Retail Marketing in Worsbrough Bridge

Get in touch

Retail Advertising in Worsbrough Bridge

The world of retail is very competitive. The high street and internet are full of retailers selling clothes and fashion accessories of all shapes, colours and sizes for all people.

It is a cutthroat and ever-changing industry where it is important to stay ahead of the curve and be noticed.

Here at PromoMedia, we work with many fashion retailers, from high-street fashion houses to independent shops, as well as online and catalogue retailers.

These different sectors of the retail industry all require different marketing and advertising techniques to be successful. Obviously, each outlet has different target markets, so it’s important to think about who your market is – are they men, women, fashion-conscious, older, younger, high spenders, etc? All these will determine the type of marketing techniques your company should consider.

Here at PromoMedia, we will listen to your aims and ambitions, examine your brand and target market, and put together a bespoke plan to keep you ahead of your competition.

Contact Us

What is Retail Marketing?

It is basically advertising clothes and fashion accessories to the general public and getting your brand in the public eye wherever they may be.

This could be through online advertising options, social media, TV ads or outdoor options.

Depending on your budgets and aims, our teams can create a complete retail marketing strategy to get your brand noticed and generate more sales.

As you can imagine, retail is one of the broadest and most competitive industries in the world, so you need to be clear and specific about who you are targeting to make your budget work for you in a cost-effective way. You also need to think of ways to stand out from the crowd.

Eye-catching artwork is often key (which is often why super-models are used!) with visual forms of marketing working particularly well in this sector.

Enquire Now

What are the Best Options for Retail Advertising?

As mentioned visual advertising works brilliantly for retail, basically people love to see what they are buying.

The old mantra of “show and don’t tell” works really successfully in this area. As a general rule here at PromoMedia, we would suggest the following options to really show off your retail business, although all forms of media are generally worth considering in this sector:

  • Outdoor advertising - there are lots of advertising opportunities that fall under the umbrella term of out-of-home advertising. Billboards work very well in retail, 48 sheet posters are big, bold and eye-catching, which really draw the attention of potential customers. They are great in showing off colours, styles and fashions – all key to the retail industry. Back-lit options in high-footfall areas or roadside work particularly well but there are many outdoor options to consider which can be accommodated on most budgets.

  • Bus advertising - a form of outdoor, posters both on buses, on the side of buses and at bus stops are great at attracting and holding the attention of potential consumers. The travel infrastructure of buses covers the entire UK, so no matter where you are, you will some form of bus advertising which is suitable and available in your area.

  • TV advertising in the retail industry - with such a brilliant audience reach and as a powerful visual medium, TV is very popular with retail and fashion advertisers. At PromoMedia we can place TV ads all over the UK and will look at options on ITV, Sky and Channel 4. We will try and work with most budgets, although it’s worth pointing out that TV is one of the more expensive media options.

  • Newspapers Adverts - a cheap and cost-effective way to reach people on either a local or national level, press and newspaper ads are still very popular and effective in retail marketing. Glossy magazine ads also work well again as colours can really ping off the page.

  • Social media - a great and immediate way to get out new seasons and sales messages. Social media is often managed in-house but if you want to target new audiences we can develop strategies to target people who may yet have not heard of you, tapping into a new audience sector.

  • Advertising in Shopping Centres - it seems obvious, but advertising near your shop or at least in areas where people are shopping is a great idea. There are lots of options such as adverts in the car-parks, in the malls, in the restaurants, in lifts and on digital screens - a great way to attract the interest of shoppers when they are in the mood or locality to buy what you are offering.

Request a Quote

What Are the Costs of Retail Marketing?

As you can imagine there is no set answer with regards to advertising costs as it is totally dependent on which type of advertising you opt for.

