Bus Advertising in Brundon

Get in touch

Bus Marketing in Brundon

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Brundon - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Brundon - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Brundon- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Brundon - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Brundon (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Mutford Dunstall Green Little Finborough Silverley's Green Wortham Thorington Shotley Common Stowupland Heveningham Barnardiston Kingshall Street Brent Eleigh Bradfield St George Barley Green The Street Snape Watering Mill Green Southwold East End Walton Bloodman's Corner Carlton Colville Wyverstone Mickfield Cock and End Oulton Broad Wootten Green Mettingham Cowlinge Monk Soham Green Bardwell Gosling Green Darsham Base Green Hanchett End Tostock Oak Hill Mickley Green Hanningfield Green East Barton Earl Soham Cotton Little Thurlow Brundon St Peter South Elmham Tuddenham Little Green Stores Corner Barnham East End The Heath Stansfield Cross Green Wangford Syleham Newmarket Cuckold's Green Farnham Four Ashes Coltsfoot Green Dalham Hemley Elmswell Gipping Botesdale Green Maidensgrave Denston Thorney Green Hinderclay Poslingford Saxtead Green Crowfield Eastbridge Lady's Green Sudbury Higham Battisford Earl Stonham Little Welnetham Chickering Whelp Street Belstead Wissett Washbrook Bedfield Long Green Hazel Stub Dennington Darmsden Denham Green Upper Weybread Chapel Hill Lound Meeting Green Stoke-by-Nayland Ixworth Clare Little Glemham Stockhold Green Parkway Icklingham Brundish Middleton Cherrytree Green Burthorpe Nacton Bedingfield Street Normanston Rotten End Sowley Green Fingal Street High Street Green Trimley Lower Street Daisy Green Broke Hall Wickham Street Ashfield Green Clopton Corner Bramfield Easton Bavents Page's Green Battlesea Green Elmsett Great Cornard Hadleigh Heath William's Green Bell's Corner Yoxford Owl's Green Redlingfield Wrentham West End Wattisham Chediston Great Waldingfield Boyton End Dandy Corner Erwarton Walberswick Brampton Mellis Green Great Thurlow Fenstead End Creeting Hills Stuston Ingham Cook's Green Campsea Ashe Leavenheath Bentley Wattisham Stone Hollesley Moats Tye Brockley Pettaugh Stanningfield Newthorpe Lampardbrook Brightwell Upper Street Haverhill Wickhambrook Hemp Green Aldringham Flixton Lower Holbrook Willisham Tye Ampton Walsham le Willows Great Livermere Butley Weston Ditch Brockford Green Fakenham Magna Combs Whitestreet Green Swingleton Green Stoke Park Nedging Kersey Upland Levington Hightown Green Spratt's Street Lindsey Risby Saxtead Bottom Lower Raydon Thorpe Street Mill Hole Wetherden Herringfleet Sutton Common Hagmore Green Upper Town Bridge Street Felsham Creeting St Peter Monk Soham Polstead Heath Cavenham Chelmondiston Mace Green Mildenhall Thorington Street Priory Heath Culford Denham Stradbroke Whatfield Fen Street Withersdale Street Wicker Street Green Burstallhill Kirton Rendlesham Redgrave Bures Green Bucklesham Little Bealings Wetheringsett Grundisburgh Herringswell Coopers Corner St Margaret South Elmham The Port of Felixstowe Apsey Green Thorns Grinstead Hill Charles Tye Chimney Street Wickham Green Pakefield Somersham Wrentham Little Waldingfield Stowmarket Harkstead St Michael South Elmham Great Green Canham's Green Ashfield Cum Thorpe Broad Street Hepworth Calais Street Little London Boyden End Parham Hulver Street Haughley Woolpit Heath Ash Street Brettenham Stackyard Green Toad Row Kirkley Kittle's Corner Fressingfield Felixstowe Ferry Bromeswell Great Welnetham Trimley St Martin Stowlangtoft Earsham Street Bobby Hill Friday Street Pettistree Saxham Street Somerleyton Waldringfield Fornham All Saints Shotley Gate Shottisham Woodside View Mells Pitcher's Green Buxhall Chattisham Nettlestead Wickham Skeith Brightwell Heath Eye Battisford Tye Homersfield Haughley New Street Saxmundham Sternfield Nether Street Great Bradley Dunwich Ilketshall St Margaret Chelsworth Common Borley Green Snape Thistley Green Bruisyard Street Cross Street Long Thurlow Brandon Hawstead Green Wordwell