Bus Advertising in Antingham

Get in touch

Bus Marketing in Antingham

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Antingham - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Antingham - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Antingham- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Antingham - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Antingham (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Hemblington Corner Sprowston Broomhill Browick West Head Lyngate Congham West Somerton Low Street Saham Hills Ranworth Trowse Millgate Reedham Bawsey Upgate Street Thornage Wilby Boughton Welney Stow Bridge Colby Taverham Plumstead North Wootton Oulton Street Woodrising Mile Cross Bustard's Green Oxborough Fritton Crowshill Hemsby Grub Street Suffield Park Cat's Common Fakenham Dunburgh Sparhamhill Fengate Bradenham East Rudham Great Plumstead Forncett St Mary Pudding Norton Booton South Pickenham Gresham Bale Little Hale Southrepps Hilgay Sharp Street Piccadilly Corner Broome Larlingford Broomholm Walpole Highway The Heath Worstead Helhoughton Great Ellingham Crostwight The Drove Crabgate Bedingham Corner Rushall Boyces Bridge Gillingham Upgate Little Snoring Woodton Claxton Forncett End Shepherd's Port Bittering Holkham Caudlesprings Northrepps Shelton Lower Street Blickling North Creake Bunwell Bottom Wicklewood Illington Newtown Great Walsingham Sidestock Runhall Quidenham Billockby Chequers Corner Cake Street Balsam Field Gaultree Stanhoe Frogshall Oxnead Walpole Cross Keys Hethersett Harris' Green Furze Green Fordham Earsham Ivy Todd Coslany Horsford Moorgate Godwick Stalham Green Norton Subcourse North Lynn Mount Pleasant Briningham Great Fransham Heacham Lower Stow Bedon Upper Stoke Hingham Tuttington West Bilney Manson Green Tilney St Lawrence Bradfield Thrigby High Common Brundish Holme next the Sea Honingham Bressingham Hopton on Sea East Carleton Burgh Stubbs Wellingham Barney Mill Street Overstrand Tottington Whitwell Drayton Thurne Sustead East Winch Mundesley West Barsham Tasburgh Keswick Keswick Horsham St Faith Plumstead Green Griston North Denes Acle Eccles Road Brancaster Staithe Mattishall Catfield Rockland St Mary Fodderstone Gap Bushy Common Arlington Carleton Rode Croxton Stratton Strawless South Green Shingham Ten Mile Bank Burnham Westgate Diss Witton South Wootton Bird's Corner Strumpshaw Flaxlands Newton Flotman Great Melton Caistor St Edmund Thorpe Row Threehammer Common Needham Worthing Pettywell East Beckham New Hainford Hickling Ashmanhaugh Runcton Holme Black Carr Brookville Brandiston Saham Toney Shimpling Bridge Green Kerdiston Burnham Norton Cobbler's Green South Green Felbrigg Gayton Thorpe Northacre Banningham Hethel Westgate Hunworth Terrington St Clement Colby Corner Shotesham Wolferd Green Mileham Gateley Stratton St Michael Ickburgh Bexfield Upgate Edgefield Street Broadmoor Bastwick Gaywood Titchwell Ashill Hockering Heath Frankfort Eaton Moulton St Mary Toftrees Felthorpe South Lopham Brewers Green Stoke Holy Cross Blackmoor Row Lyngate Thunder Hill Burnham Overy Town Wash Dyke Brinton Shipdham Framingham Earl The Close Waterden Pedham Burgh Common Poringland Great Hautbois Roydon Suffield Shouldham East Raynham Brundall Bush Green South Walsham Whittington Lot's Bridge Langham Cangate Foulsham Docking Edingthorpe Green Skeyton Morningthorpe Pockthorpe Shernborne West End Kenninghall Heath Flitcham Broomsthorpe Horning Dam Brigg Narborough Topcroft Street Welborne