Bus Advertising in Blackwater

Get in touch

Bus Marketing in Blackwater

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Blackwater - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Blackwater - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Blackwater- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Blackwater - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Blackwater (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Pollard Street Sandringham Pockthorpe Wreningham Diss Ketteringham Etling Green Rockland St Peter Lot's Bridge Shotesham North Denes Hilgay Frogshall Plumstead Green Tilney St Lawrence Bressingham East Barsham South Lynn Snetterton Stockton Plaw Field Heigham Grove Bale Langmere High Kelling Banningham Hungry Hill Ditchingham Saxlingham Nethergate Mile Cross Oxwick Wellingham West Walton Pound Corner Bircham Newton Lyon's Green Brandiston Upper Stoke Watton Green Thornage Brancaster Oulton Street Threxton Hill Piccadilly Corner Little Marsh Ickburgh Morley St Botolph Scarning King's Lynn Blo' Norton Damgate Thorpe Market Thorpe Row Thorpe Holly End Sheringwood Halvergate Weeting Dersingham Heckingham Browston Green Potthorpe Bastwick Strumpshaw North Lynn Eastmoor Letheringsett Caudlesprings Stradsett North Creake Bacton Mautby Thurlton Barton Turf Emneth Hungate Gaywood Sidestrand Drury Square Chedgrave Lower Street Kettlestone Helhoughton South Walsham Hyltons Crossways Welborne Common Breckles Primrose Green Kenninghall Heath Norton Hill Beckhithe Hassingham Great Walsingham Westfield Horsey Corner Castle Rising Rollesby Puddledock Knapton George Hill Butcher's Common Walpole Cross Keys Little Melton Emorsgate Wacton Bawburgh Holme Hale Newtown Bull's Green Anchor Corner Shropham Little Cressingham Gasthorpe Stacksford Drabblegate Yelverton Pockthorpe Methwold Beeston Regis North Burlingham Broom Green Marshland St James Manson Green Wash Dyke Hunworth Lower Gresham Witton Old Buckenham Saham Toney Hunstanton Aylsham Tyegate Green Nordelph Langley Street Little Plumstead West Lynn East Winch Fundenhall Crowshill Ditchingham Dam Heartsease Methwold Hythe Hempstead Hemblington Corner Thwaite St Mary Warham West Lexham Old Brigg Misery Corner East Lexham Great Plumstead Blackwater Roydon Great Bircham Panxworth Runcton Holme Nordelph Corner Middleton Ashby St Mary Burnham Thorpe Redcastle Furze Upper Guist Bedingham Corner Stiffkey Cantley Corner Pudding Norton Mundford Bawdeswell Saxlingham Green Booton Toftwood Walpole St Andrew Blickling New Rackheath Great Hautbois Burgh St Margaret Newgate Corner Red Pits Barmer Scoulton Lordsbridge Deopham Green Old Catton Upper Sheringham Burlingham Green Damgate Ridlington Street Waterden Chequers Corner Arminghall Nethergate Ormesby St Michael North Lopham Shepherd's Port Smallworth Beighton Dereham Peaseland Green St John's Fen End Glandford Westgate Street Thorpe Hamlet Shammer Walton Warren East Somerton Guestwick The Grove Houghton Pedham Horsey Brakefield Green South Pickenham Eastgate East Rudham Fordham Congham Little Hautbois Bittering Shouldham Forncett St Peter Keswick Bengate Clippings Green Easthaugh Blackborough End Burnham Market North Tuddenham North Runcton West Newton Walpole Highway Hempnall Carleton Forehoe Wicken Green Village Ashill Foundry Hill Caston Brumstead Salters Lode Saham Hills Temple Bar Fustyweed Barney Gooderstone Tibenham Bradfield Suton Street Lundy Green Paston Green Middle Harling Bodham Stalland Common Salhouse Mulbarton