Bus Advertising in Rhostyllen

Get in touch

Bus Marketing in Rhostyllen

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Rhostyllen - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Rhostyllen - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Rhostyllen- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Rhostyllen - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Rhostyllen (Clwyd)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Tan-y-Graig Bryn Celyn Pont-Cyfyng Marian Cwm Gell The Moor Pen-y-lan St Asaph / Llanelwy Bwlchgwyn Bryn-y-maen Hendre-ddu Plas Coch Mochdre Pentre-Llanrhaeadr Lightwood Green Pennant Rhôs-on-Sea Bronington Meliden / Gallt Moss Nebo Llong Halton Dinas Mawr Shotton Sontley Glasfryn Nant Mawr Gorsedd Lower Wych Mancot Royal Arowry Old Colwyn Cefn Berain Three Fingers Wern-y-gaer Hendrerwydd Garth Gwersyllt Fron Isaf Pentre Isaf Craig-y-Don Oakenholt Smithy Gate Brynhovah Belgrano Ewloe Green Pen-y-cefn Penmachno Glasdir Pensarn Whelston Trelogan Llanferres Groes Efa Pentrefelin Gellifor Druid Betws-y-Coed Gwern Estyn Argoed Gadlys Ty'n-y-ffordd Nant Bedlwyn Tal-y-bont Clocaenog Sutton Green Bodfari Trevor Uchaf Bagillt Walwen Henllan Halkyn / Helygain Esgyryn Dolphin Blaenau dolwyddelan The Smelt Chirk / Y Waun Glascoed Clawdd Poncen Bonwm Lavister Groes Llechwedd Golftyn Dolgarrog Pentre Bychan Pentre-Ffwrndan Cefn The Dunks Melin-y-coed Cloy Marchwiel Efenechtyd Ty'r-felin-isaf Myddleton Park Windy Hill Llysfaen Gardd Estyn Broadoak Glanyrafon Terfyn Llanasa Greenfields Deganwy Bryn Rhyd-yr-Arian Golch Ddol Llidiart-y-Parc Buckley / Bwcle Pentre Rhyd-y-foel Tre-Mostyn Pentre Llanarmon-yn-Ial Pentre Dobs Hill Llanrhychwyn Golly Lenten Pool Llwynmawr Bettws Gwerfil Goch Ysceifiog Loggerheads Fron-Bache Burton Green Ty'n-y-cefn Llangynhafal Garizim Glan-y-don Rhes-y-cae Dolwen Sealand Ffordd-las Pentre Cefn-bychan Rhosddu Pengwern Pont-y-blew Pen-llain-wen Southsea Gwespyr Ffos-y-go Sandy Lane Chweffordd Waen Caerwys Afon-wen Rhyl Pentre-bont Nant-y-Pandy Afon Eitha Rhosywaun Summer Hill Coppa View Maeshafn Pen-y-bryn The Chequer Lane End Eryrys Llanbedr-Dyffryn-Clwyd Gyrn Llangollen Buckley Mountain Cwm Penmachno Pandy Llanelian-yn-Rhôs Tan-y-fron Rockcliffe The Wern Prenbrigog Whitewell Rhosllanerchrugog Dwygyfylchi Llanarmon Dyffryn Ceiriog Tre-lan Bontuchel Coed-talon Bryn Pen-y-lan Llandrillo-yn-Rhôs Llandudno Llanfair Dyffryn Clwyd Llwyneinion Croes-wian Fenn's Bank Hên-efail Rhostyllen Big Mancot Dinmael Pen-y-Ball Top Llan-y-pwll Waen-trochwaed Cymau Llanfwrog Cumber's Bank Aberwheeler / Aberchwiler Park Lane Graig Dre-gôch Llannefydd Ty'n-y-groes Galltegfa Milwr Pwll-melyn Cefn-mawr Crabtree Green Denbigh / Dinbych Llangwm Hightown Gegin Acton Llangernyw Leeswood / Coed-Llai Llanfihangel Glyn Myfyr Old Sontley Lloc Penley Saron Penrhyn-side Llanynys Cefn-y-bedd Rhosymadoc Per-ffordd-llan Aber-nant Marian Terfyn Cadnant Park Pont-newydd Knolton Bryn Stryt-issa Kelsterton Hendre New Brighton Rhosrhedyn Kinmel Bay / Bae Cinmel Erbistock Tanyfron Johnstown Pen-y-Coed Graig Pen-y-cae Bradley Rhuddlan Moelfre Felin Puleston Gyfelia Gwernymynydd Llandegla Pentre-dwfr Maes-y-Dre Cefn-eurgain Mount Sion Old Warren Llay Pentre Eglwysbach Pen-y-maes Rhiwbebyll Mynydd Isa Castell Clwt Pentrefoelas Pwll-du Newbridge Ty-nant Rhiw Glanwydden Llanrhaeadr Parkside Pentre Uchaf Brookhouse Fron-dêg Catch Spon Green Brynford / Brynffordd Llanfynydd Brynteg Carmel Maes Maelor Acrefair Aifft Redbrook Pentre Higher Shotton Trofarth Leadmill Rhydymwyn Pentrefelin Maes Pennant Gellioedd Rhewl Bryn-rhys Copenhagen Stansty Soar Ffrith Pentre Maelor Trefriw Morfydd Chirk Green Bryngwyn Bryn Dulas Nant-y-Felin Alltami Rhôs Llanrwst Pontybodkin Llanrhos Pen-y-ffordd Pantasaph Rackery Pentre Knolton Honkley Lower Mountain Croes