Train Station Advertising in Standon

Get in touch

Advertising in Train Station in Standon

Over 1.68 billion passenger journeys are made on UK railways every year between cities, towns, and villages, so it is no surprise that advertising at train stations is a hugely popular and effective form of advertising.

As you would imagine there are lots of options to target people on their respective journeys; these can include standard railway poster advertising, to more bespoke options.

Often forming the key transport hub in a locale, railways (and therefore railway advertising) offer unique opportunities to convey sales messages to consumers who are both regular commuters or leisure passengers, meaning that this form of marketing is wide-reaching and has broad appeal; you can see almost any company or product using train station advertising to promote themselves.   

If railway station advertising interests your company, please contact us, and we will discuss the options with you.

Contact Us

What is Train Station Advertising?

Put simply, it is advertising in railway stations. Options are varied and typically include various large poster formats, ranging from 4 sheets to a massive 96 sheets. 

Due to its ability to reach a mass amount of people, and also a wide cross-section of society, it is easy to see why it is so popular with a range of industries promoting various products, services and goods. Costs obviously vary, depending on which type of format you want and also how busy the station is that you wish to target.  

For more information and a free quote, get in touch today. 

Types of Train Station Adverts in Standon

The main types of railway poster adverts include:

  • Advertising on billboards opposite railway station entrances and on station platforms (typically 48 sheets or 96 sheets) - these are very effective, particularly as they are often positioned at the side of departure and arrival boards which passengers are looking at every few minutes.

  • On platform posters ads (typically 4 sheet, 6 sheet, and 12 sheets) - these give the opportunity to present large, colourful, eye-catching imagery and text on a poster; these options are available at nearly every station in the UK.

  • London Underground station advertising - is also highly effective when coupled with national rail ads, as passengers in London often use the tube to get to the main overground rail stations.

These various forms of train station posters (both large and small) are seen by those:

  • Within the rail station

  • People waiting outside

  • Those standing on the platform awaiting a train

  • Those simply passing through on a moving train travelling elsewhere

Train station advertising, therefore, allows you to target passengers at various stages of their journeys; your marketing can literally follow passengers through the station, on their journey and then at their destination as they leave! 

Network rail station posters can often be chosen by exact location within a station and you can, of course, choose which stations you want to advertise in as well.

Get a Free Quote

1. Train Station Escalator and Lift Advertising

Many major stations have escalators and lifts for passengers to get between floors and platforms. These are normally grey and boring places, so advertising directly on these can really draw the eye; there’s basically not a lot of competition. Also, when you are in a lift or escalator you literally can’t escape and are therefore forced to stare at the posters. 

Taking advantage of the blank canvas that is the grey expanse of escalators and dreary lifts can be done creatively. Brilliantly creative examples have included household name Doritos, who printed an open packet of the Mexican chips at the top of escalators and scattered crisps on each step, cascading down into a happy customer’s open both at the bottom!

Lift advertising has seen success for the like of the Superman movies, featuring Clark Kent’s suit ripping open as the doors slide apart, and British Athletics, having a baton handed from runner to runner as the doors close. 

Basically, station escalator ads and lift advertising in Standon gives you a great chance to get clever and creative. 

2. On Train Posters

Despite rail commuters often using online channels and being on their smartphones or laptops when travelling, on train poster advertising is still very effective.

Travelling by rail often leaves passengers without functional mobile devices (the horror!); there is limited or poor Wi-Fi, whilst as we all know 3G, 4G and 5G reception can be patchy. This, therefore, leaves train passengers with times on their journeys with little to focus on. This, therefore, opens the possibilities and effectiveness of on train posters ads. Often these types of adverts are also more affordable than major billboard advertising, London underground ads and train platform adverts. Targeting travellers with on-board posters and cove advertising (the small thin posters underneath the head-racks) is, therefore, quite an affordable way to hit commuters. An advert on these is often strong and impactful so they have an instant effect before a phone signal comes back to life!

Also, did you know that rail passengers are one of the demographics who prefer purchasing online? So, a call to action online works fantastically well, grab their interest and you can often see immediate results. 

3. In-Station Events

Many brands choose to host sampling and promotional events in network rail and underground stations to engage with consumers directly during a period where they have ‘time to kill’ while waiting for transport. Events can include:

  1. Giving out free samples.

  2. Recruiting sign-ups.

  3. Handing out leaflets and promotional material.

  4. Or getting creative with the likes of flash mobs or endorser/influencer appearances.

Whatever approach works best for you, it’s important to attract two major passenger types: those rushing through and those who have time to engage. This could mean having staff available to simply hand something over to the ones in a hurry, as well as other staff who can engage more. 

