Bus Advertising in Chesterton

Get in touch

Bus Marketing in Chesterton

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Chesterton - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Chesterton - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Chesterton- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Chesterton - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Chesterton (Staffordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Stubwood Shenstone Woodend Woodshutts Ribden Swinscoe Aston Threelows Longdon Hednesford The Blythe Mucklestone The Rookery Belgrave Lawnhead Red Hill Ridgeway Upper Tean Colwich Field Crossgate Wolstanton Adderley Green Gnosall Nethertown Weston Coyney Littlewood Park End Rough Close Bromstead Aston-by-Stone Hulme End Basford Little Stoke Tunstall Horsebrook Creswell Green Bromstead Common Bromley Wood Wood Lane Bucknall Seabridge Butt Lane Little Wyrley Bank Top Gospel End Village Wootton Stockwell Heath Beech Congleton Edge Plardiwick Cheslyn Hay Creswell Coton Farm Mixon Cannock Wightwick Manor Little Haywood Buddileigh Fulford Poolfields Shebdon Brereton Cross Blackwaters Trescott Little Onn Mount Pleasant Hilliard's Cross Rumer Hill Lower Leigh Little Aston Oulton Newtown Stapenhill Norton Bridge Lower Loxley Apeton Meerbrook Slitting Mill Wychnor Mavesyn Ridware Silverdale Ford Coton Clanford Olive Green Rue Hill Chatcull Wetley Rocks Packmoor Townend Stafford Greensforge Oldfurnace Bromstead Heath Fenton Low Beamhurst Penkhull Churchbridge Bond End Ingestre Hints Sandon Cat's Hill Cross Lowe Hill Tatenhill Common Chasetown Moss Pit Cheadle Park Leomansley Bloreheath The Bodnets Berry Hill Fauld Wereton The Wharf Cheadle Maer Oulton Grange Great Bridgeford Boscomoor Stonywell Foxt Milton Cotes Heath Sugnall Hartwell The Heath Shirleywich Moneystone Prestwood Upper Landywood Keele Pershall Coton Coombesdale Milldale Shut Heath Woodwall Green Offleyhay Holmcroft Offleyrock Spot Acre Flash Marchington Woodlands Beaconside Fisherwick Stanley Croxtonbank Joiner's Square Milford Ecton Brown Lees Roughcote Four Crosses Hoar Cross Longport Elmhurst Dods Leigh Essington Radmore Wood Mosslane Prestwood Porthill Walton Upper Longdon Waterfall Burnhill Green Aspley New Wood Haregate Birch Cross Great Gate Efflinch Lower Nobut Cold Norton Oaken Norton Green Hollington Wimblebury Hawks Green Burton Manor Colton Hills Brickbridge Giggetty Great Chell Somerford Blackshaw Moor Orton Whitfield Oakamoor Longshaw Blore Laney Green Apedale Harriseahead Ilam Hem Heath Cranberry Willslock Orslow Brocton Little Chell Whiston Clifton Campville Hollins Blithfield Standon Slindon Longsdon Comberford Tadgedale Froghall Walford Lane Green Hollies Common Littleworth Bowers Bent Millend Great Saredon Townhead Dunstall Amerton Warstone Middleton Green Beechcliff Abbey Hulton Hansley Cross Far Hoarcross Overton Chorley Wall Redhill Stoke-upon-Trent Gospel End Sturbridge Birches Head Hobble End Warslow Bolehall Huddlesford Barton Green Woodhouse Green Holt Hill Thorncliffe Hopedale Draycott in the Clay Ashmore Brook Orgreave Lynn Northwood Knightley Blithbury Kingsley Holt Oak Hill Dimsdale Florence Barton Turn Great Haywood Newton Hilton Rising Brook Painleyhill Oldfallow Bowsey Wood Alstonefield Newcastle-under-Lyme Whittington Tixall Brazenhill Water Eaton Meaford Rugeley Hardings Wood Iverley Doxey Blackfords Coton Hayes Roche Grange Coton Highfields Stretton Bitterscote Alders Dunston Stoke-on-Trent Cheddleton Heath Robin Hill Madeley Betley Common Lapley Whittington Cheadle Common Gailey Wharf The Lymes Shelton under Harley Winnothdale Dresden Woodhouses Scounslow Green Marchington Bradwell Bemersley Green Leek Stonydelph Blundies Baddeley Green Lea Heath Upper Leigh Endon Bank Wigginton Drayton Bassett Barton Gate Offleymarsh Coltstone Cowall