Bus Advertising in Buxton

Get in touch

Bus Marketing in Buxton

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Buxton - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Buxton - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Buxton- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Buxton - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

Other locations available for bus advertising
Chedgrave Saxlingham Nethergate Great Fransham Hickling Green Attleborough East Barsham Stiffkey Burnham Overy Town Deopham Stalland Skeyton Corner Johnson Street Wroxham Hemblington Flaxlands Heartsease Whitlingham Gressenhall Topcroft Bressingham Common Westwick Wacton Common Illington Hassingham Fundenhall East Winch Spa Common Craymere Beck Starston Saham Waite Walpole Cross Keys Aldborough Lower Gresham Upton Green Little Dunham West End Hardwick Snow Street West Caister St Olaves Earlham Rise Nogdam End Terrington St Clement Foxley Hempstead Barton Bendish West Walton Tyegate Green Wilney Green Cawston Thunder Hill Little Cressingham Walpole Marsh Hillington Wicklewood Gaywood Low Common Old Buckenham Stoke Ferry Felthorpe Bow Street Bengate Broomhill Snettisham Neatishead Sidestock Southery Workhouse Common Ditchingham Blo' Norton Claxton Dereham Danemoor Green Lynford North Wootton Park Common West Lexham Greensgate Southrepps Barton Turf Shereford Barney Antingham Bramerton Mill Street Beeston Wreningham Worthing Hempnall Runham Shepherds' Gate Wereham Row Stoke Holy Cross Hockwold cum Wilton Cucumber Corner Beckett End Litcham Bodham Stow Bridge RAF Coltishall Ringland Primrose Green Penny's Green Kirby Row Southgate Tottenhill Alburgh Street Upper Street Houghton St Giles Foundry Corner Foxhole Bradfield Lushbush Aylsham Broomsthorpe Stanhoe Gimingham Cliftonville West Lynn Narrowgate Corner Halvergate East Walton Sparhamhill Highgate Swardeston Rollesby Roydon Saxlingham Thorpe Stanfield Horsey Waterden Northrepps Tacolneston Hilgay Newton Flotman Kenninghall Dickleburgh Ingham Felmingham Brandon Creek High Common Mundham Common Docking Langham Lessingham Hellington Horningtoft Kidd's Moor Upgate South Burlingham Browick Eaton Rise Fincham Bracon Ash Thickthorn Hall Broome Fiddlers' Green Sloley South End Fiddler's Green Cockthorpe Stubbs Green Burgh next Aylsham Wheatacre Oxnead Tattersett Tharston Croxton Yelverton Wolferd Green Wortwell Kirby Green Great Moulton Hockering Martham Fordham Threehammer Common Fakenham Jordan Green Waterloo Larlingford Overstrand Bexwell Saham Toney Bridgham Repps Beeston St Lawrence Shropham Outwell Thwaite St Mary Upper Brandon Parva Dumpling Green Colkirk Edgefield Street Great Hockham Caistor St Edmund Denver Westgate Street Weasenham All Saints Long Stratton Breckles Thorpe St Andrew Toprow Beckhithe Thelveton Holkham Bagthorpe Brancaster Tatterford Middle Harling Fen Street Brettenham Woodton Frankfort Hethel Upgate Street Reymerston Forncett End Lyngate Hilborough High Green Rockland St Peter Horsey Corner Westfield Mileham Wood Street Taverham South Creake Salle South Green Low Street Freeland Corner Hindringham Ormesby St Margaret Fengate West Beckham Erpingham Hall Green Clippings Green Hawes' Green Winterton-on-Sea North End The Lings Little Barningham Fulmodeston Great Snoring Peaseland Green Baconsthorpe Upwell Happisburgh Common Old Lakenham Scottow Low Common Boughton Briggate Morley St Botolph Redcastle Furze Woodbastwick Tilney High End Bastwick Southtown Swanton Novers