Train Station Advertising in Mutton Hall

Get in touch

Advertising in Train Station in Mutton Hall

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Mutton Hall

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Mutton Hall gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Mutton Hall

The cost of railway adverts in TN21 8 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Mutton Hall reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Mutton Hall (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
Firle Heathfield Telscombe Cliffs Ore Pevensey Woodingdean Litlington North Corner South Chailey Cooper's Corner Burnt Oak Caldbec Hill Tilsmore Selmeston Hove Burwash Weald Newbridge Oxley's Green Cackle Street Hollingbury Down Street Sleeches Cross Offham Birling Gap Exceat Tolhurst Bexhill Wood's Green Ashton Green Mark Cross Ponts Green Dodd's Hill Hailsham Stanmer Chapel Cross Ditchling Common Rye Harbour Northease Cowbeech Hill Wallcrouch Mile Oak Glynde Wivelsfield Green Netherfield Ely Grange Flackley Ash Hankham Marle Green Upper Dicker Barcombe Cross Pett Level New Town Town Row Broomsgrove Penhurst Wellbrook St Helen's Harbour Heights Teasley Mead Piltdown Sidley Sweethaws Hangleton Dukes Green Polegate Cackle Street Magham Down Willingdon Buxted Cooksbridge Catsfield Stream Nash Street Mayfield Punnett's Town Hastings Hadlow Down Sheffield Green Hollingdean Pett Mark Cross Hamsey Trull's Hatch Steel Cross Langney Village Stone Cross Potter's Green Crowborough Warren Lions Green Terrible Down Peacehaven Folkington Tompset's Bank Lunce's Common Stone Cross East Saltdean Barcombe Mills Roselands Cooden Blackboys Chilley Green Clive Vale Chelwood Common Peter's Green Belmont Swiftsden Whitehill Sedlescombe Stonegate Broomgrove Balls Green Cock Marling Fairlight Cove Shortgate Crumbles Chiltington Old Town Gallypot Street Dittons Beachlands Lower Cousley Wood Harley Shute Broad Oak Carter's Corner Holton Hill Broad Oak Telham Willard's Hill Tidebrook Houghton Green Three Oaks Friar's Hill Bowlers Town Castle Hill Horns Cross Westmeston Foulride Green Kent Street Norton Bodiam Chelwood Gate Three Leg Cross Trolliloes Great Maxfield Warbleton Little Norlington Birchden Ticehurst Pestalozzi International Village Beckley East Guldeford Kingston near Lewes Horam Steven's Crouch Sharp's Corner Lower Dicker North End Grove Hill Pounsley Udimore Flowers Green Vinehall Street Rockrobin Canadia High Wickham West Firle Halland Groombridge Kemp Town Friday Street Founthill Vines Cross Sutton Boarshead Lower Willingdon Blacklands Mount Ephraim Tile Hurst Bodle Street Green Hawkhurst Common Brighton and Hove Northiam Westham Muddles Green Ditchling Hurst Green Burwash Marden's Hill Pell Green Three Cups Corner Blackham Eason's Green Crowhurst Etchingwood Rye Little London Brightling Silverhill Park Horsted Green Ovingdean Rushlake Green Thunder's Hill Cross in Hand Staplecross Rose Hill Hazard's Green West Blatchington Bulverhythe Budlett's Common Upper Wellingham Five Ash Down Withdean Whydown Swaile's Green Brede Ashburnham Forge Northbridge Street Laughton Common Coldean Heron's Ghyll Newhaven Stunts Green Downside St John's Baldslow Broad Street Eastbourne Churches Green Ewhurst Green Chitcombe Skippers Hill Mill Corner Winton East Chiltington Clayhill Rye Foreign Bevendean Grisling Common Cade Street Five