Luxury Brand Advertising in Farleigh Court

Get in touch

Luxury Brand Marketing in Farleigh Court

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Farleigh Court

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in CR6 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Farleigh Court

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Farleigh Court

True luxury need not be directly communicated but instead experienced.

Consumers in Farleigh Court like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Farleigh Court

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Farleigh Court (Surrey)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Bishopsgate Betchworth Rowly Puttenham Deepcut Shere Virginia Water Beasley's Ait Dogkennel Green The Ridge Burrowhill Elstead Broadham Green The Wells South Godstone Giggshill Longcross Woldingham Garden Village Wanborough Rose Hill Nalderswood Littleton Common Norney Grafham Chilworth Willey Green Upper Hale The Bourne Park Barn Charlwood Chertsey Meads Mogador Wray Common Church Town Pixham Dippenhall Crowhurst Lane End Polesden Lacey Clark's Green West Molesey Farnham Westbrook Hinchley Wood Godalming Churt Lower Kingswood Mayford Keeper's Corner Trumps Green Bramley Shortheath Littleton Harpesford Dunsfold Ash Godstone Fisher's Hill Middle Bourne Wonersh Mimbridge Doversgreen New Haw Ewell Frensham Westfield Horne Hawk's Hill York Town Thames Ditton Hogden Bottom Limpsfield Chart Rushmoor Holloway Hill Charleshill Hog Hatch Albury Shamley Green North Looe Dennisville Greatpark Rowledge Westhumble Manor Park Bagshot Pot Common Hurst Green Gadbrook West Clandon Wasp Green Warlingham Pyrford Green Grove Heath Millbridge Hoe Sheerwater Burwood Park Subrosa Artington Weybourne Shalford Sunbury-on-Thames Lightwater Ashtead Common Coldharbour Wood Street Village Chertsey Abbey Mead Leigh Addlestone Tatsfield Penton Hook Walton-on-Thames Culmer Sunbury Dormansland Mead Vale Deepdene West Ewell Sutton Abinger Salfords Hersham Brooklands Lower Eashing Hockering Estate Brick Hill Rowhill North Holmwood Walliswood South Earlswood South Park Meath Green Tower Hill Claremont Park Banstead Brockham Lordshill Common Maybury Gomshall Send Cartbridge Egham Wick Bowlhead Green Ramsnest Common Ockford Ridge Thorncombe Street Reigate Heath Downside Jacobs Well Bisley Frimley Ridge Hooley Hamsey Green Upper Eashing Charlton Weybridge Coles Meads May's Green Whyteleafe Thorpe Lea Westborough Abinger Bottom Pharaoh's Island Chipstead Great Burgh Little Bookham Tandridge Outwood Wrecclesham Kingswood Holland Ripley Springs Brookwood Ellen's Green Merrow Normandy Epsom Downs Tuesley Windlesham Mousehill Parkgate Ashford Common Green Cross Stanwell Moor Hamm Court Estate Pyle Hill Tyler's Green Whiteley Village Fredley Ash Green Sidlow St George's Hill Oxshott Walton on the Hill Buckland Limpsfield Thorpe Blackbrook Egham Hythe Upper Halliford Ewhurst Green Tilford Common Pagewood East Horsley Hookwood West End Addlestonemoor Shepherd's Hill Chattern Hill Holmethorpe Nutfield Whitmoor Bottom Towpath Hurst Park Mayes Green Heath End Littlefield Common Stoke D'Abernon South Holmwood Lingfield Common Burpham New England Strood Green East Ewell Mugswell Chobham Hurtmore Cudworth Felthamhill Horley Henley Park Blackheath Westcott Pitland Street Frith Hill Grayswood Brook Place Bellfields Mount Hermon Wyke Ridge Green Caterham