Bus Advertising in The Arms

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Bus Marketing in The Arms

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in The Arms - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in The Arms - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in The Arms- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in The Arms - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover The Arms (Norfolk)

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Metton Thrigby Manson Green Cat's Common Cucumber Corner Swanton Novers Costessey Great Green Colton Burgh St Peter Pudding Norton Salters Lode Stanfield Barningham Green Mustard Hyrn Hickling Green West Lexham Hales Oby Pockthorpe Newtown Thickthorn Hall Shouldham Lingwood Cat's Corner Saxlingham Hoe Burgh St Margaret Kirby Row Worstead Mill Street Lower Easton Horning Gillingham Catfield North Runcton Whittington Great Ryburgh Bagthorpe New Rackheath Toft Monks Aslacton Breckles Guist West Beckham Tharston Suton Weston Green Cantley Grimston Watton Green Grub Street Guestwick Green Sloley Cockley Cley Pennygate Burnham Westgate Hickling Heath Morton Binham Cringleford Narrowgate Corner Sco Ruston North Lynn Scole Common Shelfanger Pristow Green Martham Glandford Burgh Stubbs Burgh next Aylsham Quidenham Ridlington Street Pockthorpe Little Cressingham Keswick Low Common Dowe Hill Keswick Tungate Stokesby Dockeney Cantley Corner Bale South Lopham Fengate Swafield Florence Walk Lower 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Castle Acre Dunton Patch North Barsham Bawburgh Hill North Walsham South End Sharp Street Wash Dyke Filby Heath Rushall Neatishead East Lexham Cobbler's Green Balsam Field Gooderstone The Arms Great Yarmouth Plaw Field Burlingham Green Southwood Hevingham New Catton Corpusty Great Witchingham Letheringsett Bessingham East Raynham Fakenham Runhall Burnham Thorpe Upper Sheringham Hedenham Great Fransham Sparham Swainsthorpe Stibbard Shepherd's Port Hemsby Johnson Street Attleborough Sporle Long Stratton Hamrow Bird's Corner Rockland All Saints Broomhill Loddon Ingloss Marshland St James Lower East Carleton Three Cocked Hat Oxborough Felthorpe Ormesby St Margaret The Lings Lot's Bridge Burnham Market Brewers Green Saham Hills South Denes Hapton Wretton Black Carr Kimberley Foundry Hill Edingthorpe Green Eastmoor Shouldham Thorpe Aylsham Little Thornage Saddle Bow Honing Cawston High Green Tilney St Lawrence Burston Threehammer Common The Street Croxton Deopham Green Oxnead Matlaske Cordwell Longham Harpley Crownthorpe Holme next the Sea West Barsham Kenninghall Wattlefield Spa Common North End South Pickenham Tuttington Swaffham Lyngate Waterloo Trimingham Bengate Furze Green Gimingham Carleton Forehoe North Barningham Yaxham Smallworth West Tofts Warham Bridgham Mundham Common Wickmere Bradfield Syderstone South Burlingham Morley St Botolph Ringland Barnham Broom Danemoor Green Stow Bardolph Badersfield Mautby Costessey Park North Green Low Street Workhouse Common North Burlingham Ashill South Green Banham Crimplesham Alpington Croxton South Green Feltwell Twyford Booton Whimpwell Green Aldeby Low Common Hempnall Green Hunworth Low Street Nordelph Corner Primrose Corner Darrow Green Neaton Great Bircham Muckleton Stanhoe Burnham Norton Waterden Thorpe Market Cake Street Town Green Weeting Mount Pleasant Ashby St Mary Knapton Beachamwell Wormegay Great Snoring Ragmere Hilgay Swanton Abbott Blackwater Kirby Bedon Morley St Peter Thorpe Marriot Whitwell Street Ten 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Stacksford Saxlingham Nethergate The Close South Walsham Frankfort Bradwell Foulden Mount Pleasant Wortwell Billockby Billingford Pedham Ranworth Hengrave Hardley Street Arminghall Themelthorpe Horsey Sparhamhill Denver Alburgh Blackwater Brandiston Newton Flotman Boughton Little Snoring Wymondham Haverscroft Street Watton Pockthorpe Heckingham Fundenhall Hempnall Drabblegate Wreningham Lundy Green Shipdham Stoke Ferry Wickhampton Stratton Strawless East Bilney Walcott Green Silver Green Crane's