Luxury Brand Advertising in Lower Berrington

Get in touch

Luxury Brand Marketing in Lower Berrington

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Lower Berrington

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in WR15 8, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Lower Berrington

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Lower Berrington

True luxury need not be directly communicated but instead experienced.

Consumers in Lower Berrington like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Lower Berrington

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Lower Berrington (Worcestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Callow End Birch Berrow Bayton Hartlebury Common Bouts Burcot Abbots Morton Crown East Peopleton Shernal Green Sandford Kidderminster Slades Green Pin's Green Sledge Green Romsley Hill Clows Top Bordesley Knowle Fields Trimpley Upper Howsell St Godwalds Blakedown Frankley Green Howsen Brickfields Purshull Green Hanbury Slideslow Hampton Lovett Cladswell Wyre Piddle Long Green Holdfast Longdon Heath Spetchley Ryall Bishampton St John's Yarhampton Claines Matchborough Castle Hill Marsh End Clevelode Wildmoor Stakenbridge Laughern Hill Lower Wolverton Stoke Heath Hinton Cross Alfrick Pound Spennells Napleton Beckford Lincomb Honeybourne Eastham Structon's Heath Chawson Valley Ab Lench Sherrard's Green Stoke Pound Broome Catshill Shelsley Walsh Stoke Bliss Drakes Cross Phepson Upper Arley Cobley Hill Upper Gambolds Great Malvern Hackman's Gate Hanley Castle Newland Common Copyholt Franche Caunsall Hall Flat South Littleton Briar Hill Naunton Rashwood Badsey Sharpway Gate Wants Green Hipplecote Gadfield Elm Mill End Cakebole Cross Bank Tardebigge Bredicot Brockencote Finstall Suckley Knowl Grafton Flyford Droitwich Spa Lem Hill Himbleton Norchard Hallow Greenway Pendock Cleeve Prior Tunnel Hill Upper Haselor Lineholt Charlton Areley Kings Cooksey Green Lower Clent Boreley Lower Lightwood Stanbrook Beoley Lower Broadheath Grimes Hill Drayton Rednal Bretforton Burlish Park Nineveh Dawshill Leapgate Newtown Clifton upton Teme Drugger's End Upper Welland Broad Marston Hartle Elcock's Brook Saleway Hatfield Cookley Alfrick Oldfield Rous Lench Little Eastbury Knighton Kingswood Crowle Green West Hagley Pensax Gilvers Lane Smallwood Sidemoor Old Storridge Common Powick Village Gorst Hill Ribbesford Summerhill Darbys Green Powick Newtown Goosehill Green Eachway Baughton Hill Bushley Green Bark Hill Throckmorton Littleworth Stoke Prior Bluntington Nineveh Ramsden Longdon Eckington Dayhouse Bank Fladbury Upper Bentley Stone Abbotswood Primsland Offmore Farm Heightington Rumbow Cottages Hawford Chadbury Hanley Swan Woodsfield Weatheroak Hill Suckley Callow Hill Eardiston Grafton Orleton Low Hill Dodford Broughton Green Pound Bank Romsley Poolbrook Good's Green Hill Furze Camer's Green Tanner's Green Lower Heath Hook Bank Major's Green Headley Heath Hinton on the Green Nash End Charford Stonepits Buckbury Lea End Abbeydale Hanley William Stanford on Teme Little Acton Woodrow Defford Aston Somerville Westlands Kyre Park Shell Newnham Bridge Bushley Feckenham Bugle Gate Malvern Common Worles Common Rushock Greenlands Red Cross Horsham Holt Fleet Hanley Child Lower Moor Harpley Hawthorn Bush Berrow Cookhill Bransford Kendal End Holt End Lower Westmancote Martley Hill Side Chatley Ipsley Winyates Huddington Bockleton Lower Wyche Harvington Kinnersley Elmbridge Stonehall Longley Green Neight Hill Little Comberton Woolmere Green Hurcott Village Astley Burf Foxlydiate King's End Titton Madresfield Smith End Green Stoneybridge Ronkswood Cropthorne Birchen Coppice Green Street Broughton Hackett Astwood Bank The Vines Wichenford Broad Common Hadzor Berrington Green Sinton Green Baynhall Yarhampton Cross Dines Green Tutnall Elmley Castle Priestfield Sneachill Church Hill Menithwood Littleworth Gallows Green Grafton Shoulton Witton Grimley Kemerton Welland Stone Astwood Evesham Greenhill Twyford Strensham Sale Green Bredon Guarlford Inkberrow St Michaels Newland Earl's Croome Broadheath Common Lenchwick Birtsmorton Lower Illey Bateman's Green Pink Green Westacre Chapman's Hill Church Lench Ripple Uphampton Upper Wick Netherwich Aggborough Oakenshaw Broad Alley Coles Green Frogsmarsh Oldwood Leigh Sinton Interfield Rock Holt St Peter the Great Bell Green Lower Strensham Egdon Washford Upper Wyche Barbourne Moseley Duckswich Riverside Walcot Link Top Brook End Broadway Cowsden The Grove Aston Bank Upton upon Severn Sytchampton Little Malvern Collett's Green Podmoor St Peter The Great Westmancote