Bus Advertising in Great Walsingham

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Bus Marketing in Great Walsingham

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Great Walsingham - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Great Walsingham - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Great Walsingham- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Great Walsingham - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Great Walsingham (Norfolk)

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Other locations available for bus advertising
Tilney cum Islington Thornham Field Dalling St James' End Daffy Green Merton Ashill Town Green Marham Stanford Stratton St Michael Trunch Ormesby St Margaret Hellesdon Frost Row Filby Heath Brettenham Worthing Bridge Green Waterden Metton Potthorpe Ingham Corner Scole Common Ingworth Woodgate Cley next the Sea Ten Mile Bank Weasenham St Peter Manson Green Heydon Little London Garlic Street Southgate West Caister Swanton Novers Bradenham South Acre Walton Highway Blackborough End Thickthorn Hall Hethersett Kirstead Green Mill Hill Stalham Denton Ashwicken Rushall West Poringland Cockley Cley Bodney Northrepps Witton Bridge Strumpshaw Easton Dam Brigg Lyon's Green Furze Green Runham Vauxhall Acle Anchor Corner Fritton Rushford Browston Green Sharrington Wolferd Green The Ling Scoulton Antingham Middle Harling Fiddlers' Green Badersfield Kirby Cane Ingham Watlington Pottergate Street Bawdeswell The Street Ditchingham Yelverton Thorpe Market Fordham Mile Cross Trowse Newton Nethergate Lessingham Surlingham Shepherd's Port Lyng Wood Street Fairstead Reedham Heacham North Burlingham Lordsbridge Kirby Row Old Buckenham Saxthorpe Kidd's Moor Wilney Green Little Walsingham Lingwood Downham Market Cantley Corner Low Common Waterloo Freethorpe Burgh next Aylsham Saham Waite West End Upper Guist Burgh Castle Weston Longville Norton Corner Thorpland Repps High Common Skeyton Corner Swaffham Thornage Deopham Stalland Flordon Egmere Wreningham Oulton South Creake Edgefield Docking Whimpwell Green Eau Brink Yaxham Garboldisham Hempnall Green Foulsham Bawsey Stoke Ferry Woodton North Elmham Houghton Brancaster Staithe Sloley Taverham Anmer Hilborough Cobbler's Green Narborough Shotesham Swannington Burnham Overy Town Great Hockham East Barsham Boyland Common Wiggenhall St Mary Magdalen Gillingham Thurgarton Crabgate Ivy Todd Methwold Whitwell Street Neaton Stradsett Alpington California Tumbler Hill Highgate Easthaugh Stacksford Southtown Weston Green Foundry Corner Crane's Corner Damgate Nordelph North Green Carleton St Peter Black Carr Salthouse Shepherds' Gate West End Clenchwarton Swainsthorpe Rush Green Drabblegate Upgate Street Guilt Cross Swanton Abbott Suton Hardley Street South Green Welborne Common St James East Runton Wymondham Walpole Marsh Great Barwick Little Fransham Bodham Honingham Upton Ringstead Great Moulton Swardeston Long Row Runcton Holme Barroway Drove Dilham Hempstead Ditchingham Dam Gissing Scarning Hoe Great Plumstead White Horse Common Mundham Frankfort Bunwell Bottom Fersfield Winterton-on-Sea Coslany Bagthorpe North Walsham Snow Street Sustead Wimbotsham Sidestrand Suton Street Shipdham Belton Framingham Pigot Paston Green Weeting Irstead Fakenham West Acre Orange Row Brewers Green The Close Copy's Green Chequers Corner Halvergate West Newton Holt Tungate Tibenham Stanfield Howe Ringland Fen Street Lot's Bridge Brandon Bank Guist Brandon Parva Tottenhill West Lexham Tottenhill Row North