Train Station Advertising in Sandford

Get in touch

Advertising in Train Station in Sandford

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Sandford

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Sandford gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Sandford

The cost of railway adverts in BH20 7 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Sandford reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

Other locations available for train station advertising
Creekmoor Oborne West Hurn Hooke Canford Bottom Turnworth Sandford Woods Bowridge Hill Alderney Highcliffe Redlands School House Clapgate Bourne Valley Compton Abbas Bincombe Chiswell Thornford Broadwey Little Woolgarston South Perrott Broadoak Hamlet Tarrant Launceston Drimpton Benville Lambs' Green Horton Common Stockwood Crendell Newtown Margaret Marsh Cattistock East Brook Kingsland Purse Caundle Fortuneswell Bridport Frome St Quintin Meyrick Park Well Bottom Southbourne Holt Heath Ansty Cross Winterbourne Abbas Leigh Bedchester Eccliffe Manning's Heath Puddletown East Pulham Filford Winterbourne Steepleton Weston Higher Whatcombe Ibberton Tolpuddle Worth Matravers Seatown Ulwell Herston Winterborne Houghton Chettle Blackdown Holdenhurst Park Gate Fontmell Magna Upton Acton Iford Furleigh Cross Bourton Crab Orchard Crossways Winterborne Kingston Upton Netherbury Grimstone South Poorton Swanage Folke Dean Park Kingston Maurward Little Canford Bradford Abbas Ansty Newton Peveril Loders Langton Matravers Woodlake Combe Almer Osehill Green Pleck Higher Eype Charlestown Enmore Green Northbourne Whitcombe Hilton Adber Castletown Champernhayes Marsh Shitterton Burleston Whitefield Beacon Hill Stoke Wake Winton Langham Upper Parkstone Bishop's Caundle Little Ansty Netherstoke Bingham's Melcombe Charminster Muckleford Higher Ansty White Lackington Rew Long Cross Cripplestyle Fifehead Magdalen Woodyates Beaumont Village Shothole Hazelbury Bryan Twyford Anderson Stubhampton Wick Holywell Broadstone South Bockhampton Coryates Lower Row Haydon Hedge End Hillbutts Hollow Oak Hains East Fleet Lower Blandford St Mary Ridge Packers Hill North Poorton Sandhills Glanvilles Wootton Columbia Farm Synderford Holt Wood Oathill Merry Field Hill Cruxton White Post Pentridge Cerne Abbas Glue Hill Merriott Elm Hill Whetley Cross Friar Waddon Winterborne Whitechurch Briantspuddle Pimperne Piddlehinton Shave Cross Haythorne Lytchett Matravers Milton on Stour Brockhampton Green Upwey Furzehill Middlemarsh Burton Coombe Keynes Charlton Down Woolgarston Gussage All Saints Branksome West Parley Cold Harbour Rushton Fifehead St Quintin Spyway Woodsford Wimborne Minster Primrose Hill Lower Eype Hammoon Winterborne Monkton Up Cerne Cocknowle Wootton Fitzpaine Portland Bill Higher Wraxall Ilsington Stokeford Lyon's Gate Pleck Manston Beaulieu Wood Lower Whatcombe Chalbury Hardy Country Park Cashmoor Sutton Waldron Redford Beaminster Penn Lower Halstock Leigh Mount Pleasant Harman's Cross Kit Hill Winterborne Came Abbotsbury Colehill Tincleton Waterloo Broad Oak North Bowood Droop Newland Cowgrove Wimborne St Giles Rowlands Knowlton Watton Tarrant Rawston Silton The Mount Trickett's Cross Edmondsham New Swanage Drive End Chilbridge Buckland Ripers Mannington East End East Orchard Hamworthy Westham Miles Cross Lytchett Minster West Holme Grange Haydon Longburton Lower Holwell God's Blessing Green Morcombelake Maiden Newton Over Compton Stone Chedington Melcombe Bingham Happy Bottom