Corner Roydon Besthorpe California Dickleburgh Moor Ashwellthorpe Welney Alby West End Fulmodeston Hillington Setchey Welborne Common Hales Street Lyng Docking Trowse Millgate Dam Brigg Church Field Itteringham Common High Street Mundham Terrington St Clement Mattishall Saham Waite West Earlham Great Cressingham Bush Estate Oulton Street North Pickenham Methwold Hythe Holme Hale Whinburgh South Runcton Barney Rougham Damgate Billingford Boyland Common North Tuddenham Newgate Corner Little Fransham Peaseland Green Greensgate Bergh Apton Browick Clippings Green Reymerston Westgate Alburgh Street Lower Street Walpole Marsh Thorpe Brock's Watering North Denes Silvergate Garvestone St Olaves Tittleshall Hellesdon Wereham Row Tasburgh Houghton St Giles Stalland Common Walcot Green Earsham Old Brigg Postwick Poringland Thorpe Row Thursford Green Outwell Dunburgh Upper Street Blofield Heath Hempton Bellmount Hickling Hethersett Shropham Walton Highway Wiggenhall St Mary the Virgin Sidestrand Topcroft Suffield Clippesby Fairstead Roughton Thurlton Bramerton West End West Harling Heacham Bowthorpe Middleton How Hill Runham Tilney All Saints Thurton Saham Toney Saxlingham Green Scoulton Colby Coltishall Upton Green Horsford Tyegate Green Tunstall Little Barwick Spooner Row Eau Brink Briningham Potthorpe Thorpe End Lakenham Caston Hardwick Cangate Bustard's Green Beeston Regis Caister-on-Sea Withergate East Walton Upgate Mill Hill Cliftonville Easthaugh Caudlesprings East Carleton Woodrising Ashmanhaugh Lushbush Brandon Parva Mill Common Brundish Claxton Freeland Corner Beckett End Emorsgate Babingley Newton St Faith Chapelfield Grove Brancaster New Hainford King's Lynn Scole Raveningham Lower Street Coxford Great Melton Thwaite St Mary Garlic Street Welborne Upgate Ingham Felmingham Kerdiston Wicken Green Village Bawburgh West End Dereham Little Witchingham Sculthorpe Stow Bridge Lower Tasburgh Gunthorpe Blakeney Hungry Hill Lessingham Bradenham Weston Longville Thorpland Ovington Gateley Old Hall Street Barton Turf Shadwell Spixworth Suton Street Shernborne Walpole Cross Keys North Wootton Holkham Drymere Ringstead Weasenham St Peter Kettlestone Shelton Dumpling Green East Beckham Highoak Three Holes Eaton Short Green Rush Green Little London Southgate Baconsthorpe New Costessey Repps Oxwick Southrepps Gissing Eaton Rise Diss Guilt Cross Griston Swanton Hill Guestwick North End Belaugh Reepham Brettenham Great Barwick Long John's Hill Stalham Green Ormesby St Michael Fersfield Common Southburgh Elsing Heggatt Street Colegate End Marlingford Wicklewood Copy's Green Little Ellingham Suffield Park Sheringwood Hingham Thornham Hellington South Green Hainford Ivy Todd Tatterford East Tuddenham East Somerton Walpole St Andrew Chequers Corner Gasthorpe Little Marsh South Wootton West Dereham Moorgate Upton Wood Dalling Saxlingham Thorpe Little London Broome Mulbarton Easton Hunstanton Thornage Hilborough Stody Dam Green White Horse Common Upper Street Fiddler's Green Ditchingham New Holkham Wimbotsham Holt Intwood RAF Coltishall Hackford Baconsthorpe Westbrook Green Broomholm Briston Norwich Frost Row Plumstead Runham Vauxhall Blackmoor Row Pulham Market Shereford Little Barningham Toprow West Caister Lyng Easthaugh Fring Wells-next-the-Sea Salle Helhoughton Godwick Swanton Morley Brakefield Green Walton Warren Thunder Hill Little Green Great Massingham Wighton Little London Colney West Poringland Fiddlers' Green Smallburgh Pettywell Clenchwarton Bow Street Hockering Heath Rockland St Mary Lower Bodham Hawes' Green Hopton on Sea Old Buckenham Melton Constable New Sprowston Skeyton Tottenhill Southtown Starston South Lynn Calthorpe Street Toftrees Castle Rising Newtown Little Hautbois Thurning Thelveton Little Plumstead Great Hockham Whitlingham Pilson Green Thorpe Hamlet Wroxham Anmer Paston Woodgate Stockton Little Massingham Ditchingham Dam Field Dalling Runham Daffy Green Worthing Low Tharston Gorleston-on-Sea Tottenhill Row Hindringham Horstead Collett's Br Rushford Happisburgh North Green Trunch Great Plumstead Eastgate Road Green Barton Bendish