Bus Advertising in Lower Bodham

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Bus Marketing in Lower Bodham

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Lower Bodham - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Lower Bodham - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Lower Bodham- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Lower Bodham - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Lower Bodham (Norfolk)

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Other locations available for bus advertising
Kerdiston Narrowgate Corner Helhoughton Calthorpe Street Westfield Runham Vauxhall Swanton Morley Loddon Ingloss Colney Felmingham Syderstone Haddiscoe Thuxton Stalham Billingford Foundry Hill Clenchwarton Stow Bedon Saxlingham Thorpe Sneath Common Hardwick Bergh Apton Highoak Beetley West Beckham Ingworth Buckenham Nordelph Postwick Scarning Woodrising Park Common North Walsham Upper Street South Burlingham Runhall East Winch Queen's Hills Binham Lynford Hilborough Browick RAF Coltishall East Somerton Hall Green High Green Fundenhall Street Little Thornage Lundy Green Griston Ingoldisthorpe Thickthorn Hall South End North Runcton Thurgarton Edgefield Shipdham Easthaugh Ivy Todd Shereford Thornham Mount Pleasant Salters Lode Tibenham Bush Green Letton Green Ingleborough Crowgate Street Mill Green Bridgham Flordon Hellington Corner Walton Highway Lyngate Heigham Grove Haverscroft Street Stiffkey Mustard Hyrn Tungate Flitcham Houghton Walcott Manson Green Tittleshall South Wootton Waterden Wiveton Brampton Ormesby St Michael Tacolneston Scratby Smallworth Plumstead Green Kimberley Besthorpe Swainsthorpe Ingham Corner East Beckham Paradise Workhouse Common Langley Street Great Melton Damgate Worstead Barnham Broom Wickhampton West Acre Little London Neatishead Thelveton Little Hale Swannington Sidestock Ickburgh Harris' Green Florence Walk Hainford Toft Monks Threehammer Common Flaxlands Weston Longville Sandringham Surlingham Burgh St Margaret Morningthorpe Wheatacre Guilt Cross Stanhoe Crownthorpe Drayton Lower Street Salhouse Heggatt Street Ditchingham Hellington Barmer Honingham Heckingham Burnham Deepdale Costessey Park Little Marsh Beckhithe Cobholm Island West Head Horstead Pockthorpe Guestwick Green Spixworth Easton Bexfield Fordham Needham Waterloo Stacksford Grub Street Meeting House Hill Little Witchingham Brock's Watering Bawsey West Poringland Panxworth East Ruston Pentney Lamas Blackborough End Merton Bawburgh Hill Wattlefield Great Barwick Bird's 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Pickenham Pilson Green Attleborough Dunston Tilney St Lawrence Tower End Cordwell Thurning Tilney High End North Burlingham Ludham Swardeston White Horse Common Blofield Saham Toney Metton Bircham Tofts South Raynham Low Common Little Green Ashby St Mary Bradfield Upton East Barsham Crowshill Wilby Witton Bridge Aylsham Mile Cross The Close Twyford Snettisham Scole Common Blo' Norton Filby Acle Upgate Street Crabgate Etling Green North Green Woodgate Wreningham Lingwood Great Moulton Wymondham Stratton Strawless Lower East Carleton Dam Brigg Wiggenhall St Mary the Virgin Bexwell Great Massingham Mautby Tunstall Kenninghall Bow Street West Raynham Grimston Tasburgh Damgate Croxton Bridge Green Topcroft Wolferd Green Bale Alburgh Street Silvergate Ranworth Bush Estate Pulham Market Garlic Street Mileham Burgh next Aylsham Newton St Faith Burgh St Peter Barningham Green Withergate Bedingham Corner Rougham Stokesby Banham Cat's Corner Crimplesham Lakes End North End George Hill Hassingham Pound Corner Runham Woodton Welborne Westwick Southgate Baconsthorpe Hickling Green North Denes Red Pits Thorpland Hawes' Green Brockdish Westgate