Bus Advertising in Wiggenhall St Mary the Virgin

Get in touch

Bus Marketing in Wiggenhall St Mary the Virgin

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Wiggenhall St Mary the Virgin - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Wiggenhall St Mary the Virgin - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Wiggenhall St Mary the Virgin- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Wiggenhall St Mary the Virgin - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Wiggenhall St Mary the Virgin (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Damgate Workhouse Common Pettywell Sneath Common Stonebridge Scole Common Cranwich Suton Tharston Godwick Low Common Withergate Sisland Brandon Creek Eaton Great Plumstead Thurlton Links Alpington Bunwell Hill Roudham Hardwick Wheatacre Belton Foxley Dickleburgh Moor Brandon Bank Dickleburgh Mattishall Bengate Wickhampton Bellmount Tottenhill Dersingham Cobholm Island Belaugh Didlington Tungate Haverscroft Street Mill Hill Aslacton Bramerton South Raynham Croxton Quidenham Hamrow Thurning Shouldham Beighton Necton Worstead East Raynham Burlingham Green Misery Corner Bergh Apton Crowshill Itteringham Common Wroxham Anchor Corner Swafield Kirby Row Helhoughton Scarning Fordham South Green Babingley Bedingham Green Attlebridge West Head West End Fodderstone Gap Clint Green Mill Common Deopham Waterloo Morley St Peter Great Barwick Primrose Corner Mount Pleasant Gasthorpe Colby Corner Broadmoor Eccles on Sea Tittleshall Northwold Little Hale Goose Green Lower Bodham Carleton Forehoe Hoe Little Thornage Forncett End Shipdham West Winch Blofield Corner Holt Dunton Caudlesprings Salthouse Westgate Street Burnham Norton Sparhamhill Caister-on-Sea Bircham Newton Pollard Street Dilham Swanton Hill Holme next the Sea Broomsthorpe Scratby Blackmoor Row Weston Green Blofield Heath Brookville Stubbs Green Cess East Harling Frost Row Thorpe Foxhole Wacton Common Pilson Green Lower Street Bale Morningthorpe Long Stratton East Barsham Church Field Tilney All Saints Gillingham Foundry Corner Suspension Bridge Whitwell Thelveton Walton Highway Fritton Burgh Common Honing North Walsham Wendling Terrington St John Brumstead Broadflash Lyng Long Row Spa Common Whittington Longham Loddon Crimplesham Aldeby Rackheath Lordsbridge Edgefield Blackwater Fundenhall Stoke Holy Cross Watlington Thunder Hill Saxthorpe The Grove Bessingham Thurgarton Whissonsett Hackford Moulton St Mary Bradfield East Runton Boyland Common Witton Bridge Walton Warren Sporle Alburgh Street Mileham Beckhithe West Walton Waterden Tunstall Rollesby West Dereham Thornage Great Ellingham Crossdale Street Anchor Street Middle Harling Itteringham Hingham Clippesby Roughton Stratton St Michael Bush Green Stratton Strawless Meeting House Hill Needham Tilney St Lawrence Sprowston Whitwell Street Thrigby Lower Gresham Low Street Little Hautbois Southgate Tivetshall St Margaret Old Hunstanton Snetterton Runcton Holme West Somerton Walpole Marsh Great Moulton Tacolneston Ragmere Corpusty Bacton Bressingham Common Burnham Overy Staithe Overstrand Thorpe Row Short Green West Lynn Pockthorpe Rushford New Rackheath Great Walsingham Wymondham Low Street Frogshall Oxwick Stalland Common Ovington Felmingham Witton Saxlingham Thorpe Bodney Browston Green High Street Melton Constable Middleton Lushbush Lower Easton Forncett St Mary Blo' Norton Dunston Daffy Green Freethorpe Suffield Park Low Common Morton Muckleton Shepherds' Gate Saham Hills Hindolveston Bunwell Bottom Fiddler's Green