Radio Advertising in Walterstone

Get in touch

Radio Station Advertising in Walterstone

Radio advertising is a fantastic and cost-effective way to promote most brands, services and businesses on commercial radio stations.

Our experienced marketing teams work with major stations every day and can arrange advertising across the whole country. As well as large well-known stations we can also arrange adverts on smaller more local stations, which are well known and highly effective in their regions.

Popular stations reach millions of listeners daily. So, if you're looking for radio advertising for your company, look no further than us. We'll have your brand broadcasting on the airwaves in no time at all!

If you are interested in this popular form of marketing, please contact us today. We look forward to hearing from you and creating a radio advertising campaign to suit your needs. 

Most radio campaigns have a recommended minimum spend of £2000 to have a successful impact. 

Contact Us

What is Radio Station Advertising?

Put simply, radio advertising is a way to promote your product or service on commercial radio stations through the medium of short audio adverts (typically 30 seconds long). These radio adverts typically run in between songs, chat and news bulletins and are used by a range of companies due to their ability to reach a huge cross-section of society.

Radio ads are used for a variety of messages; from commercial selling through to public service messaging.

Radio costs are reasonable when compared to other forms of marketing, meaning that it subsequently achieves a great return on investment; this is one of its main advantages and why it is used time after time, week after week.  

If you would like free quotes contact us today.

Get a Quote

What is the Cost of Radio Advertising?

The factors which broadly determine the cost are outlined below:

  • Reach/Number of Listeners/Listenership – the more people who tune in to a radio station on a daily basis (and therefore the more likely to hear your radio advert) the more expensive it will be. Heart advertising costs and Hits/Capital radio advertising costs are obviously more expensive (as large commercial stations) than smaller local stations - but you would expect this because they have more listeners (so potentially more customers for you). So the option when choosing a station to advertise on is; do you want to hit lots of people in a wide area or a smaller but more select audience more locally?

  • Number of Slots – the more slots (number of radio adverts) you choose to have, the more expensive it will be. You may choose to do a couple of ads each day or want to go more “heavyweight” and do between 10-15 slots so that you are covering the majority of the day. If you are uncertain of which approach to take our media planners will advise. Think about when in the day your target market and target audience will be listening and tailor your slots to their life and listening patterns.

  • Length of Campaign – most adverts are the same length – 30 seconds – and a typical campaign would be over one week. Sometimes however you may want to do a shorter period, a weekend promotion or a “winning weekend” are popular in raising awareness. If you have a larger budget, you may look to do a few weeks with your radio ad to really get your message and brand out there on the airwaves. For the best results, we tend to suggest a minimum of a week, however, a two-week campaign is ideal for a good amount of coverage.

  • Time of Slots - depending on what you are promoting, certain times of day may work better. Slots are broadly broken down into breakfast, day, evening (rush hour) and night. The most sought-after tend to be breakfast and evening as they have higher listeners. Again, have a think about when your target audience may be listening, or equally spread them throughout the day to hit a variety and cross-section of people. A spread tends to be the most typical approach by most advertisers but your product will guide you to the most suitable timings.

  • Radio Talk Ups and Radio Co-Promotions – as well as doing straight “air-time” you can also do what is called “talk-up” or “co-promotions”, this is where the DJs/presenters talk about a product. Often this can be a more creative approach. They are given a script and bullet points to mention so that they talk about the right things and are “on message”. Radio co-promos are often an informal way of getting your key information across. Sometimes stations can be picky about what services and products they do co-promotions with. Examples of co-promotions are when presenters talk about how “great” a film or theatre show is - when they may not have actually seen it! 

Simply drop us a message today and we will send over more specific information about radio advertising costs. 

Does Radio Advertising Work?

The simple answer is yes!