Pettywell Costessey Park Little London Marsham Garlic Street Hempstead Little Marsh Hemblington Corner Butcher's Common Wellingham Hevingham Beighton North Burlingham Wicken Green Village Damgate Roydon Potthorpe Themelthorpe Kimberley Old Brigg Little Walsingham Horsham St Faith West Acre Great Ryburgh Lower Thurlton Sporle Topcroft Street Wolterton North Green Thurne Anchor Corner King's Lynn Eccles on Sea Scratby South Green Bodney Whimpwell Green Rushall Weston Green Field Dalling Shelfanger Damgate Highoak Tilney St Lawrence Cobbler's Green Stokesby North Walsham Anmer Great Walsingham Ellingham East Lexham North Lynn Setchey Thorpland Coslany Crabgate Dersingham Rockland St Mary Garvestone Ormesby St Michael East Ruston Brookville Dowe Hill North Creake Burston Swaffham Mount Pleasant Leziate Newgate Corner Long John's Hill Salthouse Gorleston-on-Sea Easthaugh Walton Warren Suton Street Bessingham Edingthorpe The Ling Nordelph Corner Sedgeford Nordelph Beeston Regis Pockthorpe Great Green Alpington Hellington Corner Toftwood West Raynham Bunwell Garboldisham Watlington Bacton Hoe Ketteringham Swannington Stratton St Michael Brinton Thurgarton Morton Trimingham Wells-next-the-Sea Potter Heigham Pott Row Hunstanton Lyon's Green Stratton Strawless Ovington Burgh Castle Haveringland West Somerton Bradenham Thurlton Flordon Mill Green Bressingham Nethergate Ingleborough Ludham Upton Hardwick Thrigby Morley St Peter Walcot Green Scarning Glandford Pilson Green West Newton Sustead Burlingham Green Upper Sheringham Wormegay Brumstead Blakeney Workhouse Common Plumstead Green Trowse Millgate Upper Hellesdon Dunton Lamas Thorpe Sculthorpe Little Witchingham Gillingham Harpley Weston Longville Swanton Morley Wood Dalling Hanworth Binham Foulsham Belaugh Baynard's Green South Pickenham North Earlham Runham Toft Monks Wolferton Upgate Street Great Plumstead Thurning Harling Road Walpole St Andrew Colton Browston Green The Green Harleston Norwich Caston Hingham Aylmerton Larling Sco Ruston Fen Street Stalland Common Manson Green Crownthorpe Tittleshall Frogshall Grub Street Bedingham Green Carleton Rode The Arms Sheringham East Harling Calthorpe Street The Banks Brandon Bank Gasthorpe Plaw Field Brockdish West Runton Lyng Easthaugh Cangate Thorpe Marriott Wickmere Crossdale Street Maypole Green Tibenham Chequers Corner Rockland All Saints Fritton Framingham Pigot Wereham Old Beetley Hackford Marlingford Stonebridge Gunthorpe Shammer Buckenham The Heath Whissonsett Itteringham Common Holme Hale West Tofts Heigham Grove Tilney All Saints Great Massingham Paston Green Colby Corner Three Holes Brooke Saxlingham Piccadilly Corner Blofield Heath East Carleton Costessey West Head Anchor Street Old Hall Street Worstead Waxham Westbrook Green Tivetshall St Mary Snetterton Heath Witton Sharp Street Colney Bawsey Tower End Wiggenhall St Mary Magdalen Beachamwell Haverscroft Street Richmond Hill How Hill Muckleton Catton Grove Deopham Bale Loddon Ingloss Runcton Holme Waterloo Forncett St Mary North Lopham Lordsbridge White Horse Common Kenninghall Heath Roughton Babingley Sandringham Gresham Cromer Clint Green Shipdham Mount Pleasant Furze Green Lower Bodham Little Massingham Terrington St John Thornage Broomholm Hemsby Eccles Road Tottington Cat's Common Runham Vauxhall Alby Hill Shouldham Hargate East Somerton Toftrees Crostwight Letheringsett Newgate Postwick Twyford Great Melton Shingham Lower Easton Swanton Hill Thuxton Caudlesprings Acle East Raynham