Bus Advertising in Bridgnorth

Get in touch

Bus Marketing in Bridgnorth

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Bridgnorth - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Bridgnorth - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Bridgnorth- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Bridgnorth - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Bridgnorth (Shropshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Croesau Bach Pentreheyling Pulley Pont-Faen Bronygarth New Ifton Badger Long Common Baschurch Hillwicket Lawley Bank Booleybank Brandwood Smythemoor Pen-y-Coed Homer Crosslanes Leaton Knolls Little Mosterley Buttonbridge Broadoak Enchmarsh Upper Treverward Ketley Preston upon the Weald Moors Shawbank Sleap Broome Benthall Newtown Sugdon Oaks Hopton Castle Hadley Wigwig Hungerford Malehurst Mondaytown Hinkshay The Coalpits Newton Prescott Stanton upon Hine Heath Sambrook Stanmore Dallicot Hollinswood St Martin's Moor Wooton Roman Bank Broughall Willaston Walford Catteralslane Newington Walton Buildwas Bromley Cabin Oldbury Spurtree Eyton upon the Weald Moors Patton Coundmoor Whitcott Keysett Ditherington New Works Isombridge Eardiston Whatmore Wellington Brownhills Criftins Prees Cruckmeole Hallonsford Posenhall Coton Hill Sandford Lower Faintree Stanwardine in the Fields Tarts Hill Albrighton Prees Higher Heath Eardington Stapleton Kenwick Park Town Park Grimpo Nordley Quabbs Cross Betchcott Commonwood Easthope Kingslow Loppington Albrighton Middleton Baggot Dryton Myddle Alberbury Gravelsbank Haughton High Town Kinlet Sundorne Osbaston Pen-y-bryn Hifnal Longville in the Dale Henley Crickmery Smethcott Knowlesands Wettles Pontesford Upper Netchwood Woodhill Gravels Whitehaven Bilmarsh Cleeton St Mary Bradney Battle Field Ollerton Haughton Hawgreen Farley Cockshutt Dobson's Bridge Willstone Lostford Wagbeach Gravenhunger Moss Annscroft Trench Lock Brunslow Snitton Middleton Vernolds Common Norton in Hales Bentlawnt Lyneal Mill Cold Hatton Asterton Ragdon Gronwen Binweston Little Stretton Shelve Wollerton Church Pulverbatch Shawbirch Upper Cound Crowsnest Ludlow Woore Longslow Vauxhall Brookside Nills Hill Wyken Breaden Heath Clun Astley Little Brampton Webscott Stanford Ash Magna Duddlewick Walcot Cold Hatton Heath Ruckley Hope Bagot Little Lyth Gravel Hole Hanwood Sytch Ho Green Priors Halton Meeson Heath Pentre-newydd Stanbatch Stanton Lacy Edge Spunhill Emstrey Little Common Sleapford Ironbridge Lilyhurst Upper Millichope Rindleford Lockleywood Porthill Westbury Halfway House Noneley Lipley Ireland's Cross Stoke St Milborough Stottesdon Birdsgreen Adderley Hayton's Bent Linleygreen Broncroft Palms Hill Waterloo Prees Heath Hinstock Alkington Sheriffhales Selattyn Hoptongate Rhoswiel Corfton Blackoe Long Oak Totterton Edgmond Beambridge Maesbury Marsh Wolverley Welshampton Chetton Lyneal Wood Preesgweene New Woodhouses Church Stretton Diddlebury Wern ddu Prescott Hortonwood Burley Harmer Hill Aston Munslow Wigmarsh Highley Alcaston Chirbury Leamoor Common Eaton Mascott Treverward Gretton Woodseaves Gravelhill Woodside All Stretton Besford Wood Sandford Upper Hengoed Rockgreen Brookrow Tong Bromlow Morville Hampton Loade Hook-a-gate Northwood Shipley New Invention Bucknell Wombridge Stanwardine in the Wood Pentre Hodre Westoncommon Easthopewood Nash Howle Radmoor