Retail Marketing in West Wycombe

Get in touch

Retail Advertising in West Wycombe

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in HP14 3?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover West Wycombe (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Little London Cholesbury Clayhill Lent Rise East Burnham Elmhurst Pitstone Towerage Winterhill Victoria Park Clifton Reynes Saunderton Lee Leckhampstead Walton Dorney Reach Downley Fishermead Ivinghoe Whitney Stewkley Dean Littleworth Corner Quarrendon Pednor Bottom Old Farm Park Chicheley Pond Park Widmer End Hughenden Valley Middle Weald Prestwood Ivinghoe Aston Seer Green Pitch Green Lower Weald Bishopstone Walton Hall Redmoor Dunsmore Walton Codmore Tickford End Bovingdon Green Buckingham Winchmore Hill Atterbury Elfield Park Baker's Wood Green End Northfield The Lee Beaconsfield Quainton Littleworth Common Water Eaton Haydon Hill Brook End Dorney Lenborough Caldecotte Chartridge Stratton Chase Downhead Park Wood Green Church End Penn Bottom Emberton Chetwode Hardwick Cold Brayfield Hulcott Hedgerley Hill Horn Hill Hoggeston Denbigh West Rout's Green Neath Hill Little Marlow Edgcott Brill Newtown Padbury Rooksley Danesfield Buckland West End Greatgap Broughton Widmoor Iver Hillesden Hamlet South End Shenley Lodge Bancroft Park Stony Stratford Bye Green Rowsham Honeyburge Cuddington Wroughton Park Upton Warrington Wymbush Diggs Saunderton Horton Wharf Pheasant's Hill Drayton Parslow Horsenden Milton Keynes Village Speen Boveney Water Stratford Mantles Green Southend Chessmount Coombe Gerrards Cross Chisbridge Cross Moor End Newton Blossomville Ludgershall Bellingdon Fulwell Addington Hilltop Jordans Weston Turville Kingswood Marsh Gibbon Lower Pollicott Greenlands Waterside World's End Fort End Poundon Lower Bois Wavendon Calverton North End Weston Underwood Amersham on the Hill Weedon Ascott Grove Richings Park Austenwood Lane End Gibraltar Orchard Leigh Tathall End Ravenstone Great Missenden Soulbury Whelpley Hill Wheeler End Little Chalfont Piddington Woodhill Lower Hartwell Forty Green Shipton Walton Court Ballinger Common Monks Risborough Chesham Bois Marsworth Westcroft Hyde End Coffee Hall Little Ickford Ham Green Bourne End Burcott Oldbrook Haversham Nup End Grendon Underwood Upper Hartwell Foscote Sheepridge North Marston Sprig's Alley Furzton Fingest Townsend Higher Denham Church End Far Bletchley Flackwell Heath Hazlemere Crownhill Beachampton Butler's Cross Woughton on the Green Littlecote Terriers Simpson Bierton Darvillshill Chivery Stratford Fields Great Hivings Lillingstone Dayrell Bradwell Browns Wood Mill End Moulsoe Wycombe Marsh Middle Claydon Buffler's Holt Marlow Bottom Wolverton Mill East The City Newport Pagnell Pitstone Hill Lee Gate Kiln Farm Kimble Wick Monkston Park Wendover Stantonbury Upper North Dean Burcott Walter's Ash Wolverton Mill South Chalfont Grove East End California Tyler's Hill Parmoor Redland End Fleet Marston Brinklow Rush Green Turville Chalfont St Peter Mop End Blakelands Southcourt Dadford Salden Twyford Barley End Mundaydean Bottom Kingston Easington Gawcott Thornborough Waddesdon North Crawley Netherfield Kingsey Chalkshire Berghers Hill Skittle Green Latimer Layters Green Bryant's Bottom Old Wolverton Beamond End Wingrave Two Mile Ash Well End Griffitts Yard Stonebridge Ickford Gayhurst St Leonards Longwick Chenies Cores End Shabbington Bledlow Wooburn Green Lower End Shenley Church End Stokenchurch Milton Keynes The Badgers Long Street Wolverton Mill Broughton Bockmer End Willen Lake Willen Park Botolph Claydon Horsleys Green Brook End Westbury Shipton Lee Leadenhall Farnham Park Princes Risborough