Bus Advertising in Drury Square

Get in touch

Bus Marketing in Drury Square

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Drury Square - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Drury Square - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Drury Square- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Drury Square - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Drury Square (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Moulton St Mary Walpole St Peter George Hill Deopham Stalland Walcott Green Little Snoring Garboldisham Bircham Newton Tatterford Sedgeford Upper Street Forncett End Black Carr Easton Mount Pleasant Hellington Corner Dunton Coston Cranworth Horsey Kirby Bedon Billockby Bessingham Lyng Bunwell Bottom Southwood Oxborough Three Cocked Hat Cess Redcastle Furze Worthing Weybourne West Acre Holme Hale Brookville Boughton White Horse Common Easthaugh Saxlingham Green Thelveton Guist Long Row Holme next the Sea Tasburgh Plumstead Green Mount Pleasant Ludham Stibbard Ingham Fring Plaw Field Hempstead Bressingham Marham Bramerton Sneath Common Hainford New Catton Great Melton Edgefield Damgate Irstead Intwood Tacolneston Little Walsingham Stalham South Lopham Bagthorpe Dereham Copy's Green Shelton Freethorpe Strumpshaw Great Walsingham Shelfanger Pound Corner Cantley Corner Greensgate Ditchingham Kirby Green Newtown Shernborne Whissonsett Pulham St Mary Gayton Bradwell Northwold Great Moulton Alburgh Syderstone Wortwell Field Dalling West Beckham Kettlestone Broadflash Knapton Cargate Common Southrepps Thurgarton Burgh next Aylsham Anchor Street Irstead Street Foundry Hill Ragmere Brinton Framingham Earl Paradise Panxworth Pristow Green Guilt Cross Three Holes Great Witchingham Blackborough End Bowthorpe Narborough Wiveton Thurton Gasthorpe Yaxham Chedgrave East Harling Old Brigg Holt West Caister Puddledock Binham Meeting House Hill Pottergate Street West Bilney Limpenhoe Eastmoor Westfield Whinburgh Thornham Woodrising St James' End Wheatacre Shepherds' Gate Morston Burston Aldborough Sisland Thuxton Gillingham Eccles Road Northrepps Thursford Green Wiggenhall St Mary Magdalen Rougham Brancaster Oxwick Sco Ruston Ditchingham Dam Coslany Hilgay Brockdish Tibenham Earsham Antingham Walpole St Andrew Runham The Drove Manson Green North Runcton Bergh Apton Stanfield Runcton Holme Kirstead Green Croxton Craymere Beck Muckleton Tivetshall St Mary Mundham Little Barningham Weston Green Stalland Common Hunstanton Little Melton Hedenham Cobbler's Green Kelling Bittering Great Green Brisley Wacton Common Dickleburgh Tottenhill Row Pockthorpe Itteringham Common Booton Coxford Stratton Strawless Winterton-on-Sea Reepham Wymondham Great Green Needham New Costessey Bellmount West Raynham Bastwick Northacre Park Common Burgh Common Twyford Trimingham Little London Calthorpe High Common Calthorpe Street Castle Rising Swanton Morley Shotesham Eccles on Sea Walton Warren Upgate Street Blickling Fersfield New Sprowston Hevingham Ormesby St Michael Hellington Babingley Wiggenhall St Mary the Virgin Hassingham Butcher's Common Keswick Cobholm Island South Pickenham Emneth Hungate South Burlingham High Street Southery Long Stratton Upton Seething Lynford Brundall Bushy Common Arlington Dilham West Lynn Swanton Hill North Walsham Highgate Burnham Overy Town East Wretham Tungate Belton Highoak Walpole Marsh Halvergate Griston Newport Sheringwood Shropham Runham Vauxhall North Barsham Great Plumstead Bird's Corner Broomsthorpe