Eneurys Llanfairfechan Mynydd-llêch Pentre'r Felin Eglwys Cross Gatewen Talwrn Pen-y-felin Calcoed Brymbo Groesffordd Marli Llidiart Annie Gwernaffield-y-Waun Glascoed Berwyn Llandudno Junction / Cyffordd Llandudno Pentre Flint / Y Fflint Colwyn Bay / Bae Colwyn Pandy Bryn-yr-Eos Gorddinog Highfield Padog Trefnant Nant-bâch Pant Pont-Ystrad Fedw Bylchau Dolwyddelan Little Mountain Holywell / Treffynnon Rhosllannerchrugog Mynydd-llan Wrexham / Wrecsam Llandyrnog Caer Estyn Green Maenan Rhewl-Mostyn Bryn-yr-ogof Wepre Little Acton Marford Higher Kinnerton Cock Bank Pant Pentre Cilgwyn Prion Pwll-Glas Pentre Broughton Ddol Nant Alyn Hafod-y-Green Groesffordd Hanmer Pantymwyn Rhosesmor Maerdy Pentre'r-felin Three Sisters Minera Blaenau Mwdwl-eithin Coedpoeth Pentre Cader Trevor Worthenbury Pwll-glâs Pentre Halkyn / Pentre Helygain Llanelidan Walwen St Gwynan's Rhuallt Pen-rhewl Melin-y-Wig Pontfadog Trevalyn Pant-y-buarth Tallarn Green Drury Merehead Dolwyd Carrog The Roe Rhŷd-y-ceirw Bryn-newydd Connah's Quay / Cei Connah Bersham Burton Singret Gwynfryn Pandy Penmaen Park Pandy'r Capel Ffynnongroyw Aber-oer Talwrn Ochr-y-foel Bryneglwys Prestatyn Rhosrobin Gwytherin Little Mountain Abermorddu / Yr Hôb Walwen Abergele Cadole Queensferry / Y Fferi Isaf Burntwood Pentre Conwy Llandrillo King's Mills Pant Pentre-bach Pontblyddyn Graianrhyd Rowen Towyn Tremeirchion Llanbedr-y-cennin Lixwm / Licswm Little Arowry Holt Cilcain Caergwrle Pen-Ucha'r Plwyf Rhandir Bron-y-Nant Nant-y-Patrick Nercwys Pandy Tudur Brymbo Kinnerton Green Pant Bont-newydd Llanfair Talhaiarn Trefechan Hawarden / Penarlâg The W auns Holway Tregeiriog Rhiwddolion Newmarket / Trelawnyd St George / Llansan Sior Llanddulas Tynyfedw Pennant Little Overton Cerrigydrudion Garth Trevor Celyn-Mali Wern Pentre Glan-yr-afon Overton / Owrtyn Trewen Bryn Saith Marchog Mold / Yr Wyddgrug Sandycroft Eyton Llangwstenin Bryn Merllyn Llanddoged Waen Llansannan Glyndyfrdwy Groes-fawr Axton Pentre Isaf Talwrn Moel-y-crio Mount Pleasant Plas Madoc Dolywern Plâs Berwyn Rhewl-fawr Henryd Dyserth Mwynbwll Ruabon / Rhiwabon Brynmorfudd Rhydlydan Ridleywood Waen Goleugoed Pentre-tafarn-y-fedw Peniel Mostyn Bryn Pydew Padeswood Sarn Pont-y-pant Penmaen Rhôs Corwen Bretton Cyffylliog Ponciau Isycoed Cwm Pabo Tan-yr-allt Woodland Park Pentre-Clawdd Cross Lanes Penmaenan Little Green Pwll-clai Rhewl Penmaenmawr Llandynan Northop Hall Drury Lane Mount Pleasant Penrhyn Bay Gwaenysgor Nant-y-Rhiw Treuddyn Street Lydan Bryn Offa Capelulo Ruthin / Rhuthun Pant-pastynog Sydallt Rhosymedre Commins Llansanffraid Glan Conwy Clawdd-newydd Pontwgan Bedwell Tal-y-cafn Pentre Bach Llannerch-y-môr Saith Ffynnon Gwyddelwern Castell Bryn y Castell Pant-glâs Blue Bell Estate Tywyn Caerhun Talacre Gyffin Waen Soughton / Sychdyn Gronant Hope / Yr Hôb Cefn-brith Cefn Halkyn Mountain Borras Bryn Eithen Berthengam Dawn Rhewl Talwrn Babell Bangor-on-Dee / Bangor-is-y-coed Garden City Horseman's Green Tafarn-y-Gelyn Mynydd Marian Rossett Ewloe Capel Curig Llangwyfan Penyffordd Gogarth Bryn Common Flint Mountain / Mynydd y Fflint Pen-y-stryt Groes Hendre Pentre-llyn-cymmer Tai-nant Northop / Llan-eurgain Lower Threapwood Bridge End Four Crosses Betws-yn-Rhos New Brighton Ponterwyl Hirwaen Capel Garmon Capel Siloam Graig-fechan Y-Ffrith Gresford Bedwlwyn Cwlach Nantglyn Rhosnesni Naid-y-march Gwernol Bodelwyddan Cadney Bank Maes-y-Dre New Broughton Tyddyn Angharad Darland Broughton Bettisfield Geufron Cynwyd Picton Greenfield / Maes-Glas Tanlan Banks Berth-ddu Tan-y-Lan Ysgeibion Lawnt Garden Village Rhydgaled Nannerch Overton Bridge Whitford / Chwitffordd Geinas Wallington Glyn Ceiriog Fron Derwen Pont Cysyllte Aston Ysbyty Ifan Pentre-celyn Froncysyllte Little Mancot Rhyd-y-meudwy Rhydtalog New Brighton Bowling Bank Pentre Pant y Wacco Bryniau