Bus Advertising in Titchwell

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Bus Marketing in Titchwell

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Titchwell - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Titchwell - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Titchwell- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Titchwell - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Titchwell (Norfolk)

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Other locations available for bus advertising
Great Snoring Redenhall West Raynham Paston Walcott East Wretham Hemsby Bircham Newton The Arms Brampton Kerdiston Bunwell Hill Thorpe Abbotts Tilney cum Islington The Ling Tatterford Bergh Apton Eccles on Sea Roydon Goose Green Bagthorpe Burgh Castle Harpley Bodham Wash Dyke Meeting House Hill Honing Holt Surlingham Fen Street Lot's Bridge High Green Upper Brandon Parva Eccles Road Lingwood Marham Mill Hill Ringstead Newtown Shammer Cockley Cley Hellington Corner West Harling Thorpe End East Barsham Jordan Green Ingoldisthorpe Honingham Guilt Cross Foundry Hill Docking Lyon's Green Stubbs Green Brinton Drymere Larlingford Old Brigg Great Ryburgh West Rudham Sharrington Cobbler's Green Ten Mile Bank Plaw Field Salhouse Bale Snettisham Bustard's Green Maypole Green Burgh Common Ridlington Street Thurton Alby Limpenhoe Hill Old Hunstanton Cromer Hickling Green Fundenhall King's Lynn Burlingham Green Scole Common Hethel Tilney St Lawrence Necton Crossdale Street Wacton Mount Pleasant Long Row Pedham Walpole St Peter Titchwell Great Yarmouth Bittering Lordsbridge Greensgate Woodrising East Ruston Strumpshaw Cucumber Corner West Head Cringleford Moorgate Northwold Guestwick Thwaite St Mary Upper Stoke Hyltons Crossways Bradwell Shimpling Welney Colney Gas Hill Burnham Market St John's Fen End Ashwicken Great Green Potthorpe Baconsthorpe Norton Hill Limpenhoe Pulham St Mary Tunstall Tharston Hockering Heath Little London Feltwell Hunstanton Great Witchingham Edgefield Banham Pristow Green Cat's Corner Hales Street Kirby Cane Forncett End Mundham Common Saham Waite Wiggenhall St Peter North Earlham Rockland All Saints Blackwater West Walton Crowshill Waterloo Frenze Frans Green Foulden Gunthorpe Newport Bengate Wimbotsham Forncett St Mary Tilney All Saints Brancaster Carleton St Peter Browston Green Terrington St Clement Thurlton Furze Green Garlic Street Richmond Hill Lyng Easthaugh Ditchingham Sutton Shropham Belaugh Ditchingham Dam Cley next the Sea Burgh St Margaret Witton Dam Brigg Dickleburgh Moor Northacre Tyby Norton Subcourse Crane's Corner East Somerton Langley Street Johnson Street Fordham Westfield Hanworth Lakes End Hellesdon Lamas Wicken Green Village Short Green West Winch Bradenham Beeston Regis Shernborne Tuttington Bowthorpe Pudding Norton Low Street Burgh Stubbs Collett's Br Brandon Creek Dickleburgh Hopton on Sea Beighton Beckett End Thorpe Hamlet Crostwick Brandon Parva Gresham Tittleshall Middleton Tattersett Bastwick Oxwick Brockdish Northall Green Three Cocked Hat Burnham Overy Staithe Hall Green Great Hockham Ketteringham Thurne Roydon Kirby Green Paston Green Swanton Morley Harris' Green Bellmount Bridge Green Wiggenhall St Mary Magdalen Gayton Ingworth Ormesby St Michael Sedgeford Great Green Red Pits George Hill Swafield Lower Stow Bedon Waterden Cawston Lakenham Frettenham Colby Wiggenhall St Germans Ranworth Hargate Little Walsingham Fincham Bedingham Corner Thorpe Marriot Low Tharston Broadflash Lyngate Heigham Grove