Summerhill Milford Ford Turleygreen Peatonstrand Ashbrook Oakengates Priorslee Wotherton Heathlane Betton Strange Castle Hill Sleap Low Town Upper Longwood Plealey Honnington Llwyn-y-go Rudge Heath Wem Lydbury North Apley Forge Wixhill Lane End Aston Mytton Hadnall Longford Hortonlane Tibberton Bluebell Hopshort Gadlas Titterhill Bayston Hill Eudon Burnell Myndtown Hopesay Clee St Margaret Prees Green Ellerdine Heath Rodway Rowley Ashfields Charlton Shrewsbury Roden Lower Monkhall Newnes Skyborry Green Hobarris Steeraway Oteley Beckbury Great Lyth Aston Redhill Longnor Whitchurch Stokegorse Tong Forge Rhydycroesau Polesgate Higher Ridge Walkmills Glynmorlas Muxton Broseley The Wood Maesbrook Broughton Norton Cluddley Picklescott Haygate Arscott Minton Elbridge Longden The Sydnall Bitterley Iron Mills Shackerley Lower Hayton Farmcote Lower Hopstone Ratlinghope Marton Knockin Brooklands Lower Hordley Churchmoor Rough Preeshenlle Tweedale Hindford Bomere Heath Longford Crudgington Great Bolas Wall Bank Tilley Green Pedlar's Rest Cleobury North Cwm The Leath Little Bolas Hollyhurst Soudley Rhewl Rowton Old Marton Astley Abbotts Ightfield Stanley Green Little Worthen Whixall Plasau Garden Village Kingsland Loughton Longford Turning Donnington Wood Coptiviney Dovaston Bagginswood Aston Pigott Overton Twyford Lilleshall Billingsley Jackfield Coundarbour Knowbury Littlegain Renshaw Wood Rowe Sutton Boningale Sidbury Rosehill Heathgates Romsley Bryn-y-cochin Frodesley Overdale Mount Pleasant Dunnsheath Hope Handless Heathton Leaton Colebatch Edgerley Greenfields Netherton Brockton Worfield Mynd Lowe Dallicott Swan Hill Burwood Anchor Rushbury Underton Pant-glas Lower Chorley Prees Lower Heath Horton Old Woods Kingsnordley Tilstock Coleham Frankwell Berwick Wharf Goldstone Heath Westley Knowle Rushmoor Sheinton Kinton The Humbers Pant Acton Burnell Grindleforge Whitcot Mose Kenstone Acton Pigott Uffington Whittingslow Mitnell Leegomery Radbrook Brownheath Creamore Bank Aston on Clun Forton Heath Montford Bridge Osbaston Barkers Green Adeney Little Wytheford Ludford Wistanstow Montford Cherry Orchard Barnsley Marchamley Wood Berrington Morville Heath Wattlesborough Heath Woolstaston Weston Heath Uckington Abdon Caynham Cramer Gutter Lower Frankton Muckleton Wrickton Burwarton The Grove Leaton Heath Weston Heath Woolston Pentre Wistanswick Bryn Wern Draycott Ollerton Lane Aldon Folley Cardington Bolas Heath Obley Copthorne Telford Batchcott Arleston Westhope Newstreet Lane Duxmoor Stockton Neen Sollars Dothill Park Hall Balmer Bromdon Woodside Horsehay Wrockwardine Wood Sibdon Carwood Tedsmore Blackmore Horderley Coreley Angelbank Kenwick Pool Bank Medlicott Chipnall Shipton Yockleton Rodington Heath The Groves Admaston Chavel Linley Newport Clive Dudleston Heath Lee Brockhurst Brockton Knockin Heath Brookhampton Cheswardine Neen Savage Ludstone Brandhill Great Ness Defford Hadley Castle Bicton Queen's Head Eaton upon Tern Munslow Stokesay Stoneacton Stirchley Great Ryton Middlehope Gatacre Park Silvington St Martins The Bog Lower Netchwood Pontesbury Eyton Bache Crickheath Wharf Dudleston Abcott Harlescott Broomfields Basford Mardu Westonwharf Nantmawr Chadwell Bings Heath Lyde Moreton Corbet Cross Lane Head Coed y Go Middleton Scriven Ryton Betton Abbots Asterley Eyton on Severn Acton Scott Cleemarsh Birtley Steel Heath