Bell's Cross Burstall Friston Glemsford Martlesham Heath Alderton Somerton Westley Wenhaston Black Heath Shadingfield Rushmere Crown Corner Cranley Hanningfields Green Hopton Cornard Tye Button Haugh Green Capel St Andrew Upthorpe Ford's Green Monks Eleigh Thorpe Green Monewden Rickinghall Clements Huntingfield Cretingham Weybread Assington Green Castling's Heath Wixoe Badwell Green Russel's Green Cuckoo Green Cross Green Maypole Green Holton Preston St Mary Hibb's Green Beccles Stonecross Green Bicker's Heath Stow's Hill Great Glemham Tattingstone White Horse Mill Street Oakley Reydon Smear Fornham St Genevieve Horham Badwell Ash Westbourne Little Bradley Temple End Cavendish Wetherden Upper Town Drakestone Green Rumburgh West End Rede Wenhaston Sproughton Workhouse Green Blundeston Chillesford Water Run Nayland Harrow Green Thurston End Barham Scotland Street Cookley Green Old Newton Westleton Orford Allwood Green Brome Rodbridge Corner All Saints' South Elmham Marlesford Stoke Letheringham Earl's Green Kessingland Methersgate Lakenheath Debenham Bungay Hartest Kesgrave Rose Green Ufford Bird Street Cow Green Barningham Hemingstone Old Felixstowe Sotterley Windsor Green Blythburgh Sotherton Corner Stanway Green Eyke Timworth Green Clopton Green Sizewell Mill Green Shimpling Street Haughley Green Bush Green Flempton Magpie Green Chilton Street Creeting Bottoms Shingle Street Buxhall Fen Street Groton Ward Green Brockley Green Gedding Willingham Middleton Moor Needham Market Weston Knodishall Brook Green Gisleham Rooksey Green Hobbles Green Burgh Barking Tye Great Wratting Dennington Corner Hargrave Worlington Camps Heath Kersey Cuckoo Tye Little Whittingham Green Little London Gedgrave Hall Depden Green Bruisyard East Bergholt Gunton Annesons Corner Cobblers Corner Tattingstone Kedington Mendlesham Green Great Green Town Street High Street Pound Green Occold Kentford Purple Hill Wentford Hawstead Tan Office Cross Green Aspall Thrandeston Broad Green Back Street Sicklesmere Badingham Maidenhall Metfield West Stow Shelland Church Common Alpheton Worlingworth Honington Mill Green Smithwood Green Bures Little Green Stutton The Woodlands Knettishall Brome Street Boxford Benhall Green St Nicholas South Elmham Bedingfield Lawshall Gainsborough Hadleigh Daisy Green Mellis Ilketshall St Andrew Milden Edwardstone Rushmere St Andrew Kersey Tye Mile End Church End Mendham Wales End Hoxne Newbourne Spexhall Crowfield Green Collipy's Green Hessett Peasenhall Woolpit Gislingham West Street Mill Hills Little Stonham Halesworth Sibton Flowton Ellough Hillside Cocks Green Gipsy Row Creeting St Mary Boxted Great Saxham North Warren Brackenham The Downs Chilton High Rougham The City Gosland Green Assington Longfield Green Naughton Fen Street Upper Layham Frostenden Corner Stratford St Mary Benacre Winston Green Wyverstone Street Kennett End Yaxley Stanwell Green Kenton Corner Thornham Magna Hollybush Corner Great Bricett Coddenham Iken Thurston Planche Great Ashfield Brantham Park Gate Rushmere Street Forward Green Henley Witnesham Leiston Boyton Oakley Park Stone Common Norton Little Green Capel St Mary Ringsfield Broom's Barn Thornham Parva Stoke Ash Heckfield Green Kettlebaston Friday Street Duke Street Wickham Market Upper Holton Botesdale Wickham Street Mendlesham Copdock St Cross South Elmham Lattinford Hill Boulge Bleach Green Newtown West Row Denham End Swilland Lower Common Saxtead Woodbridge Walk Flixton Chilton Leys Chippenhall Green Ballingdon Gibraltar Kingshall Green Eriswell Burgate Acton St James South Elmham Westhall Gromford Hunston North Green Boot Street Rougham Hengrave Brampton Street Higham Stratford St Andrew Moulton Newton Clopton Barnby Polstead Greenwich Beyton Cratfield Denham Corner Brandeston Cock Street Helmingham Framlingham Wingfield Drinkstone Green Monks Eleigh Tye Wangford Butley High Corner High Street Hanchett Village Bawdsey Ringshall Stocks Melton Weybread Street Norton Braiseworth Brown Street Langham Otley Bottom Beyton Green Butley Low Corner Button's Green Little Eriswell Knaves Green Bacton Green Wortham Ling Lindsey Tye Rose Hill Combs Ford