Oakdale Kington Magna West Knighton Guy's Marsh Lodbourne Shillingstone Moreton Ashington Manswood Henbury Higher Sandford Poundbury Grange Estate Toller Whelme White Moor West Stour Turbary Common Sturminster Common Merley King's Stag Westbourne Loscombe Ham Melbury Abbas Fifehead Neville Chaldon Herring Nettlecombe St Leonard's Farm Park Quarleston Peacemarsh Bearwood West Stafford Muscliff Ashley West End Moor Crichel Preston Charmouth Totnell Parkstone Stour Provost Cann Common Langton Long Blandford Lulworth Camp Woodbridge Symondsbury Pilford Steeple Minterne Magna East Morden Studland Melbury Bubb Rampisham Camel Green Radipole East Howe Lanehouse Hemsworth Pymore West Bexington Uppington Alum Chine Boveridge St Ives Gotham Walkford Stoborough Green Southwell Motcombe Lower Nyland Nottington Blackwater Holmebridge East Knighton Ferndown Woodbridge East Stour Shroton Minchington Moorside Bryanston Court Orchard Stalbridge Weston Holnest Huish Piddletrenthide Allington Huntingford Evershot Hurst East Creech Toller Fratrum Ash Thornicombe Mapperton Walditch St James Foxholes Ringstead Church Knowle Meerhay Hound Hill Higher Melcombe Alcester Pidney Tadnoll East Stoke Hanford Alton Pancras Winkton Up Sydling Charminster Blacknoll Netherhay Pallington Shaftesbury Wool Talbot Woods Giddy Green Dudsbury Coker's Frome Rodwell Deanend Tarrant Gunville Portland Port Sharnhill Green Southlands Wynford Eagle Bramblecombe Wonston Mappowder Pimperne Fiddleford Alderholt Newtown Winterborne Stickland Buckland Newton Belchalwell Street Strouden Sockety Dunbury Kittwhistle East Holton Henley Tarrant Monkton Melplash Parley Green Stinsford Winyard's Gap Holwell Mill Throop Laymore Folly Redbridge Litton Cheney Lillington Holditch Higher Woodsford Wyke Regis Bittles Green Cheselbourne Sandpit Hengistbury Head Old Town Whitecross Skilling Corfe Castle Silkhay Lower Kingcombe Woolland Furzebrook Deanland West Chelborough Galton Wareham Coombe Hartgrove Grove West Pulham Northport Chilcombe Kingston West Bay Woolford's Water Okeford Fitzpaine Cobb Poolestown Chetnole Toller Porcorum Worgret West Lulworth West Bourton Gussage St Andrew Townsend Kingston East Chelborough Milton Abbas Yondover Sturminster Marshall Rodden Sydling St Nicholas Alweston Stour Meadows Purewell Southill Caundle Marsh Woodlands Common Lower Hamworthy Birch Close Cobley Portesham Langton Herring Lydlinch Ameysford Littlewindsor The Common Talbot Village Fairmile Ryme Intrinseca Affpuddle Stanbridge Caundle Wake Tarrant Crawford Tarrant Keyneston Dibberford Quarr Thorncombe Trent Sandbanks Waytown Blandford Camp Lower Mannington Bovington Camp Jumpers Common Mount Pleasant West Howe Knighton Cosmore Sherborne West Moors Cross Lanes Durlston Colesbrook East Compton Newton Wych Spetisbury Tarrant Hinton The Folly Lodge Copse Estate Dottery Dean Hopsfield Forston Stourpaine Binnegar Putton Coldharbour West Woodsford Poxwell Rivers' Corner Wallisdown Maudlin Cross New Town Portway Cold Harbour Canford Cliffs Moorbath Long Crichel Minterne Parva Crooked Withies Higher Totnell Chalbury Common Pulham St Catherine's Hill Bagber Higher Halstock Leigh Long Bredy West Chaldon Lower Wraxall Burngate New Town Oakley Haddon Hill Knackers Hole Post Green Higher Bockhampton Seaborough Tuckton Friars Cliff West Cliff Braytown East Stour Common Lower Ansty Hillbourne Broadmayne Salway Ash Iwerne Minster Fishpond Bottom Hogstock Ashmore Nuffield Turners Puddle Ryall Frome Whitfield Ham Hill Winfrith Newburgh