Holdgate Harton Woundale Castle Fields Hurst Babbinswood Shoot Hill Ellesmere Pontesbury Hill Claverley Foxwood The Lye Kynnersley Somerwood Sutton Hill Porth-y-waen Hatton Hallon Aston Botterell Clunton Hungryhatton Meole Brace Broadstone Baveney Wood Wilcott Marsh Wilcott Cotwall Lea Mainstone Myddlewood Little Ryton Lawley Common Brynore Town Centre Charlton Hill Kinnerley Lightwood Farlow Strefford Worldsend Lower Ridge Chesterton Cross Houses Hodnet Horton Crowgreaves Marche Cotonwood The Grove Longden Common Ridgway Hughley Lythbank Woofferton Seifton Welsh Frankton Aston Eyre Bicton Heath Aston Rogers Horsebridge Pentre-cefn Pinstones Stanley Presthope Bulkeley Hall Beobridge Dawley Bank Woodcote Rhyd-y-cwm Shifnal Habberley Gosford Shotatton Madeleywood Swancote Buntingsdale Estate Worthen Edstaston The Rock Shirlett Darliston Old Park Leigh Soudley High Hatton Bearstone Rednal Crosslanes Weston Wollaston Upper Ludstone Boraston Hampton Beech Clungunford Malinslee Preston Gubbals Brockton Rockhill West Felton Spring Village Gwern y brenin Pentre-coed Sutton Old Woodhouses Valeswood Tilley Cornbrook Ryebank English Frankton Spring Gdns Upper Astley Meadowley Kemberton Condover Rhiews Hollywaste Bushmoor Snittongate Cwm Head Shorthill Bagley Marsh Hartlebury Shawbury Petton Roughton Upton Magna Upper College Nefod Gledrid Argoed Longnor Park Marshbrook Long Meadowend The Down Upper Hayton Ackleton Heath Lanes Trefonen Quatford Chapel Lawn Wyke Peaton Turfmoor Lea Weston Whittington Doddington Twmpath Upper Forge Churchtown Sutton Newton Charlcotte Lubberland Lynn Hints Fitz Bratton Nedge Hill Marsh Green Morda Eyton Balmer Heath Corfton Bache Hinwood Overs Hampton Wentnor Blists Hill Sheet Winnington Green Chetwynd Aston Bletchley Kingswood The Hem Bridgnorth Heathcote Newcastle Bulthy Ashford Carbonell Willey Pentre-clawdd Lower Ledwyche Hopton Cangeford Sytch Lane Dawley Coalmoor Gobowen Ditton Priors Lower Hopton Pepperstreet Newtown Hope Bowdler Nib Heath Rodington Nant y Caws Sodylt Bank Prees Wood Belle Vue Snedshill Gilberries Ploxgreen Greete Abbey Green Haughton Hanwood Bank Frodesley Lane Besford Bromfield Edgebolton Melverley Little Dawley Waymills Black Marsh Poynton Green Child's Ercall Preston Aston Battlefield Lady Halton Radlith Walton Hartsgreen Plowden Calverhall Farley Atterley Cunnery Muckley Cross Grinshill Hopton Rorrington Hollinwood Ponthen Cleedownton Lydham Stowe Red Lake Ale Oak Pickstock Mill Green Little Minsterley Pipe Gate Stafford Park Whiston Cross Moretonwood Oreton Oswestry / Croesoswallt Bowbrook Nether Skyborry Cockshutford Weirbrook Culmington Leighton Meeson Ashford Bowdler Much Wenlock Oldington Stanton Long Moston Pentiken Saltershill Nesscliffe Burlington Pentirvin Pentre Underdale Eaton Causewaywood Greenhill Bank Papermill Bank Broome Marton Broad Oak Catherton Ebreywood Minsterley Nobold Little Brockton Cheswell Norbury Tuckhill Hilltop Grindle Walkmill Stoke Heath Lawley Nox Preston Brockhurst Oldfield Standford Bridge Spoonleygate Aston Square Chirk Bank Whettleton Stoke on Tern Beckjay Craven Arms Bagley Cleobury Mortimer Stoney Stretton Harley Bettws-y-Crwyn Danesford Boreton Rosehill Snailbeach Wrockwardine Upper Affcot Hoptonbank The Corner Puleston Conquermoor Heath Betton Middleton Priors Newbridge Butlersbank Stockton Brockton Coalport Upper Aston Bourton