Eastmoor Irstead Street Foundry Hill Southwood Lower Tasburgh Black Carr Mattishall Burgh Calthorpe Bittering Weeting Buxton Old Hunstanton Narborough South Runcton Florence Walk Walcott Stanford Bull's Green Blickling Blofield Pockthorpe South Wootton Waterloo Great Bircham West End Temple Bar Barford Gayton Thorpe East Tuddenham Threxton Hill Walcott Green Broadflash Hapton Redenhall George Hill Wramplingham Edgefield Fundenhall Street Wiggenhall St Peter Hedenham Briston Brandon Parva Stockton Old Catton Barmer Little Plumstead Little Green Hungry Hill Eastgate Upgate Fersfield Common Pennygate Hempton New Buckenham Longham Crostwick West Earlham Felbrigg Thorpe Hamlet Wymondham Gaultree Bridge Green Sprowston Raveningham Hales Crowshill Little London Fodderstone Gap Gissing Fair Green Cranworth Poringland Honingham Ashwicken Reepham Saxthorpe Newton Mundford Road Green Irstead Ingham Corner Northacre Horstead Quidenham Elsing Limpenhoe Crimplesham South Denes Rackheath Yaxham Keswick Merton Croxton Filby Heath Kirby Cane Hainford Dunston Congham Brundall Waterheath Brakefield Green Ridlington Street Cat's Corner Horsford High Kelling Castle Acre Misery Corner New Rackheath Diss The Common Orange Row Burnham Market Brandiston Walpole St Peter Ridlington Dam Green Burnham Thorpe Shelton Mundesley Bradwell Necton East Beckham Suspension Bridge Bedingham Corner Little Melton Low Tharston Bircham Newton Arlington Easton Lower Street Moorgate Woodrising Egmere Methwold Hythe Briningham Swainsthorpe Ashby St Mary Blackborough End St James Newtown High Street Helhoughton Ditchingham Dam Sheringwood Darrow Green Weasenham St Peter Mill Hill Drury Square Lakenham Harris' Green Morston Strumpshaw Witton Bridge Castle Rising East Rudham The Drove Guestwick Upper Stoke Fring Cringleford Welborne Sisland South Raynham Welborne Common Sparrow Green Bowthorpe East Runton Billingford Watton Green Burgh Stubbs Great Yarmouth Silvergate Etling Green Upper Street Little London Shimpling Little Thornage Walpole Highway Titchwell Trunch Little Snoring South Walsham North Denes Moulton St Mary Thetford Hoveton North Barsham Corpusty Little London Gas Hill Thurlton Links Forncett St Peter Smallburgh Blackmoor Row Cake Street Dam Brigg Cantley Corner Ivy Todd North Green Sparham North Barningham Cockley Cley Billockby North Runcton Saxlingham Green Ashwellthorpe Methwold Thorpe Market Balsam Field New Catton Langley Street Bexfield Banningham Newport Salhouse West End Frost Row Ickburgh Shepherd's Port Thorpe Marriot Deopham Green Arminghall Drayton Swanton Abbott Wighton Colegate End Didlington The Street Flitcham Burgh St Margaret Harper's Green Pulham St Mary Lot's Bridge Brisley Runhall California Brampton Oxwick Great Witchingham South Lynn New Costessey Cobholm Island Cley next the Sea Hopton on Sea Melton Constable Tyby Pollard Street Carleton Forehoe South Lopham Stalham Hempnall Green Lower Street Cargate Common Rougham Besthorpe Little Hautbois Rush Green Silver Green Blackwater Winfarthing Hunworth Burnham Deepdale Ingworth Frettenham Burnham Norton Barroway Drove Pockthorpe Bawburgh Hill Wiggenhall St Germans Hengrave Town Green Hockering Heath Freethorpe Stradsett Queen's Hills Lower Street Bintree Alderford Thursford Green Stody Coltishall Kelling Trowse Newton Lenwade Pooley Street Knapton Aslacton Blackwater Caister-on-Sea Pockthorpe Heacham Thurton Great Ellingham Copy's Green Bushy Common Fustyweed Griston St John's Fen End Geldeston Little