When you think about it, most people listen to the radio on a daily basis; in their homes, at work and also when driving, therefore it is a great way to reach a mass amount of people quickly. This mass reach is one of the main benefits; it can hit millions of people all at once. Most forms of marketing media (apart from TV advertising) cannot claim to achieve this, whilst radio adverts manage to do this at a fraction of the price of TV advertising.

However, even though a radio ad hits a huge number of listeners this isn’t untargeted as stations have different demographics e.g. younger people tend to listen to Hits/Capital FM, older listeners tend to tune into Smooth. Our teams will help match your product and message to the most suitable stations.

This targeting is the main reason radio advertising achieves brilliant results time after time and why radio advertising effectiveness is high; radio has high reach but wastage is reduced as these people are targetted. 

The value for money is another reason radio is popular with many advertisers and companies. 

Which Companies Typically Advertise on The Radio in HR2 0?

As radio listeners represent a great cross-section of society, advertising on radio works for most businesses and is a popular form of marketing employed by a range of companies from diverse industries. The most popular types of companies who advertise on radio through our teams include: 

If you would like to book a radio campaign or for us to propose a radio advertising campaign for you, contact us today for more information. 

Which Are The Top UK Radio Stations To Advertise On?

When thinking about which station to go for, put yourself in the mind of your potential customer and think “what station would they listen to”? Selecting the right station is the key to all successful campaigns.

The most popular campaigns we run are with: 

  • Capital/Hits FM advertising

  • Heart FM advertising

  • Smooth FM advertising

  • Classic FM advertising

  • Magic FM advertising

  • Absolute FM advertising

  • Local radio advertising

Contact us today for more information and advice about the above commercial radio stations and use radio to reach your target audience. 

Combination Marketing - Teaming Your Radio Adverts With Other Suitable Advertising Options

If you are looking to combine commercial radio with other options the below typically work well:  

  • Online - as people will hear your radio advert they are then likely to go online to find out more information. A strong online presence is, therefore, a good idea to supplement your campaign.

  • Social media marketing - similar to the benefits of online support, social media is often a good idea to use to back up your radio ads. 

  • Bus ads - bus ads or other forms of outdoor promotions are a great way to support radio, meaning that people get to see and hear what you have to offer. 

  • TV - the cherry on top of any marketing campaign - the power of TV is superb and can be targeted to regions making it more affordable than people often realise.

What Makes the Best Commerical Radio Adverts in Walterstone?

With your radio advertising, you must remember that the audience can only listen to your product or service being described by words - they obviously can't see it -  this means you need to create an innovative advert which will catch their attention. Also, you don't have much time - 30 seconds is not a lot of time to describe what you are offering - so you must get to the point and be clear and concise. Sometimes catchy phrases and slogans work and a good sound bed can attract attention further - but also just being clear and direct is important; don't try and cram too much in.

To summarise we would say; try not to be too clever, as most listeners are doing other things - so get to the point and don't be too confusing. You just need to grab their attention and encourage them to seek more information at a later time.  

Can You Help Me Make a Radio Advert Or Do I Need to Supply One Direct?

Yes! 

Get in touch today and we can help you make your advert with our radio ad production team at a brilliant rate. When producing this for you we, of course, take into account best practices as outlined by the Radio Advertising Bureau (RAB). We will also help with script-writing, bed creation and finding a suitable voice-over artist to match with your individual needs.  Our top tip would be to get an “ear-catching” advert so that it stands out; something clear, catchy and to the point works best.  

Frequently Asked Questions about Advertising on the Radio

Here are the most popular questions we get asked:  

What does it cost to advertise on the radio? 

As we explore in the guide, the cost depends on a few factors including which stations you choose, the length of the campaign and the time of year. Many advertisers use radio as it offers great value for money. 

What does radio advertising mean? 

It's basically advertising on the radio using short pre-recorded adverts that are broadcast to a set pre-approved schedule. It's used by a wide range of businesses and brands due to it's proven success.  

How much is a 30-second radio ad? 

It depends on the station and the listenership, larger more commercial stations with more listeners cost more than smaller more local ones. 

