Bus Advertising in Lower Bodham

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Bus Marketing in Lower Bodham

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Lower Bodham - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Lower Bodham - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Lower Bodham- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Lower Bodham - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Lower Bodham (Norfolk)

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Other locations available for bus advertising
Hardley Street Chequers Corner Burgh Common Old Buckenham Norton Hill Stacksford Southwood Crimplesham Forncett End Wereham Row Wattlefield Long John's Hill Cranwich Pottergate Street Kirby Row Ovington Old Lakenham The Lings High Common Fritton Thorpe End Whitwell Street South Lynn Walpole St Peter Fodderstone Gap Thurton Caistor St Edmund Langham Morley St Botolph Brisley Fundenhall Toprow Booton Little London Wortwell Ashwicken Great Ryburgh Clippings Green West Lynn North Walsham Pockthorpe Fincham Harleston Horning Dumpling Green Catton Grove Antingham Little Barwick Geldeston Limpenhoe Burgh next Aylsham Framingham Pigot Snetterton Burgh Stubbs Thursford Brandon Creek Mattishall Burgh Town Green Marlingford West Barsham Irstead Street Fersfield Syderstone Pott Row Lot's Bridge West Winch Griston Hyltons Crossways Arlington Lenwade Paston Green Hoe Blakeney Hamrow Little Fransham Fair Green Thwaite St Mary Hickling Heath Fiddlers' Green Brewers Green Ragmere Thetford East Lexham Itteringham Keswick Sedgeford Eaton Rise King Row Shepherd's Port Manson Green Eccles Road Surlingham Stow Bridge Oxnead Elsing Terrington St Clement Plumstead Green Little Hautbois Sculthorpe Alburgh West Dereham Blofield Saxlingham Great Bircham Westbrook Green Limpenhoe Hill Walcot Green Spooner Row Hopton on Sea Dunburgh White Horse Common Wreningham Little Snoring Hickling Green Wolterton Larlingford Foundry Hill Shropham Dickleburgh Moor Great Barwick Denver Wormegay West Rudham Sutton Hempstead Dowe Hill Hall Green Hackford Attlebridge Castle Acre Neatishead Bintree Hunworth Upton Runcton Holme Whimpwell Green Toftrees South Green Bircham Tofts Coslany Lower Street Kenninghall Daffy Green Sparhamhill Merton Deopham Stalland Baynard's Green South Denes Attleborough Thelveton Thorpe Abbotts Blofield Heath Watlington North Lynn Great Cressingham Weeting Plaw Field Little Melton Hickling Tumbler Hill Queen's Hills Gorleston-on-Sea Thunder Hill Alby Hill Rougham How Hill Little Plumstead Fritton Barford Methwold Hythe Tottenhill Larling Southburgh Browston Green Trowse Millgate Burnham Thorpe Cringleford Little Marsh Walpole Cross Keys Edgefield Street Stoke Ferry Aylmerton Gayton Tunstall Alby Crane's Corner Bexwell Hardwick Old Hall Street Burnham Westgate Arminghall Temple Bar Wiggenhall St Mary Magdalen Colkirk Belton Woodgate Church Field Florence Walk Great Yarmouth Shouldham Hunt's Corner Upgate Itteringham Common Fen Street Holkham Rackheath Ringstead Keswick Sustead Happisburgh Norton Corner Mautby Smallworth Misery Corner Hempton Bellmount South Wootton Harris' Green Cake Street Pennygate Morley St Peter Wellingham Great Plumstead Burnham Overy Town East Tuddenham Frans Green Gimingham Forncett St Mary Wiggenhall St Germans Barney Balsam Field Crossdale Street Richmond Hill Lamas Bunwell Hill Goose Green Colby Threxton Hill Carleton Rode Alderford Snettisham Wiveton Stanhoe Burgh St Margaret Thorpe Dunton Patch Heckingham Northwold