Bus Advertising in Norwich

Get in touch

Bus Marketing in Norwich

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Norwich - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Norwich - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Norwich- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Norwich - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Norwich (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Gayton Blackwater Manson Green Houghton St Giles Tyegate Green Hemblington Corner Westgate Lower East Carleton Happisburgh Common King's Lynn Bergh Apton Bunwell Downham Market Bastwick Tattersett Whitlingham Hoveton High Green Fritton Great Yarmouth South End Fundenhall Street Hardwick Crossdale Street Walton Warren Earsham Moulton St Mary Tottenhill Row West Bilney New Sprowston Podmore Great Moulton Brinton Ingham Saxlingham Green Clippesby Runham Hengrave New Buckenham Wood Street Hunworth North Lynn Mautby Upgate Street Sculthorpe Caister-on-Sea Eccles Road Wilney Green Bressingham Common Terrington St John Anchor Street Old Catton Hockwold cum Wilton Wood Dalling Chapelfield Grove Wighton Scarning Cringleford South Denes Kirby Row Welborne Hevingham Antingham Forncett St Mary Norton Subcourse Howe Blickling Ridlington Street Upper Stoke Rockland All Saints Eaton Highoak Redenhall Wereham Row Bircham Newton Drymere Great Snoring Little Ryburgh Shropham Wood Norton Withergate Taverham Felmingham Meeting House Hill Intwood Thorpe Market Neatishead Melton Constable Whitwell Harris' Green Edingthorpe Green Caistor St Edmund Booton Ranworth North Tuddenham Welney Upper Street The Grove Tower End Ludham Wortwell Stokesby Bowthorpe Bridgham Sisland Great Walsingham North End Surlingham East Rudham Burnham Overy Staithe Frenze Cranwich Saxlingham Nethergate Little Marsh Barningham Green Filby Heath Hilborough Westwick Carbrooke Stradsett Little Melton Barnham Broom Honing Itteringham Common Bawburgh Hill Silver Green Sandringham Acle Worthing Bengate Wramplingham Southrepps Dereham Necton Paston Green Foxhole Orange Row West Poringland Pockthorpe Brewers Green Clint Green Saham Toney Hungry Hill Lower Stow Bedon Horsey Corner Grimston The Lings Upper Sheringham Carleton Rode Crimplesham Gayton Thorpe Lingwood Drabblegate Burnham Deepdale Tuttington Kelling South Green Beeston Regis Hempnall Green South Acre Hilgay The Street Thorpe St Andrew Yaxham Toprow Skeyton Thorpe Abbotts East Wretham Ingham Corner Trunch Ditchingham Cockley Cley Suffield Stockton Puddledock Felbrigg Broome Street Morston Wretton Lushbush Croxton Lower Tasburgh Aslacton Helhoughton Merton Carleton Forehoe Brookville Paradise Mattishall Southwood Marsham Great Green East Ruston Fiddler's Green Narrowgate Corner Belaugh Thurgarton Browston Green Dowe Hill Attlebridge Walcott Green Carleton St Peter Godwick Oxborough Bressingham King Row Coxford Upper Guist Woodton Great Melton Moorgate Bodham The Common Belton Docking Toftwood Eau Brink New Holkham Marham Larling Broom Green Lower Easton Fritton Edingthorpe Great Bircham Heckingham Barroway Drove Irstead Street West Lynn Cantley Hardingham Thorpe Marriot Pottergate Street Panxworth Titchwell Burnham Westgate Cliftonville Little Walsingham Craymere Beck Lyng Park Common Swanton Abbott Brisley Kidd's Moor North Earlham Runham Edgefield Johnson Street Little Cressingham Tilney St Lawrence Witton Cawston Norwich Horsham St Faith Burston Brockdish Newport Longham Stalham Whittington East Winch Brancaster