4. Toilet Door Posters

Going to the toilet whilst travelling on a train isn’t one of life’s most pleasant experiences in the world and so promotional posters on the back of toilet doors often come as a welcome distraction! Posters on toilet doors talk to a captive audience who are unlikely to want to touch a mobile device and have nothing to do but to wait and look around. These can be used to complement existing channels and other forms of poster adverts, they can be tailored to contain (light, humorous) toilet content. After all, your service, product and brand are anything but ‘bog standard’ – it’s time to flush away the competition (sorry we couldn’t resist the pun!)

Cost of Railway Advertising in Standon

The cost of railway adverts in SO21 2 will be dependent on a number of different factors, these are mainly: 

  • The type of advert you want to use - typically larger adverts and those in more prominent positions cost more than smaller options.  

  • Length of time/length of cycle - typically minimum cycles are two weeks but most campaigns last longer so that adverts have a chance to be properly seen and taken on board by travellers. 

  • Particular stations - major network rail stations such as Manchester Piccadilly, London terminals and Cardiff Central, will cost more than smaller and more rural stations. 

For more information contact us today. 

Will Railway Advertising Suit My Business?

Railway advertising works for most companies as those who commute by rail on a daily basis are shown to have high levels of disposable income – identified as the AB demographic - after all, year-on-year fare increases have ensured that rail travel is not cheap. Their “wealth” demographic also allows them to have access to state-of-the-art mobile devices meaning they often make fast purchase decisions – even whilst on their train journeys, WiFi permitting of course!

Rail passengers are also shown to be lighter viewers of TV advertising, meaning that train passengers most receptive form of marketing is often found at train stations. 

Both global and local businesses advertise successfully to network rail passengers and we manage campaigns that are country-wide as well as more specific location-based options. International companies can blanket train adverts across the country with national rail network advertising packages, whilst local businesses can target particular stations. 

Targetted Audiences

Ticket purchases and tracked Oyster Card journeys help to give even more intelligence on travellers’ behaviour including their destinations, times of travel, dates; which can all be used to segment audiences and tailor relevant messaging to them. This means that although train station ads in Standon reach a huge amount of people there is also a large degree of targeting, meaning return on investment is very strong.

Studies show that 20% of all train journeys are not on time or don’t happen at all in the UK. This may be a positive thing for you if you’re a brand looking to advertise at train stations, as passengers have to stand and wait. It is, therefore, a type of outdoor advert which has an increased “dwell time” when compared to standard 48 sheet roadside billboards.

Contact Us

If any of the above rail network and rail advertising options are of interest to you, please contact us today.

As with all our quotes, they are free and our experienced and friendly media planners will talk you through lots of options, so full steam ahead (sorry we couldn’t resist again), contact PromoMedia today!

Contact Us

topics covered - call us. 