Is radio advertising still effective? 

Very, its reasonable price tag and ability to reach a large number of people make it both highly effective and a firm favourite with a broad range of companies who are looking to increase profits or raise awareness. It's probably an under-used advertising medium, considering its great results. 

Contact Us

So, if you are looking for radio adverts in Walterstone, look no further than us.

You can either let us know which commercial radio station you are interested or we will put together a proposal based on your budgets, aims and target audience. We can also supply you with more information on the advantages of radio advertising any other advice or information that you may need.

We look forward to hearing from you and working to get your product, brand or service on the airwaves!

Contact Us

Topics covered - radio advertising in HR2 0. 

We cover Walterstone (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for radio advertising
Becknell Castle Frome Rushock Shelwick Luntley Leys Hill Millhalf Rodd Hurst Phocle Green Aconbury Byford Common Lower Harpton Red Rail Ludstock Pict's Cross Walterstone Beggars Ash Hampton Bishop Docklow Upper Hill Newton Farm Llanrothal Turkey Tump Little Brampton Pikestye Fine Street Donnington Much Birch Blackmarstone Stoneyard Green Flintsham King's Thorn Ridgeway Cross Brinsop Common Canon Frome Wellington Marsh Staunton on Arrow The Bage Sutton Marsh Weobley Stretton Grandison The Forge Easthampton Colwall Stone Bartestree Altbough Llanrosser Stanley Hill Auberrow Ruxton Bellamore Old Wharf Kingsfield Lawton Kinton College Hill Rhydspence Clifford Stretford Court Llangrove Hereford Stockton Sutton St Michael Welsh Newton Widemarsh Westbrook Callow Marsh Rudhall Tillington White Rocks Trelough Bringewood Forge Pool Head Orleton Common Putley Cradley Kimbolton Ongar Street Kington Woolhope Cockshoot Bishopstone Nupton Holywell Leysters Pole Munderfield Stocks Cobnash Durlow Common White Stone Franklands Gate Dilwyn Biddlestone Stretford Wynds Point New Street Pipe and Lyde Swainshill Upper Egleton Sollers Hope Llangarron Letton Cholstrey Trumpet Bredwardine Cophill Felton Leominster Elms Green Bacton Acton Green Dinedor Bailey Lane End Yarsop Whitbourne Westfields Eardisley Shutton Bradnor Green Park Gate Upper Breinton Checkley Mansell Gamage Little Merthyr Nash Birtley Upper Grove Common Twyford Common Pembridge Tarrington Common Floodgates Broad Green Yatton West Lydiatt Covender Sarnesfield Moorend Cross Hurstley Tudorville King's Pyon Byton Weston under Penyard Kingstone Vowchurch Fromington Little Birch Buckcastle Hill Bicton Stoke Lacy Golder Field Catley Southfield Todding Much Cowarne Pen-pwll-sond Bolstone Pencraig Putley Green Marlas Ocle Pychard Comberton Clodock Brimfield Ganarew Three Crosses Marlbrook Elton's Marsh High Lane Grittlesend Barrelhill Green Orleton Upper Welson Kilpeck Bearwood Bowley Town Thornbury Limebrook Credenhill Stony Cross Sugwas Pool Brilley Mountain Green Crize Peterchurch Stowe Wayend Street Snodhill Weobley Marsh Cobhall Common Meadow Green Sapey Bridge Pontshill Leinthall Starkes Whitney-on-Wye Baysham Orcop Lower Todding Little Dewchurch Newlands