Ashes Riseden Flimwell Sharpsbridge Starr's Green Crowborough Newick Crowlink Jury's Gap Cogger's Cross Poundgate Wallands Park Glyne Gap Plumpton Green Poundford Park Corner High Cross Fairwarp Hooe Normans' Bay Whatlington Broadstreet Green Cripp's Corner Hollington St Anthony's Hill Gun Hill Rottingdean Framfield Millbrook Moulsecomb Maresfield Old Town Jarvis Brook Glyndebourne Henley's Down St Helen's Wood Broomham Little Bayham Robertsbridge Maresfield Park High Hurstwood Chapel Row Chuck Hatch Church Wood Guestling Green Dallington Herstmonceux Chilsham Buckham Hill Cottenden Chapman's Town Beddingham Danehill Catsfield St Leonards Green Hollingrove St Leonards-on-Sea Cliffe Cliff End Southease Blackness Denton Beacon Down Upper Hartfield Isfield Portslade Village Ripe Union Street Windmill Hill Glenleigh Park Cowbeech Boreham Street Meads Rushy Green Streat Eridge Green Sparrow's Green Withyham Roedean Silverhill Horney Common Friar's Gate Butcher's Cross Frant Godleys Green Milton Street Caneheath Danegate Langney Peacehaven Heights Primmers Green Ginger's Green John's Cross Cousley Wood North Chailey Green Street East Moulsecoomb Broadland Row Quabrook Balcombe Green Foxhunt Green Berner's Hill Earl's Down Cackle Street Camber Seaford The Platt Cuilfail Watermill Bardown Fletching Common Beckley Furnace Jumper's Town Norlington South Malling Argos Hill Roser's Cross Arlington Filching Wickstreet Little Common Landport Brighton East Hoathly Dale Hill Town Littleworth Cornwell's Bank Preston Shortbridge Wartling Saltdean Red House Common Patcham Lyewood Common Hammerwood Best Beech Hill Tarring Neville St Anne's Spithurst Whitehawk Barcombe Upper Horsebridge Heighton Street Berwick Hellingly Hartwell Holmes's Hill Waterhall Golden Cross Wadhurst Nutley Southover Westfield Laughton Coggins Mill Witherenden Hill Birchett's Green Pevensey Bay Bells Yew Green Peasmarsh Mountfield Plumpton South Street Icklesham Waldron Down Wivelsfield Broyle Side West Hill Chiddingly Rusher's Cross Woolbridge Rickney Highgate Whitesmith Brownbread Street Playden Wood's Corner Westdean Waldron Black Rock Snagshall Goatham Green Iford Furner's Green Burwash Common Burgh Hill The America Ground Iden Duddleswell Guestling Thorn Falmer Mutton Hall Westdene Wilmington Russell's Green Mark Street Etchingham Lewes Honey's Green Coleman's Hatch Ringmer Lunsford's Cross Battle Chailey Lower Horsebridge Silver Hill Splayne's Green Ridgewood Bishopstone Winchelsea Beach Old Heathfield Hollington Park Fairlight Mount Pleasant Davis's Town Jevington Hampden Park North Moulsecoomb Marsh Green Round Hill Fisher's Gate The Pound Twelve Oaks Bexhill-on-Sea Piddinghoe Ringles Cross Wilmington Green Hartfield Mott's Mill Wych Cross Jenkins' Green Wannock South Heighton Forest Row Burlow Hale Green Newbury's Little Horsted Winchelsea Rodmell Palehouse Common Holtye Darwell Hole Golden Cross Blackness East Blatchington Rotherfield Alfriston Eckington Corner Chalvington East Dean Upperton Bohemia West Marina Southern Cross Four Oaks Halton Lidham Hill Ratton Village Pebsham Telscombe Collier's Green Dodd's Bottom Portslade-by-Sea Shover's Green Pound Green Hooe Common Bachelor's Bump Friston Aldrington Rocks Park Fletching Alciston Alderbrook Salehurst Ninfield Moulsecoomb Hall's Close Foul Mile Mount Pleasant Poundfield Uckfield Durgates Maynard's Green