Woodgates Green Birts Street Stoulton Low Habberley The Walshes Ladywood Berry Hill Piper's Hill Hardwick Green Gilbert's End Batchley Hunt End Hill End Waresley Blackwell Bridge End Frankley Windmill Hill Murcot Southcrest Berrow Green Broombank Madeley Heath Netherton Sweet Green Hunnington Cutnall Green The Lakes Clent Vigo Broadwaters Ombersley Bell End Foley Park Martin Hussingtree Hoobrook Cruise Hill Birlingham Lower Bentley Perryfields Drakes Broughton Pensham Linthurst Dormston Pole Elm Rhydd Green Kersoe Lower Town Upper Catshill Aston Fields Pershore Town's End Blackmore End Upper Wolverton Morton under Hill Crabbs Cross Broad Green Torton Greenhill Noutard's Green Branson's Cross Cofton Hackett Halfkey Lower Berrington Dowles Little Witley Whiteleaved Oak Blakeshall Ham Green Wychbold Malvern Wells Comhampton Bredon's Hardwick Crowcroft Stanford Bridge Upton Snodsbury Winterfold Owlhill Cotheridge Noah's Green Lower Marlbrook Northwick Mount Pleasant Stourport-on-Severn Bredon's Norton Birch Acre The Hook Britannia Square Pirton Bromsgrove Queenhill Holberrow Green Upton Warren Bliss Gate Golden Valley Newbridge Green Lime Street Carpenter's Hill North Littleton Cherry Orchard Trotshill Holt Heath Shrawley Libbery Dunstall Common Hollybed Street Hagley Crossway Green Deblin's Green Sinton Lickhill Holbeache Shelsley Beauchamp Baylis Green Castlemorton Pound Green Shatterford Goom's Hill Bank's Green Battenton Green Broad Heath Marl Bank Yieldingtree Atch Lench Chawson Lower Howsell Stockton on Teme Shawbrook Sedgeberrow Bell Heath Childswickham Mere Green Woodrow Monkwood Green Doverdale New End Norton Witnells End Earl's Common Ockeridge Wickhamford North Piddle Cobbler's Corner Harvington Broadmore Green Stitchin's Hill Brotheridge Green Diglis King's Green Ross Green Ashfield Rainbow Hill Longdon Hill End Bank Street Wythall Upper Marlbrook Mamble Bournes Green White End Churchill Shenstone Callow Hill Dunhampstead Offenham Cross Tibberton Dordale Harbours Hill Lineholt Common Red Hill Timberhonger Bradley Green Radford Teddington Hands Lindridge Kitwell Hill Croome Offenham Broadwas Lye Head Lakeside Malvern Link Brockamin Eight Oaks Belbroughton Hindlip Saxon's Lode Bewdley Mustow Green Footrid Lickey Walton Pool Salwarpe Birch Green Tolladine Redditch Chadwick Summerfield Knightwick Moon's Moat Fladbury Cross Barnard's Green Hadley Park Farm Acton Naunton Beauchamp Portway Hollybush Hampton Henbrook Lulsley Stanklyn Kinsham Moor End Outwood Wolverley Brayswick Upper Lode Bury End Stock Green Sneads Green Great Witley The Rampings Hurcott Stoke Wharf Snead Common Eldersfield Wick Corse Lawn Woodgate Trueman's Heath Catchems End Ashton under Hill Little Welland Lickey End Smite Hill Stock Wood Shurnock Wadborough Lickey Hills Abberton Barnt Green Conderton Wick Episcopi Hoden Bournheath Rushwick Elmley Lovett Wilden Beach Hay Rhydd Baughton Bengeworth Stonebow Woodcote Green Walkwood Fernhill Heath Upper Strensham Oakall Green Heath Green Blackpole Little London Edgiock Arrowfield Top Sutton Farm Guller's End Hillpool Alvechurch Welland Hopwood Buckridge Clifton Uckinghall Frankley Hill Drakelow Pebworth Huntsbridge Aldington Little Beckford Green Street Upper Berrington Headless Cross Bryan's Green Besford Worlds End Bevere Astwood St Georges Kyre Green Picken End Knighton on Teme Norton Hales Park West Malvern Kyrewood Four Pools Doddenham Lower Sapey Little Inkberrow North Malvern Park End The Burf Elms Green West End Lower Hook Upper Ham Charlton Wribbenhall Draycott Linkend Abberley Ankerdine Hill Chaddesley Corbett Hall Green Kempsey Far Forest Blakebrook Kent's Green Astley Cross Pound Bank Great Comberton Stoney Hill White Ladies Aston Low Hill Dunley Hartlebury Copcut Pinvin Habberley Webheath Chandler's Cross Withybed Green Rye Street Oddingley Kerswell Green Inkford Hillhampton Lodge Park Bricklehampton Hollywood Woodmancote Clifton upon Teme Ravenhills Green Bickley Astley Cooksey Corner Flyford Flavell Willow Green Dagtail End Alfred's Well Newtown Blackminster Rochford Stratford Churchill Sankyns Green Upper Rochford Hawbridge Rowney Green Overbury Worms Ash Apes Dale Holy Cross Crowle Warndon Bayton Common Bastonford Witton Hill Suckley Green Worcester Dunhampton Comberton Kington Ullington High Green Frith Common Upper Moor Winyates Green Brownheath Common Broom Hill Lydiate Ash Tenbury Wells Swinesherd Leigh Tanwood Beckford Cross Hallow Heath Kyre Badger's Hill Barnettbrook Pie Corner Northampton Severn Stoke Forhill Whittington Sheriff's Lench Chase End Street Middle Littleton Long Bank Lower Wick Enfield Park Gate