Little Barwick Great Green Pettywell Great Barwick Lyngate North End Tottington Long John's Hill Fakenham Salters Lode Beetley Anmer Gunthorpe Woodgate Wellingham West Head Freeland Corner Richmond Hill Hapton Damgate Keswick West Newton California Wiggenhall St Germans Black Carr Lessingham Trowse Newton Stiffkey Upgate Suton Stalland Common Tivetshall St Mary Gateley Burnham Norton Great Witchingham Foxley How Hill Hales Street Bedingham Green Upwell Pott Row Mill Green Beachamwell Bracon Ash Upgate Burnham Thorpe Broadflash Sporle Hockering Heath Tunstead Low Street Lot's Bridge Foulden Hardley Street Colby Corner Hales Hellington Tivetshall St Margaret White Horse Common Etling Green Terrington St Clement Hickling Heath Repps Winfarthing Lower Street Westbrook Green Lundy Green West Tofts Gressenhall Thurlton Brandiston Tottenhill Southgate Great Massingham Greensgate Thorpe Row Cake Street Cley next the Sea Wreningham Cranworth Bittering Pudding Norton Great Cressingham Hingham Matlaske Downham Aldeby Lordsbridge South Lynn Barmer Heggatt Street Gorleston-on-Sea Hackford Fersfield Waxham New Catton Thickthorn Hall Letton Green Eccles on Sea Cucumber Corner Ashwellthorpe Copy's Green Old Lakenham Gas Hill Silfield Hellington Corner Potthorpe Bodney North Creake East Raynham Walcott Sprowston South Burlingham Horstead Daffy Green Attleborough Smallburgh Northwold Deopham Stalland Mundford Temple Bar Flaxlands Hethel Feltwell Tharston West Winch Glandford The Heath Spooner Row Costessey Calthorpe Whinburgh Upton Pound Corner Thetford Sparrow Green Rackheath Blackmoor Row Stubbs Green Suspension Bridge Hellesdon Low Common East Tuddenham Roughton Shereford Rushall Metton Little Ellingham Norton Hill Hindringham Upper Street Fustyweed West Caister Buxton Warham Bushy Common Hyltons Crossways Swainsthorpe Trowse Millgate Mundesley Thelveton The Green Holme Hale Dickleburgh Moor Garboldisham Bull's Green West Runton East Somerton Hainford Sedgeford Nogdam End Little Hautbois North Pickenham Tittleshall Westgate Street East Carleton Alby Hill Pennygate Heacham Fiddlers' Green Wicken Green Village Little London Briggate Hillington Winterton-on-Sea Weybourne Rockland St Peter Cockthorpe Rollesby Brakefield Green Hoe Seething North Barningham Northall Green West Walton Little Thornage Thorpe Hamlet Mill Street Watlington Little Dunham Field Dalling Weston Longville Frost Row Pilson Green Alby Sheringwood Broadmoor South Wootton Tunstall Topcroft South Creake Nordelph Corner Bradfield Emorsgate Alpington Postwick Low Common Newton Flotman Earlham Weasenham St Peter Frans Green Piccadilly Corner Whimpwell Green Reymerston Ovington Fordham St James' End West Raynham Methwold Hythe Boughton Bexfield Diss Danemoor Green Heydon Dunton The Ling Skeyton Corner Great Hockham Maypole Green Ringland Saxlingham Thorpe St James Gresham Stratton Strawless Hockering Mill Hill Saham Waite North Denes East Bilney Bradenham Burgh Common Pockthorpe Gasthorpe Low Common Denver Brundall Themelthorpe Wormegay Brandon Creek Horning Burgh St Margaret Pristow Green Sneath Common Catton Grove Upper Brandon Parva Foundry Hill Pedham Sharp Street Martham Newtown Redcastle Furze Toft Monks Ten Mile Bank Brundish Wereham Upton Green High Street Weeting Swanton Hill Sustead Whissonsett Forncett End Oulton Brandon Bank Damgate High Common Alderford Heartsease Flordon Waterloo Topcroft Street Ditchingham Dam Sparham Little Plumstead Spixworth Wiggenhall St Mary Magdalen Castle Acre