Television campaigns typically start in the £20k region depending on the area but radio options can start from a few thousand and press, outdoor and social media options are cheaper. Essentially it boils down to what your budget is, with that figure between us we can tailor a campaign to incorporate whichever your preferred type of media is and the ones that we recommend. Once we know your target market, budget and location we can tailor something bespoke and creative to get you the best return on investment.

Which Companies Use Retail Marketing in S70 5?

Most! No matter what size company all retail outlets need customers and word of mouth (although fantastic) cannot be guaranteed and totally relied upon. At PromoMedia, we work with a full range of outlets including the below:

  • Major chain and retailers - major chains need to hit big targets and we support large well-known brands with both local and national campaigns, which can incorporate everything from local radio through to London Underground advertising.

  • Boutiques - most small boutiques don't want to look like they are trying too hard but often lovely forms of print media and newspaper ads work well in targetted glossy magazines.

  • Food outlets - as a nation we love food. Often, outdoor adverts work well, especially in towns and cities where people are out and about walking around and hungry!

  • Independent stores - similar to boutiques independent stores don't want to look too desperate in advertising and also their budgets aren't always the biggest. Options we tend to look at include targetted social, local radio options and print distribution.

  • Pop-ups - here today and gone tomorrow, this form of marketing needs to be immediate and responsive. Social, radio talk-ups and advans are highly effective.

  • Catalogue companies - mainly targeting an older demographic and with decent budgets, national newspaper ads, billboards and TV advertising have brilliant results.

  • Startups - working on a smaller budget we would suggest local print distribution, local freesheet newspapers and radio.

For more specific contact us today.

Frequently Asked Questions About Retail Marketing

  1. "What is meant by retail marketing?" It means advertising for businesses in the retail sector, such as shops, boutiques and food outlets. If you are looking for cost-effective retail marketing strategies for your company contact us today.

  2. "What are the types of retail marketing?" It can be anything from TV and radio to outdoor or online, anything to get a brand or product noticed by its target audience.

  3. "How is retail marketing different from marketing?" It isn't different, it is a niche form of marketing - targetting one sector but it is very popular especially at times of years like the sales and Christmas, read more in our guide to Christmas marketing and other memorable advertising campaigns.

Contact Us

If you are interested in the retail marketing services we offer get in touch today and one of our expert advisors will go through the options with you.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you to increase sales and allow you to stand out from the crowd.