Topcroft Titchwell Barnham Broom Waterloo Jordan Green Sprowston Briggate Cordwell Roughton Caudlesprings Heartsease Little Hale Fulmodeston Garlic Street Ditchingham Dam Shingham Wiggenhall St Mary the Virgin Runham Vauxhall Brandon Parva Rushall Etling Green Foulden Great Green Danemoor Green Wickhampton Saxlingham Green Tilney High End East Walton Broadmoor Brakefield Green Collett's Br Broomhill Aldborough South Raynham Nethergate Wolferton East Somerton Southtown Calthorpe Street Ditchingham Watton Green Meeting House Hill Caston Penny's Green Stokesby Foulsham Yaxham Docking Blickling Furze Green Spixworth Crownthorpe Lyng Easthaugh St John's Highway Crabgate Wicken Green Village Westgate Panxworth Mundham East Carleton Upper Street Hethersett North Pickenham North End Edgefield East Raynham Dersingham Stody Wickmere Gasthorpe Piccadilly Corner Boyces Bridge Waxham Edingthorpe Green Flaxlands Swanton Hill Swardeston Happisburgh Common Stiffkey Whitwell Bengate Park Common Mount Pleasant The Banks Briningham Gressenhall Bawburgh Flitcham Harper's Green Bressingham Bircham Newton Lower Easton Poringland Witton Rockland St Mary Upgate Heacham Pockthorpe Highoak Tyby Pound Corner Little Ryburgh Billingford West Somerton North End Mileham Thorpe Marriott Marshland St James Cess Beckett End Weston Longville Ten Mile Bank Sisland Lower East Carleton Hindolveston Moorgate Honing Bush Estate Upgate Street Southgate Bittering Quidenham Helhoughton Rockland All Saints Waterloo Bagthorpe Burgh Castle Knapton Tittleshall Freethorpe The Ling Lingwood East Wretham Gaultree Dereham Smallburgh Swaffham Broomsthorpe West Raynham Topcroft Street Damgate Moulton St Mary Brandon Bank Diss Costessey Park Sidestock Swafield Morton Newtown Congham Dunston East Ruston Newtown Carleton St Peter Whitlingham Deopham North Elmham South Green Sharrington Brancaster Staithe Didlington Middleton Burston Litcham Erpingham Thorpe Marriot Eccles on Sea Sheringwood Primrose Corner Haddiscoe Stalham Frost Row Drymere Ringland Brock's Watering Hockwold cum Wilton Sco Ruston Leziate Skeyton Corner Wolferd Green Shotesham Wood Norton Coxford Cobbler's Green Stonebridge Heggatt Street Freeland Corner North Creake Shereford Anmer Kerdiston Butcher's Common Dickleburgh Dockeney Mulbarton Woodrising Blackborough End Denton Sharp Street Gunthorpe Scoulton Trunch Pilson Green Thorpe St Andrew Stradsett Southgate Wicklewood Bradenham Lower Street West Beckham Sidestrand Nordelph West Newton Great Dunham Hedenham Beeston Stockton Harpley Reedham Broomholm Winterton-on-Sea Little London Drabblegate Scole South Green Burlingham Green Norwich Howe Baconsthorpe Weasenham St Peter Frettenham South Lopham Welborne Ludham Brockdish Great Hockham Great Hautbois Tacolneston Emneth Hungate Binham Redenhall St Olaves Shadwell Tibenham South Runcton Browick Newport Starston Bustard's Green Hardwick Necton Old Catton Deopham Green Bacton Drayton Reymerston Lyngate Garvestone Beetley North Burlingham Upper Stoke The Common Hales New Sprowston Tyegate Green Ashwellthorpe Low Tharston Fiddler's Green Terrington St John Lynford Wacton Muckleton Aylsham Hempstead Dunton Little London Scarning Swanton Novers Marham Guilt Cross Upper Hellesdon Brumstead Bawdeswell The Close Rushford West End Waterloo Horsey Skeyton Redcastle Furze Dam Brigg Pulham St Mary Thorpe Row Horsford Bawburgh Hill Matlaske North Lopham Bramerton Whittington Suffield Fundenhall Street New Holkham Snetterton Heath Hungry Hill Crowshill Hengrave Guestwick Kirby