We cover Standon (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for train station advertising
New Alresford Broad Oak Conford Murrell Green North Fareham Stony Batter Breamore West End Green Arford Stuckton North Charford Brook Forton Baffins Preston Candover Southend Furze Hill Stockbridge Dunley Shipton Bellinger Duck Street Basingstoke West Dean Selsmore Pamber End Dilton Michelmersh Bossington Oak Hill Cufaude Eling Deadwater Chilcomb Hawthorn Charlton The Mint Itchen Abbas Lopcombe Bramley Brockbridge Nursling Potbridge Bramshott Chase Latchmere Green Blissford Black Dam Woodley Newbridge Totford Upton Wootton Neacroft Stoney Cross Brown Candover Rye Common Bishop's Green North End Meonstoke Winnall Liss Fordingbridge North Stoneham Mill Lane Stonymarsh Woodington Hill Cove Glebe Crockerhill Coxford The Common Bowyer's Common Woodend Rockford Upper Shirley Farlington Ridge Common Turkey Island Ropley Soke Bassett Green Townsend Hamble-le-Rice Deane Northfields Furzey Lodge Blackmoor Winsor Cheriton Burkham West Heath Romsey Daneshill Northam Ibsley Northington Newtown Park Littleton Andover Down Monxton Nately Scures Hursley Weston Burridge Weston Patrick Clatford Oakcuts East Hill Exton East Woodhay Portsmouth Linkenholt Wecock Sherborne St John Godshill Wood Micheldever Broadgate Upham Lower Slackstead Northbrook Charter Alley Burghclere Port Solent Stanmore Thornhill Hillyfields Ashley Lower Common Wishanger Common East Cholderton Oakhanger Turgis Green Aldershot Sladen Green Farnborough Green Denmead Little Holbury Ladwell New Town Setley Funtley Furzley Copnor Hill Park Rownhams Ossemsley Sprat's Down Fisher's Pond Upton Grey Ann's Hill Bitterne Park Bishop's Sutton Kingsclere Woodlands Cuckoo's Corner Fleetend Portsea Island Fleet Hardley West Town Pitt Heath End Eversley Cross Wheat Hold Knapp Valley Park Nob's Crook Little London Colemore Hawkley Upper Common Tilly Down Wildern Litchfield South Down Brockenhurst Warnford North Ripley Southwick Brook Outwick Ellingham Hipley Eastrop Bull Hill Hearn Cricket Hill Winchfield Highbridge Rotten Green Privett Penton Mewsey Bevois Town Hatchet Green Sopley Hensting Everton Buddle Quarley Tunworth Eastleigh Bramshill Viables Shirley Warren Alverstoke Segensworth Foxhills Woodcott Hook Park Estate Quidhampton Bransbury Swampton Woolton Hill Lower Pennington Stoke Lymington Foxhall Buckskin Hinton Ampner Portsea Silchester Owslebury Wittensford Hollington Cross Steventon Bramley Corner North End Hythe Martyr Worthy Thorney Hill St Denys West End Bridgemary Newtown Hollywater Frost Hill Winchfield Hurst Abbotts Ann Copythorne Penton Corner New Brighton Bramshaw Abshot Sway North Town Bitterne Manor Sherfield on Loddon Soake Heath End Lovedean Bevois Mount East Aston Winchester East Meon The Close Frithend Upper Slackstead Newfound Boorley Green Buckland Brickhill Ropley Woodside Hundred Acres Swanmore Bevois Valley Headley Down Barton on Sea Gilbury Hard Purbrook Heath Redbrook North Boarhunt Warren Corner Newnham St Cross Tinkers Cross Anmore Battramsley Cross Hungerford Fullerton West Wellow Earlstone Common Newgrounds Binsted Farnborough Park Upper Swanmore Whale Island Dunbridge Southwood Balmerlawn West Meon Woodlands Lymore Lower Bordean North Poulner Lyndhurst North Camp Holybourne Harbridge Medstead Southsea Foxdown Hocombe Portswood Hollington Hillstreet Sandy Balls Bucks Horn Oak Custards Tufton Whitsbury Newtown South View Goose Hill Horton Heath Newtown Steep Ashe Rowlands Castle Milton Egbury Redenham Portmore Stratfield Saye Aldermoor Ridgeway Parade Boyatt Wood Warnborough Green Millbrook East Wellow Weavers Down Whitway Golden Pot Beauworth Norleywood Ringwood Fleet Brock's Green Broadmere Harestock Wigley Wymering Dora's Green Brockhurst Selborne Colbury Compton Bramshott Bradley Emsworth Hannington Crookhorn Woolston East End Shedfield Stony Heath Bursledon Griggs Green King's Somborne Butlocks Heath Wimpson Minley Ower Gritnam Frogham Poulner Lower Upham Bighton Amport Horsebridge Ashlett Hillpound Stratfield Turgis Tadley Hill Headbourne Worthy East Dean Bowling Alley Fratton St Mary Bourne Shawford Newtown Horris Hill Monk