Common Damgate Roydon Whissonsett Bramerton Harpley Seething Ketteringham Belaugh Ashwellthorpe Ludham Stradsett Aylsham Redenhall Snettisham Blakeney Foundry Hill Hengrave Runham Brock's Watering Mulbarton Bridgham West Runton Sculthorpe Frenze Rockland St Peter Old Hunstanton Newtown Wereham Lordsbridge Blo' Norton Leziate Little Barningham Tungate Tyby Dickleburgh Chapelfield Grove Silvergate Longham Wickhampton Bergh Apton Barton Bendish West Tofts Badersfield Tilney Fen End Langley Street Bintree Wiggenhall St Mary the Virgin Hackford Lessingham West Raynham Low Common Weasenham St Peter Banham Wreningham Road Green Saxlingham Anmer Watlington East Lexham How Hill Shammer Scole Hawes' Green Puddledock Beckett End Upper Sheringham Saddle Bow West Beckham Lower Tasburgh Crane's Corner Little Marsh Darrow Green Pockthorpe Hunt's Corner Lyon's Green Stonebridge North Runcton Houghton Little Thornage Goose Green Carleton Forehoe Great Snoring Swanton Abbott The Grove Beetley Fair Green South Runcton Cranwich Hargate Methwold Hythe Drabblegate Tivetshall St Margaret Stanfield East Bilney Kirby Green North Tuddenham Hellington Twyford Bull's Green Gooderstone Haveringland Earlham Rise Wolterton Emneth Costessey Park Breckles The Ling West Poringland Coxford Snetterton Cawston North End Stubbs Green Primrose Corner Bessingham Browston Green Waxham Barningham Green Horstead Newton Walcot Green Barnham Broom Burnham Overy Staithe Little Walsingham Letheringsett Sloley Hindringham Bengate West Harling Queen's Hills Didlington West Walton Old Beetley Clippings Green The Banks Fritton Emneth Hungate Lynford South Denes Wymondham Rackheath Bracon Ash Norton Hill Upton Green Welborne Baconsthorpe Frost Row Billingford Pulham Market Great Green Sharrington Pound Corner Toft Monks Hardingham Hall Green Castle Acre Eau Brink Tatterford Kelling Oxwick Thorpe Marriot Lushbush Baconsthorpe Hardwick East Walton Wormegay Trunch Tyegate Green Bagthorpe Pockthorpe Spixworth Bexwell Yaxham Cordwell Nethergate Horsey Alburgh Eaton Rise Waterloo Three Holes Baynard's Green Guilt Cross Bodney Heydon Thurton Burgh Castle Hempnall Spooner Row Waterheath Thurning Cockley Cley Wacton Craymere Beck Gressenhall Deopham Stalland Johnson Street Geldeston Kirstead Green Antingham Hockwold cum Wilton Barton Turf Tuckswood Beeston Regis Skeyton Corner Salters Lode Tunstead Long Row Nordelph Corner Fustyweed Reepham Little Green Northwold Ditchingham Thorpe St Andrew Barmer Cliftonville Salhouse Burgh St Margaret Coltishall Wiggenhall St Germans Wimbotsham Neatishead Hanworth Thelveton Little Plumstead North Earlham Tattersett West Rudham Brandon Bank St John's Fen End Workhouse Common Westfield New Holkham Elsing Harling Road Colkirk Town Green Thuxton Terrington St John Dunton New Buckenham Southtown Dickleburgh Moor Wicken Green Village Pennygate Whimpwell Green Sedgeford Burnham Deepdale Beeston Beighton Lower Easton Fundenhall Dilham Marsham Cley next the Sea Postwick Great Witchingham Alby Smallworth Brampton Broadflash Long John's Hill Alderford Horsey Corner Snetterton Heath Thorpe Marriott Norwich Hedenham Bradwell George Hill Cess Colton Haverscroft Street Weston Longville Upper Hellesdon Great Green Shepherds' Gate Threxton Hill Hoe Thorpe Market Filby Heath Paston Green Little London Swaffham West End Mill Green St James Blackwater Freethorpe Church Field Fersfield Wendling Arminghall Lyng Easthaugh Spa Common Low Tharston Walton Warren North Green Little London Kirby