Radio Advertising in Marlow

Get in touch

Radio Station Advertising in Marlow

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in SL7 1?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Marlow?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Marlow, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in SL7 1. 

We cover Marlow (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Newlands Lye Green Shreding Green Rout's Green Astwood Fulwell Two Mile Ash Stoke Poges Great Missenden Little Missenden Westlington Tyringham Frieth Gawcott Pitstone Green Lower Ascott Church End Easington The City Southend Beamond End Bleak Hall Bierton Heath End Loosley Row Marsh Gibbon Chackmore Walter's Ash Dagnall Shenley Brook End Great Brickhill Hughenden Valley Nash Lee Rotten Row Little Horwood Stoke Green Forty Green Asheridge Lillingstone Dayrell Little Frieth Milton Keynes Village Lower Hartwell North Crawley Twyford Lillingstone Lovell Coleshill Water Stratford Greenleys Burroughs Grove Downley Amersham Old Town Newtown Redland End Chalfont St Peter Holmer Green Turville Heath Lenborough Hyde Heath Thorney Pheasant's Hill Rose Hill Dorney Reach Thornton Akeley Bledlow Ridge Botley Hollingdon Amersham Sedrup Bucklandwharf Hedgerley Pheasants Wendover Dean Upton Dorton Radnage Westcroft Thornborough Medbourne Moor Common George Green Crownfield Pond Park Monkston Elmhurst Piddington Prestwood Dunton Dadford Poundon Rooksley Great Hivings Naphill Chivery Wooburn Common Bolbeck Park Petsoe End Hyde End Little Marlow Oving South End Wolverton Mill East Horton Wharf Kingsmead Little Linford Steeple Claydon Cores End Fenny Stratford Green Hailey Ballinger Bottom Mill End North Marston Parslow's Hillock Stoke Goldington New Bradwell Berryfields Waterside Ashendon Mop End Linden Village Browns Wood Buffler's Holt Gibraltar Fleet Marston Flackwell Heath Rush Green Tongwell Great Linford Upper Winchendon South Heath Cublington Egypt Padbury Worminghall Upper Hartwell Iver Heath Stratford Fields Willen Lake Booker Hedgerley Green Towerage Wilton Park Tickford End Chalfont Grove Elfield Park Far Bletchley Bledlow Pednor Bottom Wooburn Moor Weston Underwood Wardrobes West Wycombe Shenley Lodge Middleton Tinkers Bridge Broughton Hedsor Great Kimble Chartridge Northall Cheddington Hillesden East Claydon Bourne End Newton Leyes Walnut Tree Bennett End Loudwater St Leonards Shenley Church End Loughton Halton Castlethorpe Hazeley Downhead Park Beanhill Beaconsfield Winterhill Diggs Lower Woodend Woodham Saunderton Lee Nash Shalstone Terriers Mentmore Radclive Monkston Park Leadenhall Conniburrow Preston Bissett Whiteleaf Kiln Farm Horsenden Green End Church End Hilltop Upper Pollicott Foscote Buckland Widmoor Lacey Green Cressex Buckingham Studley Green Holly Green Newton Blossomville Bolter End Ham Green Orchard Leigh Askett Tathall End Saunderton Quainton Bradenham Bedgrove East End Manor Park Baker's Wood Denbigh West Walton Hall Cholesbury Redmoor Stonebridge Singleborough Meadle Lent Sherington Furzton Aston Clinton Tylers Green Smokey Row Ilmer Weedon Newton Longville Woolstone Nearton End Broughton Crossing Ford Walton Chetwode Fox Milne Flowers Bottom Pitchcott Swan Bottom Crafton Ditchfield Stewkley Dean Sprig's Alley Lower Bois Kingston Bow Brickhill Farnham Royal Holtspur Wymbush Wycombe Marsh Winchmore Hill Wing Aston Sandford Bradwell Shenley Wood Emerson Valley Middle Green Mount Pleasant Brook End Great Horwood Horton Heath End Granborough Little Hampden Lee Common Ivinghoe Fern Clifton Reynes Stokenchurch Dorney Saunderton Newport Pagnell Quarrendon Page Hill Salden World's End Green End Langley Corner Kingsey Beacon's Bottom West End Brill Aston Abbotts Amersham Common Boveney