Retail Marketing in Ratcliffe on Soar

Get in touch

Retail Advertising in Ratcliffe on Soar

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in NG11 0?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Ratcliffe on Soar (Nottinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Winkburn Bassingfield Selston Green West Stockwith Beauvale North Wheatley Belle Eau Park Newton West Drayton Blidworth Bottoms Weston High Marnham Shireoaks Carlton Forest Sherwood Spalford Edingley Woodborough Tibshelf Wharf Norton Bradmore Morton Wallingwells New Ollerton Fenton West Leake Barton in Fabis Plumtree Cromwell Stanley Mapperley Park North Clifton Shipley Gate Butler's Hill Plain Spot Thrumpton Kingston on Soar Gamston Keyworth Teversal Beacon Hill Nottingham Bracebridge Warsop Vale Skegby Brough Kilvington Skegby Barrows Green Haywood Oaks Farndon Aspley Gedling Woodthorpe Saundby Bunny White Houses Stapleford Inkerman Bevercotes Meadows Woodnook Ruddington Dunsill Ravensdale Maythorne Bilborough Eastwood Hall Westhorpe Cossall Kirkby-in-Ashfield Rise Park Fiskerton Burton Joyce Kelham Coates Westville Thorney Moor Spion Kop Balderton Hanstubbin Carburton Elton on the Hill Besthorpe North Carlton Tithby Skegness Stanford on Soar Clipstone Commonside Walesby Balk Field Mattersey Thorpe Epperstone Worksop Ompton Tollerton Halloughton Gamston Willoughby-on-the-Wolds Norwell Red Hill Granby Cottam Meden Vale Flawborough Bolham Newthorpe Common Top Valley Grassthorpe Rampton Dunham on Trent Lace Market Holme Lane Church Warsop Wighay Kings Clipstone West Field Thorpe Torworth Staunton in the Vale Car Colston Misterton Soss Huthwaite Ranby Kilton Holme Pierrepont Averham Park Coddington Harby Hall Green Girton Blidworth Dale Sutton cum Lound West Bridgford Cropwell Butler Highbury Vale Gateford Common Sutton Bonington Giltbrook Stanford Hills Cropwell Bishop Market Warsop Markham Moor New Cross Upton Normanton Scofton Perlethorpe Osberton Normanton on Soar Normanton on Trent High Town Holbeck Woodhouse Hayton Bingham Redmay Corner Moorhaigh Little Gringley Watnall Trowell The Park Aslockton Costhorpe Budby Weecar Harwell Tuxford Old Lenton Rhodesia South Wheatley Bulwell Forest Cox Moor Low Marnham Clarborough Winthorpe Toadhole Scarrington Moorhouse Carrington Rosemaryhill Littleborough Blue Hill Radford Sturton le Steeple Drakeholes Upton Saxondale Bilby Haughton Kirklington Newton Town South Carlton Bagthorpe Eakring Brinsley Manton Upper Morton Bilsthorpe Colwick Cinderhill New Westwood Ratcliffe on Soar Radmanthwaite Mansfield Woodhouse Rylands Carlton-on-Trent Kneeton Moorgreen Upton Field Whitemoor Grove Bothamsall Edwinstowe Sherwood Rise Bull Farm Adbolton Hucknall Ollerton Strelley Bentinck Town Sunnyside New Bagthorpe Woodbeck Thurgarton Pleasleyhill Everton Bestwood St Albans Hockerton Drinsey Nook Ravenshead Old Basford Wellow Boughton Barnby in the Willows New Eastwood Farnsfield South Scarle Screveton Hill Top Newington Laxton Scrooby Clifton Barnstone Selston Scaftworth Greasley Newlands Selston Common Hawton Widmerpool Upper Broughton Flintham Bestwood Village Clayworth New Lenton Styrrup Edwalton Upper Saxondale Bleak Hills Harlequin Serlby Bulwell Syerston Daybrook Alverton South Muskham Forest Town Gonalston Awsworth Beeston Porchester Toton Bailey Grove Stony Dale Caunton Cuckney East Markham Sutton Forest Side Southwell Rolleston Cossall Marsh Bakers Fields Beechdale Elston Cotham Burrowsmoor Holt Shelton Hempshill Vale Bunny Hill East Bridgford Attenborough Hazelgrove Allen's Green Bestwood Kirton Forest Fields Averham Lower Beauvale New Balderton Oxton Hill Rufford Kneesall Colston Bassett Stanton Hill West Retford South Retford Stragglethorpe Lenton Abbey Mattersey Goverton Eastwood Nornay Darlton Misterton Rainworth Nuncargate Shelford Gotham Fledborough Arnold Holme Egmanton Ranskill Linby Sneinton Ruffs Hoveringham Normanton-on-the-Wolds East Stoke Wysall Nether Langwith Trowell Moor North Muskham Sookholme Alma Annesley Stoke Bardolph Thorney Zouch Mapperley Headon Kinoulton New Brinsley Caythorpe South Leverton Wigsley Welham Wilford Fackley Ordsall Underwood New Basford East Leake Owthorpe Kimberley Newthorpe Jacksdale Stokeham Brinkley Kersall Harworth Hawksworth Milton Bramcote Hills Sutton Walkeringham Gibsmere Thoresby Whatton-in-the-Vale Langford Fulwood Halam Harworth Oxton Wollaton Commonside Oldcotes East Drayton Wigthorpe White Post Beauvale Wiseton Annesley Lane End St Ann's Bobbers Mill Thoroton Carlton Standard Hill Beckingham Dunkirk North Leverton with Habblesthorpe Kirkby Woodhouse Maplebeck Newstead Gateford Gringley on the Hill Annesley Woodhouse Alexandra Park Barnby Moor Netherfield Dove Green Stanton-on-the-Wolds Chilwell Gunthorpe Radcliffe on Trent Hickling Pastures Nether Headon Babworth Rockley Sibthorpe Bathley Morton Papplewick West Markham Retford The Green Askham Westwood Gorsethorpe Woodhouse Thorneywood Swingate Broomhill Tiln Darfoulds Fernwood Friezeland Hardwick Village Nuthall Hodsock Calverton Little Carlton Orston Staythorpe Babbington Bulcote Newark-on-Trent Knapthorpe Pye Hill Mansfield Collingham Bircotes Bleasby Elkesley Eaton Bole Cotgrave Dalestorth Carlton in Lindrick Bilsthorpe Moor Lowdham Hickling Sutton in Ashfield Newtown Langar Sutton on Trent Redhill Church Laneham Broxtowe Ossington Ladybrook Clipston Langold Blidworth Thorpe in the Glebe Plumtree Park Lambley Norwell Woodhouse Laneham Misson Rempstone Top Green Blyth Ragnall The Park South Clifton Lound Bramcote Harlow Wood Costock Thrumpton Hyson Green Sibthorpe New Kingston Holbeck Scrooby Top Easthorpe Treswell