Lower Thurlton Tilney Fen End Thurne Bastwick Gimingham Sutton Gooderstone Piccadilly Corner Lower Stow Bedon West End The Drove Rush Green Croxton Fiddlers' Green Edingthorpe Green Claxton Horsey Corner Edgefield Street Blickling Southwood Rushall Hillington Little Walsingham Low Common St Olaves Earsham Cantley The Close Eastgate Tasburgh Drymere Tower End Sloley Weybourne Bow Street Tottington East Somerton Burgh next Aylsham East Rudham Northall Green West End Little Ryburgh Ellingham Burnham Westgate Broomhill Nogdam End Dam Green Barnham Broom Watton Green High Kelling Pudding Norton Thompson Colney Newtown Heartsease Westbrook Green Old Catton Norton Hill Glandford Garvestone Ashill Little Fransham Alburgh Horningtoft Carbrooke Salle Lower East Carleton Sea Palling Ringstead Waterloo Winterton-on-Sea South Lopham South Green Thurlton Smallworth Newgate Corner Danemoor Green Great Witchingham Browick Cat's Common Burgh Stubbs Raveningham Runham Pockthorpe Bexfield Sharp Street Runcton Bottom Newton Kimberley Barningham Green North End Morston Lower Tasburgh Intwood Banningham Kirstead Green Stoke Ferry Hellesdon Dockeney Moorgate Burnham Deepdale Pound Corner Frenze Wacton Great Dunham Hales Saham Toney Wolterton Great Hautbois Mattishall Burgh Stanfield South Green Puddledock Hempstead Strumpshaw Diss Welney Great Massingham Hanworth Shadwell Stow Bardolph Hilgay Ditchingham Sparrow Green St John's Highway Erpingham Upper Street Lot's Bridge Southrepps Frankfort North Denes West Barsham Great Bircham Ridlington Low Common Eaton Rise Hunworth Hopton on Sea Guist Thorpe Marriot Honingham West Tofts Baconsthorpe St James Worthing Neaton Whimpwell Green Barney Coxford Reedham Ormesby St Margaret Waterheath Langham Guilt Cross Lyngate Hickling North Runcton Kettlestone Billingford St John's Fen End Shereford Denton Upton Green Gateley Redcastle Furze The Heath New Holkham Hargate Hindringham East Lexham Methwold Hythe Spixworth Bridge Green Tilney High End Earlham Rise Cliftonville Little Snoring Ranworth Bittering Gressenhall Blackwater East Carleton Primrose Green Potthorpe Broomholm Old Beetley Richmond Hill Hellington Hickling Heath Litcham Warham Trunch Knapton Stacksford Lingwood Beetley Little Green Arlington Carleton Rode Waterloo Brakefield Green Billingford Mundesley The Ling Lower Street Mundham Castle Acre Upgate Colton Caistor St Edmund Morley St Botolph Repps Shepherd's Port Cordwell Burnham Market Coston Florence Walk Walpole St Andrew Thorpe End South Walsham Highoak Thickthorn Hall Hethersett Mulbarton Stalham Hethel Oulton Crowgate Street Boyces Bridge Red Pits Wiggenhall St Germans Cockley Cley South Burlingham Butcher's Common Colkirk Horsey Oxborough Chequers Corner Foulden Silfield Tyby Congham Houghton St Giles High Common Fakenham George Hill Little London Upper Brandon Parva Attleborough Bawsey Walpole Cross Keys East Walton Wreningham Burgh Castle California Thursford Green Threehammer Common East Tuddenham Walcott Bawdeswell Little Massingham Howe Drayton Thorpe Marriott Low Tharston South Creake Three Holes Upgate New Hainford Nordelph Downham Silver Green North Lopham Suton Street Marham Old Lakenham Lyon's Green Wood Dalling Newport Topcroft Street Nordelph Corner Marsham Houghton Wash Dyke Ingoldisthorpe Potter Heigham Great Cressingham Norton Subcourse Happisburgh Common Hempton Postwick Guestwick Green Brettenham Cucumber Corner Eccles Road Walpole St Peter Wattlefield Bracon Ash Cangate Garlic Street Norwich Flaxlands Langmere The Banks Blakeney