Newlands Corner Stonebridge Haxted Horsell Eashing Cramhurst Fetcham Woodbridge Hill Ashford Stanwell Runfold Givons Grove Busbridge Hambledon Tadworth Bisley Camp Castle Green Peartree Green Isle of Wight Witley Ashtead Hamm Moor Sheet's Heath Boundstone Nutcombe Whitfield Court Onslow Village Livingstone Park Long Ditton Tyrrell's Wood Chaldon Compton Smallfield Batt's Corner West Byfleet Oatlands Park Spreakley Hurlands Wisley Whitmoor Vale Paynes Green Egham St Johns Ranmore Common Fan Grove Brewer Street Alfold Crossways Sandhills Ripley Laker's Green West End Norley Common Slyfield Hatchford End Camberley Lower Halliford East Clandon Fairlands Stoneleigh Seale Stroud Common Englefield Green Titsey Claygate Logmore Green Highstreet Green Stroude Beare Green Shepperton Pray Heath Row Town Sunbury Common Kempton Park Cobham Gatwick Fickleshole Mid Holmwood Wentworth Milford Abbotswood Holmwood Corner East Molesey Burgh Heath Peper Harow Stanners Hill Lock Island Domewood Beacon Hill Netherne on-the-Hill Pains-Hill Newdigate Kingfield Ansteadbrook Hascombe Povey Cross Tilford Felbridge St Ann's Hill Friday Street Upper Ifold Esher Gatton Anglefield Corner Badshot Lea The Sands Worplesdon Merle Common Fairmile Staines-upon-Thames Burntcommon Pyrford Dunsfold Common Sutton Green Flexford Russ Hill Chiddingfold Bushy Hill Waterloo Ash Vale Peasmarsh Whitewood Mickleham Farleigh Lane End Limpsfield Common Chelsham Shrubs Hill Epsom Enton Green Albury Heath Redhill Effingham Knowle Grove Blindley Heath Frimley Green Runnymede Ashley Park Tyrell's Wood Woldingham Critchmere Stanford Common Hindhead St John's Effingham Common Weatherhill Frimley Skimmington Wormley Heatherside Woolmer Hill Pachesham Park Merstham Brockham Park Send Grove Headley Hamhaugh Island Warwick Wold Wheelerstreet Hatton Hill Ewhurst Shepperton Green Ottershaw Catteshall Oxted Shellwood Cross Horsell Birch Kingswood Warren Pirbright Smoky Hole Nork Haslemere Broadford Holmbury St Mary Buckland Farleigh Court Dormans Park Abinger Common Elmbridge Village Langley Vale Rydens Mytchett Woodmansterne Binscombe Compton Bunce Common Dorking Crowhurst Stoughton Peaslake Lower Bourne West Bedfont Woking Great Enton Littleton Sandy Cross Knaphill Aaron's Hill South Merstham Send Marsh Hook Heath Shortfield Common Cranleigh Brook Hale Burstow Knowle Green Almshouse Common Royal Holloway Loxhill Penny Pot Crawley Hill The Chart Hydestile Woodcote Smart's Heath Laleham Farley Green Dockenfield Birch Green Forest Green Felcourt Leatherhead Pirbright Camp Ridgebridge Hill Lower Green Reigate Elm Corner Dunsfold Green Old Woking Thorpe Green Mytchett Place Lingfield Broadmoor Combe Common Woodham St Ann's Heath Weston Green Woodhatch Newchapel Guildford East Shalford Byfleet Lucas Green Hermitage Woods Estate Margery Guildford Park Abinger Hammer Alfold Thursley Great Bookham West Horsley Birtley Green Rydeshill Whitebushes Knowle Hill Moorhouse Bank Crownpits Donkey Town Farncombe Littlewick Tilford Reeds Lower Ashtead Wey Meadows White Post Shackleford Dawesgreen South Nutfield Brook Ash Estates Bagshot Heath Leatherhead Common Okewood Hill Pyrford Village Hatchford Stonehill Ockham Lyne Ockley Field Common Capel Worcester Park Palmers Cross Fetcham Grove Crosswater Bletchingley Burrows Cross Tongham Box Hill Norwood Hill Wotton Shottermill Martyr's Green Munstead Heath Pitch Place Irons Bottom Little London