Bus Advertising in Hopton Castle

Get in touch

Bus Marketing in Hopton Castle

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Hopton Castle - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Hopton Castle - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Hopton Castle- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Hopton Castle - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Hopton Castle (Shropshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Dovaston Crowgreaves Long Common Morda Wattlesborough Heath Astley Abbotts Ireland's Cross Heathlane Grindley Brook Linley Wootton Wyken Hadley Castle Wentnor Radlith Hungryhatton Eyton upon the Weald Moors Yorton Heath Stowe Cheswell Nant y Caws Cressage Shipley Whittington Mill Green Rudge Heath Hampton Bank Beambridge Lushcott Old Park Brockton Wroxeter Greenfields Hillend Tilley Green Craignant Linleygreen Farden Osbaston Uppington Cramer Gutter Ightfield Yorton Ditherington Soudley Castle Fields Craig-llwyn Tong Forge Balmer Muckleton Kemberton Pentre Lawley Bank Ternhill Priorslee Meole Brace Porth-y-waen Ebreywood Stoneacton Betton Abbots Kingslow Lower Monkhall Myddlewood Lower Netchwood Pen-y-bryn Spoonleygate Newbridge Shelton Weston Rhyn Lawley Onibury Clunbury Ruyton-XI-Towns Ruthall Hallon Marsh Green Upper Treverward Whitcott Keysett Shoot Hill Stockton Myddle Halford Aston Square Bicton Brompton Longnor Haston Upton Magna Habberley Mynd Little Lyth Old Woodhouses Hopesgate Ashfields The Waterwheel Poynton Green Abbey Green Rushton Meadowtown Bromley Craven Arms Betchcott Sibdon Carwood Defford Chetton Cleemarsh Stanton Lacy Osbaston Boreton Meeson Heath Norton Selattyn Plaish Cardeston Upper College Rhos English Frankton Moston Billingsley Much Wenlock Three Ashes Cotwall The Humbers Lower Ridge Norbury Brockton Hopton Castle Sandford Little Minsterley Newton Steel Heath Ryebank Worfield Crosslanes Street Dinas Old Coppice Farley Tasley Kingsland Chesterton Church Aston Oaks The Down Lady Halton Hartsgreen Tarts Hill Rosehill St George's The Coalpits Hilton Chavel Wollaston Eaton Mascott Lower Down Gobowen Stiperstones Little Ryton Coalbrookdale Bulkeley Hall Swancote Ridgwardine Eyton Great Lyth Llanyblodwel Uffington Broad Lanes Butlane Head Crumpsbrook Blists Hill Moreton Corbet Heathbrook Cluddley Broome Cross Houses Broadstone Heath Wistanstow Lyneal Wood Forton Heath Colemore Green Priors Halton Gravelsbank Kenstone Edstaston Lythbank Wrockwardine Dallicot Winsley Polesgate Crickmery Aldon Sytch Ho Green Edgton Gatacre Park Folley Walkmill Little Ness Nordley Bromfield Waymills Tedsmore Monkhopton Middleton Gadlas Bettws-y-Crwyn Trench Lock Little Common Morville Heath Lyneal Greenfields Lynchgate Spunhill Radbrook Stanley Green Myndtown New Woodhouses Moreton Say Howle Morville Redwith Twyford Great Ryton Coundmoor Wigwig Dothill Soudley Leaton Knolls Lightmoor Milford Snitton Smethcott Westhope Long Meadowend Kynnersley Stanbatch Kenwick Goldstone Kenley Aston Neen Sollars Balmer Heath Upper Aston Horderley High Town Porthill Welsh Frankton Hints Argoed Oakengates Castle Hill Little Wytheford Hinstock Hopesay Whatmore Hortonwood Monkmoor Upper Astley Hillwicket Broomfields Brookhampton Bratton Chelmick Upper Netchwood Edgmond Marsh Tibberton Patton Dudleston Heath Shrawardine Exfords Green The Wood Longford Lea Stanwardine in