Barwick Carleton St Peter Intwood The Close Oulton Lower Stow Bedon Bircham Tofts Hickling Whitwell Street Pottergate Street Haddiscoe Lingwood Frans Green Fairstead Alby Crowgate Street Cantley Pound Corner Spixworth Smallworth Hethersett Hyltons Crossways Grimston Upper Guist Aldeby Ringstead Colby Welney Itteringham Lower East Carleton Wimbotsham Northwold Mulbarton Thompson Mustard Hyrn Clenchwarton Whittington Earlham Collett's Br Emorsgate Dockeney Hellesdon Heggatt Street Boyland Common North Elmham Low Street Belton Norton Hill Three Cocked Hat Coxford Shotesham Thorpe Abbotts Denton King Row Ranworth Holt Sidestrand Wiveton Paradise Walton Highway Burnham Westgate Long Row East Wretham Kettlestone Great Hautbois Silfield Saddle Bow Cess Keswick Lundy Green Dunburgh Badersfield Dickleburgh Moor Fersfield Barnham Broom Wilby Mattishall West End Brewers Green Brundish Gayton Stow Bardolph Ragmere Witton Whitwell Weybourne Southburgh Brancaster Staithe Billingford Sutton Seething Stibbard Bunwell Hill Earsham Tilney cum Islington East Bilney Lakes End Kerdiston Pedham Low Common Short Green Burnham Overy Staithe Barningham Green Goose Green Runcton Bottom Reedham Whinburgh Hickling Heath Pristow Green Shadwell Little Ryburgh North Tuddenham Church Field Upper Street Fritton Happisburgh Horning Lyngate Little London West Rudham Guist Suton New Sprowston Scole Common Foulden Little Hale Wretton Surlingham Sea Palling Northall Green Stacksford Sneath Common Southgate West Poringland Matlaske Thorpe Row Langmere Kirby Bedon Suffield Great Green Great Barwick Filby Howe Cranwich Hindolveston Broome Street Feltwell Great Dunham Red Pits Primrose Corner Great Cressingham Limpenhoe Hill Bawburgh Oulton Street Attlebridge Tuttington Pulham Market Swafield Edingthorpe Green Pudding Norton Loddon Bustard's Green Withergate Oby Shernborne The Grove Plumstead Chapelfield Grove Stalham Green Bergh Apton Heydon Suffield Park Ashmanhaugh Marham Low Common Hardingham Syderstone Coston Rushford South Green Watton Tivetshall St Margaret New Holkham Catfield Sharrington Emneth Hungate Pentney St James' End Framingham Earl Brock's Watering Alburgh Spooner Row Middleton Emneth Little Fransham Wood Norton Ten Mile Bank Podmore Eaton Shouldham Thorpe Puddledock Stow Bedon Drabblegate Baconsthorpe Tasburgh Clippesby Bawdeswell Morningthorpe North End Bush Green Heckingham Saham Hills Dilham Paston Hunt's Corner Banham Carbrooke West Dereham Little London Gateley Ingoldisthorpe Wacton Burgh St Peter Boyces Bridge Hamrow Eau Brink Crane's Corner Ashill Broom Green Letton Green Pockthorpe Bunwell Bottom Wendling Fritton Thornham Tilney Fen End Bird's Corner St John's Highway Beetley Houghton Hardley Street New Hainford Norton Subcourse Guilt Cross Westgate Bush Estate Mundham Tottenhill Row Neaton Thursford Dunton Patch Wickhampton Wattlefield Downham Wiggenhall St Mary the Virgin Hales Street Downham Market Gooderstone Guestwick Green Scole Bellmount Newtown Meeting House Hill Cordwell Mautby Warham Marshland St James Frenze Salters Lode Panxworth Tunstead Mill Common Skeyton Tuckswood Broadmoor Blofield Corner Scoulton West Winch Woodgate Thorpe End Daffy Green Mile Cross Godwick North Pickenham West Harling Holly End South Acre Honing Tumbler Hill West Barsham Metton Tunstall Tungate Newton St Faith Drymere Holme next the Sea Snetterton Booton Norton Corner West Bilney Little Ellingham Kirstead Green Wash Dyke Needham Lyng Burgh Common Roudham Oxborough