We cover Worsbrough Bridge (South Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for retail marketing
Smithy Moor Kiveton Park Stephen Hill Brampton en le Morthen Bents Green Den Bank Sim Hill Hood Green Lea Brook Tankersley Totley Rise Toll Bar Attercliffe Bramley Little Houghton Guilthwaite Harley Drakehouse Birkendale Dunford Bridge Thorpe Salvin Littleworth Tivy Dale Birley Edge Dalton Endcliffe Edge Ulley Old Haywoods Braithwaite Upper Bradway Doncaster Slay Pits Sharrow Wilthorpe Netherthorpe Castle Green Maltby Hurl Field Liberty Hill Langsett Edderthorpe Cubley Walkley Westfield Shafton Two Gates Wadsley Bridge Cricket Houses Dean Head Brick Houses Carr Head Cudworth Common Hellaby Thurnscoe East Nether Green Wood Royd Dunsville Old Edlington Kelham Island Arbourthorne Wheatley Park Wigtwizzle Four Lane Ends Church Field Normanton Spring South Lane Attercliffe Hill Top Carsick Little Hay Nooking Wharncliffe Side Cantley Spring Vale Carbrook Bracken Moor Spittal Houses Hillsborough Shafton Brierley Stumperlowe Parkgate East Herringthorpe Arksey Mosborough Handsworth Hill Hoyland Common Wheatley Wortley Gawber Carlecotes Higham West Melton Stainton Herringthorpe Laughton Common Gleadless Townend Askern High Melton Throapham Fishlake Aldwarke Westfield Hermit Hill Middlecliffe Hatfield Chase Meersbrook Bank Upper Haugh Crow Edge Little Common Balby Batemoor Smithies Bolton upon Dearne Cusworth Fir Vale Owston Woodhouse Wadsley Hangsman Hill Flanderwell Hood Hill Shaw Lands Sprotbrough Hill Top Haigh Hill Top Lakeside Village Hazlehead Bramley Lings Eskholme Long Line Woodside Backmoor Fourlane Ends Rotherham Longley Ings Hill Top Woodhouse Mill Summerfield Orchard Square Carcroft Banner Cross Charltonbrook Ravenfield Common Hemingfield Thorpe Hesley Moorgate Dropping Well The Lings Silkstone Common Burncross Cawthorne Birley Carr Milton Keppel's Column Hampole Orgreave Burngreave High Green Wilsic The Green Thornseat Lower Walkley Ward Green Hexthorpe Trumfleet Belle Vue Barnby Dun Grenoside Holdworth Bridge End Conanby Firth Park Hoyle Mill Pitsmoor Scholes Carsick Hill Park Hill Pot House Holmes Stannington Moorhole Woodthorpe Estate Instoneville Scawthorpe Dalton Parva Pudding Hill Billingley Wath upon Dearne Lowfield Upperthorpe Netherthorpe Low Wincobank Fenwick Moorends Abbeydale Park Kimberworth Middlewood Branton Nether Edge Knoll Top Upper Whiston Thurgoland Hollin Busk Hoober Wales Wheatley Hills Burghwallis Kirkhouse Green Dore Townhead Armthorpe Turnerwood High Bradfield Dunscroft Hanging Water Lundwood The Wheel Rollestone Highlane Royston Darfield Bromley New Rossington Loxley Bottom Royd Greasbrough Loversall Athersley South Gilroyd Oxspring Endcliffe Crescent Mawson Green Eastfield Tapton Hill Higham Common Thorpe in Balne Gildingwells Intake Arbourthorne Estate Highfields Brinsworth Firbeck South Anston Charnock Hall Stopes Hall Broom Slade Hooton Hill Top Richmond Hill Storrs Thorne Masbrough Mapplewell Scawsby Carlton Upper Tankersley Low Bradfield Moss New Lodge Meersbrook Totley Brook Kine Moor Wisewood Fall Bank Brecks Long Sandall Lidget Skelbrooke Highwoods Fullshaw Monk Bretton Catcliffe The Manor Upper Hoyland Hardwick Edenthorpe Wybourn Adwick le Street Bolsterstone Mortomley Knowle Top Old Cantley Lowedges Highfield Clayton Bradway Shiregreen Shay House Keresforth Hill Gateway Plaza Todwick Manor Estate Plumbley Auckley Ardsley Broomfield Swinton Loxley Hallam Head Carr Kexbrough Manvers Park Side Ringinglow New Totley Abdy Scout Dike Wingfield Hackenthorpe Highgate Blaxton Green Moor Barrow Hallowmoor Barnes Hall Stone Grimesthorpe Nether Haugh Parkwood Springs Blackburn Upper Cudworth Old Denaby Low Barugh Staincross Low