Grange Farm Woodrow Mursley Oakley Butler's Cross Calverton Eaglestone Cadmore End Bradville Clayhill Cold Brayfield Drayton Beauchamp Charndon Creslow New Denham Hotley Bottom Olney Woughton on the Green Terrick Lane End Water Eaton Biddlesden Wexham Street Townsend Richings Park Oxley Park Aylesbury Knotty Green Hollybush Hill Medmenham Church End Wooburn Green Rockwell End Stantonbury Victoria Park Campbell Park Downs Barn Barley End Cuddington Kingswood Fulmer Chalfont St Giles Pennyland Hunt's Green Tingewick Woburn Sands Little Kimble Hunt's Hill Ellesborough Shipton Bovingdon Green Lent Rise Long Crendon Love Green Willen Park High Wycombe Hazlemere Little Wood Corner Stewkley Northend Littlecote Bye Green Wendover Lower North Dean Goddards Oakhill Pitch Green Lower End Tinkers End Haddenham Fingest Edlesborough Fishermead Mobwell Wood Green Adstock Fawley Netherfield Kents Hill Chilton Bishopstone Buckland Common Watermead Haydon Hill Ascott Springfield Hillesden Hamlet Tyler's Hill Wotton Underwood Middle Claydon Hodge Lea Seer Green Upper Weald Waterend Oldbrook Marlow Hambleden Bancroft Gayhurst Crownhill Grendon Underwood Littleworth Corner Bradwell Abbey Taplow Warrington Addington Stacey Bushes Turweston Ivinghoe Aston Southcourt Weston Turville Wheeler End Clanking Ickford Barton Hartshorn Maids Moreton Blue Bridge East Burnham Burcott Woodhill Forty Green Horsleys Green Stone Summer Heath Alscot Haversham Woughton Park Caldecote Ravenstone Latimer Chesham North Lee Lee Gate Bancroft Park Stony Stratford Beachampton Lake End North End Slapton Buckmoorend Linford Wood Westcott Moor End Gerrards Cross Skittle Green Parmoor Hitchambury Church End Old Farm Park Lower Pollicott Dunsmore Chessmount Mantles Green Kimble Wick Kingsash Wooburn Old Wolverton South End Ashley Green Shipton Lee Hulcott Sands Chalkshire Princes Risborough Neath Hill Mundaydean Bottom Stony Green Atterbury Soulbury Tatling End Tattenhoe Peartree Bridge Ley Hill Austenwood Chicheley Pitstone Startop's End Northfield Chesham Bois The Bowl Hanslope Marsh Stoke Mandeville Fort End California Brinklow Whitney Ludgershall Central Milton Keynes Bryant's Bottom Waddesdon Whelpley Hill Hedgerley Hill Monks Risborough Little Brickhill Ashland Sills Yard Stoke Hammond Bletchley Filgrave Moulsoe Chisbridge Cross Fawley Bottom Coffee Hall Owlswick Speen Berghers Hill Nether Winchendon Bockmer End Chearsley Westbury Greatgap Coombe Burnham Danesfield Lathbury Cryers Hill Furzton Lake Hardmead Nup End Farnham Park Walton Hardwick Ballinger Common Giffard Park Codmore Willen Shabbington Pitstone Hill The Lee Rowsham Whaddon Wavendon Drayton Parslow Honeyburge Wingrave Wolverton Mill South Burcott Layters Green Tilbrook Brook End Botolph Claydon Dinton Walton Manor Bellingdon Lee Clump Iver Denham Chalfont Common Higher Denham Bragenham Penn Street Littleworth Common Marsworth Wroughton Park Grove Chenies Lower Weald Spurlands End Micklefield Farnham Common Colstrope Great Hampden Jordans Milton Keynes Greenlands Fullers Slade Heelands Edgcott Widmer End Turville The Badgers Whitchurch Pednormead End Marlow Common Little London Hawridge Wolverton Long Street Well End Penn Bottom Bury End Simpson Church End Penn Little Ickford Ledburn Skirmett Calvert Bradwell Common Darvillshill Broughton Lower Cadsden Boarstall Griffitts Yard Emberton Little Crawley Winslow Caldecotte Tetchwick Marlow Bottom Walton Court Bottrells Close Longwick Horn Hill Swanbourne Little Kingshill Amersham on the Hill Great Holm Leckhampstead Blakelands Verney Junction Knowlhill Wavendon Gate Little Boys Heath Lavendon Middle Weald Upper North Dean Ibstone Little Chalfont Sheepridge Wolverton Mill Stratton Chase Great Kingshill Hoggeston