Hickling Heath Sandringham Ormesby St Margaret Cantley Hoe Letton Green Plumstead Ashwellthorpe Fair Green Woodton Alburgh Street Rackheath Spixworth Hardwick West End Rockland St Mary Oulton North Creake King Row Sparhamhill Sculthorpe Dam Brigg Burgh St Peter Watlington Poringland Hales Street Stanford Johnson Street Limpenhoe Hill East Bilney Lyngate Ashmanhaugh Horsford Bawburgh Stratton St Michael Buxton Attlebridge Horsey Corner Beetley Suffield Park Shouldham Thorpe Sporle Swanton Novers Emorsgate Upwell Trowse Newton Bexfield Edingthorpe Costessey Methwold Dersingham Horningtoft Withergate Pockthorpe Great Yarmouth Barningham Green Happisburgh Shadwell Garvestone Feltwell West Runton Earlham Rollesby Drabblegate Broomhill Waterheath Upper Street Scoulton Hackford Pooley Street Hethel Red Pits Westbrook Green Itteringham Tyby Catton Grove Shingham Starston Denton Crossdale Street Lower Street Great Hockham Hempton Thurne Hamrow Bale Morningthorpe Neatishead Thwaite St Mary Norton Subcourse Heigham Grove West Somerton Hellesdon Sidestock Stiffkey Old Hunstanton Nogdam End Drayton Broome Crostwick Hingham Nordelph Larling Balsam Field Tivetshall St Margaret Hopton on Sea Wash Dyke South Green Orange Row Heacham Moorgate Wramplingham Narrowgate Corner Sprowston Baconsthorpe Upper Brandon Parva Guestwick Crowshill Rushall Richmond Hill Ingleborough Loddon Ingloss Crowgate Street Gorleston-on-Sea Long John's Hill Billingford Carleton St Peter Langmere North Tuddenham Broom Green Badersfield The Common Wighton Saxlingham Nethergate Southburgh Scottow Gaultree Great Dunham South Raynham Wicklewood Peaseland Green Weasenham All Saints Snetterton Bexwell Filby Heath Fritton St John's Fen End Walpole Cross Keys Felbrigg Aslacton Lushbush St John's Highway Foundry Corner Sheringham Flitcham Hargate Bridge Green Hyltons Crossways Whitwell Street Shipdham Hilborough Thurning Martham Terrington St John Wolterton Sharp Street Thorpe Marriott Brandon Creek Thorpe Row Banningham Newtown Stody Wreningham Thorpe Abbotts Bedingham Corner Hemsby Heggatt Street New Buckenham Cangate West Newton Road Green Overstrand West Rudham Gooderstone Great Hautbois Shouldham Tilney cum Islington Smallburgh Forncett St Mary Downham Market Silvergate Shepherd's Port Little London Bradenham Gayton Thorpe Postwick South Denes Ickburgh Lower Thurlton South Wootton Hempnall Green Tunstead Dam Green Thurlton Links Burnham Overy Staithe Jordan Green Felmingham Acle Great Cressingham Old Catton Hoveton Cromer Little London Bunwell Wicken Green Village Great Massingham Low Street Fundenhall Street Silfield Brandon Bank Wacton Sloley Sparrow Green Tottenhill Earlham Rise Caston Pedham Crane's Corner Upper Hellesdon Wolferd Green Dockeney Little Barwick Tuckswood Middle Harling Quidenham Honing St James Stow Bridge Southgate Ashwicken North End Potter Heigham Workhouse Common Broomholm Gressenhall Beckhithe The Ling Little Witchingham South Runcton Toftrees Saham Waite Ovington Scratby Paston Green Norton Corner Thorpland Sharrington Workhouse Common Scole Common Southgate Foxhole West Barsham Westwick Didlington Suspension Bridge Watton Swainsthorpe Wattlefield Shammer Langley Street Carleton Forehoe Catfield Kerdiston Ringstead New Holkham Clenchwarton Blofield Trunch North Barningham Podmore Helhoughton Horning Brundish Surlingham Thickthorn Hall Cliftonville Old Lakenham Stonebridge East Carleton Hemblington Corner Broome Street Witton Outwell Attleborough Dumpling Green The Lings