Laithes Cadeby Neepsend Greystones Cliffe Dungworth Spink Hall Newton Broomhill Far Bank Laughton en le Morthen Horner House Doncaster Common Barugh Green Foldrings Marr Walkley Bank Holme Shaftholme Belle Green Low Holdworth Harthill St Ann's Oughtibridge Higher Stubbin Lodge Moor Northfield Dodworth Green Woodlands Hayfield Green Sheffield Lane Top Worsbrough Bridge Upper Midhope Causeway Head Worsbrough Dale Penistone Newhill West Green Birley Estate Tilts Owlthorpe Jump Load Brook East Dene Greenside Jordan Eastwood Rivelin Glen Herdings Stacey Bank Great Houghton Waverley Elsecar Wombwell Whirlow Brook Athersley North Piccadilly Crane Moor Cotterhill Woods Sothall Howbrook Tickhill Broomhill Sheffield Wincobank North Anston Woodall Lings Common Thurlstone Barnsley Berry Moor Wales Bar Wood Seats Listerdale Barugh Crookesmoor Hyde Park Worrall Millhouses Crosspool East Whitwell Barnburgh Lydgate Chapeltown Maythorn Kirk Sandall Woodsetts Highfield Hill Top Thorpe Common Wickersley Roughbirchworth Whinney Hill Pinfold Hill Hill Top Parkhead Bow Broom Hatfield Woodhouse Stubbin Halfway Letwell Howard Hill Park Head Hooton Roberts Worsbrough Common Victoria Thrybergh Dodworth Onesacre New York Philadelphia Brincliffe Deep Pit Sprotbrough Park Townhead Boulder Hill Pogmoor Windhill Thurcroft Gleadless Treeton Goldthorpe Braithwell Kirk Bramwith Lower Crabtree Morthen Normandale Norton Woodseats Greystones Kimberworth Park Worsbrough Bawtry Norton Abbeydale Templeborough Brightholmlee Stocksbridge Hillfoot Pilley Ingbirchworth Mexborough Whirlow Low Harley Southey Green Garden Village Adwick upon Dearne Ickles Dalton Magna Campsall Conisbrough Rawmarsh Grange Lane Coisley Hill Noblethorpe Silkstone Steel Bank Smithley Wike Well End Warmsworth Greenhill Almholme Wood Willows Bentley Pincheon Green New Edlington Whiston Meadow Head Goole Green Upper Crabtree Hoylandswaine Hollins End Cortworth Sunnyfields Base Green Hatfield Lane End Dinnington Newfield Green Hollow Meadows Worsbrough Village Heeley Street Beauchief West End Wormley Hill Beighton South Bramwith Haywood Norton Hammer Lindrick Dale Bradgate Bullhouse Sutton Carcroft Common Handsworth High Wincobank Crookes Darnall Hickleton Blacker Hill Swallownest Deepcar Denaby Main Norton Lees Catshaw Studfield Hill Elm Tree Hill Little Norton Ughill Aston Cat Hill New Village Bessacarr Ravenfield Edge Mount Topham Canklow High Hoyland Owlerton Pismire Hill Shirecliffe Fairleigh Redbrook Swaithe Potter Hill Gleadless Valley Rostholme Warren Honeywell Stainborough Clifton Port Mahon Micklebring Bentley Rise Finningley Norton Clifton Jordon Under Tofts Sharrow Vale Platts Common Cundy Cross Hemsworth Wadworth Swinton Bridge Common Side Aughton Sandygate Hooton Pagnell Frecheville Pickburn Royd Moor Cudworth Thorn Hill Bradway Bank Broom Sheffield Park Nutwell Dodworth Bottom Brodsworth Wentworth Darton Little Sheffield Jordanthorpe Hooton Levitt Low Stubbin Ewden Village Grimethorpe Millhouse Green Fosterhouses Netherthorpe Meadow Hall Woodlands East Kendray Richmond Park Skellow Ecclesall Measborough Dike Sykehouse Intake Stainforth Dolcliffe Common Snowden Hill Harlington Brightside Greenland Tinsley Brampton Kilnhurst Ranmoor Stairfoot Town End Finkle Street Stockbridge Cundy Hos Ecclesfield Waterthorpe Longley Estate Manor Park Midhopestones Whitley Rossington Austerfield Old Town Bolehill King Edwards Woodland View Waleswood Richmond Hoyland Thurnscoe Sandhill Totley Malinbridge Waldershaigh Brookhouse Carter Knowle Fulwood Canal Side Birdwell Brierholme Carr Holbrook Four Lane End Lewden Lower Bradway Ecklands Ryecroft Parson Cross Low Valley Sunnyside Coldwell Nethergate Harden Frickley Sharrow Head Soughley