Crostwight Paston Green Eaton West Rudham Bacton Hungry Hill Hunstanton Stalland Common Elsing Larling Roudham West Tofts Great Ryburgh Sloley Great Witchingham East Bilney Lyng Easthaugh New Sprowston Wiggenhall St Mary Magdalen Wood Norton Tottenhill Row Hevingham Kenninghall Heath Hardley Street Fiddler's Green Billingford Gunthorpe New Rackheath Worthing Tilney All Saints Little Ellingham Southgate Waxham Egmere Welborne Common Town Green High Kelling Tilney Fen End Hapton Bessingham Suton Street Hales Neaton Thrigby Hanworth South Denes Hempstead California Lower Stow Bedon Fritton New Buckenham Old Hunstanton Dunton Patch Earlham Rise Fengate Middleton Thorpe Marriot West Somerton Wood Dalling Whissonsett Brandon Bank Kettlestone Kirby Bedon Gaultree St John's Fen End Brooke Methwold Hythe Brandiston Broomholm Church Field Rockland St 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Earsham Beeston Regis Honing Wiggenhall St Peter Rushall Southrepps Old Beetley How Hill Richmond Hill Norwich Framingham Pigot Irstead Street Horsey Corner Great Fransham Leziate Low Street Hardingham Pottergate Street Topcroft Street Sustead West Bilney King's Lynn Hoe Dam Green Earlham Pudding Norton Tatterford Tivetshall St Mary Wells-next-the-Sea Bunwell Hill Foxhole Rollesby Arminghall Fakenham Tivetshall St Margaret Bedingham Green Booton Rush Green Whitwell Street Foulden Nordelph Corner Carleton Rode Burnham Overy Town Aldeby Rockland St Mary Chapelfield Grove Wicklewood Pennygate Pott Row Freethorpe Cat's Common Great Snoring Thursford Green Upton Green Geldeston Tunstead Bodham Sidestrand Wimbotsham Burgh Stubbs Caistor St Edmund North Lynn North Green West Caister Burgh Common Darrow Green Gasthorpe Wighton Kirby Cane Ashwicken Spa Common Hempnall Green Little London Wickmere Runcton Holme Halvergate Fersfield Common Fen Street Burston Kirby Green Lower Tasburgh Wolferton Newtown West Harling Old Lakenham Stanford Themelthorpe Mundford St Olaves Cromer Titchwell Thorpe Marriott Brinton Gorleston-on-Sea Dumpling Green St James Whitwell Illington Harleston Brumstead Aylmerton Norton Subcourse Watlington Little London Toprow Redcastle Furze Setchey Woodbastwick Hindringham Thwaite St Mary Barroway Drove Mundesley Silfield Shelton Great Ellingham Potter Heigham Wereham Plaw Field Caston Great Walsingham Thorpe Ormesby St Margaret Wacton Gresham Downham Market Greensgate Rushford Cranworth Brettenham Little London Happisburgh Cake Street Burnham Overy Staithe Coston Beeston Hempstead Anchor Corner Wendling Narborough Westbrook Green South Lopham Haveringland Danemoor Green Waterloo Little Walsingham Colby Corner Sco Ruston Long Stratton Northwold Pollard Street Cawston Frans Green Salthouse Hackford Briston Craymere Beck Cley next the Sea Short Green Lower Thurlton Walpole Cross Keys Fen Street Marlingford St John's Highway Little Massingham South Green Roughton Wormegay Thompson Belaugh Hickling Heath South Runcton Loddon Fairstead Little London Tattersett Morton Weybourne Corpusty Colegate End Barney Orange Row Temple Bar Scole Trowse Millgate New Holkham Heartsease Stalham Green Horsford Harpley Johnson Street Bramerton Dickleburgh Moor Gas Hill Sedgeford Bustard's Green Cobbler's Green Thorpe St Andrew South Pickenham Thorpe Row Ringstead Cess Gayton South Creake Freeland Corner Repps Sheringwood Starston Bittering Blofield Heath Baynard's Green Tottington Sparham Hilgay Foxley Bintree Dereham Swanton Hill Beeston St Lawrence Pockthorpe West Walton Northacre Beckett End South Lynn Chedgrave Walcot Green Sisland The Street Buxton Shouldham Frenze Little Ryburgh Hargate Felbrigg Newgate Corner Blofield Corner Ellingham Pettywell Skeyton Gooderstone Browston Green Taverham Upgate Hemblington