Fodderstone Gap Little Ryburgh Hilborough Mileham Chequers Corner Hengrave Earsham Eastgate Workhouse Common Buckenham Lyng North Green South Lynn Upton Green Pottergate Street Bawburgh Barton Turf Didlington Spooner Row Lushbush Glandford Chedgrave Loddon Ingloss Blofield Hempnall Green Watton Green Gooderstone Fairstead Shouldham Beetley Mill Common West Somerton Smallworth Tottenhill Foundry Corner Paradise St Olaves Wereham Road Green Marshland St James Ludham Costessey Great Massingham Attleborough Burnham Overy Town Fritton Deopham Green Marsham Sneath Common Newgate Corner Scoulton Alderford Hingham Stonebridge Stow Bridge Dam Green Holly End Mattishall Burgh Balsam Field Sporle Morningthorpe Little Green Emneth Hungate South Burlingham Redcastle Furze Holkham Burgh next Aylsham Fengate Rollesby New Buckenham Deopham Little London Witton North End Fakenham Kidd's Moor Wood Norton North Walsham Drury Square Fustyweed Carleton Rode Daffy Green Pentney West Runton Little Cressingham Weybourne Salthouse Knapton Saddle Bow Billingford Little Snoring Old Catton Harleston Lower Thurlton Horsham St Faith Dockeney Bawdeswell Wicklewood Outwell Swanton Abbott Little London Forncett St Peter Stacksford Harper's Green Aslacton Wroxham West End Bramerton Bradfield Walpole Marsh Little London Middle Harling Chapelfield Grove Bushy Common Fiddlers' Green Little London Downham Market Thurlton Links Caister-on-Sea South End West Lexham Claxton Smallburgh Stoke Ferry Stokesby Langham Hevingham Wattlefield Crabgate Suton Street Twyford Syderstone Attlebridge Fen Street Bow Street North Elmham Rush Green Emneth Frankfort Trunch Hapton Irstead Street Blackmoor Row Hungry Hill Hunworth Weasenham St Peter Plumstead Green West Lynn Fritton Wiggenhall St Mary the Virgin Emorsgate Runham West End Beeston St Lawrence Fiddler's Green Thorpe Barroway Drove Ingleborough Stradsett Stiffkey Bunwell Bottom Danemoor Green Edingthorpe Green Thursford Bodney Calthorpe Street East Rudham Newton Flotman High Kelling Stalland Common Upper Street South Denes Stanfield Broadmoor Dowe Hill North Lynn Sparham West Tofts Caston Shouldham Thorpe Gasthorpe Thrigby Denver Hockering Butcher's Common Wramplingham Upgate East Winch Letheringsett Hamrow Lynford Stody Oxnead Godwick Reepham Croxton Morton Wellingham Shelfanger Thornage Breckles Rougham Watlington Postwick Church Field South Green The Common Seething Hemblington Corner Gorleston-on-Sea Shepherd's Port Hockwold cum Wilton Little Hautbois Low Common Bush Estate Primrose Corner Cranworth Setchey Caudlesprings Calthorpe North Pickenham Loddon North End South Acre Kirstead Green Sparhamhill Flaxlands Clenchwarton Newton St Faith Mundford Low Common Thorpland Dumpling Green Carleton Forehoe Bedingham Green Neatishead Tumbler Hill Ragmere Brundish Bressingham Little London East Runton Great Plumstead Trowse Millgate Tilney High End East Lexham Bexfield Horsey Corner Morston Blickling Gillingham Foxley Woodgate Heggatt Street Colby Corner Deopham Stalland Norwich Mount Pleasant Watton Wolferton Roudham Walcot Green Ormesby St Margaret Broomhill Dereham Cobholm Island Narborough Aylsham Ickburgh Flitcham Rushford Newton Edgefield Street New Catton Thurgarton Cliftonville Keswick Stoke Holy Cross Barmer Kenninghall Heath New Costessey Crimplesham Elsing Long Stratton Saxthorpe Old Beetley Kirby Bedon Wormegay Primrose Green High Street Fundenhall Street Neaton Gaywood Lower Easton Brookville New Rackheath Brumstead Saham Hills Eaton Rise Little Melton