Hingham Great Melton Hevingham West Beckham Pottergate Street Waterloo Cordwell Pilson Green Swanton Morley Limpenhoe Hill Sloley Saxlingham Ten Mile Bank Blackwater Roughton Hellington Little Thornage West Dereham Little Snoring Boyces Bridge St James Great Fransham Sprowston Lakes End Cangate Brettenham North Green Fengate Flordon Overstrand Wramplingham Little London New Hainford Frenze Wood Street Erpingham The Arms Neatishead West Rudham Filby Hengrave Ludham West End Upper Brandon Parva Wretton Little London Trimingham Briston Whitlingham Northall Green Flitcham Fair Green Runham Docking Wilby Baconsthorpe Suton Tottington Mill Hill Harris' Green Swanton Hill Holt Threehammer Common Boyland Common Tattersett New Catton Highoak Craymere Beck Sutton Egmere Hindolveston Brookville The Banks King Row Earlham Brandon Creek Brooke Bawburgh Hill Jordan Green Thunder Hill Wroxham Upwell South Acre Hellesdon Buckenham Garlic Street West Earlham Loddon Ingloss Wickhampton Cess West Caister East Ruston South Lopham Ellingham Hellington Corner Pentney Denver Bowthorpe Fairstead Ridlington Holme next the Sea Trowse Newton Crownthorpe Hapton Redenhall North Elmham Lushbush Topcroft Street Silfield Metton Keswick Drymere Little Ryburgh Hardingham Newport Surlingham South Creake North Barningham West Poringland Swainsthorpe Shelfanger Swanton Novers Crabgate Hardwick High Street Kirby Green Burston Newtown Cockthorpe Acle Morston New Costessey Kidd's Moor Northacre How Hill Reymerston Wheatacre Stanford Honingham Felthorpe Matlaske Lower Street Alderford Wood Norton East Wretham Hargate Thurning Southgate Great Barwick The Street Heggatt Street Aylmerton West Runton Barroway Drove Neaton Topcroft Eaton Lyng Easthaugh New Buckenham Low Tharston Broadflash Northwold Wereham Row North Green Wiggenhall St Peter Scottow Kirby Bedon Southwood Fiddler's Green The Common Burnham Overy Staithe Belton Tunstall Quidenham Grub Street Rackheath The Green Cobholm Island Sustead Salle Swanton Abbott Brock's Watering Carbrooke Witton Tilney High End The Ling Twyford Upper Street Great Massingham Silvergate Holkham Roudham East Raynham Dumpling Green South Green West Acre North Walsham Cat's Common Chapelfield Grove Burnham Norton Low Street Hopton on Sea Bush Estate Thetford Fincham Wickmere Mount Pleasant Road Green Runcton Bottom Repps Little London Tivetshall St Mary Edingthorpe Stratton St Michael Moulton St Mary Forncett End Leziate Southgate Emneth Pennygate Newton Yaxham Suffield Hindringham Black Carr Burgh Stubbs Plumstead Lenwade Blofield South Runcton East Walton Tuttington Barton Bendish Guilt Cross Banham Harpley Brancaster Staithe Saxthorpe Wiggenhall St Germans Thornham Starston Honing Gissing Cringleford Cranwich Marham Horstead Bradenham Goose Green Filby Heath Gunthorpe Oxborough Norton Subcourse Barningham Green Wiggenhall St Mary the Virgin Thorpe Marriott Pott Row Foundry Corner Themelthorpe Lower Bodham Little Massingham Lower East Carleton Old Hall Street Alburgh Street Welborne Colney Whittington Upton Green Attleborough Florence Walk Whitwell Feltwell Besthorpe Alby Hill Old Lakenham Woodrising Billockby Kimberley Thorpland Waterheath Scole Common Broomsthorpe Bedingham Green Richmond Hill Daffy Green Wighton Cargate Common Runhall Haddiscoe Wood Dalling Kelling Walpole St Peter Lingwood Heydon Freethorpe Happisburgh Hoveton Outwell Little Walsingham Blackmoor Row Wormegay Stoke Holy Cross Oby Tivetshall St Margaret Fring Nogdam End Hainford Winfarthing