Hungry Hill Keswick Skeyton Corner St James' End Town Green Hunstanton Greensgate Barmer Upwell Cat's Corner West End Brancaster Staithe Toprow North Barningham Ingham Corner Foundry Hill Thorpland Hickling Green Happisburgh West Raynham Pott Row Reepham Wells-next-the-Sea Ormesby St Michael Oxnead Ashmanhaugh Upper Street Wiggenhall St Mary the Virgin Heckingham Panxworth Whitlingham Mautby Walpole Highway Felbrigg The Street Suffield Felthorpe Long John's Hill Bedingham Corner Baconsthorpe Sidestock Catton Grove Fersfield Wicken Green Village Collett's Br Briston Kerdiston Shimpling Crane's Corner Toftwood Thursford Crabgate King's Lynn Little Cressingham Field Dalling Upper Sheringham Illington Ridlington Street RAF Coltishall South Runcton Cranworth West Runton Drury Square Reymerston Wood Street Brundish Merton Saxlingham Green Great Ryburgh South End Furze Green Colegate End Seething Earlham North Earlham Maypole Green Podmore Bintree Broome Street Waxham Craymere Beck Yelverton Ingworth Martham Southburgh East Bilney Hainford Fairstead Stradsett Besthorpe Wilby Hassingham Wiggenhall St Mary Magdalen North Green Little Barwick Sco Ruston Walcot Green Lynford Surlingham Docking Walcott Green Mile Cross Great Snoring Stockton West Beckham Sheringham Wolferton Bridgham Drabblegate Broome Welborne Hemblington Corner Oulton Street South Lynn Fring Stow Bedon Rockland St Mary Brock's Watering Marlingford Manson Green Grimston Ringland Lessingham Hockwold cum Wilton Rockland St Peter Irstead Street Wortwell Cobbler's Green Upper Stoke Beeston Regis Hardwick Ashwicken Outwell New Sprowston Kenninghall Heath Blackborough End Runham Barton Bendish Setchey Aylsham Three Cocked Hat Wicklewood Thetford Balsam Field Ingleborough Billockby Marshland St James Saddle Bow Salters Lode Tattersett Damgate Southtown Johnson Street Cley next the Sea Upper Guist Colby Gaultree Topcroft Wighton Salhouse Pentney North Pickenham Ingham Limpenhoe Upgate Street Clippings Green Banham Ashwellthorpe Thorpe St Andrew Wereham Eau Brink Flitcham Wormegay Eastmoor Lower Street Hardley Street Halvergate Swanton Novers Great Green Horstead Newtown Pedham Beeston St Lawrence Anmer Heacham Sandringham Mill Street Weston Longville Woodgate Great Melton Holkham Gunthorpe Trimingham Ludham Whinburgh Ashby St Mary Cromer Bowthorpe Northrepps Great Green North Barsham Tunstead Norton Corner Heigham Grove Hedenham Larling Bush Estate Rougham Harling Road Dam Brigg Darrow Green High Green North Elmham Flordon North End Dunburgh Fustyweed Snettisham Antingham Gorleston-on-Sea Thurton Great Hockham Hemsby Weasenham St Peter Crownthorpe Ditchingham Dam Little London Horning Upper Hellesdon Buckenham Harris' Green Newgate Tivetshall St Mary Tottenhill Row Tumbler Hill Tatterford Buxton Penny's Green West Lexham Wretton Plumstead Letton Green Woodton Sedgeford Paston Green Foulsham Geldeston Hall Green Hockering Barford Dumpling Green Welborne Common Queen's Hills Alderford Pristow Green Southery Burston Bunwell Burnham Overy Town Garboldisham Sparham Narrowgate Corner West Acre Filby Heath Brandiston Hemblington Briggate Nethergate Booton Scottow Calthorpe Street Barroway Drove Loddon Ingloss Dereham North Creake Emneth Westwick The Arms Skeyton Griston Weeting Wereham Row Wellingham Westfield Carleton St Peter Trowse Newton Mundford Titchwell Coslany Jordan Green Heggatt Street Starston Ten Mile Bank Hempnall Bawburgh Shingham Shotesham North Burlingham Twyford Road Green Trowse Millgate Sheringwood Cake Street Leziate Tuttington