Martham Stalham Green Puddledock Heartsease East Tuddenham Larling Tuckswood North Barningham Beeston Saxlingham Thorpe East Harling Saxlingham Green Thorpe Row Boughton Coxford Ingham Tunstead Holme Hale Heydon New Hainford Cordwell Great Bircham Southburgh Hellington Terrington St John Westwick Swanton Novers Bush Green Broome Street Saham Toney Hickling Burston Ashmanhaugh Southery Besthorpe Scratby Foxhole Little Ellingham Wereham Row Brakefield Green Nordelph Corner Nogdam End Black Carr Lower Street Horsford Griston Hempstead Alpington Geldeston Snow Street North Runcton Upgate Street Southgate Sea Palling Brettenham Mill Street Grub Street Topcroft Street Catfield Merton Caistor St Edmund Hunt's Corner Misery Corner Upper Sheringham Stockton Pilson Green Wilby Sidestrand Sandringham Snetterton Cat's Common Belton Etling Green Little Marsh Skeyton Corner Great Ellingham Brisley Town Green Westbrook Green Walpole Cross Keys Southrepps Mulbarton Overstrand Beckhithe Cangate Drabblegate Waterloo Colton Filby Heath Carbrooke Stow Bardolph Dunston Upwell Mill Green Narrowgate Corner Fersfield Southwood Swannington Felmingham Barford Mustard Hyrn Field Dalling Sco Ruston Little Fransham Irstead Ingham Corner Sheringham West End Whissonsett Pockthorpe Kettlestone Baconsthorpe Briston Baynard's Green East Beckham Briningham Ivy Todd Sheringwood Thetford Thelveton St James' End Runhall Pockthorpe Hardwick Wighton Colegate End Gimingham Colkirk Gateley Bunwell Babingley Weasenham All Saints Oxborough Broome Yelverton Scottow Blo' Norton Halvergate Hardwick Walpole Highway Brooke Sidestock Upper Guist Gissing Lundy Green Bawburgh Hill Kirby Row South Green Reymerston Upgate Wood Street Blackwater Stibbard Sustead Lower Street Little Witchingham Gayton Thorpe Copy's Green North Wootton Pennygate Southgate Cargate Common Toftrees Barney Antingham Sprowston Shipdham Wickmere Happisburgh Heckingham Stanhoe Bexwell Fulmodeston King Row Framingham Earl Wortwell South Walsham Pott Row Spixworth Brancaster Staithe Weston Green Sharp Street Freeland Corner Salters Lode Wood Dalling Tower End Tasburgh Pockthorpe Blofield Heath Happisburgh Common Warham Lower Bodham Nethergate RAF Coltishall Roughton Little Hale Fritton Florence Walk Skeyton The Grove Rushall Oulton Gressenhall Oulton Street Ringland Winterton-on-Sea Anchor Street Blakeney Wolterton Moulton St Mary Fring Howe Barton Bendish Whinburgh Guist Matlaske Tivetshall St Margaret Ellingham Threehammer Common Hedenham Quidenham Crostwight Boyland Common Dunton Patch Worstead Corpusty Cantley Marlingford Orange Row Little Dunham Hackford Tungate West Caister Mundham Felbrigg Stalham Thickthorn Hall Whitlingham Badersfield West Bilney Downham Great Cressingham Earlham Rise Thompson Hilgay Themelthorpe Great Melton Frost Row Buxton Eau Brink Bawsey Grimston Costessey Park Kimberley Burnham Thorpe Barningham Green Hoe Tilney Fen End Cake Street Great Moulton Keswick Horning West Barsham Garvestone Welborne Common Holme next the Sea Bridgham Hemblington Plumstead Welborne Houghton Dilham Westgate Street Barnham Broom Hethersett Highoak Anmer Booton Cantley Corner Coston Walcott Green Bessingham Thunder Hill East Bilney Threxton Hill West Earlham Burnham Westgate Lower Gresham Hawes' Green Tacolneston Walton Warren Swaffham New Holkham Temple Bar Foulsham South Pickenham The Lings Trowse Newton The Street Ashwellthorpe Pooley Street West Newton The Close Wacton Common Browick Earlham Woodton Suspension Bridge Craymere Beck Three Holes