the Fields Lower Hopstone Pennerley The Bog Dawley Bank Ashford Carbonell Lydham East Wall Bridgnorth Horton Eudon Burnell Woolstaston Upton Cressett Aston Eyre Hollinwood Acton Churchtown Hadley Pentre-newydd Cornbrook Little Bolas Gravenhunger Moss Creamore Bank Aston Botterell Broseley Stirchley Acton Burnell Wistanswick Maesbury Rodington Beobridge Cruckmeole Titterhill Upper Ludstone Church Preen Heathcote Crowsnest Waterloo Knowle Hughley Town Park Cleobury Mortimer Kempton Betton Strange Cleeton St Mary Lower Hopton Bache Mill Nash Booleybank Brookrow Ellesmere Lockleywood Bryn Shawbury Hampton Loade Ash Magna Elson Shawbirch Bletchley Whitchurch Upper Affcot Boraston Tilley Hortonlane Buttonoak Elbridge Astley Rowley Cherry Orchard Donnington Pentirvin Peaton Maesbury Marsh Somerwood Ashford Bowdler Skyborry Green The Hobbins Rowe Deuxhill Gosford Little Mosterley Tong Norton The Grove Shirlett Hordley Marton Colebatch Birdsgreen Cwm Head Burlton Forton Wheathall Papermill Bank Turleygreen Cotonwood Tilsop Cobscot Harmer Hill Norton in Hales Jackfield Highley Walton Chetwynd Sundorne Donnington Wood Hodnet Wixhill Weston Great Ness Hope Park Redhill Wootton Commonwood Dorrington Sleap Eaton Rhyn Mose Little Brockton Broughton Newtown Stottesdon Chadwell Haughton Nedge Hill Newcastle Mickley Munslow Pentre Low Town Weston Hadnall Glazeley Upper Battlefield Chetwynd Aston Lyneal Mill Ryton Oldfield Pickstock Woolston Cockshutford Dhustone Crickheath Hoptonbank Stretton Westwood Lydbury North Ashbrook Purslow Booley Eardiston Totterton Longdon on Tern Admaston Springfield Comley Romsley Ellerton Newton on the Hill Lubberland Gwern y brenin Catteralslane Barrow Handless Saltershill Prees Kinlet Bomere Heath Lodgebank Picklescott Oldington Hopstone Malinslee Pontesford Brandwood Silvington The Sydnall Burwarton Calcott Little Worthen Prees Lower Heath Stoke Heath Lower Faintree Felton Butler Causewaywood Purlogue Cleestanton Yockleton Eudon George Vennington Ratlinghope Middleton Oldbury Round Oak Grinshill Vernolds Common Charlton Shootrough Underton Iron Mills Annscroft Angelbank Wombridge Newnes Llawnt Lower Ledwyche Pen y Foel Coalport Horton Moors Bank Heathton Copthorne Aston on Clun Wallhill Wolverley Overley New Ifton Alveley Haughton Stoke St Milborough Farmcote Bilmarsh Broad Oak Farley Marchamley Muxton Wernlas Beckbury Muckley Cross Dryton Hinkshay Upper Cound Sodylt Bank Brynore Bucknell Mardu Wyke Wern ddu Dunnsheath Walcot Aston Munslow Kingswood Whittytree Barnsley Bagley Marsh Upper Longwood Bitterley Ploxgreen Middleton Baggot Wooton Hollinswood Prees Higher Heath Stafford Park Wall Bank Sutton Neenton Tilstock Old Woods Leamoor Common Peplow Walton Bayston Hill Duxmoor Morton Common Lawley Weirbrook Abcott Pedlar's Rest Cabin Tugford Sugdon Halfway House Marche Tyn-y-coed Cwm Atterley Oreton Bryn Strefford Hamperley Churchbank Aston Rogers Pentreheyling Chirk Bank Henbarns Babbinswood Hope Bowdler Ford Heath Treverward Marshbrook Moretonwood Worldsend Lostford New Marton Hifnal Trench Westoncommon Knockin Knockin Heath Lipley Kenwick Park Beambridge Wilcott Shipton Besford Mount Pleasant Acton Scott Hampton Malehurst Culmington Knowlegate Red Lake Twmpath Newdale Coundarbour Newtown Basford Blackmore Bronygarth Steeraway Ironbridge Berwick Wharf Heath Lanes Draycott Hope Pontesbury Boningale Lea