Bus Advertising in Marlow

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Bus Marketing in Marlow

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Marlow - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Marlow - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Marlow- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Marlow - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Marlow (Buckinghamshire)

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Piddington Prestwood Dunton Dadford Poundon Rooksley Great Hivings Naphill Chivery Wooburn Common Bolbeck Park Petsoe End Hyde End Little Marlow Oving South End Wolverton Mill East Horton Wharf Kingsmead Little Linford Steeple Claydon Cores End Fenny Stratford Green Hailey Ballinger Bottom Mill End North Marston Parslow's Hillock Stoke Goldington New Bradwell Berryfields Waterside Ashendon Mop End Linden Village Browns Wood Buffler's Holt Gibraltar Fleet Marston Flackwell Heath Rush Green Tongwell Great Linford Upper Winchendon South Heath Cublington Egypt Padbury Worminghall Upper Hartwell Iver Heath Stratford Fields Willen Lake Booker Hedgerley Green Towerage Wilton Park Tickford End Chalfont Grove Elfield Park Far Bletchley Bledlow Pednor Bottom Wooburn Moor Weston Underwood Wardrobes West Wycombe Shenley Lodge Middleton Tinkers Bridge Broughton Hedsor Great Kimble Chartridge Northall Cheddington Hillesden East Claydon Bourne End Newton Leyes Walnut Tree Bennett End Loudwater St Leonards Shenley Church End Loughton Halton Castlethorpe Hazeley Downhead Park Beanhill Beaconsfield Winterhill Diggs Lower Woodend Woodham Saunderton Lee Nash Shalstone Terriers Mentmore Radclive Monkston Park Leadenhall Conniburrow Preston Bissett Whiteleaf Kiln Farm Horsenden Green End Church End Hilltop Upper Pollicott Foscote Buckland Widmoor Lacey Green Cressex Buckingham Studley Green Holly Green Newton Blossomville Bolter End Ham Green Orchard Leigh Askett Tathall End Saunderton Quainton Bradenham Bedgrove East End Manor Park Baker's Wood Denbigh West Walton Hall Cholesbury Redmoor Stonebridge Singleborough Meadle Lent Sherington Furzton Aston Clinton Tylers Green Smokey Row Ilmer Weedon Newton Longville Woolstone Nearton End Broughton Crossing Ford Walton Chetwode Fox Milne Flowers Bottom Pitchcott Swan Bottom Crafton Ditchfield Stewkley Dean Sprig's Alley Lower Bois Kingston Bow Brickhill Farnham Royal Holtspur Wymbush Wycombe Marsh Winchmore Hill Wing Aston Sandford Bradwell Shenley Wood Emerson Valley Middle Green Mount Pleasant Brook End Great Horwood Horton Heath End Granborough Little Hampden Lee Common Ivinghoe Fern Clifton Reynes Stokenchurch Dorney Saunderton Newport Pagnell Quarrendon Page Hill Salden World's End Green End Langley Corner Kingsey Beacon's Bottom West End Brill Aston Abbotts Amersham Common Boveney Grange Farm Woodrow Mursley Oakley Butler's Cross Calverton Eaglestone Cadmore End Bradville Clayhill Cold Brayfield Drayton Beauchamp Charndon Creslow New Denham Hotley Bottom Olney Woughton on the Green Terrick Lane End Water Eaton Biddlesden Wexham Street Townsend Richings Park Oxley Park Aylesbury Knotty Green Hollybush Hill Medmenham Church End Wooburn Green Rockwell End Stantonbury Victoria Park Campbell Park Downs Barn Barley End Cuddington Kingswood Fulmer Chalfont St Giles Pennyland Hunt's Green Tingewick Woburn Sands Little Kimble Hunt's Hill Ellesborough Shipton Bovingdon Green Lent Rise Long Crendon Love Green Willen Park High Wycombe Hazlemere Little Wood Corner Stewkley Northend Littlecote Bye Green Wendover Lower North Dean Goddards Oakhill Pitch Green Lower End Tinkers End Haddenham Fingest Edlesborough Fishermead Mobwell Wood Green Adstock Fawley Netherfield Kents Hill Chilton Bishopstone Buckland Common Watermead Haydon Hill Ascott Springfield Hillesden Hamlet Tyler's Hill Wotton Underwood Middle Claydon Hodge Lea Seer Green Upper Weald Waterend Oldbrook Marlow Hambleden Bancroft Gayhurst Crownhill Grendon Underwood Littleworth Corner Bradwell Abbey Taplow Warrington Addington Stacey Bushes Turweston Ivinghoe Aston Southcourt Weston Turville Wheeler End Clanking Ickford Barton Hartshorn Maids Moreton Blue Bridge East Burnham Burcott Woodhill Forty Green Horsleys Green Stone Summer Heath Alscot Haversham Woughton Park Caldecote Ravenstone Latimer Chesham North Lee Lee Gate Bancroft Park Stony Stratford Beachampton Lake End North End Slapton Buckmoorend Linford Wood Westcott Moor End Gerrards Cross Skittle Green Parmoor Hitchambury Church End Old Farm Park Lower Pollicott Dunsmore Chessmount Mantles Green Kimble Wick Kingsash Wooburn Old Wolverton South End Ashley Green Shipton Lee Hulcott Sands Chalkshire Princes Risborough Neath Hill Mundaydean Bottom Stony Green Atterbury Soulbury Tatling End Tattenhoe Peartree Bridge Ley Hill Austenwood Chicheley Pitstone Startop's End Northfield Chesham Bois The Bowl Hanslope Marsh Stoke Mandeville Fort End California Brinklow Whitney Ludgershall Central Milton Keynes Bryant's Bottom Waddesdon Whelpley Hill Hedgerley Hill Monks Risborough Little Brickhill Ashland Sills Yard Stoke Hammond Bletchley Filgrave Moulsoe Chisbridge Cross Fawley Bottom Coffee Hall Owlswick Speen Berghers Hill Nether Winchendon Bockmer End Chearsley Westbury Greatgap Coombe Burnham Danesfield Lathbury Cryers Hill Furzton Lake Hardmead Nup End Farnham Park Walton Hardwick Ballinger Common Giffard Park Codmore Willen Shabbington Pitstone Hill The Lee Rowsham Whaddon Wavendon Drayton Parslow Honeyburge Wingrave Wolverton Mill South Burcott Layters Green Tilbrook Brook End Botolph Claydon Dinton Walton Manor Bellingdon Lee Clump Iver Denham Chalfont Common Higher Denham Bragenham Penn Street Littleworth Common Marsworth Wroughton Park Grove Chenies Lower Weald Spurlands End Micklefield Farnham Common Colstrope Great Hampden Jordans Milton Keynes Greenlands Fullers Slade Heelands Edgcott Widmer End Turville The Badgers Whitchurch Pednormead End Marlow Common Little London Hawridge Wolverton Long Street Well End Penn Bottom Bury End Simpson Church End Penn Little Ickford Ledburn Skirmett Calvert Bradwell Common Darvillshill Broughton Lower Cadsden Boarstall Griffitts Yard Emberton Little Crawley Winslow Caldecotte Tetchwick Marlow Bottom Walton Court Bottrells Close Longwick Horn Hill Swanbourne Little Kingshill Amersham on the Hill Great Holm Leckhampstead Blakelands Verney Junction Knowlhill Wavendon Gate Little Boys Heath Lavendon Middle Weald Upper North Dean Ibstone Little Chalfont Sheepridge Wolverton Mill Stratton Chase Great Kingshill Hoggeston