Bus Advertising in Chearsley

Get in touch

Bus Marketing in Chearsley

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Chearsley - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Chearsley - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Chearsley- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Chearsley - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Chearsley (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Shreding Green Tetchwick The Badgers Crafton Berghers Hill Chalfont Grove Piddington The Bowl Chessmount Weston Turville Grange Farm Upper North Dean Petsoe End Towerage Giffard Park Atterbury Newlands Owlswick Whitchurch Loudwater Startop's End Padbury Stone Medmenham Stantonbury Tylers Green Jordans Shenley Wood Woodrow Fulmer Cuddington Wexham Street Radclive Aylesbury Stoke Green Skittle Green Steeple Claydon Northfield The City Bottrells Close Mop End Buffler's Holt Two Mile Ash Edlesborough Little Crawley Church End Ballinger Common Walton Whelpley Hill Oldbrook Stoke Poges Walnut Tree Chackmore Clifton Reynes Hunt's Green Willen Lake Slapton Shenley Lodge Holly Green Hillesden Hamlet Watermead Egypt Cold Brayfield Bennett End Nash Waterside East Burnham East Claydon Hitchambury Wing Ellesborough Lake End Hedgerley Linden Village Bancroft Park Radnage Ascott Little Wood Corner Fullers Slade Neath Hill Marsworth Grove Woburn Sands Tyringham Gawcott Simpson Forty Green Shenley Church End Lower Woodend Griffitts Yard Little Kimble Kingsash Botley Stewkley Burnham Moor Common Brill Downley Lower Cadsden Micklefield Kents Hill Fawley Hanslope Broughton Crossing Saunderton Pitchcott Tingewick Mobwell Barley End Cores End Hunt's Hill Richings Park Iver Astwood Horsleys Green Wolverton Mill Farnham Park Wolverton Mill South Little Kingshill Cublington Newtown Grendon Underwood Furzton Emberton Broughton Iver Heath Hoggeston Foscote Saunderton Lee Ley Hill Newton Longville Colstrope Ditchfield Gibraltar Netherfield Asheridge Haddenham Victoria Park East End Bletchley Southcourt Bradenham Cadmore End Browns Wood Soulbury Oxley Park Bradwell Common Sills Yard Kingsey Rowsham Verney Junction Fern The Lee Turville Heath Dinton Medbourne Water Stratford Stoke Goldington Bovingdon Green Lane End Widmoor Twyford Beacon's Bottom Tickford End Lower Ascott Fingest Chalkshire Loosley Row Horton Hillesden Wendover Dunsmore Lent Rush Green Little Hampden Upper Pollicott Monkston Park Bishopstone Dagnall Upper Weald Beanhill Fishermead Newton Leyes Water Eaton Church End Bierton Elfield Park Upper Hartwell Bolbeck Park Thorney Springfield Westcott Great Horwood Bolter End Little Frieth Tatling End Dorney Smokey Row Northall Rotten Row Chesham Beamond End Pitstone Green Chilton Amersham North End Danesfield Westbury Hedgerley Hill Fort End Oakley Fleet Marston Pitstone Chivery Seer Green North Lee Tathall End Hyde Heath Coffee Hall Pednormead End Furzton Lake Terriers Wolverton Mill East Waddesdon Littleworth Common Maids Moreton Mursley South End Hazeley Dunton Baker's Wood Turweston Shalstone Denham Penn Bottom Littleworth Corner Hazlemere Bledlow Wood Green Clanking Chenies Knotty Green Mundaydean Bottom Parmoor Holmer Green Walter's Ash World's End Weston Underwood Farnham Common Parslow's Hillock Lillingstone Lovell Nup End Great Hivings Skirmett Worminghall Chesham Bois Penn Street Sedrup St Leonards Sheepridge Bradwell Abbey Little Brickhill Fenny Stratford Newton Blossomville Stoke Mandeville Loughton Middle Claydon Southend Church End Woughton Park Monkston Beaconsfield Linford Wood New Denham Milton Keynes Village Sands Thornton Wendover Dean Hulcott Wingrave Kingswood Chartridge Ravenstone Walton Court Old Farm Park Ham Green Wheeler End Church End Middleton Tyler's Hill