Moor Longton Lower Stonnall Trinity Fields Sandford Hill Stone Tillington Audley Acton Trussell Gayton Doley Broomyshaw Two Gates Streethay Morrey Baswich Betley Otherton Stonehouses Moddershall Blore Brookhay Baddeley Edge Kingston Hill Rolleston on Dove Perry Crofts Blackbrook Seighford Moreton Cliff Vale Pipe Ridware Garmelow Little Ingestre Shraleybrook Trysull Kiddemore Green Sandyford Hilderstone Weeping Cross Farley Forsbrook Stableford Weaverslake Beamhurst Lane Gnosall Heath Above Church Prospect Village Knotbury Gospel Ash Featherstone Wildwood Shallowford Middle Madeley Acres Nook Ravenshall Oulton Tutbury Rakeway Pasturefields Parkgate Salt Windy Harbour Brookhouses The Hollies Pye Green Stramshall Hopwas Washerwall Blackbrook Shareshill Stone Heath Oxford Hardings Booth Biddulph Brund Onecote Normacot Smestow Blakeley Lane Burslem Upper Cotton Sandyford The Handfords Adbaston Caverswall Cracow Moss Bentilee Standeford Alton Totmonslow Whitehurst Bradley Hazlecross Cauldon Lowe Godstone Draycott in the Moors Swindon Norton-in-the-Moors Mayfield Etchinghill Loxley Green Charnes Highwood Madeley Park Springhill Cotwalton Napley Heath Red Street Knowl Bank Derrington Middle Hill Pitts Hill Goosemoor Green Hatherton Cornhill Napley Trentham Gillow Heath Harper's Gate Burntwood Green Upper Hulme Rangemore Springfields Enville Talke Crackley Newchurch High Offley Stanley Moor Bednall Hollins Horninglow Newtown Hill Top Whitehill Hilltop Goosemoor Stretton Little Saredon Bickford Loynton Grindley Leacroft Highfields Fawfieldhead Colshaw The Brampton Blymhill Lawns Stonnall Hanbury Woodend Yarnfield Back o'th' Brook Brinsford Lower Drayton Chesterfield Coton End Bridge End Denstone Moreton West Hill Werrington Halfpenny Green Chase Terrace Codsall Ubberley Weston Bradeley Shutt Green Rock End Rushton Spencer Nether Stowe Blymhill Common Hadley End Bagnall Cotes Hazelslade Dunsley Ellastone Newborough End Marston Hixon Basford Green Balance Hill Broad Meadow Butter Bank Longnor Rownall Elford Heath Four Ashes Aldershawe Tithebarn Pillaton Overmoor Carmountside Mobberley Callingwood Huntley Beasley Knypersley Gunstone Balterley Newpool Cowley Lawns Wood Colton The Quarry Ramshorn The Raikes Longdon Green Turnhurst Forton Hill Chorlton Lichfield Billington Woodcock Heath Bishops Offley Blount's Green Huntington Knutton Ball Green Little Hay Penkridge Hillcroft Park Chestall Long Compton Knightley Dale Upper Ellastone Heath Hayes Wallbridge Park Calf Heath Tamworth Gorstyhill Hammerwich Footherley Latherford Bobbington Meir Heath Ashley Cannock Wood Rushton Bank Sandonbank Mossgate Outlands Woottons Gratton Wrinehill Hillsdale Cauldon Drointon Birchendale Shobnall Upper Elkstone Yarlet The Laches Gratwich Westwood Weston-under-Lizard Hulme Ashley Heath Winshill Tittensor Rodbaston Lower Penn Wheaton Aston Boley Park Barton-under-Needwood Fradswell Nurton Morridge Side Norbury Junction Butterton Stanton Wootton The Rowe Talke Pits Brineton Seisdon Brereton High Town Leekbrook Shutlanehead Brown Edge Perton Saverley Green Hazles Broadeye Nurton Hill Cotonwood Lower Ellastone Dapple Heath Lightwood Meir Burntwood Chell Heath Ashwood Hales Biddulph Moor Middle Mayfield Farewell Stanshope Rowley Park West Chadsmoor Cold Well The Leys Jack Hayes Halmer End Newtown Coven Bradley in the Moors Woollaston Sandborough Coxgreen Threapwood Burybank Church Eaton Boundary Glascote Heath Edingale Wain Lee Ranton Hill Top Church Fields Breretonhill Wetwood Hademore Bowers Oulton Heath Whitecross Cheddleton Little Bridgeford Moorend Edial Loggerheads Norton Canes Sheen Hartshill Fradley South Gillway Anslow Gate Ash Bank Owen's Bank Croxden Levedale Ball Haye Green Boney Hay Aston Woodmill Alder Moor Hoften's Cross Slade Heath Rocester Little Madeley Hollinsclough Woodgate Etruria Denford