West Compton Hewood Higher Coombe Wyke Osmington Mills Branksome Park Cranborne Gribb West Melbury Dorchester Poole Broadwindsor Bettiscombe Higher Row Charlton Marshall Littlemoor St Leonards Hilfield Burton Child Okeford Holton Heath Stafford's Green Pleck Green Mosterton Sterte Middle Bockhampton Sturminster Newton Rolls Mill Stoke Abbott Lower Street Bournemouth Adam's Green Hinton Martell Bluntshay Stoborough Buckhorn Weston Melcombe Regis Stalbridge Pamphill Southover Templeman's Ash Charlton on the Hill Goathill Nether Compton Ensbury Park Stony Knaps Knighton New Town Crouch Hill Aller Sutton Poyntz Bradpole Hinton St Mary Shapwick Blandford Forum Verwood Christchurch Burstock Gillingham Westford Rixon Higher Chalmington Tyneham Avon Castle West Milton Higher Holnest Powerstock Ranston Higher Kingcombe Dewlish Stourton Caundle Turlin Moor Winterborne Zelston The Borough Pleck Hummer Greenham Stratton Ham Common Boscombe Ashley Heath Rockley Sands Winterborne Tomson South Bowood Corscombe Sutton Holms Glebeland Estate Westfields Red Hill Avon Common Bowleaze East Bloxworth Horton Bere Regis Wooth Lake Winterborne Herringston Wraxall Newtown Hartmoor Uploders Woodville Coneygar West Morden Tiley Belchalwell Compton Valence Swyre Woolcombe Woodrow Kinson Whitcombe Talbot Heath Bothenhampton Three Legged Cross North Bockhampton Bishop's Down East Parley Newtown North End Blandford St Mary West Southbourne Beer Hackett Batcombe Tadden New Town Littledown Marnhull Springbourne Osmington Knob's Crook Oxbridge Sandhills Rushcombe Bottom Leigh Chilfrome Bloxworth Hincknowle Melbury Osmond Slepe Yewstock Clift Bear Cross Shipton Gorge Queen Oak Farrington Holway Camesworth Muscliffe Chalmington East Lulworth Poyntington Winterborne St Martin Winterborne Muston Leweston Pilsdon Daggons Puxey Boys Hill Madjeston Stoborough Heath East Cliff Cann Rossmore Throop Chickerell Worbarrow Yetminster Rew Hurn Gibbs Marsh Corfe Mullen Tollerford Woolsbridge West Orchard Lower Strode Holt Matchams Overcombe Gore Woodcutts Marshalsea Sleight Throop West Shilvinghampton Walton Elm Sixpenny Handley Leigh Saddle Street Ivy Cross Holway Easton Godmanstone Puncknowle Mapperton Mounters Catherston Leweston Gannetts Lewcombe Moordown Marshwood Uphall Longfleet Monkton Wyld Stapehill Lane End Warmwell Farnham Tarrant Rushton Winterborne Clenston Hermitage Durweston Littlebredy Waddon Horn Ash Horton Heath Littleton North Chideock Lake Arne Kitford Gaunts Somerford Organford Norden Lilliput Holworth Gaunt's Common East Shilvinghampton Kingston Russell Lulworth Cove Pokesdown Hill Street St Andrew's Well Atrim East Burton Almer Pig Oak Tollard Farnham Sandford Whitchurch Canonicorum Blackney Todber Stoke Water Wigbeth Canford Magna Hayes Monkton Up Wimborne Whitmore Owermoigne Hinton Parva Stanley Green Lower Bockhampton Melbury Sampford Stanpit Steepleton Iwerne Merritown Canford Heath Mudeford Bookham Kimmeridge Stour Row Stallen Eype's Mouth Birdsmoorgate Notton Chideock Pleck Dragon's Hill Sandford Orcas East Melbury Halstock Fontmell Parva Romford Athelhampton Buckham Woodlands Gussage St Michael Milborne St Andrew North Wootton Askerswell Lyme Regis Witchampton Frampton Pillwell Plush Lower Holditch St Johns Hursey Hampreston Clifton Maybank Warren Higher Nyland Ebblake Mangerton Burton Bradstock Creech Bugley Weymouth Nether Cerne East Holme Broom Hill Longham Creech Bottom Duntish Bradford Peverell Fleet Dewlands Common Shaggs Three Gates Weston Ensbury