Kirby Cane Church Field Furze Green Highgate Thornham Shimpling Burgh Castle Starston Bush Estate Colby Broomhill Hall Green Mustard Hyrn Frogshall Long Row Smallworth Shammer Colney East Runton Worstead Sea Palling Newton Morton Old Hunstanton Mile Cross Kirby Bedon Hindolveston Nordelph Low Street Besthorpe Toftrees Tumbler Hill Guestwick Rockland St Mary Caudlesprings Lyngate North Wootton Easton Cordwell Northacre Thunder Hill Lakenham New Costessey Dunburgh Trimingham Broome Blofield Corner Stanfield Blo' Norton Strumpshaw Fundenhall East Barsham Upper Hellesdon Beckett End Little London New Rackheath Shipdham Hempton Cess Bustard's Green Baconsthorpe Spa Common Middle Harling Cantley Corner Thursford Penny's Green Lenwade Alburgh Street Fulmodeston Paston Stratton St Michael Westfield Ashill Haveringland Hopton on Sea Thuxton Pooley Street Kirstead Green West Barsham Thompson Wiveton Roydon Wells-next-the-Sea Wicklewood Sidestock Great Plumstead Ingworth Upgate Street Mundham Arlington Pentney Reedham Walton Highway Newton St Faith Eastgate Horsey Billingford Grub Street South Pickenham Little London Hedenham Methwold Norton Corner Holt Workhouse Common The Arms Stalham Green Horningtoft The Drove West Lexham Wattlefield Wickmere North Lopham Crostwick Bexwell Hempstead Burgh Stubbs Tungate Brumstead Ashmanhaugh Chedgrave Butcher's Common Baynard's Green Frettenham Happisburgh Shouldham Thorpe Shingham Cobbler's Green Dersingham Nethergate Road Green Mount Pleasant South Green Little Fransham Sidestrand East Beckham Frankfort Hethersett Lower Bodham Letheringsett Pockthorpe Poringland Snetterton Heath Scole Southgate Oxwick Banham High Kelling Gimingham Thurton Great Hautbois Guist Tilney High End Witton Bridge Guilt Cross Middleton Loddon Ingloss Mileham Weston Green Darrow Green Mill Common Bawburgh Hempnall Oxnead Blackborough End Elsing Dickleburgh Briningham Runhall Plumstead Three Cocked Hat Loddon Newtown North Green Queen's Hills Shouldham Deopham Overstrand Coltishall Knapton Drayton Stody Bawdeswell Corpusty Wiggenhall St Mary the Virgin Brettenham Snow Street Woodrising Hickling Green Halvergate Quidenham Ormesby St Margaret Fritton Waterloo Primrose Green Anchor Corner Illington Tasburgh Coslany Kenninghall Heath Swafield Florence Walk Dilham East Walton Bunwell Hill South Runcton Harper's Green Oulton Street Waterheath Fairstead Billingford Gaywood Saxlingham Ingleborough Newgate Shelfanger Swanton Morley Misery Corner West End Bagthorpe Wimbotsham Crowshill Coston West Somerton Barton Bendish Little Massingham Crowgate Street Irstead Arminghall Fring Aldborough Dam Brigg Sheringham Old Brigg Shepherd's Port Bridge Green Kettlestone Binham Congham Keswick Snettisham Fair Green St John's Highway Ivy Todd Shepherds' Gate Foulsham Babingley Bessingham Scottow Suffield Park Brampton Lakes End Langmere Cat's Common Burnham Overy Town Syderstone Emneth Hungate Foundry Corner Runcton Holme North Walsham Low Common George Hill Emneth Ashby St Mary Low Tharston Bradwell Colton Old Hall Street Whitwell Street Pollard Street Walpole St Andrew Sloley Garvestone West Rudham Beeston St Lawrence Great Ellingham Crane's Corner Roydon Watton Burnham Market Salle Clippings Green Colkirk North Burlingham Sutton Saham Hills Tilney cum Islington Rougham Raveningham Costessey Park Dunton Patch Wickhampton West Earlham Langham Wendling Thurne Pockthorpe Threehammer Common Crownthorpe East Harling North Elmham East Lexham Southburgh Ickburgh