Stokesby Easthaugh Peaseland Green Bull's Green Haveringland Shelfanger Stiffkey Little Barningham Beckett End Thorpe Abbotts Thwaite St Mary West Earlham Orange Row Swaffham Gayton Thorpe Snow Street Thorpe Market Hoveton Ivy Todd Silvergate Beeston Heydon Etling Green Pulham Market Harleston Rockland All Saints Swardeston Acle Dunton Patch Brewers Green South Acre Bird's Corner Little London Fair Green Blofield Gresham Tuckswood Newton Flotman Black Carr Swannington Bodham The Green Upton East Beckham Roydon Wood Norton Little London Swanton Morley Stibbard Poringland Little Marsh Holme Hale Frans Green Lakes End White Horse Common Larlingford Downham Market Briningham Pulham St Mary Hilborough Sidestrand Kelling New Catton Kenninghall Gissing Edingthorpe West Bilney Haddiscoe Thorpe Hamlet Barton Turf Egmere Plaw Field North Lynn Hevingham The Common Crostwight Stody Toft Monks West Rudham Hyltons Crossways Bustard's Green Deopham Green Keswick Old Hall Street Bircham Tofts Brisley Framingham Earl Winfarthing Cantley Corner Pockthorpe Pooley Street Mundham Common Smallburgh Workhouse Common Burgh St Peter Forncett St Peter Little London Emneth Hungate Castle Rising Great Fransham Little London Wiggenhall St Peter Bressingham North Green Dowe Hill Deopham Stalland Lundy Green Grub Street Yaxham Wolferd Green Denver Baynard's Green Wramplingham Scole Hardingham Wickmere Brinton North Tuddenham Snetterton Heath Scoulton Limpenhoe Hill Mill Green Westgate East Winch Coltishall Hapton Pockthorpe Southgate Filby Beachamwell Stow Bridge Spooner Row Metton Roydon Wiveton Crostwick Upgate Street Weasenham All Saints Shammer Narborough Terrington St Clement Old Buckenham Fen Street The Lings Mustard Hyrn Bushy Common Chapelfield Grove Bexwell Binham West Harling Fritton Little Melton Clenchwarton Burnham Thorpe Tibenham Sustead Cawston Boughton Kidd's Moor Great Yarmouth Alby Hengrave Horsham St Faith West Poringland Letheringsett Swanton Abbott Paradise Paston Saxlingham Woodbastwick Mount Pleasant Hempstead Feltwell Neatishead Fulmodeston King Row Stalham Green Shelton Costessey Park Syderstone Caston Upper Street Kirby Bedon Hempnall Green Elsing Irstead Brancaster Frettenham Redenhall Lyng Easthaugh Threxton Hill Langley Street Shropham Park Common Badersfield Temple Bar Tilney cum Islington Wimbotsham Pennygate Little Dunham Thornham Sculthorpe Wilney Green Saham Waite Gayton Bradenham Fincham East Wretham Freeland Corner Burgh St Margaret Newton St Faith Fengate Harpley Horsford Alby Hill Bawburgh Hill Fen Street Hockering Heath Hales Street Northacre Sharrington Matlaske Stanhoe Kirby Cane West Newton Watton Holly End Taverham East Ruston Copy's Green Shernborne Lamas Pockthorpe Thuxton Lyngate Hawes' Green Tyegate Green South Pickenham Aylmerton Fersfield Common Framingham Pigot Witton Brockdish Saxlingham Nethergate Hunt's Corner Emorsgate Ketteringham Fritton Brooke Oby Arminghall How Hill Bradwell Bagthorpe Runhall Themelthorpe Hellington Corner North Wootton Cockthorpe Breckles South Wootton Little Plumstead Little Witchingham Woodrising Kirby Green Pottergate Street Harper's Green South Denes Broom Green Plumstead Green Brundall Stanford New Buckenham Easton Aldborough Swainsthorpe Toftrees Gas Hill Ickburgh Fundenhall Street Gaywood Cargate Common Lenwade Methwold Highgate Lakenham Guestwick Catfield West Caister Runham Vauxhall Old Brigg Chedgrave Brampton Cringleford Little Ellingham Shouldham Thorpe Brandon Parva Calthorpe Costessey New Costessey

Pages

Legal information