Harper's Green Pott Row Beeston Little Hale Gissing Lyngate Fiddler's Green Garlic Street Waterloo Rockland All Saints Waterloo Dunston East Barsham Bintree Upper Street Burnham Market Fundenhall Horsham St Faith Salters Lode St Olaves Redenhall Caudlesprings Haveringland Little Ryburgh Newton Flotman Holkham Pockthorpe Pulham Market Claxton Hapton Anmer Colton Eaton Rise East Ruston South Acre North Pickenham Clippesby North End Saham Toney Shereford Cawston Heydon Eastgate Lundy Green Whimpwell Green Cockley Cley Grimston Fairstead Darrow Green West Walton Hemblington Low Common East Walton Wilney Green Drymere Bedingham Green Great Ellingham Houghton Whittington North Earlham Briston Burgh Stubbs Winfarthing Fincham High Green Methwold Hythe Beeston St Lawrence Clippings Green Gresham Gateley Fustyweed Thurlton Barroway Drove Barton Turf Neaton Foulsham Little Ellingham Snetterton Heath Temple Bar Great Fransham Thorpe End Thorpe Market Hawes' Green Furze Green Boyland Common Ingoldisthorpe Saxlingham Thorpe Raveningham Lyon's Green Wood Norton Tilney Fen End Lamas Lower Gresham Morley St Botolph Bawsey Little Hautbois Mundesley Hindolveston Reymerston Hockwold cum Wilton Lower Bodham Cake Street Hockering Newton St Faith Burnham Norton Bengate Pentney Brandon Parva Colney Tower End West Lexham Stoke Holy Cross Little London Ranworth Emneth Bustard's Green Howe Gimingham Mattishall Tilney St Lawrence Boyces Bridge Weeting Walcott California Nethergate Westgate Street Little Cressingham Larlingford Freeland Corner Baconsthorpe Thrigby Flaxlands Wiggenhall St Peter Lower Street Horstead Melton Constable East Tuddenham Bridgham Hillington Ashby St Mary Lower Stow Bedon North Green Paston Barney Burnham Deepdale Chequers Corner Hall Green Mautby Little Marsh Frenze Cordwell Buckenham Grub Street Burgh Castle Woodbastwick Egmere Mulbarton Primrose Green Ketteringham Frans Green Glandford Brooke Merton Newton Aldeby Tottington Walcot Green Barnham Broom Alpington Hardley Street East Rudham Kidd's Moor Hardwick Gaywood Langham Low Common Little Thornage Topcroft Nordelph Corner Croxton Roughton Middleton Kenninghall Salhouse Smallworth Hungry Hill Docking The Arms Thorpe Hamlet Stokesby Chapelfield Grove Mill Green Hempstead Bull's Green Bush Estate Oulton Street Keswick Godwick Bow Street Blackwater Low Common Harpley Wellingham Tilney High End Upgate Cranwich Walton Highway Silver Green Skeyton Arminghall Waterden Walpole Highway Suton Street Fulmodeston Brancaster Staithe Crostwight Little Dunham Church Field Brampton Collett's Br Bircham Tofts Blofield Corner Weston Longville Pilson Green West Dereham Ten Mile Bank Cat's Corner New Hainford Banham Little London Crownthorpe Mattishall Burgh Carbrooke Snettisham Crimplesham Terrington St Clement Dunton Patch Kenninghall Heath Besthorpe West Winch How Hill Scole Morton Upper Guist Stockton Taverham Upgate Worstead Lower East Carleton Misery Corner The Green Pudding Norton Upper Stoke Edingthorpe Green West Tofts Pettywell Tumbler Hill Drury Square Mill Street Alderford Ingham Corner Welborne Newgate Witton Bridge Holly End Old Hall Street Lower Street Snow Street Thorpe St Andrew Stradsett Low Common Browston Green Penny's Green Mileham Caister-on-Sea Fen Street Shimpling Little Fransham Brewers Green Beachamwell Lakes End Honingham North Green Wolferton West End Weasenham St Peter Filby Lower Easton Mustard Hyrn Saxthorpe Wendling Fengate Matlaske Stoke Ferry Pollard Street Brettenham Danemoor Green