Great Ryburgh Eastmoor Sparhamhill Lower Street Banningham Burgh next Aylsham Gillingham Long Stratton Fen Street Browick Ketteringham Town Green Tacolneston Croxton Leziate Stoke Ferry Morningthorpe Bale Brooke Bush Green Clenchwarton Hardwick Garlic Street Plaw Field Honingham Bramerton Hargate Alburgh Bedingham Corner Goose Green Wash Dyke Thorpe Marriott Roudham Rushford Balsam Field The Close North Barsham Newgate Corner RAF Coltishall Blakeney Little London Potter Heigham Langley Street Little London Cobholm Island Hamrow St John's Fen End Griston Snetterton Hemblington Wiggenhall St Peter Drury Square Hempstead Waterden Scoulton Dunston Northrepps Barney South Walsham Sharrington West End Salhouse Barton Turf Egmere Thorpland Harpley Ellingham Kenninghall Hawes' Green Silvergate Thrigby Three Holes Heigham Grove West End Cangate Fersfield Common Larlingford Blofield Heath Old Buckenham Workhouse Common Walcot Green Ashwicken Yelverton Stanhoe Holkham Lower Street Bircham Tofts Cromer St Olaves Harling Road Thornage Little Hale Harleston Dam Green Bintree Guestwick Green Wilby Mulbarton Setchey Mundham Common Rush Green Gissing Claxton Limpenhoe Stacksford Kerdiston Pulham St Mary Boyces Bridge Deopham Green Thursford Green Saddle Bow Little Witchingham Earlham Rise Crabgate Chequers Corner Witton Threxton Hill Brandon Parva Pulham Market Gooderstone Filby Swannington Hunstanton Haddiscoe North Green Shotesham Twyford Denton Castle Rising Broomholm Aylsham Saxthorpe Plumstead Green Neaton Pockthorpe Broomsthorpe Bow Street Weasenham All Saints Great Fransham Badersfield Litcham Stoke Holy Cross West Harling Eaton Rise Beckhithe Fodderstone Gap Welborne Common Aylmerton Catfield South Green Framingham Pigot Stonebridge Old Beetley Ormesby St Michael Morley St Peter Stanford Brock's Watering Morley St Botolph Wroxham Billockby Walpole Cross Keys Forncett St Peter Scratby Ragmere Crostwight Walpole Marsh Haverscroft Street Cargate Common Short Green Flitcham Caston Lyng Easthaugh Kirby Green Bacton North Runcton Suton Street Erpingham Watton Green Mattishall Burgh Bawsey Oby The Banks Tilney All Saints New Hainford Upper Street Walpole Highway Colegate End Felthorpe Sco Ruston Barford West End Wheatacre Ingoldisthorpe Fen Street Cat's Corner Thorpe Stow Bardolph Tyby Little Snoring Thwaite St Mary Thurlton Links Dockeney Horsford Hunt's Corner Outwell Wolferd Green Narborough Hemsby Little Green Great Dunham Fincham Waterloo Wacton Common Baconsthorpe Limpenhoe Hill Southery Framingham Earl Tibenham Muckleton Lynford Bunwell Bottom Swardeston Primrose Corner Lyon's Green Holme next the Sea West Beckham Shernborne Collett's Br Itteringham Bellmount Stibbard Lower Gresham Little London Blofield Wacton Geldeston Shelton Dumpling Green Marlingford Mount Pleasant Wolferton Walpole St Peter Buckenham Stow Bedon West Acre Lower Thurlton Breckles Red Pits Scole Common Didlington Fengate Thurning Gaultree Jordan Green Southtown Ridlington Blackwater Hassingham Bird's Corner Wymondham Salthouse Boyland Common Kimberley Peaseland Green Thorpe End Freethorpe Wolterton West Dereham Tilney Fen End Edgefield Street Calthorpe Street Little Barningham Holly End South Raynham Swaffham Beighton Lamas Briston Ringstead Burlingham Green Runcton Bottom Beeston Hickling Burgh St Peter Woodbastwick South Lopham Stow Bridge Marshland St James Tuckswood Brancaster Staithe Swanton Novers Needham Hanworth Tatterford Easthaugh Shadwell Houghton Runham Vauxhall Reepham