Creake Chedgrave Moulton St Mary Stow Bedon Burnham Norton Wendling Freeland Corner Gaultree The Heath Richmond Hill Gooderstone Emneth North Wootton Grub Street South Denes Shelton Oulton Street Great Ellingham Newtown Cat's Corner Broadflash South Lynn Middleton Clint Green Loddon Ingloss Thurlton Links Crostwight Sparham Needham Road Green Drury Square Claxton Little Barwick Damgate Saxlingham Smallworth Low Tharston Dunton Briggate Clippesby Colegate End The Common Frogshall Fersfield Common Fulmodeston Narrowgate Corner Catton Grove Mundham Common Crowshill Bowthorpe Pockthorpe Crimplesham Hickling Green Hedenham East Lexham Cawston Suspension Bridge Mautby Gasthorpe Great Green Hales West Beckham Browick Saxlingham Green North Barningham Cargate Common Melton Constable Upper Sheringham Newton St Faith Great Bircham Pulham Market Wiggenhall St Peter Low Common Letton Green Rougham Wells-next-the-Sea West Winch Keswick West Dereham Blofield Heath Hengrave Bengate Grimston Barnham Broom Wereham Themelthorpe Pennygate Carbrooke Lower Easton Tittleshall Hemsby Thorpe Marriot Silfield Rockland St Peter East Raynham Shimpling Highoak Upper Hellesdon How Hill Sheringham Cucumber Corner Marshland St James Castle Rising Colney Fring Fritton Mulbarton Forncett St Peter Fundenhall Queen's Hills Smallburgh Gayton Haddiscoe Tilney All Saints Bustard's Green Low Street Holme Hale Langmere Pedham Ludham North Lynn Croxton Burgh Stubbs Beighton Thorpe Marriott Thursford Bittering Broomholm Feltwell East Bilney Buckenham Sandringham Crownthorpe Great Green Sneath Common Boughton Dowe Hill Old Lakenham Primrose Green Coston Thorpe Hamlet Billingford Whinburgh West End Stanhoe Alby South Raynham North Lopham Hargate Frans Green Suffield Park Thurton Besthorpe Northwold Roughton Toftrees Cranwich Bressingham Burnham Westgate Plaw Field Kenninghall Heath Hapton Beeston Pilson Green Roudham Bacton Haveringland Thunder Hill Cantley Nogdam End Banningham Flaxlands Church Field West Somerton Shernborne Pettywell George Hill East Wretham Stoke Holy Cross Thorpe Abbotts Workhouse Common North Barsham Boyces Bridge Deopham Little Hale Billingford Haverscroft Street Great Hautbois Foundry Hill Baynard's Green Caister-on-Sea Shouldham Hilgay Cranworth North Runcton Sisland Barmer Waxham Westfield Buxton Great Walsingham Saxlingham Thorpe Ketteringham Morningthorpe Stody Hyltons Crossways Wilby Lyng Easthaugh Runham Breckles West Earlham Stubbs Green High Street Glandford Brakefield Green Salle Hempton Broomhill East Rudham Edgefield Street Great Ryburgh Horsham St Faith South Green Lushbush Woodbastwick Aldborough Kelling Cordwell Downham Ormesby St Michael Balsam Field Hevingham Shingham Swanton Hill Runcton Bottom High Green Aldeby Eastgate Brumstead Little Marsh East Tuddenham Morley St Peter Great Witchingham Shammer East Somerton Upton Green Shadwell Burgh St Margaret Hardwick Holme next the Sea Ellingham Little Dunham Fritton Sculthorpe Kimberley Thetford Bedingham Green Whissonsett Wash Dyke Kirby Green Hardingham Sporle Intwood Newgate Corner Emneth Hungate Great Massingham Earlham Rise Keswick Skeyton Sea Palling Broomsthorpe Terrington St John Bridgham Holkham Brampton Waterloo Jordan Green Sparhamhill Lynford Wickmere West Harling New Costessey Tasburgh Tottington Hellington Corner New Holkham Hales Street Wicken Green Village Dunburgh South Wootton Newton Horsford Salters Lode Newport Wicklewood Stonebridge Felmingham Bracon Ash Dumpling Green Burnham Deepdale Barton Bendish Walcott Southwood