Bus Advertising in Polstead

Get in touch

Bus Marketing in Polstead

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Polstead - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Polstead - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Polstead- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Polstead - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Polstead (Suffolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Mill Street Creeting Bottoms Kelsale Parliament Heath Finningham Ringsfield Common Lattinford Hill Racecourse Little Cornard Great Bradley Hintlesham Levington Needham Market Little Stonham Priory Green Stratford St Mary Stonham Aspal Sapiston Carlton Meeting Green Butley Low Corner Annis Hill Easton Green Thrandeston Brandon Dennington Cranmer Green Ford's Green Theberton Kirton Redgrave Bucklesham Sudbury Sudbourne Earl Soham Ilketshall St Lawrence Farnham Grinstead Hill Stone Street Chattisham Falkenham Sink Barnardiston Maypole Green Great Saxham Mells Mile End St Cross South Elmham Bowbeck Walpole Troston Wickham Market Lakenheath Great Glemham Kenny Hill Wattisfield Mill Green Owl's Green Bardwell East Green Willingham Upper Town Gromford Sutton Debach Swan Green Boyton Sproughton Wetherden Bures Green Rendlesham Denham Weybread Street Rendham Barley Green Bromswell Heath Pitcher's Green Earl's Green Bacton Green Stowupland Wattisham Chediston Green Sibton Green Euston Drinkstone Green North Warren Hagmore Green Chilton Street Oakley Poslingford Corner Rooksey Green Otley Bottom Wick's Green Tuddenham Forward Green Cattawade Babel Green Flixton Tannington Place Offton Hundon Dennington Corner Collipy's Green Stubbing's Green Reydon Hinderclay Little Whittingham Green Chickering Dunwich Cowlinge Cobblers Corner Gisleham Chilton Framsden Worlingworth Sternfield Denham Green Lidgate Church End Barnham Goddard's Corner Apsey Green Polstead Heath Brundish Street Martlesham Heath East Bergholt Chelsworth Sweffling Hemp Green Crownland Larks' Hill Clopton Green Blyford Buxhall Cuckoo Green Toad Row Cross Green Stoke Ash Playford Leavenheath Crowfield Green Great Blakenham Colton Aldeburgh Lady's Green Haughley Needham Street Athelington Benhall Street Lower Raydon Priory Heath Saxtead Bottom Herringswell Workhouse Green Ilketshall St Andrew Yaxley Harkstead Thurston Planche Groton Barking Tye Button Haugh Green Lower Common Woodside View Carlton Colville Whitestreet Green Round Maple Withersdale Street Wangford Silverley's Green Gislingham Linstead Parva Acton Brightwell Easton Conyer's Green Gedgrave Withersfield Borley Green Kittle's Corner Upsher Green Stone Common Sutton Common Rushmere St Andrew Wyverstone Street Smallwood Green Stoke-by-Nayland High Street Harleston West Stow Little Wratting Lower Layham Lower Street Moulton Pea Porridge Green Whitton Ballingdon Martlesham Cornard Tye Upper Street Stanton Street Alderton Holywell Row Friday Street Worlingham Stradishall Campsea Ashe Badwell Ash Kenton Corner Ampton Brockford Green Brampton Street Semer Boyton End Langham Winston Holton St Mary Hadleigh Heath Wortham Ling Huntingfield Kennett End Thornham Magna Dorking Tye Eriswell Honey Tye Wattisham Stone Willisham Tye Rumburgh Birds End Trimley Lower Street Bacton Rede Barsham Flempton Redlingfield Denham Corner Hollesley Little Bradley Aldringham Metfield Common Shipmeadow Yoxford Wickham Street Barking Ufford Shotley Common Eyke Sicklesmere Woolpit Heath Shotley Gate Icklingham Broke Hall Boxted Battlies Green Clopton Green Great Common Hawstead Holbrook Freckenham Gosling Green Lower Holbrook Bungay Humble Green Little Welnetham Saxtead Little Green Stanton Dalham Melton Onehouse Great Cornard Wetherup Street Otley Ash Corner Canham's Green Saxham Street Maidensgrave Uggeshall Castling's Heath Kedington Hunston Green Shelley The Woodlands Stowlangtoft Gipping Felixstowe Ferry Wixoe Coldfair Green Culpho Willisham Lindsey Tye Snape Daisy Green Ringsfield Corner Felixstowe Hawstead Green Melon Green Wilsey Brundon Holton Saxmundham Chillesford Parkway Broad Green Woodbridge Culford Elmsett Mill Common Cransford Butley Rishangles