Calthorpe Street Great Snoring Briggate South Green Forncett St Mary West Bilney Claxton Sheringham Stibbard Fritton Queen's Hills Burgh Common Hunt's Corner Great Green Gayton Thorpe Hawes' Green Gaultree Hales Street South Green Sharp Street Kenninghall Great Yarmouth Lakenham Stalham Green Sneath Common Worthing Tumbler Hill St John's Highway Colegate End Hall Green Lyngate Mattishall Low Street Whissonsett Penny's Green West Head Fodderstone Gap Bridge Green Earlham Rise Old Beetley Tuckswood Ashwellthorpe Cranworth Newton St Faith Foulden Mattishall Burgh High Common Hemsby Heacham Babingley Terrington St Clement Carleton St Peter Whinburgh Dockeney Toprow Runham Vauxhall Gorleston-on-Sea Three Cocked Hat Welney Burnham Deepdale South Denes Antingham Hanworth Catton Grove Attlebridge Cat's Corner Morley St Peter Godwick Narborough Weasenham All Saints Walcott Sco Ruston Park Common Howe Griston Stow Bardolph Arlington The Lings Harling Road Mill Common Gateley Alby Brinton Costessey Broome Tasburgh Reepham Witton Bridge Great Hockham Ingleborough Little Barwick Rush Green Lower Tasburgh Bunwell Hill West End Sparrow Green Lyngate Haveringland Eau Brink Skeyton Snow Street Thompson Stody Pockthorpe Coxford Snetterton Heath Brampton Low Common Worstead Garboldisham Mill Green Wacton Common Crostwick Mill Street Bunwell Paradise Kirby Row Morningthorpe Church Field Tatterford Cromer Clint Green South Wootton Aldborough Stanfield Briningham Framingham Pigot Sedgeford Bridgham Toft Monks Houghton St Giles Downham Market Thorpe End Frost Row Taverham North Wootton Stonebridge Hempstead Horningtoft Little Ellingham Upgate Deopham Barnham Broom Field Dalling Harper's Green Shingham Rushford Short Green Trowse Millgate Thelveton Aldeby Bramerton Ashmanhaugh Carleton Rode Coslany Little London Little London Binham Thurton Ormesby St Margaret Great Cressingham Wolferton Broomhill Fundenhall Street Ragmere Rockland All Saints Gas Hill The Close Haverscroft Street Hempnall Green Dam Green West Raynham Burnham Overy Town Clenchwarton Greensgate Brewers Green Thurne Blofield Corner Johnson Street Bracon Ash Meeting House Hill Weston Green Tyby Lyng Wymondham Little Witchingham Weston Longville Ivy Todd Hardley Street Dickleburgh Moor East Carleton Tittleshall Walcot Green Elsing Hillington Hardwick Southtown Litcham Croxton Oxnead Bunwell Bottom Caister-on-Sea Shepherds' Gate Sidestock Drayton Belaugh Crossdale Street Mundham Common Rougham Frans Green Hickling Scratby Sparham Westgate Ingworth Hockering Heath Bexwell Kirby Cane Wiveton Dam Brigg Sea Palling Browick Trunch Tilney All Saints Ashwicken Pulham St Mary Tottenhill South Burlingham Flaxlands Shipdham Fen Street Spixworth Upper Street Cawston Sisland Balsam Field South End Edingthorpe Green Freeland Corner Saxlingham Thorpe East Bilney Little Hale Eccles on Sea Sporle Garvestone California Framingham Earl Anmer Whimpwell Green Syderstone Lower Street Earsham Southburgh Beetley Long John's Hill Muckleton Thorpe Marriot Harleston Lamas Stubbs Green Pockthorpe Calthorpe Upgate Street Letton Green Foxhole Withergate Low Common Little Fransham Great Green Sparhamhill Upgate Workhouse Common Eaton Rise Colton Postwick Mileham Shelton Martham Castle Acre Hethel Tacolneston Hamrow Wolferd Green Waterloo Larlingford Tower End Guist Fakenham Felmingham Walcott Green Happisburgh Common Watton Beckett End Burnham Westgate Podmore RAF Coltishall Newton Flotman Woodgate Westbrook Green Walpole Marsh Wortwell