Sherborne The Soke Old Portsmouth Kimpton Chidden Bulbery Up Nately Brighton Hill Herriard Ratlake Upper Wield Cadnam West Ham Downend Lower Froyle Hatch Lower Wield Colt Hill East Tisted West Heath Dundridge Purbrook Townhill Park Upper Ratley Hill Grove Baughurst Common Anstey Birchy Hill Penton Grafton Stubbington Vernham Bank Kings Worthy Whitenap Sarisbury Waterditch Vernham Dean Easton Little Down Lepe Highfield Empshott Green Westfield Shirley Park Browninghill Green Newtown Allum Green Ramsdean Fox Lane Hartfordbridge Shirley Hill Top Harbridge Green Curbridge Old Netley Fulflood Avon Boarhunt Foxcotte Lower Common Lindford Bedford Place Downton Kingston Bucklers Hard Standon North Gorley Axmansford Newtown Burghclere Common Elvetham Heath Gunville Harefield Tadley St Mary's Tot Hill Wellow Wood Hattingley Upper Bullington Lower Canterton Ovington Blacknest Anthill Common Stanswood North Kingston Hazeley Bottom Rockbourne Netley Hill Longstock Privett Whitehill Wheatley Laverstoke Beech Bashley Park Otterbourne Furzeley Corner Colden Common Swarraton Durns Town Tidpit Elvetham Denvilles Ashfield Warsash High Cross Shorley Bank Portchester London Minstead St John's Church South Hayling Testwood Hammer Bottom Old Burghclere Sydmonton Ower Lower Turmer Greywell Sandy Down Badger Farm Burley Fyfield Racedown Belbins Hilsea Hound Southington Peel Common West Common Woodgreen Banister's Park Ashurst Bridge Little Ann Dibden Purlieu Martin Drove End Drayton Hill Head Hook Long Sutton Isington Langrish Holt West Meon Houghton Hoe Gate Ashe Warren Fair Oak Shamblehurst Dowd's Farm Liss Forest Farnborough Newton Stacey Woodmancott Stamshaw Bishop's Waltham Droxford Wintershill Landport Catisfield Paulsgrove Langley East Tytherley Rotherwick Flood Street Keeping Spanish Green Hawley Lane Titchfield Common Hatch Warren Chineham Court Corner Boldre Stoke Cole Henley Bedenham Westwood Park Froxfield Green Lower Bullington Lower Buckland The Hangers Chandlers Green Mellishes Bottom Leigh Park Critchell's Green Nichols Town Ewshot Blounce Enham Alamein Heckfield Chapel Polygon North Baddesley Roughdown Canada Brook Hill Durrants Andwell Newtown Broughton Chilbolton Down Chilbolton Itchen Stoke Tiptoe Bedhampton Pucknall Empshott Ashford Hill Whiteley Newtown Moulsham Green Axford Upper Kingston Bartley Nutburn Thorns Beach Highways Burley Lawn Eversley Centre Mapledurwell Broad Layings Seafield Netherton Compton Hampton Park Hedge End Pamber Heath Warblington Beech Hill Winklebury Nutley Old Milton Twyford Longparish Toothill Sholing Locks Heath Forton Gobley Hole Lower Ratley Freefolk South Farnborough Spearywell Godshill Timsbury Abbotswood Old Basing Gosport Lee Sea View Newton Valence Stonehills Old Shirley Salters Heath Blendworth Newtown Camdentown West Hill South Warnborough Weston Corbett Dean Tangley Cuckoo Bushes Soberton Heath Harefield Little Somborne Over Wallop Fryern Hill Ashton Weston Colley Woodlands Appleshaw Hunton Elson Pound Green Bagnum Bishopstoke Wickham Common Water End Upper Pennington Bleak Hill Sutton Scotney Highcliffe Titchfield Park Sparsholt Hightown Swelling Hill Chilton Candover Liphook Lower Farringdon Bellevue Titchfield Rowner Hurstbourne Tarrant Ashley Rafborough New Milton Thedden Shalden Shobley St Giles's Hill North Street Lower Daggons Clayhall South Baddesley Wootton St Lawrence East End Sheet Fritham Wherwell South Town Farleigh Wallop Bisterne Brokenford North End Stoke Common Brambridge Mead End Frostlane Beaulieu Baughurst Upper Farringdon Swanwick East Worldham Ball Hill Oakridge Southampton Kingsclere Walton Heath Weeke Charlwood Holt End Kingsland Place Middle Wallop Clarken Green Hambledon Crowdhill Winslade Park Corner Netley Marsh The Withies Little Hoddington Sleepers' Hill Soberton Kitwood Fair Cross Binley Hazeley Lea Marchwood Pooksgreen Sandleheath Petersfield Tichborne Mengham Shalden Green Buriton Chandler's Ford Andover Horseport Hyde Tipner Lower Brook Redbridge Dummer Bentworth Abbotstone West Worldham Fair Oak Sandford Upper Clatford Malshanger Buttsash Blackhill Bitterne Ripley Alton Causeway Lee Ground West Liss Havant Bidden Regents Park Mortimer West