Battlesea Green Gunton Tattingstone Rodbridge Corner Bromeswell Brockley Dorley's Corner Old Newton Blackheath Shelland Mildenhall Great Ashfield Crown Corner Bucks Horn Place Nedging Tye Thornham Parva Mill Hills Mount Pleasant Lawshall Great Welnetham Stow's Hill Hoo Rickinghall Mole Hill Mill Green Heckfield Green Tuddenham St Martin Westhorpe Frostenden West Street Tunstall Wrentham Pakefield Drinkstone William's Green Hawkedon Upper Holton Reydon Smear Wetherden Upper Town Stratford St Andrew Brantham Annesons Corner Kettleburgh Exning Waldringfield Bawdsey Bruisyard Four Ashes Burstallhill Stoke Park Ringshall Erwarton Southwold Broadway Botesdale Green Eastbridge Audley End Little Saxham East Green Denham Chimney Street Blundeston Witnesham Boyden End Boot Street Little Eriswell West End Raydon Homersfield Stanwell Green Clopton Corner Waldringfield Heath Bildeston Great Wenham Pitmans Corner Hoggard's Green Stutton Trimley St Mary Knettishall Cratfield Brettenham Church Common Ingham Cotton Water Run Mill Hole Coltsfoot Green Herringfleet Whatfield Bury St Edmunds Risby Back Street Burgate California Corton East End Poystreet Green Hollybush Corner Cross Green Timworth Long Thurlow Sowley Green Temple End Combs Ford Rushmere Lower Green Chevington Hasketon Drybridge Hill Battisford Tye Leiston Little Green Orford Dandy Corner Dennington Hall Cross Green High Street Boulge East Barton Shimpling Cookley Thorington Street St Peter South Elmham Harrow Green St James South Elmham Framlingham Bramford Clare Cockfield Wangford Bull Green Wicker Street Green Dallinghoo Long Melford Woolpit Green Brundish Brook Green Stanningfield Pound Green Swilland Little Bealings Ixworth Thorpe Sherbourne Street Wetheringsett Boardy Green Studlands Park Eye Coddenham Green Aspall Haverhill Darsham Hoxne Scotia Drift Creeting St Mary Brightwell Heath Gedgrave Hall Redisham Bridge Street Gedding Upper Weybread Walton Hestley Green All Saints' South Elmham Chapel Hill Park Gate Benacre Great Green Lowestoft Stockhold Green Shadingfield Upthorpe Great Livermere Mendham Buxhall Fen Street Sotterley Coney Weston Bramfield Weston Ditch Friston Haughley Green Burthorpe Beyton Hibb's Green Malting End Snape Watering Shottisham High Street Green Poslingford Bush Green Rougham Greenwich Hillside Monk Soham Base Green Thorpe Street Shingle Street Mendlesham Green Thorpe Green Hanchett Village Calford Green Kessingland Beach Combs Stoke-by-Clare Scotland Street Falkenham Wilde Street Great Green Stackyard Green Lindsey Blacksmith's Corner Gibraltar Pakenham Ashbocking West Row Glemsford Colchester Green Broad Green Hemingstone Rougham Green Hargrave Brockley Corner Felsham Chimswell Cook's Green Capel St Andrew Cuckoo Tye Monk Soham Green Lawshall Green Knodishall The Downs Ashfield Green Hemley Bobby Hill Worlington Somersham Westley High Street Bloodman's Corner Lackford Withermarsh Green Occold Frizzeler's Green Candle Street Cow Green Attleton Green Covehithe Hanchett End Bredfield Fen Street Wickham Street Henley Aldham Chantry Blythburgh Great Finborough Kersey Tye Thorndon Hopton Hacheston Wyverstone Green Depden Coddenham Elveden Tan Office Iken Heveningham Battisford Hartest Hessett Bentley Little London Cookley Green Dagworth California Thorney Green Mendlesham Spratt's Street Kentford Depden Green Newman's Green Ringsfield Stanway Green Hepworth Bradfield St George Roman Hill Cross Street Longfield Green Chippenhall Green Saxtead Whepstead Somerleyton Chelsworth Common Woodbridge Walk Creeting St Peter Santon Downham Marlesford Tan Office Green Mellis Magpie Green Trimley St Martin Market Weston Thurston Rushbrooke Friday Street Daisy Green Middleton Moor Wickhambrook Boxford Maidenhall Fen Street Grundisburgh Weston Flowton Washmere Green Undley Oakley Park Farley Green Hazel Stub Westhall Hartest Hill Stansfield Gulling Green Allwood Green Kingshall Street Rose Green Barton Mills Barningham Kersey Otley Green Charles Tye Preston St Mary Ubbeston Cattishall Mill Green Cargate Cherrytree Green Tostock Rotten End Barnby Cretingham Monks Eleigh Tye Letheringham Pixey Green Gosland Green