Bus Advertising in Barnham

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Bus Marketing in Barnham

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Barnham - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Barnham - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Barnham- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Barnham - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Barnham (Suffolk)

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Carlton Bramfield Long Melford Ford's Green Farley Green Thorndon Gosbeck Poystreet Green Battisford Tye Withersfield Butley Low Corner Park Gate Moats Tye Ipswich Chelsworth Common Cherrytree Green Mells Sicklesmere Cocks Green Camps Heath Langham Winston Dennington All Saints' South Elmham Hillside The Heath Rodbridge Corner Bush Green Snape Watering Trimley St Mary Hawkedon Martlesham Falkenham Sink Marlesford Foals Green Rumburgh Chevington Pettaugh Palgrave Mill Street Beyton Green Longfield Green Saxtead Bottom Playford Wyverstone Wilde Street Clopton Green Brundish Fingal Street Copdock Market Weston Wickhambrook High Street Boyton End Sproughton Stoke-by-Clare Kirton South Cove Bures Green Rendlesham St Michael South Elmham Hinderclay Martlesham Heath Duke Street Mill Hole Old Newton Wyverstone Green Little Wratting Finningham White Horse Corner Barnby Cove Bottom Malting End Stockhold Green Ash Street Herringswell The Street Elmsett Hanningfield Green Toad Row Saxmundham Poslingford Corner Botesdale Little Livermere Winston Green Cock & End Depden Green Bungay Woodside View Campsea Ashe Pakefield Chattisham Great Wratting Oakley Park Little Welnetham Walpole Stanton Street Mill Hills Hemley East Green Little Whittingham Green Thrandeston Maidensgrave Creeting Hills Lower Layham Gedgrave Ilketshall St Lawrence North Cove Wickham Street Assington Green Lambfair Green Little Glemham Crackthorn Corner Boyton Chantry Saxtead Little Green Shotley Stanwell Green Brightwell Chediston Debenham Hengrave Chapel Hill Melon Green Alpheton Weybread Wingfield Bridge Street Fornham St Martin Lattinford Hill Wickham Skeith Nettlestead Cuckold's Green Denham End Wickham Street Chickering Brockley Corner Maidenhall Weybread Street Whelp Street Little Bradley Lackford Badingham Bury St Edmunds Pinford End Blackthorpe Frostenden Corner Bucks Horn Place Little Blakenham Great Thurlow Wilsey Tuddenham Hanchett End Blaxhall Knodishall Halesworth Redisham Washbrook Wetherden Frostenden Reydon Dennington Hall Saxham Street Bobby Hill Worlingworth North Green Kesgrave Sibton Ringsfield Common Bredfield Mace Green Wattisham Stone Covehithe Boyden End The Downs Fressingfield Easton Green Earl Stonham Clements Coopers Corner Wickham Market Buxhall Washbrook Street Flempton Spratt's Street Eyke Chediston Green Whitton Cookley Street Maypole Green Flixton Cavendish North Warren Mickfield Wyverstone Street Newman's Green Buxhall Fen Street Allwood Green Onehouse Methersgate Norton Little Green Ramsholt Brightwell Heath Hintlesham Warren Heath Syleham Little Bealings Culford Brockley Green Knettishall Walton East End Stanstead Occold St Nicholas South Elmham Ashfield Green Uggeshall Kingshall Street Colchester Green Parham Frizzeler's Green Kittle's Corner Upper Street Offton Woodbridge Hundon Kessingland Beach Bromswell Heath Stowupland Boulge Stone Street Lady's Green Larks' Hill Ash Corner Tattingstone Stonecross Green Clopton Corner Peasenhall Little Cornard 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Stone Common Wicker Street Green Barsham Assington Holbrook Brackenham Burgh Polstead Heath Cookley Green Bruisyard Acton Place East Barton Monk Soham Bedfield Long Green Kirkley Ixworth Upper Holton Clopton Green Great Common Wetheringsett Cox Common Pound Green East End St Margaret South Elmham Bleach Green Chelsworth Gibraltar Letheringham Woodbridge Walk Brantham Hightown Green Borley Green Blundeston Baxter's Green Norton Ringsfield Freckenham Tan Office Alderton Mettingham Denham Green Woolpit Green Bacon's Green Wick's Green Baylham Stone Boxford Creeting Bottoms Cross Street Mendlesham Green Benacre Darmsden Oakley Cuckoo Green Thwaite Braiseworth Beccles Silverlace Green Wrentham West End Claydon Creeting St Mary Benhall Street Weston Ditch Nether Street Cotton Fen Street Kedington Pitcher's Green Ashfield Cum Thorpe Oulton Hopton Parkway Dorking Tye Pea Porridge Green Undley Aldeburgh Smithwood Green Little London Barnaby Green Somerleyton Tattingstone White Horse The Woodlands Yoxford Dallinghoo Meeting Green Semer Risby Bell's Cross High Street East Green Wortham Great Bradley Ringshall Otley Green Great Glemham Stansfield Butley High Corner Denham Street Hanningfields Green Boardy Green West Row Hepworth Wilby Wangford Exning Ubbeston Shadingfield Dalham Brandeston Nedging