Ketley Bank Brockton Clun All Stretton Whitton Petton Chemistry Isombridge Ruckley Gravels Calverhall Cruckton Crossgreen Pant Spurtree Shelderton Cleobury North Church Pulverbatch Cross Lane Head Longslow Telford Binweston Lower Frankton Pen-y-Coed Lilleshall Pentre-coed Baschurch Oteley Chelmarsh Higher Ridge St Martin's Moor Northwood Willstone Inwood Heath Hill Sidbury Lower Chorley Harnage Condover Anchor Sutton Hall Wootton Montford Longford Turning Callaughton Ightfield Heath Pitchford Acton Pigott Sheet Honnington Whittingslow Lower Forge Summerhill Pentre Hemford The Groves Rowton Mondaytown Shifnal Badger Milson Whitehaven Radmoor Winnington Green Leighton Kinnerley Brandhill Westonwharf Roughton Hill Houses Minton Bedstone Long Oak Daywall Black Marsh Cound Sheriffhales Coalmoor Ponthen Emstrey Presthope Underdale Linley Brook Dobson's Bridge Madeleywood Pant-glas Gilberries Rockhill Sutton Haygate Edge Asterley Weston Lullingfields Eaton Constantine Newington Wettles Wotherton Ensdon Buntingsdale Estate Gorsey Bank Weston Pinstones Llwyn Prees Wood Stanford Brockton Whitcot Newport Brooklands Bromdon Boraston Dale Walkmills Horsehay Barkers Green Corfton Pave Lane Brookside Cross Lanes Quabbs Etsell Woodseaves Meeson Bushmoor Snittongate Doddington Ruewood Spring Gardens Weston Heath Duddlewick Woodhill Rhydycroesau Nefod Whiston Cross Prees Green Ollerton Lane Melverley Kynaston Fitz Lane End Nether Skyborry Chipnall Easthopewood Greenhill Bank Madeley Valeswood Knowlesands Stanton Long Hoptongate The Leath Lee Brockhurst Halesfield Lightwood Broughall Quina Brook Whixall Lower Beobridge Plealey Kinton Willaston Pulley Wrickton Posenhall Nox Hopton Cangeford Albrighton Standford Bridge Old Shorthill Doseley Middleton Scriven St Martins Longden Common Bouldon Sascott Spoonley Frankwell Minsterley Donnington Brockton Overs New Invention Crickheath Wharf Hilltop Holdgate Alderton Lower Hordley Upper Wigginton Cold Hatton Ackleton Wollerton Palms Hill Hatton Grange Leigh Conquermoor Heath Upper Forge Allscott Wrentnall Berrington Dorrington Lee Betton Lyde Hillside Higford Stokesay Cardington Plowden Pentre-cefn Sytch Lane Ragdon Peatonstrand Llynclys Frodesley Lane Ball Ridgway Nant-y-gollen Mytton Rodway Cheswardine Mainstone Hampton Beech Stapleton Hengoed Coppicegate Tetchill Stockton Roman Bank Rosehill Sleapford Rockgreen Randlay Alcaston Haughton Willey Llwyn-y-go Ash Parva Burford Hartlebury Nesscliffe Eyton on Severn Clee St Margaret Bicton Heath Stanwardine in the Wood Little Wenlock Darliston Chatford Clunton Hopton Allscott Arleston Choulton Uckington Hinwood Bearstone Battle Field Benthall Treflach Shawbank Pentre-clawdd Edgebolton Crosemere Derrington Renshaw Wood Perthy Wall under Heywood Hawgreen Newstreet Lane Aqueduct Coreley Woodlane Swan Hill Grimpo Lilyhurst Newton Shotatton Bourton Westwood West Felton Burlington Hayton's Bent Trefonen Frodesley Hopshort Leebotwood Crackleybank Rhosygadfa Lynn Woodside Pentre Hodre Child's Ercall Hollywaste Wem Rednal Charlcotte Coundlane Farlow Sleap Crudgington Cross Houses Prees Heath Clive Tweedale Aston Pigott Ditton Priors Bryn-y-cochin Broncroft Twitchen Grafton Quatt Prescott Dudleston Alberbury Lower Dinchope Walford Heath Shakeford Littlegain Preston Gubbals Chapel Lawn Shelve Hoptonheath Market Drayton Garmston Wood Lane Blackoe Stapeley Hanwood