Hamnish Clifford Lower Southfield Stagbatch Ashton Norton Canon Jug's Green Hagley Stoke Lane Sutton St Nicholas Upper Sapey Upper Wootton Greenhill Ashley Moor Belmont Kingsland The Riddle Walford Ailscroft Burcher St Owen's Cross Munderfield Row Linton Halmond's Frome Walterstone Common Hinton Wormbridge Common Weston Litmarsh Rotherwas Hardwicke Isle of Rhea Bleak Acre Ruxton Green Netherton Almeley Wootton Huntington The Knapp Coxall Edvin Loach Newtown Putson Headbrook Wormelow Tump Falcon Stockingfield Richards Castle Ryeford Amberley Steen's Bridge Beavan's Hill Kerry's Gate Nokelane Head Bush Bank Linley Green Munstone Flaggoners Green Brimfieldcross Llancloudy Bredward Peterstow Canon Pyon Batchfields Lower Bullingham Upperton Kivernoll Titley Kentchurch Ebnall Westmoor Symonds Yat Upper Maes-coed Penguithal Fiddler's Green Portway Eaton Bishop The Hundred Burrington Burley Gate Dinedor Camp Crocker's Ash Monmarsh Elmdale Clouds Birley Upper Lye Three Ashes Upcott Sutton Lakes Portfields Newman's Place Stansbatch Adforton Lea Line Wormbridge Lower Maes-coed Ballsgate Common Yazor Hartleton Moccas Shelwick Green Brockhampton Hendre Poolpardon Preston Wynne Eyton Humber Luston The Marsh Ridge Hill Whitchurch Nextend Bringsty Common Hill-field Portway Old Gore Coddington Upper Buckenhill Crossway Newton Weston Beggard Moreton on Lugg Ballingham Hill Fawley Chapel Cold Green Sandyway Dorstone Field's Place Crozen Waterloo Dinedor Cross Leysters Monkland Pontrilas Stoke Cross Ham Green Wharton Kenchester Acton Beauchamp Linton Hill Woonton Ash Staplow Newton Marlow Wood End Brampton Abbotts Wigmore Tyberton Goodrich Bowley Lane Burghill Archenfield Upper Hamnish Turnastone Lower Kinsham Bromsash Crizeley Bodenham Tretire Norbridge Evesbatch Gorsley Common Pipe Aston Harewood End Michaelchurch Upper Hergest Sellack Boat Brelston Green Moorfields Upper Dormington The Leys Lower Egleton Moreton Jeffries Tedstone Delamere Brobury Mordiford Tumpy Lakes Loxter Kerne Bridge Crow Hill Adley Moor Grendon Green Archenfield Stretford Enmore Field Lower Town Eau Withington Garway Buckton Birchend Shirl Heath Clencher's Mill Burmarsh Haven Grendon Bishop Lower Hergest The Cleaver Perrystone Hill Coughton Aston Crews Craswall Wyson The Heath Nutfield Upper Lyde Rowland's Green Edwyn Ralph Kymin Cross Llyde Pencombe Marston Stannett Yarpole Wilson Bosbury Ashfield Elton Hill Hole Old Country Tillington Common Brockmanton The Broad Stony Cross Dukes Preston Marsh Newtown Poolmill Bredenbury Great Brampton Knapton Green Abbey Dore How Caple Dulas Wootton Lulham Trereece Pencoyd Crossway Cockyard Hoarwithy Woonton Wacton Colwall Green Middleton on the Hill Ewyas Harold Hatfield Hawkersland Cross Merbach Colwall Wynn's Green Marston Breinton Common Woolhope Ballingham Holme Marsh Aulden Lyonshall Calver Hill Symonds Yat West Bircher The Wymm Little Common Leintwardine Even Pits Eign Hill Woods Eaves Monnington on Wye Welshman's Lane Prior's Frome Combe Waller's Green Urdimarsh Ruckhall Aylton Newton Barton Court Bycross Parkway Ledgemoor Whitechurch Maund Little Marcle Upper Wellington Hom Green The Moors Parkway Mansel Lacy Carey Ryelands Common Hill Sunset Little London Hopley's