Green Shimpling Pristow Green Bressingham Common Halvergate Crostwight Bracon Ash Tilney cum Islington Frenze Wroxham Kirby Bedon Stubbs Green Eastgate Gaywood Dilham Norton Subcourse Hilgay Saham Waite Wood Dalling Croxton Sloley Burnham Market Greensgate Barningham Green Low Common Houghton St Giles East Beckham Mill Hill Plumstead Brettenham Houghton Thorpe Market Old Hunstanton Haverscroft Street Hargate Stanfield Upper Guist Tatterford Banham Longham Hainford Bush Green East Barsham Needham Pollard Street Rockland St Peter Little Walsingham Acle Stibbard Fen Street Warham St James' End Castle Rising Little Massingham Gas Hill Lower Gresham Hardingham Langley Street West Runton Hellesdon Emorsgate Wighton Salters Lode Grub Street Westfield Old Brigg Emneth Colegate End Setchey Intwood Mill Street Tilney Fen End Shammer Hethel Wymondham King's Lynn Illington Beeston St Lawrence Walton Highway Runham Kidd's Moor Saham Toney Little Ellingham Cargate Common Newton Flotman Langmere Stanford Swannington Lushbush Downham Market Long Row High Street Peaseland Green Little Dunham Baconsthorpe Southery Northacre High Green Bradfield Neaton Kelling Corpusty Egmere Barton Turf Little Thornage Toft Monks Garboldisham Ranworth Pooley Street Pedham Carleton Forehoe The Street Foundry Corner Horsey Corner Low Common Easthaugh Thorpland Chapelfield Grove Runhall Great Green Bowthorpe Croxton Stratton Strawless Beighton Bradwell Paston Upper Street Swanton Abbott Grimston Feltwell Belaugh Tilney St Lawrence Outwell Salle Bushy Common Themelthorpe Boughton West End Lakenham Mundesley Wheatacre North Denes Lyng Orange Row Hingham Clippesby Cranworth Barton Bendish Eastmoor East Harling Hockering Heath Brooke Hemsby Hemblington Corner Great Snoring North Barsham Shelfanger Brampton Flordon East Winch Burnham Overy Staithe Horsham St Faith Paradise Saxthorpe Bexfield Metton West Acre Fordham Burnham Norton Darrow Green Worstead South Acre Great Ellingham Thickthorn Hall Rush Green Fairstead Oby Gooderstone Walton Warren Buxton Stow Bardolph Thuxton Foxley Pudding Norton Blo' Norton Raveningham Southrepps Lower Street Brancaster Filby Heath New Hainford Tottenhill Row Tunstead New Costessey Middle Harling Wiggenhall St Peter Godwick Walpole Highway Strumpshaw Ashby St Mary Lyngate Thornham Yelverton Mill Green Snow Street Weasenham All Saints Potthorpe Fring The Arms Watton Cat's Corner Swanton Morley Mount Pleasant Trimingham Fritton Boyland Common Waterheath Tuckswood Pettywell Hellington Horstead Runcton Bottom Billockby Narrowgate Corner Tattersett Thornage Rollesby Ivy Todd The Grove Kirstead Green Cantley Corner Suspension Bridge Blofield Corner Harling Road Little Green Roydon Blackwater Pentney Earsham Wendling Hales Street Alpington Oulton Mustard Hyrn Nogdam End Welborne Common Mattishall Ketteringham Upper Brandon Parva Heigham Grove Long Stratton Twyford Hassingham Three Holes New Buckenham Three Cocked Hat Gillingham Sporle Holly End Wash Dyke Clenchwarton Ridlington Catfield Sheringham Silver Green Buckenham Broome Scottow Methwold Hempnall Whissonsett Colney Walcott Green Hindringham Wilby Thurlton Links Shernborne Hempnall Green Thorpe Hamlet Felthorpe Swainsthorpe Carbrooke Filby Tungate Westgate Street Ingham Corner Shipdham Winfarthing Cucumber Corner Saddle Bow Fersfield Common Tuttington Puddledock Earlham Shouldham Thorpe Scole Common Sparrow Green Pulham Market Wimbotsham Ashmanhaugh Oulton Street Cromer Irstead Ashill North Green North Green Suton Street Silvergate