Thornton Shreding Green Buckmoorend Creslow Church End Bury End Bolbeck Park Cheddington Calvert Dagnall Hunt's Green Lent Ashendon Mount Pleasant High Wycombe Linford Wood Stony Green Shenley Wood Buckland Common Chalfont St Giles Grange Farm Adstock Little Hampden Whitchurch Barton Hartshorn Newlands Naphill Wendover Dean Rotten Row Ballinger Bottom Hitchambury Woodrow Mentmore Pennyland Tatling End Bletchley Fawley Bottom Hazeley Hillesden Oakhill Hyde Heath Pheasants West Wycombe Parslow's Hillock Peartree Bridge Spurlands End Lacey Green Lavendon The Bowl South Heath Church End Emerson Valley Oving Lee Common Woburn Sands Mursley Crafton Upper Weald Fox Milne Holtspur Fulmer Little Horwood Tinkers Bridge Walton Manor Mobwell Terrick Lillingstone Lovell Stoke Green Booker Green End Goddards Wardrobes Taplow Wotton Underwood Bradwell Abbey Penn Street Marlow Medbourne Egypt Willen Nether Winchendon Wavendon Gate Swan Bottom Marsh Tongwell Edlesborough Askett Studley Green Little Kingshill Berryfields Wolverton Forty Green Ford Great Horwood Knowlhill Lower Cadsden Radnage Pednormead End Monkston Stoke Poges Asheridge Sedrup Watermead Amersham Old Town Little Missenden Cressex Middleton Colstrope Ellesborough Farnham Royal Shenley Brook End Tinkers End Amersham Common Burroughs Grove Giffard Park Dinton Tyringham Ley Hill Loudwater Meadle Lower Woodend Clanking Ilmer Summer Heath Little Kimble Northend Kingsash Blue Bridge Green Hailey New Bradwell Iver Heath Horton Tingewick Whiteleaf North Lee Chesham Tylers Green Hotley Bottom Astwood Bedgrove Denham Great Holm Bleak Hall New Denham Heath End Bottrells Close Skirmett Westcott Aston Abbotts Broughton Crossing Caldecote Great Kingshill Wing Middle Green Thorney Ashland Singleborough Campbell Park South End Wooburn Common Woolstone Nearton End Chalfont Common Page Hill Ashley Green Central Milton Keynes Wooburn Northall Lake End Pitchcott Oakley Bragenham Lee Clump Ledburn Manor Park Hardmead Little Crawley Startop's End Rose Hill Kents Hill Loosley Row Bancroft Beanhill Bennett End Filgrave Ibstone Cublington Aston Clinton Downs Barn Coleshill Hambleden Little Wood Corner Chackmore Petsoe End Hedgerley Woughton Park Ditchfield Sands Tattenhoe Aston Sandford Bow Brickhill Lower Ascott Botley Biddlesden Conniburrow Stoke Mandeville Lathbury Slapton Linden Village Granborough Dunton Cadmore End Dorton Moor Common Worminghall Medmenham Crownfield Knotty Green Winslow Furzton Lake Fullers Slade Steeple Claydon Holmer Green Hollingdon Stone Charndon Swanbourne Chilton Farnham Common Church End Amersham Tetchwick Hedsor Springfield Akeley Nash Wooburn Moor Nash Lee Pitstone Green Wilton Park East Claydon Little Boys Heath Turweston Great Linford George Green Maids Moreton Fenny Stratford Lye Green Olney Fern Fawley Bradenham Bradwell Common Hollybush Hill Frieth Verney Junction Alscot Boarstall Stoke Hammond Newton Leyes Walnut Tree Shalstone Long Crendon Langley Corner Holly Green Great Kimble Wexham Street Drayton Beauchamp Hedgerley Green Owlswick Hanslope Halton Marlow Common Kingsmead Woodham Upper Pollicott Stewkley Heath End Great Brickhill Saunderton Haddenham Hodge Lea Westlington Hunt's Hill Sills Yard Cryers Hill Sherington Flowers Bottom Burnham Preston Bissett Radclive Smokey Row Great Hampden Bledlow Ridge Aylesbury Chearsley Upper Winchendon Stoke Goldington Love Green Little Linford Little Frieth Micklefield Rockwell End Newton Longville Oxley Park Little Brickhill Heelands Hawridge Bucklandwharf Eaglestone Tilbrook Greenleys Stacey Bushes Waterend Bolter End Castlethorpe Lower North Dean Beacon's Bottom Loughton Penn Whaddon Turville Heath Bradville