Green Sallys Huntington Rowlestone Hill Gate Knill Crick's Green Holme Lacy Brick End Munsley Hegdon Hill Lower Green Trewen Bodenham Bank Haven Ivington West Town Goodrich Cross Hungerstone Wolferlow Common Bach Rushall Grafton Mortimer's Cross Uphampton Bishon Common Wylde Welsh Newton Common Kynaston Kingstone Howle Hill Meer Common Aylestone Hill Shobdon Wilton Broadway Lands Gilfach Green Lane Ross-on-Wye Withington Cabal Bromyard Middle Maes-coed Kinnersley Lower Breinton Upper Marston Wetmore Cusop Lower Welson Baron's Cross Mathon Howton Brinsop Hales Wood Horseway Head Westfield Westhide Lower Rabber Broadmoor Common Ford King's Caple Lucton Little Garway Venn's Green Hales Bank Portway Portway Newtown Downton on the Rock Lyne Down Dormington Panks Bridge Bagwyllydiart Urishay Common Upper Kinsham Upton Bishop Stapleton Ryelands Lea Priory Wood Hope Mansell Wormsley Stowfield Madley Newton Ledicot Swinmore Common Upper Colwall Ullingswick Bridge Sollers Llanwarne Lower Lye Upton Crews Ledbury Lower Grove Common Wellington Heath Foxley Netherton Collington Withington Marsh Upper Hardwick Bradlow Veldo Winforton Walford Woonton Sollers Dilwyn Stoke Prior Cock Gate Ladyridge Eaton Upper Broxwood Arrow Green Brampton Bryan Cornett Crowmoor Tarrington Streamford White Cross Moorcot Brinkley Hill Much Marcle Little Gorsley Wofferwood Common Crumpton Hill Lower Broxwood Rodd King's Acre Hope's Rough Eastnor Combe Moor Overross Strangford Didley Clehonger Little Cowarne Preston on Wye Hope under Dinmore Moor Park Lingen Yarkhill Trolway Hildersley Sellack Evendine Michaelchurch Escley Broomy Hill Bishops Frome Westhope Callow Logaston Ashperton Dodmarsh Vowchurch Common The Parks Bodenham Moor Bridstow Little Hill Shucknall Almeley Bartonsham Garway Hill Claytons Llandinabo Merrivale Eastwood Winnal Little Hereford Glewstone Byton Hand Moorhampton Marstow / Llanmartin St Weonards Stocking Pen-y-Park Munsley Green Pudleston Lower Bearwood Lower Hardwick Hole-in-the Wall Maund Bryan Winter's Cross Aston Scotland Bank Longtown Stony Cross Coldharbour Lewis Wych Winnal Common Bobblestock Foy Much Dewchurch Woodbrook Larport Goose Pool Hillhampton Shawl Blakemere The Weaven Clock Mills Five Bridges Saffron's Cross Eardisland Staunton on Wye Brierley Tupsley Leinthall Earls Little Doward Tedstone Wafer Bullinghope Putley Common Stoke Edith Letton Fromes Hill Penrhos Lower Wootton Grantsfield Lugwardine New Town Lower Burton Wellington The Fording Pentre-Jack Totnor Aston Ingham Middleton Chickward Monkhide Headland Thruxton Weirend Kingswood Upper Town Marden Shenmore Greytree Welsh Bicknor Allensmore Broad Oak Lower Buckenhill Chance's Pitch Perton The Vauld Whitton Canon Bridge Pow Green Deerfold Alder's End Norton Wood Brookfield Byford Hyde Ash Little Tarrington Pixley Holmer Birchall Mahollam Treaddow Llanveynoe Callowside Fownhope Storridge St Margarets Pontshill Marsh Great Doward Willersley Hunderton Stanford Bishop Tidnor Hill of Eaton West Hill Walker's Green Moreton Brilley Lyde Cross Risbury Newton Aymestrey Sapey Common Whyle Lugg Green Bromyard Downs Bull's Hill Dorstone Red Hill Stretton Sugwas Nunnington Dancing Green Orcop Hill Old Forge Pen-allt Bowley