Hevingham Little Cressingham Cockthorpe Sandringham Bird's Corner Red Pits Lower Stow Bedon Little London Potter Heigham Saham Hills Roydon Low Street New Catton Bessingham Blackmoor Row Narborough New Rackheath Seething Beckhithe Bodham Cat's Common Beeston Regis Stratton St Michael Felbrigg Hellington Corner Tottington Witton Woodbastwick Threehammer Common Overstrand Walpole Marsh Maypole Green Lower Bodham Lundy Green Upper Sheringham Hawes' Green Bedingham Green Bunwell George Hill Trowse Newton Holme next the Sea Calthorpe Road Green Downham Guestwick Green Hemblington Westwick Worthing Brinton Babingley Postwick Kirby Cane Letheringsett Blackwater Cliftonville Foxhole Upwell Framingham Earl Fengate Great Witchingham South End Aldeby Low Common Ingoldisthorpe Pockthorpe Low Common Gayton Thorpe Morston Cobholm Island Newton St Faith Walcott Bedingham Corner Thurning Briston Anchor Corner West Harling Wood Street Honingham Broome Street Mundford Eaton Salhouse Wereham Whinburgh Little London Crostwick Easton Coltishall Barroway Drove Stalham Green Pockthorpe Cockley Cley West Earlham Little Barningham Upton Green Bridge Green Hilborough Oxborough Lordsbridge North Earlham East Runton Great Massingham Colby Corner The Drove Roudham Gateley Bale Thursford Green The Green Taverham West End Wramplingham Claxton Loddon Ingloss Brundall Reepham Brundish Aslacton Johnson Street Dam Green Copy's Green Scratby Suton West Poringland Bodney Thurlton Thurgarton West Bilney Walpole St Andrew West End South Pickenham Glandford North Barningham Tower End Salthouse Sea Palling Fustyweed Frankfort Woodton Ingham California West Head Heydon The Heath Welney Frogshall West Caister Bow Street Hanworth Saxlingham Thorpe Morningthorpe St James Hapton Mile Cross South Burlingham Martham Coston Hockering Old Beetley Brandiston Alburgh Street Wacton Common Great Fransham Little Witchingham Wells-next-the-Sea Gissing Cantley Marsham Great Melton Suffield Park Ridlington Street Witton Bridge Mundham Common Tivetshall St Mary Oxwick Bunwell Bottom Bawsey Loddon Ormesby St Michael Brookville Northall Green Spa Common Weston Green Short Green Withergate Newgate Corner Thompson Pockthorpe Workhouse Common Eau Brink Primrose Green Toftwood Mill Common Horningtoft Saxlingham Nethergate Hunstanton Haveringland Upper Street RAF Coltishall Sneath Common Bergh Apton Great Walsingham Kettlestone Fakenham Highgate Holt Badersfield Cangate Barmer Lower Thurlton West Lexham Broadflash East Rudham Banningham Broom Green Low Street Drury Square Burgh St Peter Crowgate Street West Walton Kimberley Beachamwell Bridgham Ormesby St Margaret Ickburgh Costessey Stoke Holy Cross Letton Green Damgate Chedgrave Edingthorpe Burnham Deepdale South Walsham Ellingham East Bilney Guist Kenninghall Heath Weybourne Nordelph Corner Tilney All Saints Wretton Waterden Gresham South Creake Thrigby Hillington Tasburgh Billingford Northrepps Anchor Street Colton St John's Fen End Shelton Craymere Beck Forncett St Peter North Wootton Newgate Lower Tasburgh Sparham Upgate Street Lyon's Green Workhouse Common Runham Besthorpe Earlham Rise Little London Wilney Green North Runcton West Tofts Holme Hale Tivetshall St Margaret Great Moulton Newton Bull's Green Melton Constable Cley next the Sea Ingworth Hoveton Field Dalling Caister-on-Sea Black Carr Thurne Silfield Ingleborough Stow Bedon Clint Green North Tuddenham Shepherds' Gate Lessingham Stalland Common High Kelling Bastwick Felmingham Podmore Repps Breckles Cawston Lakes End Tharston