Cleestanton Preston Montford Wallhill Henbarns Lea Cross Donnington Wernlas Llwyn Milson Bryn Quina Brook Llanllwyd Morton Common Allscott Pen y Foel Moors Bank Hamperley Dorrington Treflach Little Worth Farden Grindley Brook Pulverbatch Wootton Stableford Walford Heath Bedstone Lightmoor Crickheath Acton Round Poynton Stockton Lighteach Sutton Reabrook Upper Wigginton Hordley Stitt Burford Weston Rhyn Church Aston Newton Tetchill Halford Neenton Newton Wrentnall Ightfield Heath Craignant Ash Parva Acton Reynald Wootton Peplow Cobscot Wall under Heywood Cressage Calcott Bourton Westwood Broad Lanes Longdon on Tern Linley Waters Upton Onibury Springfield Trench Spring Gardens Yeaton Norton Rushton Crackleybank Colemere Leaton Lee Clunbury Beambridge Weston Lullingfields Lower Down Etsell Tankerville Alveley Pitchford Chatford Lyneal Callaughton Alderton Ternhill Lower Allscott Bridges Crosemere Market Drayton Hopton Wafers Tong Norton Booley Buttonoak Redwith Hopesgate Mickley Upton Cressett Maesbury Church Preen Cross Houses Three Ashes Sutton Maddock Hodnetheath Forton Shelton Coundlane Ruyton-XI-Towns Haughton Shootrough Newton on the Hill Llanyblodwel Wootton Ruewood Daywall Hillend Stoneylane Uppington Welsh End Rowton Whittytree Little Wenlock Kenley Marchamley Cherrington Upper Farmcote Lawley Moreton Say Craig-llwyn Catstree Round Oak Hinton Madeley Brockton Ellerdine Coalbrookdale Nant-y-gollen Priest Weston Wykey Hatton Grange Ruthall Barrow Edgton Purlogue Harnage Llawnt The Waterwheel Meadowtown Acton Paddolgreen Upper Dinchope Chetwynd Knowlegate Sascott Hope Park Ridgwardine Ball Higford Chelmarsh The Four Alls Cross Lanes Woodlane Platt Lane Bankshead Ladyoak Stiperstones Old Shorthill The Hobbins Heath Hill Derrington Allscott Quatt Hillside Winsley Colemore Green Eaton Constantine Yorton Ellerton Hilton Hill Houses Hengoed Tilsop Merrington Little Drayton Cardeston Edgeley Monkmoor Hoptonheath Henlle More Ticklerton Ketley Bank Woolston Argoed Edgmond Marsh Weston Bache Mill Middleton Eaton Tyn-y-coed Norton Chelmick Burcote Boraston Dale Vron Gate Little Plealey Eyton Hopstone Hardwick Garmston Hampton Bank Walcot Morton Mill Sansaw Heath Cruckton Lodgebank Rhyn Inwood Withington Ford Heath Vennington Burlton Stretton Heath Melverley Green Middleton Fenn Green Linley Brook Haston Butlane Head Cleehill Halesfield Perthy Deuxhill Ensdon East Wall Sutton Hall Cheney Longville Wollerton Wood Stocktonwood Twitchen Chemistry Street Dinas Purslow Lower Forge Donnington Glazeley Redhill Kempton Tasley Long Lane Aqueduct Lushcott Coppicegate Churchbank Bicton Comley Crumpsbrook Elson Stretton Westwood Whitton Pennerley Gorsey Bank Randlay Little Soudley Overley Spoonley St George's The Yeld Doseley Cefn Einion Exfords Green Plaish Stapeley Eudon George Crossgreen Wood Lane Pave Lane Weston Tugford Great Wytheford Heathbrook Dorrington Bishop's Castle Greenfields Lower Beobridge Weston Kynaston Styche Hall Morton Brompton Hemford The Wyke High Ercall Ifton Heath Atcham Upper Battlefield Leebotwood Felton Butler Rhosygadfa Old Coppice Lynchgate Grafton Wheathall Dudleston Grove Hazler Cound Cantlop Llynclys Lower Dinchope Felhampton High Heath Little Ness Fauls Muckley Wroxeter Yorton Heath Newdale Dhustone Shakeford Choulton Bouldon New Marton Llanfair Waterdine Shelderton Shrawardine Pentre Monkhopton Rhos