Woodend Winnington Hartley Green Yoxall Chadsmoor Handsacre Tompkin Newfield Blymhill Thorpe Constantine Chebsey Pattingham Kingsford Oultoncross Sideway Hill Top Heighley Allimore Green Hazles Cross Braddocks Hay Lutley Copmere End Madeley Heath Stockton Brook Meir Hay Moorside Cookshill Willoughbridge Littleworth Stourton Teanford Green Heath Balterley Green Rileyhill Trent Vale Burston Ounsdale Enson Sneyd Green Old Perton Wheatlow Brooks Curborough Bednall Head Outwoods The Potteries Church Eaton Green Coven Lawn Crakemarsh Whitemoor Coton in the Clay Great Wyrley Whitley Heath Heatley Butters Green Onneley Blakelow Mill Green Croxall Coven Heath Eccleshall Dove Bank Ravenhill Gailey Godleybrook Ranton Green Beam Hill Light Oaks Knowl Wall Mile Oak Dilhorne Meretown Upper Nobut Little Heath Red Bull Rudyard Newborough Anslow Consall Bromley Hall Dunston Heath Chesterton Acton Gate Tuppenhurst Weston Jones Dosthill Coldmeece Okeover Leadendale Hockley Kingsley Moor Withystakes Brockton Bradnop Boon Hill Spath Bignall End Pasford Springhill Greenhead Stanfield Cresswell Birchall Woodhouses Hill Ridware Forebridge Lower Knightley Blakeley Haselour Kinver Overley Compton Wychnor Bridges Outwoods Smallthorne Bramshall Gorstey Ley Barnfields Gipsy Green Almington Ryecroft Gate The Shruggs Hanford Abbey Green Leycett Rawnsley Cellarhead Newton Acton Pipehill Wetton Kidsgrove Dunwood Dales Green Westlands Whiston Parkside Marston Oakley Stanley Moss Bonehill Netherland Green Rakes Dale Bottom House Blackwood Hill Bridgtown Hookgate King's Bromley Middleport Brewood Mill Green Norton East Barlaston Great Moor Smallrice Little Burton Ford Green Knighton Hanchurch Hollybush Scot Hay Quarry Heath Sidway Abbots Bromley Norbury Gerrard's Bromley Needwood Fenton Blythe Marsh Bank Top Poolend High Onn Wharf Sharpley Heath Heaton Rickerscote Townsend Shaffalong Armitage Wigginstall Sandfields Burton upon Trent Tunstall Shelton Dunkirk Fradley Junction Hopton Hanbury Whittington High Onn Boothen Little Sugnall Cotton Codsall Wood Barlaston Common Upper Mayfield Ashley Dale Stadmorslow Fradley Blythe Bridge Kingsley Cobridge Armshead Woodcroft Clayton Haughton Finney Green Rake End Whitgreave Newchapel Morrilow Heath Spring Hill Western Downs Miles Green Swynnerton Alrewas Milwich Southlow Newstead Woodlane Fole Armsdale Stowe-by-Chartley Chapel Chorlton Stonefield Poolfold Whitmore Longbridge Hayes Lower Tean Summerhill Horton Kerry Hill Garshall Green Thornes Amington Queensville Knighton Coppenhall Withington Lask Edge Blackbrook Creighton Hamstall Ridware Walton-on-the-Hill Weeford Newlands Carroway Head Coton Green Crateford Deadman's Green Broomhill Clough Hall Fairoak Lower Hatton Muckley Corner Millmeece Shawfield Bradshaw Great Chatwell Hanley Knenhall Combridge Coalpit Hill Jugbank Foxley Broughton Middle Cliff Blurton Common Side Checkley Kingstone Branston Ipstones Calton Bishops Wood Ellenhall Borough Park Waggersley Westcroft Wombourne Butterton Longridge Mitton Longnor Commonside Four Ashes Castletown May Bank Dunstal Stallington Goldenhill Darnford Beffcote Lightwood Tatenhill Haunton Hyde Lea Dayhills Admaston Cross Heath Landywood Wilnecote Fazeley Endon Walton Bilbrook Dogingtree Estate Gentleshaw Anslow Common The Bratch Churnet Grange Church Hill Winkhill Himley Quixhill Kingswood Common Christ Church Dagdale Browns Lane Waterhouses Leyfields Alsagers Bank Leese Hill Hodgefield Heron Cross Church Leigh Newton Hurst Stowe Grindon Church Mayfield Six Ashes Congreve Windmill Bank Woodseaves Shenstone Glascote Cats Edge Freehay Wardlow Harlaston Coton Springwood Dam Mill Fegg Hayes Newtown Newtown Lower Elkstone Hinksford Knowle Style Elford Podmore Kettlebrook Hawthorns Croxton Westbeech Baldwin's Gate Uttoxeter Lupin Upper Hatton Sutton Cross Green Bishton Lordsley