Row Meeting House Hill Calthorpe Damgate Harleston West Winch Lingwood Walton Highway Intwood Kidd's Moor Lower Street The Lings Honing Trowse Newton Great Ryburgh Downham Market East Barsham East Somerton Brancaster North End Park Common Burnham Market Wilney Green Smallburgh Sparrow Green Waterloo The Green Field Dalling Gunthorpe Foxhole Fulmodeston Hockering Swanton Novers Hardwick Binham Fincham Dunston Wiggenhall St Mary Magdalen Shouldham Thorpe Gissing Whinburgh Cantley Stacksford Old Buckenham Houghton St Giles Ragmere Stiffkey East Wretham RAF Coltishall Tibenham Peaseland Green Great Cressingham Alburgh Street Podmore Raveningham Thurlton Etling Green South Lynn Clippesby Castle Rising High Kelling Surlingham Wickmere Stalham Calthorpe Street Wighton Little Ellingham Wretton Hungry Hill Martham Litcham Caston North Barningham Suspension Bridge Hemblington Old Hall Street Little Massingham Panxworth Colney Saxlingham Green East Runton Little Dunham Buxton Dumpling Green Pockthorpe Short Green Cucumber Corner Red Pits Hempstead Gorleston-on-Sea Suton Street Burlingham Green Thornham Bircham Tofts Scole Common Brockdish Caister-on-Sea Bawdeswell Cromer Redcastle Furze South Green Runham Vauxhall Low Common Potthorpe Wood Dalling Nogdam End East Tuddenham Sheringham Marshland St James Sisland Westgate Street Stow Bardolph Tittleshall Runcton Bottom High Green Penny's Green Pentney Halvergate Orange Row Foundry Corner Knapton Brooke Bressingham Common Paston Blofield Attlebridge Newgate Filby Happisburgh Brettenham Hickling Heath Primrose Green Croxton Ellingham Pottergate Street Holme Hale South End Rushford Greensgate Winfarthing Watton Green West End Thursford Garlic Street Ditchingham Dam Thorpland Alpington Northall Green Sidestrand Neaton Tottenhill Row Hickling Green Witton Great Massingham Great Bircham Methwold Thurgarton Wortwell Eastgate Brandon Creek Nordelph Paradise Middle Harling Dunton Patch Shelfanger Tharston East Ruston Wood Street Billingford Heggatt Street Wramplingham Scarning Fersfield Common South Raynham Irstead Dersingham Hoveton Bodham Heartsease Outwell Howe Sea Palling Eccles on Sea Marham Tunstall Brumstead Cockthorpe Stokesby Weston Green Great Hockham Tottenhill Frans Green Newport Themelthorpe St Olaves Lyng Whitlingham West End Upper Street Brisley Drury Square King's Lynn Westbrook Green Swainsthorpe Dam Green Upper Guist Barroway Drove Broom Green Alby Hill Plaw Field Weybourne Kenninghall Little Ryburgh Catton Grove Crownthorpe Easton Mautby Bacton Cranworth Melton Constable North Walsham Potter Heigham Old Lakenham Dowe Hill Burgh St Peter Deopham Green White Horse Common North Pickenham Ovington Anchor Street Freeland Corner Fundenhall Street Tilney All Saints Pollard Street Briston Copy's Green Lower Gresham Lenwade Hapton Itteringham Common Upton Upwell Happisburgh Common Ringland Bawburgh Stibbard Upper Street Ingoldisthorpe Long Stratton Roudham Hainford Ormesby St Michael Low Street Cringleford Anchor Corner Downham Beeston St Lawrence Crossdale Street Harper's Green Kirby Cane Little Barwick Woodgate Eastmoor Woodbastwick Flordon Upgate Street Scoulton Jordan Green South Creake Attleborough Muckleton Edgefield Lakenham Hardley Street Saxlingham Thorpe Metton North Elmham Hassingham Feltwell New Costessey Fring Great Dunham Butcher's Common Glandford Blackwater Thickthorn Hall Morley St Peter Garvestone Waterloo Salle Hales Street Blofield Corner Sneath Common Little Cressingham Guist Kirby Bedon