Falkenham Blacksmith's Corner Bedfield Claydon Ringshall Lambfair Green Bacon's Green Market Weston Lackford Southolt Dorley's Corner Sapiston Kettleburgh Racecourse Little Thurlow Green Culfordheath Shelley Rushbrooke North Green Brundish Street Denham Street Lower Street Thelnetham Linstead Parva Smallwood Green Chevington Stoven Willisham Sutton Bradfield Combust Felixstowe Humble Green Onehouse Blyford Lower Hacheston Round Maple Santon Downham Swan Green Great Barton Barton Mills Larks' Hill Bramford Barking Pakenham Dagworth Needham Street Stock Hill Candle Street Rougham Green Annis Hill Oldhall Green Almshouse Green Lower Falkenham Benhall Street Ubbeston Theberton Newman's Green Colton Withermarsh Green Thwaite Broad Green Chediston Green Coldfair Green Birds End Akenham Linstead Green Frizzeler's Green Wyverstone Green Tunstall Clopton Green Beck Row Depden Laxfield Westerfield Lower Layham Gedgrave Little Wenham Little Cornard Drinkstone Holbrook Hundon Wilde Street Rendham Pixey Green Lidgate Stone Street Hoo Kessingland Beach Great Finborough Bowbeck Frostenden Bildeston Thurston Middlewood Green Otley Ixworth Thorpe Baxter's Green Ilketshall St Lawrence Offton Chantry Carlton Dublin Troston Clopton Green Horringer Horner's Green Woolpit Green East Green Mole Hill Studlands Park Blackthorpe Hacheston Culpho Hitcham Tannington Place Blackheath Coney Weston Great Green Stoke-by-Clare Lower Green Oulton Potash South Cove Falkenham Sink Chelsworth Gazeley Foals Green California Wilsey Long Melford Charsfield Kenton Nedging Tye Reydon Tannington North Cove Uggeshall Undley Pea Porridge Green Hintlesham Corton Poslingford Corner Wissington Barrow Curlew Green Battlies Green Freston Sibton Green High Street Harleston Stanton Street Stanstead Bull Green Thorpeness Pinford End Great Bealings Bradfield St Clare Gulling Green Aldham Freckenham Grimstone End Barnaby Green Hartest Hill Cock & End Wainford Barsham Shipmeadow Cove Bottom Parliament Heath Kenny Hill Hoggard's Green Landwade Little Knowles Green Hunston Green Red Lodge Whepstead Oaks Tye Withersfield Lawshall Green Bromswell Heath Holywell Row Great Wenham Priory Green Westhorpe Saxtead Little Green Hog's Corner Stradishall Little Saxham Lowestoft Denham Wattisfield Baylham Wick's Green Ousden Maypole Green Sutton Street Cattishall Cookley Street Chimswell Lavenham Washbrook Street Raydon Broadgrass Green Wilby Stonham Aspal Waldringfield Heath Honey Tye Crackthorn Corner Conyer's Green Stanton Sotherton Warren Heath Shimpling Dallinghoo Palgrave Friday Street Dennington Hall Babel Green Sharpstone Street Farley Green Silverlace Green Stanton Chare Shop Corner Easton Semer Stubbing's Green Castle Hill Gosbeck Euston Winston Chalkstone Martlesham Bucks Horn Place Melon Green Ringsfield Corner Boardy Green Cay Hill Wherstead Colchester Green Aldeburgh Debach Sudbourne Worlingham Trimley St Mary Mill Common Cransford Cargate Roman Hill California Hestley Green Pitmans Corner Ipswich Acton Place Timworth Woodbridge Coddenham Green Fornham St Martin Calford Green Upsher Green Ashfield Green Ringsfield Common Bacton Capon's Green Drybridge Hill Ashbocking Shotley Thorndon Brockford Street Mill Green Walpole Upper Street Sackers Green Otley Green Poystreet Green Cole's Green Sweffling Hasketon Framsden Bredfield Great Blakenham Bower House Tye Black Street Whitton Bury St Edmunds Stone Street Redisham Metfield Common Nowton Finningham Thorpe Morieux Wingfield Green Woolverstone Goddard's Corner Upper Street Tan Office Green Great Common Elveden Cattawade Holton St Mary East Green Cranmer Green Duck Corner Playford Audley End Rattlesden Little Wratting Broadway White Horse Corner Mount Pleasant Covehithe Easton Green Baylham Stone Tuddenham St Martin Malting End Blaxhall Slough Hill Brockley Corner Sherbourne Street Kelsale Scotia Drift Rishangles Washmere Green Blacksmith's Green Little Livermere Exning Genesis Green Henstead Cookley Chedburgh Hawkedon Wetherup Street Attleton Green Clay Common Brabling Green Athelington Cox Common Little Blakenham Crownland Cockfield Ramsholt Capel Green Dorking Tye Ash Corner