Bank Bings Heath Leaton Heath Longnor Park Rorrington The Yeld Llanllwyd Puleston Burley The Lye Church Stretton Welsh End Woodcote Wagbeach Hungerford Cockshutt Rushmoor Hinton Lighteach Tuckhill Morton Brownheath Cherrington Clungunford Melverley Green Snedshill Noneley Bicton Charlton Hill Great Bolas Bolas Heath Westley Shorthill Apley Forge The Hem Gravel Hole Bradney Ketley Upper Hayton High Heath Preston upon the Weald Moors Lea Cross Bowbrook Spring Village Hurst Ticklerton Coed y Go Vron Gate Sansaw Heath Ludford Webscott Newton Overdale Westbury Roden Meadowley Colemere Pentiken Seifton Edgeley Sambrook Asterton Gravelhill Wykey Weston Heath Catstree Glynmorlas Corfton Bache Grindle Nantmawr Wigmarsh Wilcott Marsh Coton Hill Rhiews Middleton Diddlebury Stanton upon Hine Heath Plasau Platt Lane Little Brampton Upper Dinchope Loppington Withington Hook-a-gate Foxwood Newton Stockton Sheinton Bagley Upper Farmcote Tankerville Caynham Walcot Rowton Woodside Rhyd-y-cwm Acton Round Old Marton Park Hall Hardwick Stocktonwood Harton Bankshead More Leaton Ellerdine Heath Neen Savage Wellington Bluebell Mitnell Fauls Norton Walford Weston Vauxhall Little Soudley Little Stretton Cold Hatton Heath Pulverbatch Pipe Gate Alkington Leaton Garden Village Cheney Longville Welshampton Loughton Brownhills Chirbury Longford Bromlow Lower Allscott Bishop's Castle Battlefield Ludlow Hazler Danesford Argoed Heathgates Dawley Batchcott The Four Alls Croesau Bach Town Centre Sutton Dallicott Ale Oak High Hatton Stoney Stretton Longville in the Dale Criftins Lawley Common Wollerton Wood Bentlawnt Belle Vue Llanfair Waterdine Edgerley Woundale Woore Stitt Little Drayton Buildwas Butlersbank Ifton Heath Little Dawley Burcote Catherton Henlle Eaton upon Tern Hobarris The Wyke Acton Reynald Lowe Grindleforge Hopton Wafers Redhill Adderley Rodington Heath Dudleston Grove Arscott Little Worth Bagginswood Hollyhurst Snailbeach Smythemoor New Works Merrington The Corner Wern Marton Horsebridge Reabrook Leegomery Styche Hall Preston Brockhurst Wrockwardine Wood High Ercall Harlescott Besford Wood Sandford Morton Mill Priest Weston Quatford Whettleton Gronwen Muckley Eaton Preesgweene Baveney Wood Sutton Hill Paddolgreen Rushbury Gretton Albrighton Weston Kingsnordley Aston Preston Spring Gdns Hodnetheath Cantlop Nobold Linley Ludstone Stanmore Oswestry / Croesoswallt Churchmoor Rough Little Plealey Nib Heath Bourton Cross Hallonsford Atcham Preeshenlle The Rock Breaden Heath Broome Bache Eyton Turfmoor Longden Easthope Knowbury Pont-Faen Rindleford Eardington Marchamley Wood Ellerdine Coleham Claverley Nills Hill Stretton Heath Homer Woofferton Great Wytheford Burwood Obley Shrewsbury Greete Fenn Green Birtley Long Lane Enchmarsh Lower Hayton Hindford Prescott Upper Hengoed Waters Upton Beckjay Yeaton Cefn Einion Stoke on Tern Middlehope Gledrid Broadoak Medlicott Sutton Tong Cleedownton Overton Hanwood Queen's Head Norton Edgmond Pontesbury Hill Hatton Brunslow Sutton Maddock Pool Bank Netherton Stokegorse Cunnery The Grove Woolston Henley Crosslanes Stanley Felhampton Coptiviney Eyton Ollerton Buttonbridge Middleton Priors Hope Bagot Haughton Rhewl Ladyoak Ford Stableford Maesbrook Poynton Bulthy Worthen Cleehill Montford Bridge Abdon Shackerley Rhoswiel Upper Millichope Aston Stoneylane Harley Preston Montford Bridges Adeney Pepperstreet