Ashby St Mary Stanford Thorpe Market Tivetshall St Mary West Dereham Shepherds' Gate Blackborough End Hardingham Shereford The Banks Brewers Green Felthorpe Brandiston Oby Panxworth Bintree North Denes Kenninghall Helhoughton Toftwood Tyegate Green St John's Highway Toprow Hardley Street Little Barningham Mautby Lower Tasburgh North Tuddenham Cranwich Toft Monks Low Common Crowgate Street Castle Rising Beachamwell Banningham Kelling Raveningham Easthaugh Whittington Alburgh Street Aldborough East Raynham Waterloo Bircham Tofts Houghton St Giles Drayton Cess Shelton Hillington Norton Corner Gaultree Langmere The Heath Old Hall Street Sloley Broom Green Queen's Hills South Green Bacton Hales Stratton Strawless Suffield Park Hoveton The Drove West End Fersfield Common Metton South Lopham Walpole St Andrew Freethorpe Winfarthing The Green Spa Common Mundesley North Lopham Trimingham Nordelph Sculthorpe Leziate Swanton Hill Hickling Heath Withergate Little Thornage Saxlingham Great Walsingham Little Massingham Penny's Green Thursford Green Thorpe Marriott Lenwade Brock's Watering Intwood Suton Boyces Bridge Bracon Ash Eastmoor Swainsthorpe South Creake Westgate Billingford Broomholm Castle Acre Manson Green Harling Road Anchor Corner Lower Street Runcton Holme Framingham Pigot Ovington Morley St Botolph Mattishall Filby Broomsthorpe West Acre Upper Street Congham Coslany Bull's Green Diss Wells-next-the-Sea Taverham Shadwell Wolferd Green Clint Green Easton Whitwell Waxham How Hill Thuxton Wretton Pound Corner Burnham Deepdale Upper Hellesdon Upton Dunton Guestwick Green Cockthorpe Upgate Street Denton Hindolveston Scarning Southtown Rockland St Mary Blofield Corner North Barsham Piccadilly Corner Pockthorpe East Carleton High Common White Horse Common Lower East Carleton Tibenham Tottington Runcton Bottom Damgate Horsey Aylmerton Bird's Corner Hempnall Workhouse Common Brandon Bank Crownthorpe Sisland North Creake Old Buckenham Burnham Norton Haverscroft Street Yaxham Ridlington Starston Great Hautbois South Wootton North Green Methwold Hassingham Methwold Hythe Dersingham Eaton North Burlingham South Runcton Hempstead California Whimpwell Green Itteringham Common Low Common Clippesby Thornham Wendling Silfield Pulham Market Pollard Street Erpingham Poringland Woodbastwick Little Barwick Horstead Haveringland Great Dunham Aldeby Burgh St Peter Melton Constable Arminghall Runham Vauxhall Tottenhill Row St James Rackheath Worthing Newgate Newtown Pockthorpe Binham Peaseland Green Heacham Little Plumstead Highgate Silvergate Scole Longham Briggate Snetterton Heath Silver Green Podmore Great Barwick Frogshall Low Street Hempton Weeting Shotesham Wiveton South Raynham Pettywell Edingthorpe Egmere Alburgh Whitwell Street Waterheath Wilney Green Ashill Park Common Catton Grove Croxton Northrepps Wheatacre Mile Cross Repps Wickhampton Clippings Green Arlington Witton Bridge Potter Heigham Hainford West Beckham Morley St Peter Billockby Bressingham Common Topcroft Wymondham Dunburgh East Walton Coltishall Salle Great Fransham Illington Stratton St Michael Hindringham Swardeston Brundall Lessingham Fair Green Needham New Sprowston Muckleton Rockland St Peter Litcham Old Lakenham Sparrow Green Weston Longville Long John's Hill Lyngate Shingham Thorpe St Andrew Itteringham Stow Bedon Damgate Upper Street Acle Thurning Darrow Green West Poringland Runham Suffield Saxlingham Nethergate Letton Green Walton Highway Garboldisham Alby Hill Haddiscoe Reedham Horningtoft Flordon Wreningham