Salthouse Blo' Norton North Wootton East Raynham Beighton Caistor St Edmund Rush Green Tharston Florence Walk Ingworth Erpingham Thorpe Old Buckenham Potthorpe Diss Roydon Piccadilly Corner Bawburgh Hill Welborne Common East Winch Breckles Great Snoring Hempnall Norwich Mill Common King's Lynn Sutton Daffy Green Tilney All Saints Necton Cley next the Sea Ridlington Street Topcroft Street Leziate Briningham Frettenham Fakenham Blackmoor Row Barford North Lynn Dunburgh New Rackheath Toft Monks Foulden Swafield Litcham Forncett St Peter Fen Street Whitwell Swardeston Toftwood Hunworth Stow Bedon Barmer Crabgate Haddiscoe North Lopham Beeston Regis North Burlingham Houghton St Giles Corpusty Wormegay Little London Aylsham Pockthorpe Little Plumstead Themelthorpe Blackwater Thetford Morley St Peter Haverscroft Street Wretton Thorpe Marriot Metton Letheringsett Rockland St Peter South Green Wiggenhall St Germans Heckingham Fersfield Common Stacksford Marlingford Tittleshall Swaffham Wimbotsham East Somerton Stanhoe Hethersett Repps Hardingham Wereham Guestwick Green Frankfort Low Street Spa Common Kimberley Framingham Pigot Blakeney Fodderstone Gap Harris' Green Bush Green West End Bodham Kirby Cane Eaton Barton Bendish Lower Tasburgh Stow Bardolph Sustead Suton West Poringland Burlingham Green Roydon Mundham Common The Street Stubbs Green Castle Acre Illington Thursford Coltishall Threehammer Common Southtown Oby Hanworth The Close Cucumber Corner Bradfield Oxnead East Lexham Saddle Bow Downham Short Green Hockering Heath Hunt's Corner North Denes West End Swannington Brakefield Green Witton Thompson Great Bircham Watton Green Bacton Longham Lyng Easthaugh Lot's Bridge Happisburgh Common Tuttington Brumstead Sidestrand South End West Head Stalham Green East Runton Skeyton Corner Billingford Brandiston Woodgate Hengrave Salle Kirby Row Baynard's Green South Lynn Belaugh The Heath Elsing Cringleford Browick Broadmoor Hales Foxley Gunthorpe Cockthorpe Goose Green Harling Road Marsham Great Ryburgh Felthorpe Edgefield Street Etling Green Fritton Hickling Wereham Row Lordsbridge Fiddlers' Green Low Tharston Fordham Colkirk Wilby Wickhampton Congham Burgh St Margaret Titchwell Lingwood South Walsham Briggate Beckett End Tyegate Green Wroxham Runhall Aylmerton Norton Hill Wood Street Little Green Loddon Colby Mile Cross West Harling Lessingham Mill Hill Whitlingham Pockthorpe Old Beetley Frost Row South Green Burnham Thorpe Runham Queen's Hills Eau Brink Runcton Bottom Welney Bodney Carleton Rode Lenwade Waterloo East Beckham Bunwell Hill Wood Dalling Ellingham Toprow Thornage Sparham Blofield Heath Alby Colby Corner Rushford Tattersett Ringland Saxlingham Colegate End Ridlington Newgate Corner The Banks Ivy Todd Dowe Hill Sea Palling Heartsease Flordon Suffield Swanton Abbott High Kelling Bawdeswell Damgate West Earlham RAF Coltishall Trowse Millgate Mundford Wickmere Primrose Corner Costessey Park Thunder Hill Great Barwick Scarning Clint Green Bressingham Common Wells-next-the-Sea Warham Geldeston Town Green Denver Upgate Street Threxton Hill Upton Green Maypole Green Upper Sheringham Setchey Burnham Westgate Pennygate Westgate Hickling Green Harleston Waxham The Grove Dickleburgh Moor Deopham Yelverton Frogshall Anchor Corner Gas Hill Little Massingham Alby Hill Northall Green Lakenham Deopham Green Roudham Hindringham South Creake Cat's Common Spooner Row Brock's Watering Bracon Ash Fritton Marshland St James Saham Hills Ashill Tunstall North Elmham Reedham