Ivinghoe Mentmore Chalfont Common Hardmead Stokenchurch Hollingdon Bledlow Ridge Little Horwood Bancroft Bedgrove Dorton Haydon Hill Shabbington Lee Common Wilton Park Higher Denham Chalfont St Peter North Marston Ford Penn Buckingham Princes Risborough Little Linford Buckland Wooburn Green Greenlands Barton Hartshorn Tattenhoe Oakhill Westcroft Aston Abbotts Page Hill Bucklandwharf Great Linford Bellingdon Whitney Coleshill Woolstone Wymbush Hodge Lea Marlow Common Little Ickford Stoke Hammond Wolverton Conniburrow Buckmoorend Spurlands End Prestwood Granborough Frieth Walton Manor Codmore Goddards Blakelands Swanbourne Middle Green Hedgerley Green Saunderton Stony Green Creslow Lower Hartwell Green End Great Brickhill Shipton Willen Park Wycombe Marsh Pitstone Hill South End Drayton Beauchamp Upper Winchendon Lee Clump Terrick Stewkley Dean Hyde End Calvert Woodhill Westlington Butler's Cross Far Bletchley Fawley Bottom Knowlhill Olney Lower Bois Monks Risborough Broughton Bourne End Lillingstone Dayrell Lower Weald Downs Barn Booker Moulsoe Aston Sandford Great Missenden Holtspur Pheasants Haversham Turville West End Askett Gayhurst Aston Clinton Amersham on the Hill Lavendon Nash Lee Chicheley Rose Hill Burroughs Grove Austenwood Rout's Green Ballinger Bottom Chearsley Bryant's Bottom Flackwell Heath Well End Naphill Mantles Green Milton Keynes Sprig's Alley Clayhill Walton Salden Chisbridge Cross Cholesbury Lee Gate Central Milton Keynes Middle Weald Church End Kiln Farm Nether Winchendon Poundon Hawridge Greatgap Halton Diggs Gerrards Cross Addington Great Hampden Heath End Littlecote Lathbury Hughenden Valley Hilltop Blue Bridge New Bradwell Ivinghoe Aston Brook End Cressex Dadford Flowers Bottom Wardrobes Hambleden Rockwell End Bury End Hollybush Hill Burcott Preston Bissett California Chalfont St Giles Winterhill Elmhurst George Green Winchmore Hill Leadenhall Biddlesden Quarrendon Bockmer End Downhead Park Denbigh West Ashendon Bradville Redmoor Lower North Dean Stacey Bushes Whaddon Forty Green Horn Hill Kingsmead Meadle Castlethorpe Little Boys Heath Caldecote South Heath Tongwell Wavendon Gate Darvillshill Latimer Pednor Bottom High Wycombe Manor Park Farnham Royal Calverton Summer Heath Edgcott Longwick Little Missenden Ickford Boarstall Woughton on the Green Berryfields Horton Wharf Widmer End Wroughton Park Heath End Akeley Pitch Green Great Kimble Lacey Green Little Chalfont Peartree Bridge Burcott Leckhampstead Wotton Underwood Ledburn Long Crendon Crownfield Taplow Amersham Common Waterend Bleak Hall Bye Green Bow Brickhill Hardwick Winslow Nearton End Lent Rise Redland End Easington Boveney Long Street Fox Milne Wooburn Common Brinklow Kimble Wick Quainton Emerson Valley Northend Green Hailey Pennyland Charndon West Wycombe Mount Pleasant Lenborough Cheddington Shenley Brook End Crownhill Ashley Green Little London Pond Park Fulwell Horsenden Warrington Little Marlow Tinkers End Heelands Dorney Reach Wooburn Tinkers Bridge Marlow Bottom Ilmer Ludgershall Langley Corner Great Holm Love Green Wavendon Green End Marsh Newport Pagnell Ashland Botolph Claydon Moor End Bradwell Honeyburge Stony Stratford Layters Green Alscot Studley Green Whiteleaf Kingston Mill End Brook End Stonebridge Shipton Lee Greenleys Sherington Woodham Chetwode Stratford Fields Townsend Rooksley Coombe Orchard Leigh Beachampton North Crawley Stratton Chase Ibstone Lower Pollicott Swan Bottom Cryers Hill Singleborough Marlow Adstock Great Kingshill Hedsor Marsh Gibbon Weedon Speen Willen Bragenham Wooburn Moor Walton Hall Pheasant's Hill Oving Eaglestone Caldecotte Old Wolverton Tilbrook Upton Hotley Bottom Drayton Parslow Campbell Park Buckland Common Filgrave Amersham Old Town Lower End Thornborough Lye Green