End Ashmansworth Gundleton Little Posbrook Wivelrod Martin Gore End Upper Froyle Carter's Clay North Houghton Fareham Bickton Beckley Corhampton Stone Otterwood Picket Piece Chawton Plaitford Green West End Barton Stacey North Waltham Cupernham Bentley Headley Hyde Pilley Bailey Vernham Street Bashley Hazeley St Austins Shortheath Wickham Ramsdell Crawley Heather Row Lee-on-the-Solent Brown Heath Eastland Gate Leckford Kimbridge Church Oakley Three Ashes Clanville Odiham Foulford Hill Brow Bisterne Close Hillhead The Butts East Oakley Tadley Bottom Little London South Gorley Hook Park Sherfield English Filmore Hill Dogmersfield Mattingley Freemantle Braishfield Halterworth Bagmore Ragged Appleshaw Compton End Kent's Oak Mullenspond Upper Canterton Kilmeston Woodfalls Pikeshill Palestine North Oakley Worting Knowle Grateley Holbury West Leigh Anchorage Park Redlands Burgates Gilbert Street Powntley Copse Burley Street Damerham Bailey Green Lynch Oakley Awbridge Headley Little Basing Stoner Hill Ramridge Park Dibden Emery Down Up Green West End Avington Bordon Crosshouse Cliddesden North Street Dean Dipley Allbrook Blackfield Pheonix Green Ashford Vernham Row Oliver's Battery Lockerley Calmore East Boldre Brockhampton East Martin Goodworth Clatford Kingsley Minstead Calshot Midanbury Abbots Worthy Abbotts Barton Peartree Green Cosham Somers Town Red Rice Pilley Wolverton Northbrook Old Alresford North Hayling Crampmoor Newtown Common Ogdens Crow East Stratton Hartley Wespall Rake Common Hurstbourne Priors Fleetlands Popham Warborne Monkwood Anna Valley Hangersley Greatham Hatt Hill Up Somborne Couch Green Middleton Lord's Hill North Warnborough Wharf Hill Street End Northney Adbury Hawley Barford Horndean Faccombe Lowford Stakes Blashford Inhurst Meon East Anton Blackwater Criddlestyle Sleaford Wimble Hill Woodside Waterlooville Netley Gable Head Widley North Sydmonton Kings Furlong Stoke Charity Steep Marsh Bar End Nashes Green Bucket Corner Heathfield Overton Shootash Phoenix Green Frogmore Ellisfield Cottonworth Moortown Bassett Upper Enham Hatchet Gate Coombe Ibthorpe Tapnage Lower Green Picket Hill Morestead Crondall Pondtail Forest Corner Ashurst Smannell Canada Common Holt Pound Ecchinswell Knights Enham Shirrell Heath Prince's Marsh Penwood Springvale Milford on Sea Highclere Wolverton Common Hatherden Hound Green Cowplain Stockheath Weyhill West Stratton Swaythling Merry Oak Hook Upton Chilworth Old Village Bunstead Whitchurch Ibworth Finchdean Darby Green Hiltingbury Church End Mislingford Langstone Hoe Linford Church Crookham Danebury Hightown The Frenches Well Stonyford Kempshott Lordswood East Liss Passfield Durley Street Tye Mount Pleasant Kingston Cold Ash Hill Itchen Hordle North Weirs Highbury Kentsboro Furzedown Wildhern Botley The Holdings Nether Wallop Eastney Fairdown Waltham Chase Lower Exbury Mount Pleasant Montgomery Lines Sholing Common Curdridge Rushington Pound Street Battramsley Polhampton Kent Soldridge Newtown Lynch Hill West Green Eastoke Wyck Crux Easton Four Marks Wonston Wadwick Yateley Catherington Houndmills Fawley Wilsom Wildmoor Shirley holms Pennington Mottisfont South Ham Cocksford Down Totton Worthy Down Goose Green Pamber Green Ocean Village Lyde Green Summerlug Exbury Lasham Southrope Little Shoddesden Bransgore Kingsmead Walhampton Drayton Godwinscroft Chilworth Wallington Neatham Tote Hill Chalton Fair Oak Green The Hummicks Buckland Hartley Wintney Farnborough Street Pardown West Tisted West Tytherley Baybridge Turmer Stroud Woodlands Silkstead Worlds End Warren Corner Frenchmoor Thruxton Hinton Popley Maybush Spitalhatch Picket Post South Wonston Lower Swanwick Ropley Dean Great Shoddesden Row Ash Applemore Crookham Village Park Gate Standford Newtown Frogmore Clanfield Oakshott Lord's Wood Upper Wootton Hammond's Green Bramley Green Burley Beacon Bailey's Hard South Weirs Westley North End Lower Burgate Hazeley Heath Thornhill Park New Cheriton Keyhaven Hatch Bottom Lower Green Lane End Woodcot Bramdean Durley Weston Mockbeggar Egypt Ampfield Hale Linwood Hartley Mauditt Upper Burgate Heathfield Leagreen Hounsdown Plastow Green Mill Green Upper Street Grayshott