New Sprowston East Harling Bircham Tofts Morton St John's Highway Danemoor Green Pollard Street Corpusty Godwick Dersingham St John's Fen End Hockering Longham Hassingham Walpole Cross Keys Arminghall Paradise Horning Postwick Piccadilly Corner Seething Darrow Green Little London Dickleburgh Moor Hamrow Reymerston Broome Street Spixworth Beeston St Lawrence Terrington St Clement West Rudham Foxley Costessey Upper Stoke Erpingham Bradwell Gimingham Frettenham Whittington Brandiston Dunton Patch Carleton Forehoe Raveningham Watton Beeston Regis Weybourne Broadmoor Thurlton Hall Green Mill Green Great Snoring Stow Bardolph Larling Podmore Salhouse Foxhole Sutton Heggatt Street Bramerton Lakes End Westgate Street Penny's Green Old Brigg South Lopham Drayton Blakeney Congham Old Beetley Greensgate Aslacton Ashwellthorpe Panxworth Stokesby Castle Acre Lower Tasburgh Tyegate Green Coltishall Ingoldisthorpe Bird's Corner West Tofts Hunt's Corner Forncett End Gressenhall West End Wood Norton Cess Stow Bridge Cockthorpe Sidestock Little Witchingham Southburgh Fen Street Workhouse Common Attlebridge Lower Bodham Red Pits Emorsgate Wretton Briston Tuttington Wroxham Brandon Creek King's Lynn Sparrow Green West Barsham Tattersett Clippings Green Broom Green Pott Row Thrigby South Runcton East Ruston Hethel Setchey Plumstead Green Eaton Rise Tacolneston Walcott Green Loddon Primrose Corner Houghton St Giles Bushy Common Hempstead Dickleburgh The Arms Toftwood Ickburgh The Lings Hoveton Tatterford Billockby The Banks Forncett St Mary Fodderstone Gap Titchwell Mill Street Harleston Lower East Carleton Wortwell Baconsthorpe Limpenhoe Hill Hopton on Sea Puddledock Lower Street Norton Subcourse North Pickenham Burston Stratton Strawless Crossdale Street Shouldham Thorpe Litcham Bessingham Blo' Norton Little Hautbois Marsham New Buckenham Gateley Mileham Whitlingham Caudlesprings Rackheath Little Thornage South Pickenham Hillington Newtown Westbrook Green Bressingham Common Welney Bedingham Corner St Olaves Mattishall Beachamwell Bircham Newton Old Hall Street Blofield Corner Nordelph Corner Saddle Bow Calthorpe Pulham St Mary Toprow Ranworth Runhall Saham Toney Attleborough Ridlington Street Weasenham All Saints Drymere Upwell South Green Saxlingham Nethergate Hainford Roydon Wighton Little Massingham Snettisham Westwick Kettlestone Topcroft Street Horsey Corner Cat's Common Brundish Swanton Morley Walpole St Andrew Bow Street Waterloo Hunstanton North End Hockering Heath Reepham Cliftonville Runham Hackford West Walton Lyngate Ridlington Gunthorpe Thorpe Blackwater Lamas Little Snoring Burgh Common Tunstall Horstead Hemblington Thursford Green Thurning Collett's Br Harpley Brooke Blackmoor Row Irstead Street Kerdiston Shelfanger Lakenham Bunwell Tower End Fincham Methwold Hythe Larlingford Northall Green Thurne Catfield Horningtoft Cake Street Edingthorpe Green Colkirk Booton West Bilney Snetterton Heath Ashby St Mary Redcastle Furze Mount Pleasant Stalland Common Little Ellingham Denver Brancaster Little London Upper Street Eccles Road Harris' Green Barford The Grove Wormegay Saham Hills Norwich Pockthorpe Langley Street Goose Green The Drove Guestwick Withergate Colby Northacre Cringleford Blickling Quidenham Scole Tunstead High Kelling Upper Brandon Parva Bradfield Helhoughton Long Stratton Diss Fair Green Moorgate West Head Kenninghall Banham Pockthorpe Rockland All Saints Walpole Highway Pockthorpe Necton Long John's Hill Dockeney Oby Twyford Whitwell Burnham Market Lower Gresham Hardwick