Stow's Hill Barrow Newmarket Sherbourne Street Mill Green Washmere Green Brampton Bell's Corner Tuddenham St Martin Lowestoft Friday Street Horner's Green Normanston Iken Cockfield Troston Wenhaston Pettistree Moulton Debach Calais Street Great Blakenham Bures Wordwell Annis Hill Stoke Park Framlingham Capon's Green Brook Green Redlingfield Babel Green Sackers Green Shimpling Gipsy Row Thorpeness Cuckoo Tye Lower Hacheston Little Wenham Somerton Stone Street Herringfleet Upper Street Chedburgh Chilton Cargate Old Felixstowe Hoo Blackheath Hestley Green Bildeston Wherstead Willingham Town Street Baylham West End Bucklesham Lound Wainford Gulling Green Shelland Pitmans Corner 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Street Wortham Ling Carlton Colville Sudbourne Melton Stradbroke Fornham St Genevieve Chillesford Rose Green Page's Green Chelmondiston Shelley Gedgrave Hall Duck Corner Shingle Street Barley Green Rede Thurston End Smallwood Green Kingshall Green Roman Hill Sapiston Hadleigh Heveningham Apsey Green Rougham Kentford Santon Downham Wixoe Cobblers Corner Broom's Barn Harrow Green Trimley Lower Street Ashbocking Bedingfield Street Newthorpe Creeting St Peter Shotley Common Gisleham Higham Aldham Thelnetham Middleton Moor Nedging Tye Wangford The City Felixstowe Wrentham Great Bealings West Street Genesis Green Bradfield St George Mill Green Sutton Thornham Parva Dublin Lindsey Barningham Castling's Heath Thurston Planche Great Green Brown Street Westerfield Stonham Aspal Kersey Upland Gunton Little Green Linstead Parva Chilton Leys Hasketon Mellis Scotia Drift Chippenhall Green Saxtead Green Blythburgh Shottisham Collipy's Green Willisham Stowmarket Pakenham Water Run Barking Leavenheath 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Street Tunstall Needham Market Cattishall Lower Common Clopton Hollybush Corner Edwardstone Hawstead Stores Corner Brundon Lakenheath Crownland Sowley Green Levington Bawdsey Denham Corner Beck Row Mendlesham Thurston Lindsey Tye Sotterley Mount Pleasant Chilton Street Brundish Street Hunston Green Whepstead Little Saxham Henley Monks Eleigh Icklingham Redgrave Lidgate Ampton Ringsfield Corner California East Bergholt Button Haugh Green Easton Audley End Mill Green Freston Racecourse Maypole Green Haverhill Little London Yaxley Swilland Timworth Green Bird Street Brent Eleigh Bentley Wattisham Little Eriswell Worlington Thorpe Morieux Bruisyard Street Gazeley Red Lodge Cross Green Poslingford Thistley Green Chalkstone Bacton Green Euston Waldringfield Heath Humble Green Willisham Tye Brockley Silverley's Green Huntingfield Great Finborough Brockford Green Priory Heath Little Thurlow Green Cookley Wetherup Street Hobbles Green Higham Stanton Stratford St Andrew Holywell Row Ilketshall St Margaret Combs Ford Little Green Drybridge Hill Dennington Corner Friday Street Birds End Saxtead Tannington Place Rishangles Rushmere St Andrew St Peter South Elmham Middleton Fakenham Magna Nayland Bower House Tye Mill Green Orford Hadleigh Heath Scotland Street Mildenhall Grinstead Hill Castle Hill Rooksey Green Drinkstone Green Wootten Green Candle Street Stanway Green Thorington Whitestreet Green Rickinghall Cowlinge Great Waldingfield Great Green Eriswell Woolpit Heath Broad Street Broad Green Bardwell Akenham Kelsale Mickley Green Ilketshall St Andrew Bramford Erwarton Beyton Hartest Hill Earl's Green Hitcham Brabling Green Great Livermere Thorpe Street Burgate Long Thurlow Kersey Burstallhill Otley Bottom Badwell Green Ufford Battlesea Green Gipping Denham Cretingham Sibton Green Rougham Green Friday Street Clay Common Ingham Russel's Green Button's Green Hargrave Kettleburgh Parliament Heath Stoven Potash Bradfield St Clare Cratfield Eastbridge Fornham All Saints High Street Green Great Welnetham William's Green Cole's Green Swingleton Green Witnesham Rushbrooke Farnham Thorington Street Forward Green Needham Street Waldringfield Southolt Somersham Capel Green Hessett Tostock Acton Lavenham Hartest Capel St Mary Conyer's Green High Street Upper Weybread Blyford Stock Hill Almshouse Green Ashfield Green Kenton Honey Tye Kessingland Kenton Corner Shipmeadow Cook's Green Back Street Mole Hill Clopton Green Daisy Green California Wattisfield Naughton Hulver Street Landwade Crowfield Sharpstone Street Mill Common Hog's Corner Worlingham Groton Cross Green Priory Green Chimney Street Great Wenham Wetherden Upper Town Great Saxham St Cross South Elmham Earl Soham Aldringham Earsham Street Cock and End Charsfield West Stow Nowton Knaves Green Burstall The Port of Felixstowe Bradfield Combust Bacton Timworth Haughley New Street Blacksmith's Corner Mellis Green Studlands Park Friston Hoxne Linstead Green Cay Hill Shop Corner Depden Shimpling Street Lower 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