ling Great Green Capel St Mary