Corner Hoveton Weasenham All Saints Knapton Newton Flotman Howe Caister-on-Sea Dilham Hethersett Toftwood Boyces Bridge Fritton Saxlingham Nethergate King Row Bradwell Dowe Hill Hickling Walpole Highway Eccles Road Morley St Peter Forncett End Ridlington Street Pooley Street Keswick Hempnall Stoke Holy Cross Suffield Park Low Common West Winch Burlingham Green The Ling West Lexham Sheringham Mill Street Swafield Heacham Southtown North Barsham Marham Eastgate Ketteringham Weston Green Broadflash Ingham Holme next the Sea Watton Green Mill Hill Bawburgh Litcham Northrepps Brakefield Green South Acre Edingthorpe Green Matlaske Fincham Newton Wretton East Tuddenham Heydon Mount Pleasant East Carleton Saham Hills Croxton Fritton Lower Easton Toftrees West End Arlington Sparhamhill East Lexham Thurlton Tuttington Keswick Billockby Pockthorpe Saxthorpe Great Green Moulton St Mary Hunt's Corner High Street Oxnead Terrington St John Emneth Gimingham Hellesdon Oby South Green Brundall Gaywood Cranwich Newgate North Tuddenham Mulbarton Runham Mill Common Antingham Pockthorpe Alby Hill Badersfield Walpole Marsh Foulsham Horsham St Faith Babingley Hengrave Gateley Watton Hamrow Upper Guist Strumpshaw Norton Hill Briningham Trowse Newton Felthorpe Thetford Snetterton Muckleton Pristow Green Little Snoring Burgh Castle Wortwell South Walsham Caudlesprings Frankfort Coxford Three Cocked Hat Brandon Creek St James' End The Heath West Barsham Old Hall Street Great Dunham Bodney West End Harling Road Brookville Low Common Welney Great Bircham Oxborough Lyon's Green Thorpe Market Newtown Spooner Row East Raynham Poringland Little Dunham Hales Street Happisburgh Common North Lopham Stonebridge Reepham Burnham Westgate Witton Upper Sheringham Norton Corner Swanton Novers Overstrand Upwell Burnham Norton Ridlington Salle Dunton Diss Terrington St Clement West End Wolterton Hunworth Stody Marshland St James Deopham Necton Kidd's Moor Carleton Forehoe Upper Street The Green East Walton Great Cressingham Deopham Stalland Bengate Walpole St Andrew Emneth Hungate Wood Street Balsam Field Saddle Bow Primrose Green Newport Paston Mundham Common Three Holes Melton Constable Yaxham Ditchingham Dam Thursford Irstead Ashwellthorpe Deopham Green Attlebridge Southery Sparrow Green Eastmoor Burnham Thorpe Holkham Hemsby Letheringsett Road Green Drury Square Holme Hale Upgate Street Wilney Green Little Barningham Highgate Long Row Eccles on Sea Pockthorpe Southwood Chequers Corner Cucumber Corner West Runton Lakenham Edgefield Street Reymerston Holly End Dersingham Langmere Thurlton Links Hockering Heath Great Hautbois The Arms Upper Street Bastwick Tilney cum Islington Framingham Earl Northall Green Little Plumstead Seething Raveningham Fair Green Blackwater Brandon Parva Frettenham Broom Green Broome Hyltons Crossways Walpole St Peter Beighton Broadmoor Sculthorpe Wroxham Cargate Common Colton Outwell Old Catton Cringleford Wicken Green Village Barford Bressingham Shropham Low Common Westgate Street Thorpe Hamlet Itteringham Sporle Winterton-on-Sea East Rudham Whinburgh Garvestone Garboldisham Nethergate Blickling Copy's Green Hopton on Sea Stanfield Butcher's Common Barton Bendish Silver Green Filby Heath Wellingham Bradenham Barton Turf Didlington Penny's Green Goose Green Shimpling Thorpe Abbotts Stratton St Michael Lower Gresham Methwold Marsham Crostwick Thorpe End Lower Street Bagthorpe Stockton Upper Brandon Parva The Drove Ashmanhaugh Lenwade Fundenhall Wramplingham Roydon Downham Limpenhoe Hill West Dereham Cockthorpe Denton Long John's Hill Forncett St Peter Lower Bodham Hemblington Alby Little Melton Emorsgate Bunwell Houghton St Giles Tumbler Hill Ashill Intwood Little London The Common Horsey Witton Longham