Thorpe Thurlton Links Irstead Street South Acre South Burlingham Felmingham North Burlingham Guestwick Green Langmere Foxley Hilborough Newton St Faith West Dereham Ashwicken Limpenhoe Cat's Corner Tacolneston Carleton St Peter Edingthorpe Framingham Pigot Clint Green East Harling Southwood Tower End Denver Winterton-on-Sea St James' End Pilson Green Erpingham Emorsgate Broome Street Low Common Holt Stoke Ferry Collett's Br Guestwick Crowgate Street Hales Garboldisham Topcroft Reymerston West Acre Fiddler's Green Briggate Little Witchingham Cobholm Island Hunstanton Itteringham Lower Thurlton Saham Waite Mustard Hyrn Highgate Little London Newgate Corner Wroxham Walpole St Andrew Colegate End Heigham Grove Beckhithe Tilney High End Bowthorpe Thorpe End Walcott Green Cargate Common Three Cocked Hat Mill Common Rockland All Saints Necton Burgh next Aylsham Shadwell Aylmerton Morley St Botolph Rougham Swafield Bunwell Stanford Dockeney Little Melton Pott Row Mattishall Burgh Ingham Old Catton Lakes End Belton Horningtoft Rush Green Silfield Lundy Green Babingley Gas Hill Oulton Narrowgate Corner Sutton St John's Highway Wood Norton Lower East Carleton Hamrow Crostwick Besthorpe Richmond Hill Salthouse Sporle Foulden Brandon Parva Thompson Temple Bar Earlham Weeting Kettlestone New Sprowston Yelverton Thursford Green King Row The Arms Corpusty Pooley Street Mundford Florence Walk Larling Danemoor Green Egmere Swannington Kimberley Ingleborough Great Barwick Weasenham All Saints Letton Green Trimingham Loddon Ingham Corner Tivetshall St Mary Coston Grimston Ridlington Street Tilney cum Islington Toftwood Hindolveston Toprow Blackborough End Saxlingham Nethergate Little London North Green North Barsham Aldeby Marlingford Heckingham Stockton Ringstead Wiggenhall St Peter Wells-next-the-Sea Ridlington Silver Green Swanton Morley Swardeston Syderstone Stody Scratby Bircham Newton Burston Southgate Pulham St Mary Witton Bridge Gayton High Street Cantley Corner Norton Corner Wheatacre Sparham Ormesby St Margaret Carbrooke Mundham Misery Corner Scottow Mundham Common Highoak Fen Street Beachamwell Blofield Heath Watton West Earlham Tumbler Hill Maypole Green Rollesby Hellesdon Runham Snow Street Frettenham Great Moulton Mill Hill Hellington Corner Lower Street Fritton Drymere Westwick Boyland Common Wacton Common Lower Bodham Setchey Haddiscoe Bellmount Old Brigg Wereham Row Easthaugh Sco Ruston Ingworth Ashby St Mary Brakefield Green Shropham Bunwell Hill Warham West Newton Costessey Bedingham Green Roughton Stalland Common Hempstead Clenchwarton Merton Workhouse Common The Common Bawburgh Hill Gasthorpe Upper Street Thetford Denton Hevingham Buckenham Lamas Mount Pleasant Morston Hyltons Crossways Gimingham Oby Upper Brandon Parva West Caister California North Lopham Burnham Thorpe Limpenhoe Hill Matlaske Southgate Hempnall Green Stow Bedon Southery Wattlefield Shereford Saxthorpe New Rackheath Whitwell Street Holly End Swanton Hill Thwaite St Mary Sandringham Hempton Walcott Pristow Green Fiddlers' Green Wiveton Little London Dereham Thorpe Hamlet Walpole St Peter Wolferton Bow Street Bush Estate Loddon Ingloss Aldborough Low Common The Street Chedgrave Daffy Green Crimplesham Withergate Middleton Little Hautbois Little London Barford Great Yarmouth Suton West Lynn Sheringwood Walpole Marsh Starston Deopham Forncett St Peter Southburgh Aslacton Fairstead Pockthorpe Fen Street Morton Repps Little Fransham Thorpe Abbotts Hillington New Catton West Lexham