Gresham Swaffham Dowe Hill Danemoor Green Old Hunstanton Stalham Copy's Green West End Spooner Row Great Dunham Dunston Larling Pooley Street Thursford Dickleburgh Bradwell Bow Street Blakeney Maypole Green New Sprowston Smallburgh Bushy Common Three Holes East Runton Baconsthorpe Cantley Little Green Great Ryburgh Hempton St James' End Intwood Upgate Street Edgefield Street Little Dunham Thursford Green Thurgarton The Heath Brandon Parva Mount Pleasant Buxton Bintree West Tofts Ingham Cley next the Sea Eccles Road Merton Brundish Shernborne Toftrees Shadwell Guestwick Green Ringstead Skeyton Corner Raveningham Westwick Shereford Gayton Felbrigg Grimston Shimpling Wereham Hilborough Hockwold cum Wilton Reedham Poringland Beeston St Lawrence Bircham Tofts West Harling Catfield Thuxton Bagthorpe Tilney cum Islington Hemblington Fritton Southrepps Collett's Br Fersfield Bexfield Gressenhall Crowgate Street Long Row North Barsham Coltishall New Holkham Needham Lower Thurlton Mundham Bessingham Waterloo North Pickenham Alpington Furze Green Upper Street Pockthorpe Edgefield Newgate Winterton-on-Sea Primrose Corner St Olaves Ovington Burgh Castle Boughton Little London Rushall Stoke Ferry Barford Irstead Marlingford North End Horsford Frettenham Darrow Green Fritton Gillingham Dunton Loddon Ringland Langham Stokesby Wimbotsham Crimplesham Geldeston Stratton Strawless Wicklewood Bressingham Common Coston Corpusty Lessingham Colkirk Bawsey Snettisham Woodbastwick Suspension Bridge Brockdish Tottenhill Row Swannington Hockering North Earlham South Raynham Pristow Green Broomholm West Winch Brandon Bank Ingoldisthorpe Itteringham Common Bellmount Wendling Lower Stow Bedon Cucumber Corner West Barsham Bustard's Green Thrigby Morton Bergh Apton Crane's Corner Billingford Hethersett Brundall Kerdiston Colby Corner Moorgate Lower Easton Alburgh Beachamwell Irstead Street Stanhoe Fen Street Cockley Cley Limpenhoe The Drove Spa Common Low Common Hickling Heath Woodton Baynard's Green Frankfort Town Green Beeston Wattlefield Highgate Hedenham Southery Oulton Tunstead Aslacton Great Ellingham West End Costessey Park Itteringham Saham Waite Suffield Park Little Barningham Whitwell Street Terrington St John Mustard Hyrn Easton Upper Hellesdon Crostwight Swafield Watlington Scole Walton Highway Long Stratton Lynford Longham Thorpe St Andrew Bird's Corner Low Common Burgh next Aylsham Wells-next-the-Sea Stow Bedon Deopham Stalland Setchey Salthouse Marsham Waxham Workhouse Common Wilney Green Cake Street Northrepps Runham Shouldham Thorpe Swardeston Weasenham St Peter Fiddlers' Green Titchwell Ranworth High Green Wiggenhall St Mary Magdalen Sculthorpe Great Witchingham Potter Heigham Seething Melton Constable Thorpe Abbotts East Beckham East Harling Wolterton Thickthorn Hall Hackford Broome Street White Horse Common North End Hoe Fersfield Common Norwich Tilney Fen End Horning Bodney Great Moulton Roydon Mundesley Sharrington West Somerton Dunton Patch Stow Bridge Thurlton Links Denton Silver Green Kirstead Green Burgh St Peter Necton Foxley Paston Downham Colby Tungate Croxton Narrowgate Corner Illington Norton Corner Saddle Bow Dunburgh Ingham Corner Rockland St Mary Hales Billingford Upton Pulham Market Broadmoor Hickling Green Fulmodeston Brisley Caistor St Edmund Pettywell East Tuddenham Bush Green Cliftonville Weybourne Cobbler's Green Didlington Horsham St Faith Clippesby Gimingham Dilham Anchor Street Foulsham Blofield Heath Orange Row Tharston Badersfield