Shotley Palgrave Duke Street Braiseworth Earsham Street Great Bricett Cookley Street Ward Green Tattingstone White Horse Bedingfield Street Timworth Green Beyton Green Brackenham Rushmere Street Capel St Mary Capel Green Brown Street Acton Place Chelmondiston Lavenham St Michael South Elmham Claydon Lound Shop Corner Denham Street Hog's Corner Nether Street Upper Street Barham Bacon's Green Chilton Leys Wenhaston Black Heath Normanston Beck Row Badingham Newbourne Parham Higham Purple Hill Newthorpe Coopers Corner Bruisyard Street Page's Green Lower Hacheston Ilketshall St Margaret Helmingham Brampton Cuckold's Green Westleton Wootten Green Fornham St Martin Polstead Gainsborough Grimstone End Wingfield Green Easton Bavents Sibton Stoke Blacksmith's Green Benhall Green Hunston Little Blakenham Cavenham Gazeley Middleton Stone Street Sutton Street Assington Green Mill Green Walsham le Willows Button's Green Windsor Green Great Waldingfield Hulver Street Kingshall Green Hobbles Green Oulton Broad Bedfield Long Green Capon's Green Upper Layham Baylham Wherstead Darmsden Mickfield Burstall Little Glemham Cove Bottom Oldhall Green Sharpstone Street Blackthorpe Laxfield Metfield Red Lodge Castle Hill Shimpling Street Ashfield Cum Thorpe Hitcham Whelp Street Bradfield Combust Wilby Halesworth Great Barton Almshouse Green Denston Little Finborough Brockley Green Great Thurlow Bedingfield Norton Little Green Walberswick Bradfield St Clare Botesdale Thwaite Little Wenham Southolt Wingfield Newton Fornham All Saints Great Green Lower Falkenham Cock & End Knaves Green Wickham Green Flixton Foals Green Genesis Green Broadgrass Green Burgh Cole's Green Crowfield Gipsy Row Chalkstone Cay Hill St Margaret South Elmham Clay Common Charsfield North Green Hightown Green Friday Street Kenton Stanton Chare Bleach Green Linstead Green Wentford Russel's Green Chedburgh Lambfair Green Baylham Stone Newtown Brome Street Old Felixstowe Mace Green The Street Fornham St Genevieve Dublin Cock Street Blaxhall Brent Eleigh Dunstall Green Ash Street Assington Duck Corner Cock and End Beccles Thorpeness Little Green Cocks Green High Rougham Milden Stowmarket Barrow Culfordheath Maypole Green Ipswich Akenham Hanningfields Green Wales End Stanstead Town Street Little Waldingfield Camps Heath Nedging Wainford Cox Common Broad Street South Cove Stoven Drakestone Green Fenstead End Thorington Sotherton Corner Barnaby Green Ousden Swingleton Green Ellough Nowton Fakenham Magna Horringer Stonecross Green Wordwell Copdock Little London Brabling Green Henstead Clopton Kessingland Rattlesden Wissington Moats Tye Wenhaston Thorpe Morieux Little Knowles Green Hanningfield Green Bicker's Heath Wickham Skeith White Horse Corner Lampardbrook Belstead Curlew Green Stock Hill Great Bealings Ringshall Stocks Thorns Woolverstone Oaks Tye Elmswell Newmarket Crackthorn Corner Stradbroke Little Livermere Sizewell Creeting Hills Chediston Clopton Green Alpheton Peasenhall Wyverstone Syleham Mettingham Debenham Wortham Brome East End Winston Green The Heath Somerton Rose Hill Washbrook Street Monks Eleigh Sotherton Wissett The Port of Felixstowe Freston Methersgate Great Wratting The City Upper Street Oak Hill Kersey Upland Cavendish Brandeston Horner's Green Kesgrave Oulton Thelnetham Horham Pettaugh Thistley Green Frostenden Corner Middlewood Green Fressingfield Fingal Street Potash Saxtead Green Cranley Nettlestead Westerfield Stuston Bower House Tye Baxter's Green Earl Stonham Westbourne Bedfield Pettistree Spexhall Nayland Tannington Badwell Green Denham End Ashfield Green North Green Smithwood Green Bures Landwade Little Thurlow Green Bell's Cross Weybread Mellis Green Monewden Wrentham West End Slough Hill Kettlebaston Clements Black Street Higham Washbrook Silverlace Green St Nicholas South Elmham Stores Corner Ramsholt Butley High Corner Haughley New Street Mutford Brockford Street Edwardstone Woolpit Naughton Kirkley Nacton Mickley Green Ixworth Hadleigh Hengrave Calais Street Pinford End Warren Heath Bell's Corner Honington Bird Street Broom's Barn Thurston End Norton Gosbeck Little Thurlow North Cove Sackers Green