Wheatacre Didlington Ovington Hindringham Plumstead Southery Morston Carleton Rode Bull's Green Martham Waterheath Tivetshall St Margaret Holly End Bawburgh Hill Oxnead Langham Short Green Toft Monks Burnham Thorpe Paston Westgate Cromer Warham Wacton Common Gaywood Woodrising Wolterton Lower Street Oxwick Frenze Winfarthing Lower Stow Bedon South Burlingham Stalham Green Honing The Green Calthorpe Street Walton Warren Matlaske Illington Leziate Newgate Mundesley Old Catton Fiddler's Green Caistor St Edmund Norton Hill Thorpe Row West Runton Little Green Belaugh Starston Wolferton Hickling Heath Itteringham Trowse Millgate Mustard Hyrn Peaseland Green Edingthorpe Low Common Spooner Row Scottow Watton Green Tivetshall St Mary Tharston Little London Filby Low Street Witton Pentney Hempnall Earlham Bale Fundenhall Street Walpole St Peter Thuxton Brookville North Green Garvestone Happisburgh Common Eccles on Sea Mount Pleasant Great Dunham Poringland Foulden Meeting House Hill Great Fransham Hunworth Crostwick Barningham Green Thelveton Little Barningham Crowgate Street Felbrigg Wereham Row Alburgh Lenwade Worstead Syderstone Upper Street Griston Mattishall Burgh Tuckswood Three Cocked Hat Hockwold cum Wilton Heartsease Coxford Upgate Street Wiveton Thompson Gresham Little Cressingham Colton Potter Heigham Flitcham Old Hunstanton Park Common Fengate Hawes' Green Fustyweed Etling Green Silver Green Deopham Green Threxton Hill East Walton Anchor Street Pooley Street Wood Dalling Guestwick Green Stibbard Rollesby Gorleston-on-Sea New Catton Croxton Sheringwood Heigham Grove Brock's Watering Pound Corner Barton Turf Hickling Sharp Street Bexwell Mill Common Threehammer Common Butcher's Common Hanworth Temple Bar North Tuddenham Brisley Shropham Colby Corner Bush Green Cobholm Island Little London Lundy Green Alderford Bintree Bawburgh Baconsthorpe Thorpe St Andrew Happisburgh Brockdish Topcroft South End East Carleton Swafield Low Common Lower Thurlton Pockthorpe Craymere Beck Three Holes Beckhithe Ragmere Itteringham Common Burlingham Green Bastwick Alby Hill Thorpe End Harper's Green Rockland St Mary Earsham Hellington Mundford Barney Sprowston Letheringsett Overstrand Bergh Apton Tilney St Lawrence Wiggenhall St Germans Misery Corner Shereford Little London Ashmanhaugh Great Melton Bellmount Elsing Pudding Norton Little Ryburgh Suffield Hindolveston Hungry Hill Morley St Botolph Marlingford Scratby Ingleborough Thwaite St Mary West Raynham Geldeston Caston Outwell Burgh St Peter Upgate Southrepps Aylmerton Maypole Green Redenhall Wiggenhall St Mary the Virgin Great Cressingham North Denes Binham Bunwell Hill Arlington Cangate Spa Common Dunston Gas Hill Wacton Bush Estate Harling Road Hingham Blackwater Brinton Horsey Babingley Wattlefield Newton Flotman East Beckham Eaton Snetterton Aylsham Gayton Thorpe Walcot Green Framingham Earl Briningham Stiffkey Muckleton Southgate Roydon RAF Coltishall Tyby Beckett End Silvergate Welborne Blofield Trimingham Wellingham Heckingham Felthorpe Knapton North End Dereham Kirby Bedon Lower Street Burnham Overy Staithe Alburgh Street Hemblington Corner New Hainford Great Yarmouth Johnson Street Beetley Sco Ruston Tilney High End Little Plumstead Stockton Sedgeford Costessey Park Lyngate Eastmoor Florence Walk Wickhampton West Lynn Broome King Row Wramplingham Limpenhoe North Earlham South Walsham New Rackheath Chapelfield Grove Little Melton Upper Street Witton Dam Green Upgate East Winch Brundall Neatishead Tilney Fen End Oxborough Pristow Green Bexfield